• Proceedings of the Korea Inteligent Information System Society Conference
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• 2004.11a
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• pp.305-312
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• 2004

인터넷 웹 사이트 상에서 사용자 행동은 클릭(click)을 단위로 모두 로그 (log)에 기록된다. 웹 서버를 통해 남는 웹로그를 가공하여 단순한 통계 수치 외에, 사용자 행동을 분석할 수가 있다. 특히 인터넷 쇼핑몰에서 사용자의 행동에 대한 분석은 중요하며, 고객의 획득, 유지 전략을 수립하기 위한 중요한 정보가 된다. 본 논문에서는 인터넷 쇼핑몰에서의 사용자 행동을 비즈니스 관점에서 분석한다. 쇼핑몰 사이트의 유입 경로 분석의 다양한 관점에 대해 논의하며, 관심 카테고리 및 상품 분석, 첫페이지 영역별 분석 등 새로운 분석 방법에 대해 소개한다. 이와 함께, 이 분석과정에서 필요한 효율적인 데이터 구조, 운영계 데이터 베이스 정보 및 이들간의 연동방안과 분석 결과의 활용 방안을 제시한다.

• Journal of the Korean Society for Library and Information Science
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• v.33 no.3
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• pp.87-108
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• 1999

Information retrieval on World Wide Web is very different from the one in traditional environment. Since Internet user's searching behavior shows it's own special search characteristics, a study of user's specific characteristics is necessary to offer better services. Through analysis and examination of Internet user behaviors, we suggest guidelines of design for developing Internet -based information retrieval systems.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.175-185
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• 2017

This study examines the mediating effects of learned helplessness and procrastination in the relationship between social-psychological stress and internet${\cdot}$smartphone addiction among adults. The study subjects were 231 adults (114 males and 117 females) with a mean age of 27.7(SD=6.6) years. The results of the study are as follows. First, stress and internet${\cdot}$smartphone addiction had a significant positive correlation. Second, the mediating effect of learned helplessness in the relationship between stress and internet addiction was significant. Third, the mediating effect of learned helplessness through procrastination in the relationship between stress and internet addiction was significant. Forth, the mediating effect of learned helplessness in the relationship between stress and smartphone addiction was significant. Fifth, the mediating effect of learned helplessness through procrastination in the relationship between stress and smartphone addiction was significant. Based on the results of this study, we discussed the role of helplessness and procrastination in the relationship between stress and internet addiction.

• The Journal of Korean Association of Computer Education
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• v.16 no.1
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• pp.43-50
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• 2013

This study was conducted to examine the effects of Internet ethics education. To do so, I compared the knowledge, affectivity and behavior of students on the copyright infringement between before and after Internet ethics education. The subjects of study were 150 students who had taken Internet ethics course in university. Upon comparing their knowledge and affectivity on the copyright infringement between before and after Internet ethics education, they scored higher after education than before, which was statistically significant. The subjects' behavior on the copyright infringement had a tendency to increase after education, but there were not significantly increased. This result showed that the current Internet ethics education has some limitation in making the students practice what they know. To resolve this problem, it is important to do early-childhood Internet ethics education. And more research on diverse teaching and learning methods in Internet ethics education is needed to produce educative results.

• Korean Journal of Social Welfare
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• v.50
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• pp.173-207
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• 2002

The purpose of the study is to examine the impact of the youth's addiction to Internet and what behavior do they show depending on the extent of addiction, and further to analyze the reason of cyber sex addiction and the addiction level. The results are as following; First, 2% of the target students of the study was in severe internet addiction and 47% in the 'early addiction' which is in the risk of addiction. Second, the larger the youth's depression and impulsiveness was, the lower their self-esteem was, the poorer their parents' bringing-up attitude was, and the lower their satisfaction to school life was, the more deep they are addicted to internet. Third, the problem behavior due to Internet addiction were categorized into seven area of trouble; family, social, physical, psychological, public relation, cyber sex, and school life. It showed that 'heavily addicted group' had the most severe problems. Forth, as to the extent of cyber sex addiction, 0.7% of the youth was in severe 'heavy addiction' and about 7% was in the 'early addiction' which is in the range of addiction risk. Fifth, the higher the youth's personal depression and impulsiveness was, the lower their self-esteem was, the poorer their parents' couple relation and bringing-up attitude were, and the worse their relation with peers and teachers was, they got indulged into cyber addiction.

• Journal of Internet Computing and Services
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• v.15 no.2
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• pp.59-71
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• 2014

This study applied customer perspective to find out ways how to protect customers' privacy by themselves. It does so by examining the factors which affect customer privacy protection behaviors. Based on the Privacy Act, this study developed the construct of Privacy Rights awareness and finds the law's effect on privacy awareness and behavioral change. The study finds that there exists a significant difference in privacy protection behavior according to privacy rights awareness. Independent variables are as follows: Five variables (Perceived vulnerability, Perceived severity, Perceived response effectiveness, Perceived barriers, Privacy Rights awareness) were tested as critical variables influencing Behavioral Intention in PMT model. Privacy awareness had a moderating effect on the relationship between perceived severity and privacy protection behavior. This study would contribute on theoretical expansion of Protection Motivation Theory and also provide practical implications for effective ways to promote behavioral changes.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.407-426
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• 2014

This study analyzed the effects of situational factors and perceived uncertainty on purchase delay behaviors of internet consumers. The survey was conducted from internet consumers in the Seoul Metropolitan areas, and 394 responses were used in the data analysis. The results of this study were as follows. First, the negative experience and avoid regrets of the situational factors had a positive impact on overall purchase delay. The time pressure, changeability about purchase, negative experience and avoid regrets had a positive impact on payment stage delay. Also, the time pressure, negative experience and avoid regrets had a positive impact on shopping cart abandonment. Second, all factors of perceived uncertainty had a positive impact on overall purchase delay and payment stage delay. In addition, the information uncertainty and psychological uncertainty had a positive impact on shopping cart abandonment. Therefore, this study is contributing to the diversification of internet study, and it is provide useful information on the customer management and marketing strategy of internet shopping malls.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.2
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• pp.291-299
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• 2013

The purpose of this study was to examine effects of socio-demographic, health, and delinquent behavior factors on internet addiction among the Korean youth. This study used the 2009 Korean Youth Health Risk Behavior On-line Survey data. It selected 73,238 cases of junior and senior high school students from the raw data and conducted a secondary data analysis. Frequency analysis, chi-square test and logistic regression analysis was conducted. Being male, living without parents, low economic status, poor academic record, poor subjective health status, poor subjective well-being, high level of stress, presence of depression and experience of drug use significantly increased likelihood of internet addiction. Findings may be used for developing strategies to deal with internet addiction among adolescents in Korea.

• Proceedings of the Korea Information Processing Society Conference
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• 2016.04a
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• pp.939-942
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• 2016

무선센서네트워크는 사물인터넷을 구성하는 중요한 요소 중 하나로 향후 다양한 센서 노드로 구성된 이종무선센서네트워크의 활용이 증가할 것으로 예상하고 있다. 사물인터넷 사용자가 증가할수록 이종무선센서네트워크에 가해지는 데이터 요청 및 요구 또한 증가할 것이다. 한정된 에너지 자원을 가진 센서 노드로 구성된 무선센서네트워크에서 사물인터넷 서비스를 제공하기 위해서는 효율적 에너지 사용은 반드시 고려되어야 한다. 본 논문에서는 에너지 효율적인 방법으로 사물인터넷 서비스가 제공 가능한 라우팅 기법을 제안한다. 제안 기법에는 에너지 효율성을 제공하기 위해 대표적 군집지능인 개미 행동양식을 적용했다. 본 연구를 통해 개미 행동양식이 간단한 방법으로 에너지 효율적 라우팅을 가능하게 함을 확인했다. 또한, 성능평가를 통해 제안 기법의 에너지 효율성을 확인했다.

• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.215-224
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• 2005

본 연구는 인터넷 쇼핑몰 기업들의 새로운 경쟁요인으로 부각하고 있는 물류서비스 부분의 품질 평가기준이나 평가척도 등에 관한 기존 연구를 현 시점에 맞게 재해석하고 또 새로운 평가 요소를 발굴하여 이를 인터넷 쇼핑몰에 적용함으로써 이용자들의 만족도, 재이용의도 및 타인추천의도의 향상을 꾀하였다. 특히 물류서비스 요인들의 고객만족에 대한 직접적인 영향을 분석함과 동시에 구매 후 행동인 재이용의도와 타인추천의도에 대한 간접적인 분석을 통해 그 영향 정도를 실증적으로 파악하여 쇼핑몰 운영자에게 있어 실질적인 도움을 주고자 하였다.