• Food Industry
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• s.20
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• pp.88-91
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• 1974

유나이티드 브랜드(United Brands Co)는 약칭 유니프루로 통해온, 바나나왕국 유나이티드 프루우츠(United Fruit Co)의 후신. 4년전인 70년 식품업계의 복합기업으로 주목을 끌었던 AMK Corp.와 합병, 새출발한 다각경영 기업이다. 현재는 식육관련 제품이, 전체매상의 60$\%$로, 주종을 이루고 있으나, 바나나 생산판매로서는 여전히 세계 제일의 왕국으로 군림하고 있다. 73년도 매상은 마침내 20억대를 넘어선 20억6천616만달러, 미국 대기업 순위 74위를 마크하고 있다. 그러나 수익률은 50년대이후 줄곧 1$\%$안팍의 낮은 수준(73년 순익 2천5백36만달러)에서 헤어나지 못하고 있다. 이런 역경 속에서도 유나이티드 브랜드는 무릎을 꿇을 줄 모르는 끈질긴 기업으로 통한다. 그것은 맹수와 독사가 우글거리는 황무지를 개척해 온, 유니프루의 강인한 개척근성을 이어 받았기 때문이다.

• 한국디지털정책학회:학술대회논문집
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• 2004.05a
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• pp.483-489
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• 2004

The purpose of this paper is to establish the policy for the abroad promotion of small-medium and venture businesses. The core strategy is enhancing the total sales trough the low management cost and low advertisement cost. The Partnership Management by the Export Cooperation Organisation is a model which is maximize the outputs and profits at the same time minimize the fixed costs, advertisement costs etc. The effect of synergy from the grand exhibition and partnership management will be a critical momentum to the national business that concrete and diversify the export.

• Aerospace Engineering and Technology
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• v.3 no.2
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• pp.91-97
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• 2004

In this paper, we conducted basic study on the reliability management that is a key factor to develop highly-reliable launch vehicles, and proposed the strategy for reliability management that can be applied to the KSLV program. Based on the analysis of international launch vehicles data, this paper also presented the reliability target that is essential for Korea's entering into the international commercial market.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.2154-2165
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• 2010

Successful opening and operating of High Speed Rail in South Korea make the Korean railway industry the world's five great powers. It provides an opportunity to enter overseas rail industry to the related companies actively. Lastly developing countries want to learn about Korea's development experience and apply to there country. Also development cooperation needs are increasing. The State Brand Committee is promoting the 'Hangeul advocacy and globalization' which is expanding technology to the overseas that can be grafted in the Korean railway system as well as contributing to the globalization policies. Korea Railroad Corporation can enhance the national brand and rise of the Name value simultaneously by disseminating of operation technology. It would be a worthy project. In this study, effective support for developing strategic partnerships with the developing countries can build a future of growth. And let me introduce strategic model for overseas business expansion that is combined the railway industry and the Korean.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.69-70
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• 2013

시공간을 초월한 홍보의 최적 도구인 인터넷은 모든 세대와 계층을 아우르는 보편적인 서비스로 사회적인 영향력이 점차 확대되고 있다. 글로벌 홍보가 필요한 대기업 종합상사 7곳, 중견기업의 회장 및 임원들의 기업 29곳, 월드클래스 300 기업 중 30곳 도합 66개 기업체의 영문홈페이지의 공지사항, 보도자료, 비디오 등을 대상으로 소스코드 분석하였다. 영문 홈페이지를 통하여 글로벌 기업의 홍보를 극대화시키기 위해서는 웹표준, 웹접근성 등의 문자적인 기준을 지켜야 하며, 의미적 기준도 지켜져야만 한다. 본 논문에서는 의미적인 기준에 초점을 두고, 글로벌 온라인 마케팅 영향을 확인할 수 있는 20개 분석요소를 선정하고, 대상기업의 홈페이지 기준현황을 세부적으로 분석한 후, 최적 홍보의 기초적인 전략에 대해서 검토하였다.

• Management & Information Systems Review
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• v.22
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• pp.193-209
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• 2007

This study is concentration on our automobile industry past and future. A core contents are changing industry society with our automobile industry side by side worldwide global strategy. First, I owe to Lee Chul prof.(Sogang Univ.) and Chung Tae Young prof.(Hongik Univ.), Because, I have been studied International Trade throughout above two profs. I knowed after I write two important points, first past our automobile industry passing with present ones, and future our foreign entry strategy side by side worldwide global complex reallities. Powerfully speaking, Hyundai-Kia sources offered to me, according to I must thank interested with parties belong to institutes. I now looking forward to future our automobile circled Hyundai-Kia Co. for pure independent own technical skill overcome U.S.A, EU and JAPAN.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.2
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• pp.215-235
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• 2024

As artificial intelligence (AI) technology is recognized as a key technology that will determine future national competitiveness, competition for AI technology and industry promotion policies in major countries is intensifying. This study aims to present implications for domestic policy making by analyzing the policies of major countries on the start-up of AI companies, which are the basis of the AI industry ecosystem. The top four countries and the EU for the number of new investment attraction companies in the 2023 AI Index announced by the HAI Research Institute at Stanford University in the United States were selected, The United States enacted the National AI Initiative Act (NAIIA) in 2021. Through this law, The US Government is promoting continued leadership in the United States in AI R&D, developing reliable AI systems in the public and private sectors, building an AI system ecosystem across society, and strengthening DB management and access to AI policies conducted by all federal agencies. In the 14th Five-Year (2021-2025) Plan and 2035 Long-term Goals held in 2021, China has specified AI as the first of the seven strategic high-tech technologies, and is developing policies aimed at becoming the No. 1 AI global powerhouse by 2030. The UK is investing in innovative R&D companies through the 'Future Fund Breakthrough' in 2021, and is expanding related investments by preparing national strategies to leap forward as AI leaders, such as the implementation plan of the national AI strategy in 2022. Israel is supporting technology investment in start-up companies centered on the Innovation Agency, and the Innovation Agency is leading mid- to long-term investments of 2 to 15 years and regulatory reforms for new technologies. The EU is strengthening its digital innovation hub network and creating the InvestEU (European Strategic Investment Fund) and AI investment fund to support the use of AI by SMEs. This study aims to contribute to analyzing the policies of major foreign countries in making AI company start-up policies and providing a basis for Korea's strategy search. The limitations of the study are the limitations of the countries to be analyzed and the failure to attempt comparative analysis of the policy environments of the countries under the same conditions.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.1
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• pp.1-13
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• 2017

The purpose of this study is to find out which factors determine the success of start-up in the initial market and what are the most important determinants. For the empirical analysis, the questionnaire related to the analysis of success factors for start-up success was designed according to the quantitative analysis (AHP technique). First, we selected 8 representative success factors for successful start-up in the initial market. In order to determine the degree of priority among these factors, we surveyed 12 entrepreneurs who are interested in entrepreneurship, universities, research institutes, and public officials. As a result of the empirical analysis, 51% of the funds in the tier 1 were ranked as the top priority to determine success factors. Followed by research and development (32.5%), management (8.7%) and marketing (7.8%). In particular, when each of the four items is calculated as 100 according to the result of the tier 1, and the tier 2 is converted, the foreign investment is analyzed as 43.7%. It was followed by 15.14% of R & D facilities, 14.07% of ideas, 8.7% of managerial ability, 7.29% of domestic investment, 5.85% of buyer feedback, 3.3% of development strategy and 1.95% of marketing strategy. Among the eight success factors, overseas investment items showed the closest preference to half, and it was the most important variable that determines the success or failure of market entry. The implication of this study is that many start-ups in Korea expect to receive investment and support from overseas accelerators. This means that overseas investment itself has been recognized as a start-up that makes services and products that can be used in the global market. A high preference for attracting foreign investment is due to the fact that the amount of investment is larger than that of Korea and that it can flexibly cope with the pressure on the performance compared to domestic investors. In this study, it was meaningful that we could confirm this fact through questionnaires of start-up experts. In future research, we need to find a viable alternative through studying how to provide start-up to foreign direct investment at the national level.

• Korean Journal of Construction Engineering and Management
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• v.15 no.3
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• pp.23-30
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• 2014

Overseas construction orders of domestic companies had been increased significantly in a short period from $10.9 billion in 2005 to $64.9 billion in 2012. However experts are concerned that quality of growth will not support quantitative growth. This study suggest concentrate competencies for not only winning in bid but also successful execution of domestic companies. 4 Steps which are Pre-Marketing, Bid-Preparation, Bidding, Contract Phase are defined for competency assessment. After drawing specific tasks by phase, survey asking importance and capability of the tasks to the person in charge of bidding and site was conducted by utilizing Likert 7 point scale. According to the result of IPA analysis, domestic construction companies need to ensure internal competencies; Project risk review, Bid team organization, and external competencies; Client needs grasp, Localization strategy, Cooperation establishment. Hearafter domestic construction companies will be able to utilize the result of the study for setting bidding strategy for winning in bid and improving earning rate.

• The Journal of Information Technology
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• v.7 no.4
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• pp.103-117
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• 2004

The risk management industry has grown considerably in the past few years. Risk managers are entering the ranks of senior management, becoming a part of the decision making process and the oversight of its operations. Risks are inherent in any project. Furthermore, risk taking is essential to progress, and failure is often a key part of learning. Although some risks are inevitable, this does not mean that attempting to recognize and manage them will harm opportunities for creativity. Risk management is, and will remain, very much reliant on timely, clean and comprehensive data. Therefore, this paper was designed the current state of risk management practice, and planning the strategy of effectiveness risk management for company.