• Title/Summary/Keyword: 해외진출 기업

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A Study on Entry Strategies Through Analysis of Logistics Environments : Focused on Mekong River Basin 4 Countries (물류환경 분석을 통한 물류시장 진출 방안에 관한 연구 : 메콩강 유역 4개국을 중심으로)

  • Chang, Sun-mi;Cho, Hyun-sook
    • Journal of Korea Port Economic Association
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    • v.32 no.4
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    • pp.193-209
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    • 2016
  • The Mekong River is a river in the south-eastern part of the continent of Aisa. It flows through the countries of Thailand, Lao PDR, Cambodia, Myanmar, and Vietnam that are located in Indochina and are members of ASEAN. These countries are growing rapidly and many others have entered into these markets. As the number of manufactures has increased, logistics markets become very attractive to our logistics companies that want to expand their business. This study focuses on four countries, Lao PDR, Cambodia, Myanmar, and Vietnam, which have potential economic growth and shows the environment of logistics with current logistics infrastructure and related investment law and system. The goal of this study to provide, with strength, weakness, opportunities, and threats(SWOT) analysis, some strategies to enter 4 countries' logistics market with SWOT and the strategies are as follows; First, foreign direct investment in logistics is linked with logistics infrastructure projects. Our government should strengthen its role to find cooperation programs that make connect with logistics business. Second, a logistics company is better off in a consortium with other manufacturers or other logistics companies to ensure minimum cargo and reduce entry risks. Finally, the four countries' roles as a logistics bases need to divided according to their environments, to benefits of logistics connecting between India and China.

Enhancement of SMB Global Compentency for Overseas Market Entry (중소기업 해외시장 진출활성화를 위한 글로벌역량 제고)

  • Cha, Mi-Yang
    • Journal of Convergence for Information Technology
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    • v.7 no.1
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    • pp.11-16
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    • 2017
  • In the era of globalization, small and medium sized businesses (SMBs) are striving to attain competitive advantage in the rapidly changing and diversified markets. It is necessary for SMBs to enhance their global compentency in order to successfully enter overseas markets. In an attempt to shed light on how closely an SMB's global competency is related to how efficiently their employees can perform their tasks in the overseas market, this study examined the nature of English use in oral communication by twelve Korean men working in Dubai. Questionnaires and recordings were used to collect the data. The results show that English competency plays a crucial role in work efficiency in the overseas business context. Also, superior oral skills are considered the most important in doing business as it is the most frequently required form of communication. Participants of the study showed a tendency to make up for their lack of communicative competency by using various strategies. They tried to avoid communication breakdown by all means in order to get the task done.

유통업의 해외 진출에 관한 연구

  • 김동환;최정호
    • Proceedings of the Korean DIstribution Association Conference
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    • 1997.07a
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    • pp.59-78
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    • 1997
  • 유통업도 이제는 제조업과 마찬가지로 국경의 개념이 허물어지고 있다. 무역자유화와 더불어 유통업에 대한 외국인 투자가 자유화되면서 유통기업들도 해외에 진출하여 영업 반경을 넓히고 있다. 우리 나라도 지난 '96년 유통업에 대한 외국인 투자가 자유화되었으며, 이에 따라 까르푸, 마크로, 막스 앤 스펜서와 같은 유럽계 유통업체들이 진출하여 점포를 운영하고 있다. (중략)

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An Investigation of the Overseas Project Core Factors of Public New Town Development Company (신도시개발 공기업의 해외시장 진출을 위한 핵심경쟁요소 고찰)

  • Jeon, Ji-Ho;Choi, Seok-Jin;Park, Sang-Hyuk;Han, Seung-Heon;Kim, Hyoung-Kwan
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.626-631
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    • 2007
  • New town development project which has manifold operations is usually on a large scale and its spin-off spreads widely. Although international new town development market is widely increasing, new town development market in Korea is now decreasing. Thus, Korean public new town development company which has a lot of business experiences in local new town development market is now facing the necessity of making a foray. This study had a Focus Group Interview with people who experienced in international construction market to set up the core factors of international new town development market. After that, Importance Performance Analysis and Content Analysis were performed with questionnaire to determine the present condition of Korean public new town development company.

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A Study on the Entry Strategy into Asian ASP Service Market (ASP 서비스의 해외 시장 진출 방안 연구)

  • Kim, Dae-Ho;Kwon, Sun-Dong;Yang, Hee-Dong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.1
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    • pp.69-80
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    • 2010
  • The purpose of this study is to help the companies that have the experience and know-how about ASP and that want to go abroad. This study analyzed information and communication infrastructure of Asia, foreign investment of Korean companies, and market attractiveness, selected China, Japan, Indonesia, and Malaysia as the target for the advance into overseas markets, and then suggested the strategy for ASP overseas markets. This study can contribute ASP-related venture company or entrepreneur.

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Analysis for Factors of Firms' Exporting in Industrial Organization Theory and Strategic Perspective (산업조직론과 전략관점에서 기업의 수출 영향요인 분석)

  • Park, Sung-Gon;Kang, Seok-Min
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.406-414
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    • 2020
  • Exporting plays the important role in reducing dependence on the domestic market by creating the new foreign markets. As a business strategy, exporting contributes to the national growth and provides firms with opportunities which enable economies of scale, economies of scope, and experience curve effects. Because of both the growth limitation of the domestic market and development of information technology, many firms enter in foreign markets by increasing exporting. Using firms located in Taegu, this study examined the factors of firms' exporting with industrial organization theory and strategic perspective. In the empirical results on industrial organization theory, systematic cooperation and governmental supporting positively affect firms' exporting and only systematic cooperation positively affects exporting performance. In the empirical results on strategic perspective, product differentiation foreign exporting network, and foreign entry nation positively affect firms' exporting, and foreign exporting network, and foreign entry nation positively affect exporting performance.