• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.116-127
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• 2012

With the recent rapid growth in the number of people who enjoy marine and leisure activities in Korea, the marine leisure industry faces good opportunities for development. Korean brands are in between them. In this situation, new and innovative products related to an inflatable tube, which is one of the most popular marine leisure items, will help to increase sales of domestic companies and to pioneer a new market. Research methods are largely divided into 4: investigation, analysis & synthesis, development and evaluation. This paper introduces a "tube cushion" which is an inflatable tube covered by fabrics. It can be functioned at home 365 days a year as a cushion or a children's plaything. Tactile fabrics, neoprene and air-mesh, are used as the cover with a zipper, making it easy to open and close. Moreover, by putting together tubes and connecting them with snap fastener attached straps, the cushion can be transformed into a chair, a table, a tunnel, a train, and so on, serving as a creative plaything for children. With this paper, it is expected that new and innovative items differentiated from others, like this crossover tube cushion, will help to create a 'Blue Ocean' market for the marine leisure industry from the long-term perspective.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.135-145
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• 2013

One of the words that describe unique features of human beings is "Homo Ludens (Playing Man)". As humans enjoy abundant and prosperous lives and the quality of life is further improved, play is increasingly becoming a central value of human life. As part of play, ocean leisure is getting popular these days, and in turn demands for ocean leisure-related products in Korea, most of which are dependent on foreign markets, are growing. Therefore, it is required that local companies are quick to turn their eyes on the fast developing market. This research aims to help develop a design concept for bodyboard, more suitable for the domestic market, by analyzing products and reflecting customers' needs. The findings of this study are as follows: first, it is desirable that the target of bodyboard in domestic market is young people aged between 14 and 29 and its price ranges from 40,000 to 100,000 won; second, a tube-type bodyboard is appropriate for beaches in Korea mostly with small and gentle waves, as also shown in a survey that over 65% of those surveyed prefer a tube-type bodyboard, and lastly, the CMFF (Color, Material, Form, and Function) strategy was newly developed in this study in order to create new concept bodyboards.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.01a
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• pp.99-100
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• 2016

2020년 우리나라의 바다낚시 인구는 481만 여명으로 10년 전에 비해 46% 증가가 예상된다. 스마트 디바이스의 보급이 확대됨에 따라 모바일 기반의 바다낚시 앱(App)의 필요성도 커지고 있다. 기존의 바다낚시 앱들은 정보 제공 커뮤니티 기능이 대부분이고 예약서비스를 제공하거나 낚시 용품 쇼핑 기능을 제공하는 앱들은 전무한 실정이다. 이에 본 연구에서는 기존의 경쟁 앱 분석, 낚시 경험자 대상 설문조사, 선주 대상 인터뷰 등을 통해 사용자 요구 맞춤형 앱을 개발하고자 노력하였다. 이를 통해 이를 통해 바다낚시 정보 공유 확대 및 거래의 투명성 향상에 기여할 것으로 사료된다.