• Journal of Korea Port Economic Association
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• v.34 no.1
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• pp.19-34
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• 2018

This study analyzed specific ports' marketing strategies through interviews and, using fuzzy TOPSIS methodology, derived marketing strategies for the Incheon and Pyeongtaek-Dangjin ports by comparing them with the Busan port. Previous studies had concentrated on the Busan port, and the majority of these studies analyzed the present conditions and suggested 4P strategies using a marketing mix. After weighting all of the respondents' answers, the results show that among all marketing strategies, incentive provisions ranked the highest, followed by the intermediary role between the relevant agencies and companies, and last- the agent system for establishing local networks. The fuzzy TOPSIS analysis results showed that the Busan port had the best marketing performance. The most sensitive strategies, based on the sensitivity analysis, were the intermediary role between relevant agencies and companies in the Incheon port, and the incentive provision in Pyeongtaek-Dangjin port. The implications of this study are that the port management agencies' actual marketing strategies were similar to the marketing promotion strategies suggested by previous research, and thus, each port's marketing targets and their characteristics should be clearly defined.

• Journal of Navigation and Port Research
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• v.29 no.10 s.106
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• pp.897-906
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• 2005

The purpose of this research is to verify the strategic fitness and relevance of the distribution park for a hub port in Northeast Asia and to find a method to be a hub-port with a competitive edge. The strategic factor of distribution park development are policy, methodology and promotion method So these factors are analysed by structural equation model. The essential results of the research show that distribution park should be actually developed to produce value-added and to be port cluster.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• v.29 no.1
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• pp.465-470
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• 2005

The purpose of this research is to verify the strategic fitness and relevance of the distribution park for hub port in Northeast Asia and to find a method to be a hub-port with a competitive edge. The Strategic factor of distribution park development are policy, methodology and promotion method. So these factors are analysed by structural equation model. The essential results of the research show that distribution park should be actually developed to product value-added and connected to industry park to be port cluster.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2009.10a
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• pp.231-232
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• 2009

지난 1997년 IMF에 이어, 미국의 서브프라임사태로 인해 우리나라는 다시 한 번 국가적으로 경제위기를 맞이하게 되었다. IMF 때와 지금의 경제위기는 여러 방면으로 항만운영에 영향을 미쳤다. 많은 선행연구에서는 항만의 일반적인 마케팅전략에 대한 연구가 많은 반면, 경제위기시 이에 대한 대응전략에 관한 연구는 미비하였다. 이에 본 연구에서는 지난 경제위기가 항만에 미쳤던 영향과 우리나라 항만의 대응방법을 분석하고, 외국항만들의 경제위기 대처 방법들을 조사하여 우리나라 항만에 적용해봄으로써 미래의 경제위기에 우리나라 항만이 어떻게 대비해야 할 것인가에 대한 방안을 제시하고자 한다.

• Journal of Korea Port Economic Association
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• v.24 no.4
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• pp.1-23
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• 2008

In order for Busan New Port to secure more trading volumes than the competing ports at home and abroad, an alternative plan for the new port management policy needs to be sought. By the way, aiming to minimize trial and error while maximizing effect in establishing and driving the new port management policy, there is necessity of referring to the developmental strategies of the advanced ports such as Singapore and Hong Kong that are possessing the globally leading position as well as maximizing the substantial value added and the employment-creation effect even qualitatively. Accordingly, the purpose of this study is to propose for a reasonable development strategy for Busan New Port in line with conditions and characteristics of Busan New Port by comparing and analyzing conditions and characteristics of these two advanced ports and by comparative analysis on the developmental strategy according to this.

• Proceedings of the Korea Port Economic Association Conference
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• 2003.07a
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• pp.29-47
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• 2003

본 연구의 목적은 지난 20년 간 세계 컨테이너항만들을 대상으로 항만집중도 및 항만규모와 성장간 상관관계를 분석해 봄으로써 현재 우리나라가 추진하고 있는 중심항만 개발전략에 대한 시사점을 제시하는 데 있다. 이를 위해 아시아 21개 항만의 허쉬만-허핀달지수를 구하였으며, 세계 50대 컨테이너 항만뿐만 아니라 유럽, 북미 그리고 아시아지역 컨테이너항만들을 대상으로 항만규모와 성장간 실증분석을 시도하였다. 그 결과 아시아 컨테이너항만의 물동량 집중도는 90년대 중반 이후 둔화되고 있으며 동북아지역 항만집중도가 다른 지역에 비해 상대적으로 낮은 것으로 나타났다. 항만규모와 성장간 관계에 있어서도 세계 및 유럽 항만들은 대형항만일수록 성장률이 높았던 것으로 나타난 반면, 아시아지역 컨테이너 항만들은 소형항만들의 성장률이 더 높았던 것으로 분석되었다.

• Journal of Korea Port Economic Association
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• v.33 no.1
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• pp.31-46
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• 2017

With an increases in income levels and the establishment of a five-day workweek, the number of passengers using international passenger terminals around the world continues to grow every year. However, previous researches on port sector have focused on cargo, and neglected the study on the passenger attraction strategy of the international passenger terminal. Maximizing passenger attraction strategy of the international passenger terminal requires establishing and operating the port marketing strategy, which reflects port characteristics and the tourism marketing strategy, which reflects the hinterland characteristics in an integrated approach. Therefore, the study presents a marketing mix strategy for Daesan International Passenger Terminal based on existing literatures, and a tourism marketing strategy for Seosan city based on the "6A" factor. Recommendations for the Daesan Port include the grand image improvement strategy of Seosan city, utilization of marine tourism resources and development of various tourism products linked to the neighboring areas.

• Journal of Korea Port Economic Association
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• v.23 no.4
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• pp.178-195
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• 2007

The purpose of this study is to suggest the new port development concepts in relation to the Mokpo port development. To analysis, we examine the relationship between the trade volumes which the port have and the capacities of the port facilities with 8 Korean seaport data. As a result of analysis, the trade volumes of port were found to be the major factors positively influencing the capacities of the port facilities in Korean ports. This findings shows that Mokpo port which trying to increase the trade volumes should have the new alternatives for Mokpo regional development. The new alternatives on the Mokpo Port's development are the model which constructing the Free Trade Zone(FTZ) and port city.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2012.06a
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• pp.245-246
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• 2012

최근 항만 투자 성과 제고를 위해 항만의 효율성을 중시하고 있는 추세이다. 향후 항만 경영을 위한 개선점을 제시 하고자 하며 운영전략 및 발전전략을 모색 할 수 있도록 기여하고자 한다.

• Journal of Korea Port Economic Association
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• v.29 no.1
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• pp.77-97
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• 2013

This paper focuses upon the relationship between port and port city. The purpose of this study is to theoretically review the relationship between port and its city, and to identify crucial policy directions for mutual development of port and the backward city in the case of Gwangyang Port (GP), Korea. The contents of this paper consist of five main sections: introduction; a concept of port-port city relationship; an analysis of the relationship between GP and its city; policy directions for GP city; conclusion. This study was mainly conducted by a literature review of the papers/reports and the analysis of secondary data. Significant policy strategies are associated with development of value-added logistics, expansion of additional port business, vitalization of port hinterlands, and establishment of port logistics clusters in terms of port economic function. Green port operation, improvements of coastal environment, establishment of port waterfronts, and conceptual port redevelopment master plan are included in the major port city development strategies in terms of sustainable development. Another major port city development strategies contain major port city master plan, institutional arrangements for port city development, specialized port city development policy, and formation of free trade port city in relation to integrated port-port city planning and management.