• Journal of the Korea Society of Computer and Information
• /
• v.18 no.9
• /
• pp.189-199
• /
• 2013

This study was conducted to identify the effect of a flight attendant's uniform quality on uniform satisfaction and on selecting an airline. To do that, uniform components were first classified into three factors esthetics, functionality, and symbolization. Then the differences of respondents'perception were tested according to the demographics of respondents. Finally the causal relationships among three uniform components, uniform satisfaction and select airline were examined. For the empirical study, the questionnaire data were collected from college and university student studying cabin crew service. The result of this study showed that the perceptions of students who study cabin crew service were significant on according some demographics information, esthetics, functionality and symbolization factors affecting uniform satisfaction, which had the positive effect on selecting an airline. These results suggested practical implications for cabin crew's uniform. These result include important managerial implications for the airlines. Also there was some limitation on a hypothesis of study and the further study were needed.

• Journal of Korean Society of Transportation
• /
• v.24 no.3 s.89
• /
• pp.133-142
• /
• 2006

The objective of this study is to analyze domestic air passengers' preferences for selecting domestic airline company. By the analytic hierarchy process(AHP) method, we tried to measure the weight of the qualitative factors objectively and scientifically. The overall results indicate that domestic air passengers place more weight on airport service factor than other service factors for selecting domestic airline. Also, reservation/ticketing and in-flight service factors are equivalent to airport service factor. These priorities are differently shown followed by passengers' income. Therefore, airline companies need to formulate the differentiated strategy and customer-oriented marketing plan based on identified customer needs.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.25 no.4
• /
• pp.91-100
• /
• 2017

Movements using aircraft are continuously increasing. This is because options for airlines, including eight national airlines, are becoming more diverse. In particular, FSC and LCC provide different services and prices, so it is not easy to choose, but it is analyzed that safety is the most important factor when selecting airlines in 2013 and 2017(all age groups are the same). There was a difference between 2013 and 2017 for each age group. In particular, the importance of price factors is high in 2017 compared to 2013, and other items in the 40s and 50s are also significantly changed.

• Korean Business Review
• /
• v.12
• /
• pp.239-254
• /
• 1999

There has been a lot of researches on the major motivation of consumer's choice for airlines. Due to the competition in airline industries, most of airlines offer a various level of benefits to customers such as a frequent traveller bonus, a schedule, services in flight including a meal and an entertainment program, a discounted fare and an intangible part of personal service. However, it is very difficult to measure the performance of the customers' benefit and to identify the weight of each factor being considered on the airline choice. In this paper, we focus on the airline choice process for the business travellers. The AHP is applied to evaluate the factors reflecting the business travellers' choice for airlines. This study will be useful to build a marketing plan for the business traveller's market.

• Journal of Advanced Navigation Technology
• /
• v.4 no.2
• /
• pp.114-131
• /
• 2000

An airline should consider the number of seats or size of aircraft, when it composes fleet or selects a type of aircraft for some routes. There are two major factors considered for this choice problem under the assumption that the objectives of an airline is a profit maximization: the operating cost and revenue from the aircraft operated. This research tries to solve the problem of aircraft size selection by airline. The study applies four steps to get optimal choice of aircraft size: (1) cost analysis for the relationship between airline operation cost and aircraft size: (2) market share and revenue analysis: (3) flight segment-level analysis, based on the derived cost, demand and revenue functions: and (4) network-level analysis to see how airlines make choice of aircraft size systematically at a network level. An airline can accommodate the increasing air travel demand by either increasing operation frequency, or increasing aircraft size that is represented by seat capacity, or both. Airport runway capacity and productivity depend on the size of aircraft used at airport. This paper presents the understanding of how airlines make decisions on the size of aircraft to operate, how they will adjust their choices when airport capacity is constrained, and how public regulation such as policy for landing fees could influence airlines' aircraft choice.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.2
• /
• pp.197-203
• /
• 2020

The purpose of study is to identify the perception of image-making regulations change of airline cabin crew and analyze the relationship among the perception of regulations change, occupational choice motives and career decision of female university students majoring in airline service in Kwang-ju and Jeonnam area. The survey was in 203 for a month from November 18 to December 13, 2019. The collected data were analyzed using 'SPSS statistics 21.0.' Analytical methods such as frequency analysis, factor analysis, reliability analysis and multiple regression analysis were used. The findings of this study are presented as follows: Students majoring in airline service are positively aware of image-making regulations changes of airline cabin crew, positive perception of regulation changes has a statistically significant impact on occupational choice motives and career decision, and occupational choice motives have an effects on career decision. In conclusion, the study has implications for providing information to airlines to understand the applicants and to students preparing for employment. However, there is a limitation in that the sample of this study is limited to only female university students majoring in airline services in a specific area, and the size of the sample is not large.

• Knowledge Management Research
• /
• v.24 no.3
• /
• pp.95-125
• /
• 2023

As the aviation industry has rapidly been grown, there are more factors for customers to consider when choosing an airline. In response, airlines are trying to increase customer value by providing high-quality services and differentiated experiential value. While early customer value research centered on utilitarian value, which is the trade-off between cost and benefit in terms of utility for products and services, the importance of experiential value has recently been emphasized. However, experiential value needs to be studied in a specific context that fully represents customer preferences because what constitutes customer value changes depending on the product or service context. In addition, customer value has an important influence on customers' decision-making, so it is necessary for airlines to accurately understand what constitutes customer value. In this study, we collected customer reviews and ratings from Skytrax, a website specializing in airlines, and utilized the BERTopic technique to derive factors of customer value. The results revealed nine factors that constitute customer value in airlines, and six of them are related to customer satisfaction. This study proposes a new methodology that enables a granular understanding of customer value and provides airlines with specific directions for improving service quality.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.4 no.1
• /
• pp.63-85
• /
• 1996

의사 결정의 문제는 기본적으로 다수의 상충되는 기준(Criteria)하에서 최적의 대안을 선택하는 문제이며, 특히 국가나 항공사 또는 어느 기관에서 항공기의 구입시 기종 선정의 문제는 항공기 자체의 높은 가격 및 기술 파급효과, 안전성, 경쟁성 등 다수의 요인들을 심도 있게 고려하여야만 한다. 따라서 다수의 전문가 집단의 의견을 종합할 수 있다면 실패의 확률을 줄일 수 있을 것이다. 본 논문은 한국항공대학교의 훈련용 항공기의 도입 필요성이 제기됨에 따라 대상 기종인 Mooney MSE와 Cessna 172RG 기종에 대하여 현재 한국항공대학교에서 비행 교육을 담당하고 있는 운항학과 전임교수와 비행교육원 비행 교관들의 설문을 통하여 계층화 의사결정법을 이용하여 전문가 의견을 종합하였다. 계층화 의사결정법(AHP; Analytic Heirarchy Process)은 1970년대 초 T. L. Saaty에 의해 개발된 기법으로 다수의 목표, 다수의 기준, 다수의 의사결정 주체가 포함되어 있는 의사결정 문제를 계층화한 후, 상위 계층의 한 기준의 관점에서 직하위 계층의 요소들의 상대적 중요도(Relative Importance) 또는 가중치(Weight)를 쌍별비교(Pairwise Comparison)에 의해 측정하여 궁극적으로 최하위 계층의 대안의 우선순위를 구하는 기법으로 앞으로 항공기의 기종선 정시(특히 훈련용 항공기) 계층화 의사결정법(AHP)을 활용할 수 있도록 모델을 제시하고자 하였다.

• International Commerce and Information Review
• /
• v.18 no.3
• /
• pp.227-248
• /
• 2016

World aviation market has been expanded every year caused by improvement of economic level quality of individual life, increase of the development of tourist industry. Aviation companies have compete to develpe the service program for the maintaining of sustainable choice by customer and develop the market share. This study aims to suggest customer service strategy which is based on the relations between satisfaction by providing a differentiated service quality. This paper is focusing on the investigation with the mediating role of commitments on customer satisfaction in Aviation company. For this purpose, we do literature reviews, develop research model and conduct an empirical research. The literature review covers theoretical discussion on customer satisfaction and core variables for hypothesis setting. This analysis shows the airline service factors have a positive effect on the customers' satisfaction and re-choice intention. And it is necessary to improve airlines' systematic management and strategic development on airline service factors for better airlines' customer service.

• The Korean Journal of Air & Space Law and Policy
• /
• v.32 no.1
• /
• pp.327-353
• /
• 2017

The issue submitted to the Court of Justice on the merits of case C---573/13 originated from a claim brought in the context of a dispute between Air Berlin and the German Federal Union of Consumer Organisations and Associations. The challenge concerned the way in which air fares were displayed in Air Berlin's computerised booking system. The system was organised in such a way that, after selecting a date and a departure airport, one would find all possible flight connections in a summary table. However, the final price of the ticket was displayed only for the clicked connection, and not for all connections, thus preventing customers from being able to compare such price with the prices of other connections. The German Federal Union took the view that this practice did not meet the requirements laid down by Article 23 of Regulation (EC) No. 1008/2008, which requires transparency in the prices set for air services. This led the German State to bring an injunctive action to cause Air Berlin to discontinue said practice. The claim was upheld at both the application and appeal stage of the relevant proceedings. Subsequently, Air Berlin submitted the matter to the German Federal High Court, which decided to stay the proceedings and ask for a preliminary ruling from the Court of Justice as to 1. whether Article 23 of Regulation (EC) No. 1008/2008 must be interpreted as meaning that, during the computerised booking process, the final price to be paid must be indicated at all times when prices of air services are shown, including when they are shown for the first time; and 2. whether, during the computerised booking process, the final price must be indicated only for the air service specifically selected by the customer or for each air service shown. In a nutshell, the Court, by the here---discussed judgment determined that Article 23 of Regulation (EC) No. 1008/2008 must be interpreted as meaning that, in the context of a computerised air ticket booking system, the final price to be paid must be indicated not only for the air service specifically selected by the customer, but also for each air service in respect of which the fare is shown. Clearly the above judgment will place air companies under an obligation to update and adjust (when needed) their computerised ticket booking and payment systems, in consideration of the primary need for consumers to be aware at all times of the actual price payable for a ticket and be able to compare the price of the service selected with the prices for other air services in respect of which the fare is shown.