• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.361-368
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• 2022

According to the lack of specific research on small business, this study analyzed the effects of a limited edition marketing strategy in a small business, whereas many previous studies focused only on large businesses. The test was performed by releasing and selling a limited edition (LE) product of a small brand with annual sales of about $10,000, for a limited time (one week), alongside social network advertising on Instagram. As this strategy resulted in a 10 times increase in sales from the previous year, the author concluded that a limited edition marketing campaign can significantly improve brand awareness and increase sales in a small independent business as well as larger businesses.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.61-66
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• 2023

In the past, purchasing limited products was nothing more than purchasing expensive luxury goods. However, the current 'Limited product purchase' is not just pay to ability, but the information to purchase the product are important factors. Therefore, this study aims to find out 1) the motivation to purchase limited edition products and 2) the effect of the motivation on the consumer's experience(price, intention to purchase). As a result, five major purchase motives(Conformity, Interest, Scarcity, Finance technology, Desire to concede) were found. Among them 'Interest' had a positive effect on the product purchase price, and 'Conformity' had a negative effect on the product price. Next, 'Interest' and 'Scarcity' had a positively significant effect on intention to purchase. Through this study, we were able to reveal in depth the actual purchase motives of consumers who are currently emerging as the main age group of the new consumption culture, and expect these purchase motives to be actively used in the new market such as resell markets.

• Proceedings of the Korean Information Science Society Conference
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• 2002.10d
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• pp.514-516
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• 2002

본 논문은 차량 번호판의 숫자인식 방법으로 위상한정상관을 이용하는 방법을 제안한다. 본 논문에서 이용하는 위상한정상관법은 푸리에변환을 이용한 상관함수의 계산과정에서 진폭을 고정치로 하여 위상정보의 값만으로 패턴 인식을 가능하게 한다. 제안하는 방법은 기존의 위상한정상관에서 진폭을 최적치 2.2로 하여 잡음화상의 식별을 더욱 명확히 하였다. 실험을 통하여 10개의 서로 다른 숫자화상을 비교하여 다른 숫자를 구분하고 잡음이 첨가된 숫자화상을 비교하여 동일 숫자임을 확인함으로써 패턴매칭에 효과적임을 보인다. 또한 화상을 이치화하는 전처리 과정을 거치지 않고도 다른 숫자화상에 대해 98%의 식별성능을 나타내므로 농담화상에 대한 성능도 우수하고 잡음에도 강함을 보여 준다.

• The Korean Journal of Franchise Management
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• v.15 no.1
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• pp.1-10
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• 2024

Purpose: Despite the popularity of sales promotion as one of the key marketing tactics employed by many companies today, relatively little effort has been devoted to examining an interaction effect between promotion cues and promotion duration. Therefore, this study aims to examine how promotion cues and promotion duration will jointly affect consumers' attitudes toward promotions and purchase intentions. Research design, data, and methodology: The present study conducted an online experiment through the Qualtrics program in which a total of 141 participants were recruited from the Cloud panel members in the U.S. The experiment employed a 2(promotion cue: best-seller vs. limited edition) × 2(promotion duration: long vs. short) full factorial between-subjects design. Result: In the condition of best-selling sales promotion cue, a long promotion duration induced more positive promotion attitude and higher purchase intention, while in the condition of limited-edition sales promotion cue, the use of a short promotion duration contributed more positive promotion attitude and greater purchase intention. Conclusions: Marketers need to take the congruence between promotion cues and promotion duration into full consideration when designing effective sales promotion strategy.

• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.76-95
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• 2020

Consumers want to express their original unique personality, and even are willing to endure high expenses in order to do this. One noticeable strategy in the market, used by companies to suit for this consumer sentiment, is that of employing limited edition marketing and limited free gifts. This study investigated the effects of limited free gifts on consumer response. Specifically, the present study examined how the need for uniqueness moderated the effects of limited free gifts on brand commitment and attitudes. The online survey method was used to gather the data and a total of 224 data were used to analyze data. The results of the research were as follows. The findings revealed four dimensions of limited free gifts: scarcity/specialty, not for sale, complementarity, and risk. Complementarity positively affected brand commitment, while all four dimensions of limited free gifts positively influenced brand attitude. In addition, the need for uniqueness was proven to be the strongest variable which positively influenced brand commitment and attitudes. Also, when the need for uniqueness was applied as a moderating variable, depending on the levels of the need for uniqueness, the effects of riskiness on the consumer's response were shown to be different. The findings of this study infer various academic and practical applications.

• Journal of the Korean Society for Library and Information Science
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• v.46 no.4
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• pp.169-188
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• 2012

This study aimed to analyze the characteristics of the bibliographic description of ISBD Consolidated edition published in 2011 and to grasp the considerations in applying the rules of ISBD consolidated edition to KCR4. For achieving this, the four aspects were analyzed such as the description area and data elements, the resource types, the punctuation, and the order of the elements of ISBD Consolidated edition(2011). The characteristics of ISBD Consolidated edition are as follows. First, the content form and the media type area are added in new 0 area and elements are designated by mandatory to confirm to FRBR. Second, content form, content qualification and media type replaced GMD in title and statement of responsibility area. Third, the prescribed punctuations were retained even when this results in double punctuation, and individual square brackets were preferred than entire square brackets when using square brackets to all elements in same area. Fourth, the order of elements in description was set out by patterns of data elements in areas, therefore could reduce the confusion of the order of elements. ISBD Consolidated edition as an international standard would make various rules to maintain the uniformity, but also respects the bibliographic practices of individual countries. Therefore, each country must revise its own rule to conform the ISBD Consolidated edition as well as reflect its unique situation. In Korea, since KCR4 was developed based on the previous edition of ISBD, it should be revised to confirm to the ISBD Consolidated edition. Therefore, this study is expected to contribute to the revision of KCR4.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2004.05a
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• pp.161-164
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• 2004

본 연구에서는 고휘도 백라이트에 있어서 일반적으로 휘도 향상을 위해서 사용하는 프리즘 혹은 편광프리즘 등의 고가의 기능성 광학시트를 사용하지 않고, 확산시트만을 사용하여 고성능의 BLU 를 제조할 수 있는 핵심부품으로서 프리즘 도광판에 대해서 연구하였다. 고휘도 프리즘 도광판을 구현하는 방법으로 먼저, 광학적으로 시뮬레이션을 통해서 가능성을 검증하고, 기본적인 광학구조의 설계를 수행한 후, 이를 stamper 방식의 사출성형으로 실물을 구현하여 설계의 재현성을 확인하는데 역정을 두었다. 실험결과, 17 inch, 두께 8 mm 사양의 모니터용 도광판에 있어서, 고휘도 BLU를 구현하기 위해서 도광판 밑면과 윗면에 프리즘 구조를 부가한 도광판의 경우에 기존의 인쇄형 도광판보다 약 20%의 휘도향상 효과를 확인할 수 있었으며, 향후 확산시트만을 사용한 고휘도 백라이트로의 응용가능성을 검증할 수 있었다.

• Journal of Korean Society of Coastal and Ocean Engineers
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• v.5 no.2
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• pp.133-142
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• 1993

In a computer-controlling wave generating system. it is sometimes necessary to incorporate the discrete transfer operation of wave board into control circuit in order to control the system in a more delicate way. A numerical filter simulating the transfer operation of wave board in time domain is designed in the form of a discrete recursive filter. The filter was applied to some example board inputs f3r either regular or irregular wave conditions in order to evaluate the filter performance. The filter outputs were compared with the results of theoretical analysis or the discrete convolution method. showing their excellent agreements. The discrete realization of the filter presented hen is in fact of the bilinear transformation. It was shown that the transformation always avoids the aliasing errors, being surely applicable with a sufficient accuracy even for the band-unlimited transfer function of wave board.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.4A
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• pp.447-456
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• 2008

This paper suggests a modified debonding failure model for the externally bonded prestressed CFRP plate strengthening system. In order to reduce the error that may occur in the experimental results, statistical analysis of the experimental results produced by previous researchers was conducted to propose a debonding failure model. The experimental results of beams strengthened with bonded CFRP plates have made it possible to verify the debonding failure occurring before the final failure in the prestressing system. The corresponding strain increased with the effective prestress. Accordingly, the debonding failure model was modified by considering the effective prestress so as to fit with the CFRP prestressing system.

• Journal of the Korea institute for structural maintenance and inspection
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• v.19 no.6
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• pp.46-54
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• 2015

Base on Korean design code, previous design code had not considered the effect of pavement on the orthotropic steel deck, however recent design code (Limit State Design Method, 2012) allowed to consider the effect of pavement on the orthotropic steel deck, and efforts to apply the stiffness of pavement to the deck continue. Meanwhile, research on the effect of ultra thin bridge deck overlay on the orthotropic steel deck is inadequate, previous study was limited in about fatigue stress and performance between pavement layer and the orthotropic steel deck. In this study, according to changing of pavement layer stiffness application, pavement materials, pavement thickness and steel deck thickness, analysis of deflection. In addition to base on this result, consider effectiveness of ultra-thin pavement stiffness application on the orthotropic steel deck.