Application of Analytical Hierarchy Process in Strategy Priority Decision-making for Brand Communication by Korean Restaurants Overseas (계층분석과정(AHP)을 이용한 해외 한식당 브랜드 커뮤니케이션 전략의 우선순위 결정)
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- Journal of the Korean Society of Food Culture
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- v.27 no.3
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- pp.274-284
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- 2012