• 복식
• /
• 제59권3호
• /
• pp.42-54
• /
• 2009

The purpose of the study was to grasp problems through a basic survey of actual conditions of the Korean traditional costume industry and to grope a plan to settle the problems. The results were as follows. Operating Status: Rates of the companies' establishment were reduced in 2000s and their sales were also reduced. Status of Goods Development: Korean traditional costume manufacturers and Korean traditional costume textile fabric companies had the highest rate in non-trademark production. Korean traditional costume textile fabric companies and Korean traditional costume rental companies had high rate in self-design. However, Korean traditional costume manufacturers used textile companies' catalogue with the highest rate. Status of Demand and Supply in Human Resources: In human resources needing most, Korean traditional costume manufacturers were tailors, Korean traditional costume textile fBbric companies were salespersons and Korean traditional costume rental companies were designers. Status of Management and Marketing: Causes of difficulties in management were the market slump and the spreading of products made in China. They had a direct publicity through people around mainly. Therefore, it was urgently necessary to introduce special marketing methods. In an investment plan within three years in the future, about 70% did not have an investment plan. Opinions for Promotion of Korean traditional costume: In the government's support policy they wanted, construction of social atmosphere for Korean traditional costume-wearing and Korean traditional costume related educational support had the highest rate. Most of the companies answered that specialized Korean traditional costume agencies were necessary.

• 한국의류학회지
• /
• 제30권3호
• /
• pp.425-435
• /
• 2006

한국 실크산업은 수요 감소와 경쟁의 격화로 인해 심각한 도전을 받고 있다. 본 연구에서는 실크산업의 현황을 이해하고 그 경쟁력을 정확히 파악하기 위해 경남 진주지역의 대표적인 실크생산 업체들을 방문하여 설문 및 심층면접조사를 수행하여 관련 기업들의 운영상의 문제점들을 조사하였다. 그 결과 대부분의 경영자들이 제품디자인과 소재에 관련된 개발 필요성은 많이 이해하고 있었으나 기업 운영관리상의 문제에 대해서는 중요성을 충분히 이해하지 못하고 있음을 파악할 수 있었다. 연구결과 국내 실크산업의 경쟁력 회복을 위해서는 공급과잉상태인 한복지 생산기업들을 양장지, 수출용 원단 등의 생산기업으로 유도함으로써 산업 전체의 생산능력을 조정할 필요가 있으며, 원가의 절감과 재고의 감소, 소량 주문 추세 등에 대응할 수 있도록 공급체인의 유연성 증대가 필요한 것으로 나타났다. 또한 공급체인에서 유통업체들과의 협력체제의 구축과 정보의 교환을 통한 마케팅 능력의 향상이 필요한 것으로 나타났다.