• Title/Summary/Keyword: 한국TV

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A Study on the characteristics of Chinese medical care consumers and choice of medical care providers (중국 현지 의료소비자의 특성 및 의료기관 선택 연구)

  • Kim, Ji Man;Lee, Sang Gyu;Shin, Jaeyong;Song, Joo Young;Lee, Ye Seol;Kim, Tae Hyun
    • Korea Journal of Hospital Management
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    • v.23 no.1
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    • pp.78-86
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    • 2018
  • Purposes: This study identifies local Chinese consumers' standard for selecting medical care provider and their standard for choosing medical staff, as well as their expectations and concerns regarding Korean medical care providers. Methodology: A survey was conducted in China, to identify Chinese medical care consumers' standards for selecting a medical provider and the factors that influence their use of general hospitals. A total of 1,500 people across three cities, between the ages 18 and 60 participated in the survey. Moreover, a multiple logistic regression analysis was used to analyze the factors that affect Chinese medical care consumers' use of general hospitals. Findings: A total of 75.5 percent respondents chose general hospitals as their most frequently-used medical provider. Those who have health insurance, visit general hospitals as outpatients or are hospitalized more frequently than those who do not have a health insurance. Furthermore, those who have private insurance visit general hospitals as outpatients or are hospitalized more frequently than those who are not signed up for private insurance. Major standards for selecting a hospital included: the doctor's skills, word-of-mouth regarding the hospital, and distance to the hospital from the respondents' home. Standards for choosing medical personnel included word-of-mouth regarding the medical team, recommendations from family members or acquaintances, and medical team's notoriety. Friends and neighbors, family members, television and other media outlets were the channels for acquiring information on a hospital. It was found that Chinese people mostly visit the cardiovascular department of Korean hospitals for treatment. For using Korean hospitals in China, the majority of respondents answered that they were concerned about the cost. Practical Implications: Backed by highly skilled medical experts and cutting-edge technology, Korean medical care providers are attempting to enter China's medical care market. To succeed in China's medical care market, it is vital to conduct a clear and precise analysis.

Trends Found in Japanese Late Night Animations : -Comparative to Pre-Late Night Animations- (일본 TV 심야 애니메이션의 스토리 경향:전일 애니메이션과의 비교)

  • Mari, Nago
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.71-79
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    • 2012
  • In Japan, the number of late night animations has increased from the 2000s. In 2010, it exceeded the number of other Japanese animations playing between 6:00 to 23:00 (pre-late night). People watching these late night animations were mostly adolescents or older. Late night animations involve various niche themes, however, the ranges of the main characters' actions of these stories were narrower and more limited compared to the pre-late night animations. The causes for these differences in the scales of the settings were found by comparing the late night and pre-late night animations. The most popular animations from these two time slots were used in the analysis. Firstly, the main characters' ways of approaching their goals were analyzed. Secondly, the settings and directions that the main characters used were analyzed. Lastly, the main characters' degree of interactions with other people was analyzed. As a result of the analysis, the main characters' goals from the late night animations were often found to be commonplace and they tended to achieve their goals by very realistic means. In addition to that, the stories of these main characters revolved around small and familiar communities. Thus, their connections with people were comparatively smaller than those of pre-late night animations and were based upon shared interests. In other words, the differences in the scales of the settings between the two types of animations resulted from the stories of the late night animations revolving mainly around reality, communities, and relationships within the communities.

Green-Tea Purchase Choice Attributes in Metropolitan Area (수도권 차(茶)소비자의 구매선택속성)

  • Kim, Kyung-Hee;Park, Duk-Byeong;Kim, Mi-Heui
    • Proceedings of the Korean Society of Community Living Science Conference
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    • 2009.09a
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    • pp.85-85
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    • 2009
  • 차는 세계에서 가장 오랜 역사를 가지고 있는 음료로 건강에 대한 관심증가와 함께 음용량이 꾸준히 증가하는 추세이다. 그러나 국내 차 산업은 중국이나 일본 등에 비해 가격 품질경쟁력, 상품개발 면에서 크게 뒤떨어져 있는 실정이며, 향후 차시장도 전면적인 시장개방의 위협에 직면해 있어 차 산업의 발전을 위해서는 경쟁력 있는 수출전략과 함께 국내산업 유지를 위한 전략도 모색해야 한다. 본 연구는 차 소비자의 구매 선택속성을 분석한 것이다. 수도권에 거주하는 20세 이상 남녀 소비자를 대상으로 총 220부의 질문지를 배부하여 최종적으로 189부를 분석하였다. 전체 조사대상자는 여자가 155명(82.0%)이었으며, 연령은 20대가 29명(15.3%), 30대가 52명(27.5%), 40대가 56명(29.6%), 50대 이상은 52명(27.5%)이었다. 교육수준은 대학교졸/재가 91명(48.2%), 으로 가장 많은 비율을 차지했으며, 직업은 회사원/공무원이 59명(31.2%), 주부가 59명(31.2%)으로 가장 많은 비율을 차지했다. 월평균 소득은 200만원~300만원 미만이 57명(30.2%)으로 가장 많은 비율을 차지했다. 조사대상자의 차 소비 특성으로는 잎차와 티백, 가루차를 포함해 연평균 차 구매량이 '1~3통'이라고 응답한 사람이 73명(38.6%)으로 가장 높게 나타났고, '4~6통'이 39명(20.6%), '1통 미만'이 32명(16.9%), '6~10통'은 24명(12.7%), '10통 이상'은 21명(11.1%)으로 나타났다. 차를 마시는 장소는 '사무실이나 학교'가 100명(52.9%)으로 가장 높게 나타났으며, '집'은 83명(43.9%), '녹차전문점이나 찻집'은 6명(3.2%)으로 나타났다. 차를 마시는 상황은 '혼자 마신다'가 72명(38.1%)으로 가장 높게 나타났다. '친구와 만날 때나 사교모임 시'는 68명(36.0%), '가족과 함께 대화 시'는 31명(16.4%), '사업상대를 만날 때'는 18명(9.5%)으로 나타났다. 차를 음용하는 이유는 '편안한 대화를 하는데 도움이 되기 때문'이 65명(34.4%)으로 가장 높게 나타났고, '건강에 좋은 웰빙 음료이기 때문'은 53명(28.0%), '기호음료로서 맛과 향이 좋기 때문'은 42명(22.2%), '정신을 맑게 해주기 때문'은 21명(11.1%), '갈증해소에 좋기 때문'은 8명(4.2%)으로 나타났다. 차 구입 시 정보를 얻는 곳은 '주위사람들'이 77명(40.7%)으로 가장 높았고, '신문이나 잡지, TV 등'은 66명(34.9%), '판매원이나 시음을 통해서'는 33명(17.5%), '인터넷'이 13명(6.9%)으로 나타났다. 차소비자들이 가장 중요하게 여기는 속성은 맛(4.31)이 가장 높게 나타났으며, 그 다음이 향(4.12), 브랜드(3.84), 가격(3.76), 생산지역(3.75), 발효정도(3.72), 색(3.68), 채엽시기(3.69), 포장(3.66), 제조방법(3.56) 순으로 나타났다.

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Survey on the Eating Habit and Food Preference of Lower and Higher Grade Elementary School Students - Based on Daejeon Area - (초등학교 저학년과 고학년 학생의 식습관 및 기호도 조사 - 대전지역을 중심으로 -)

  • Kim, Myung Hee;Yoon, Sun Young;Kim, Mi Won
    • The Korean Journal of Food And Nutrition
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    • v.26 no.4
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    • pp.952-966
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    • 2013
  • The purpose of this study is to analyze the differences of food habits and food preferences between lower and higher grade students through the survey of elementary school students in Daejeon four elementary schools located in Jung-Gu and Seo-Gu in Daejeon are selected for this survey randomly and the completion of the questionnaires are according to grade. 1. Practical Analysis of Food Habits: For regular meals, the highest number of subjects skipped breakfast. It is being found that the girl students (81.61%) consumed more cooked rice than the boys (78.85%) and more boys (13.10%) ate bread or milk more than the girls (9.20%). The most important thing for the lower grades students (34.20%) when consuming is the nutritious foods, while the higher grades students (49.67%) consumed the set meals. During consumption, the highest number of the subjects watched TV or read books from time to time. More higher grades students (38.98%) preferred spicy and salty foods than the lower grades (22.09%). 2. Food Preferences: Between rice and noodles, most subjects preferred cooked rice (81.38%), Jajangmyeon (80.80%), Ramyeon (79.43%), and disliked bean-mixed rice (28.39%). For soups, Most students enjoy the Deokkguk. Majority of the subjects prefer meat and fried or steamed foods, and also grilled and pan-fried dishes. For the pan-roasted and fried dishes, most subjects did not enjoy the rhizome fry and sweet-pumpkin fry methods, and for vegetables, they did not like wild vegetable and seasoned cucumber (40.57%) The higher grades students enjoy the vegetables and salads more than the lower grades students. For Kimchi varieties, it is found that subjects like the cabbage Kimchi (69.66%) the most. There is little difference in food preference between the lower and higher grade students, but the rankings of food preferences are different according to various grades.

Studies on AIDS(Acquired Immune Defficiency Syndrome) Preventive Educational Programs Intended for Domestic and Foreign Industrial Workers (국내외 산업장 근로자의 AIDS(Acquired Immune Deficiency Syndrome)예방교육을 위한 소고)

  • Jung Moon-Hee;Cho Chung Min
    • Journal of Korean Public Health Nursing
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    • v.10 no.1
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    • pp.12-22
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    • 1996
  • Currently. exchanges of industrial workers between countries are more active than ever. and the problem of AIDS in connection with the operation of preventive educational programs has reached a point where the issue cannot be limited to native people alone any more. Based on such judgement. this research has been carried out to provide basic study materials by grasping the latent factors representing the difference between countries in the levels of right knowledge. attitude and behavior with respect to AIDS maintained by workers who have grown in different social and cultural living background. During the period from Apr. 1. 1995 to Jun. 30. questionnaires. written both in Korean and English, were distributed to Korean and Malaysian employees working at certain Korean video manufacturers. and the results of replies. given by 80 workers who were analyzed through matched sampling· method where ages and sex matched by country. were used as the research materials. The gathered materials were analyzed through the SPSS package t-test. ANOVA. factor analysis and multiple stepwise regression methods. and the following results were obtained. 1. The 2 extracted latent factors could be named 'common. social' knowledge factor and 'in-depth. psychological' knowledge factor respectively. 2. The percentile points of 'external. social' knowledge factor. in the case of Korean workers. howed 90.0 at average. a figure 13.75 points higher than those of Malaysian workers. 76.25. On the other hand. the percentile points of the 'in-depth. psychological'knowledge factor showed 70.80 at average in the case of Korean workers. a figure 7.47 points lower than those of Malaysian workers. 78.33. Meanwhile. the difference in percentile points between the 2 latent factors was 8.54 at average. indicating that the points of 'in-depth. psychological' knowledge factor was lower than those of the 'external. social' knowledge factor. 3. As for Korean workers. the percentile points of the 'in-depth. psychological' knowledge factor showed higher points in office workers than in non-office workers. and such variables exhibited in the position of workers can explain the $7\%$ of the latent factor. The percentile points of the 'in-depth. psychological' knowledge factors. in the case of Malaysian workers. showed higher points in groups who had religion than in groups who did not. and higher points in groups who obtained information from newspapers than in groups who obtained from televisions or other sources; and with these 2 variables. $26\%$ of this latent factor can be explained. The results. of analysis described so far suggest that while Korean workers possessed general level of knowledge on AIDS. they had low level of practical knowledge as far as its depth is concerned. and that they had social prejudice on patients as well as on the AIDS infection route. In addition. because the overall knowledge level of Malaysian workers. is lower than that of Korean workers. it suggests that separate programs intended for Malaysian workers are required prior to executing integrated programs.

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Text Analysis of : Possibilities of Feminist Sphere in Radio (라디오 프로그램 <여성시대> 분석 : 여성주의적 공간의 가능성)

  • Kim, Eun-Jeong
    • Korean journal of communication and information
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    • v.16
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    • pp.36-70
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    • 2001
  • The purpose of this study is to investigate women's radio talk program and evaluate its possibilities and limitation from the point of feminist perspective. The theoretical framework is based on feminist studies and text analysis of talk show. Existing studies regarding talk show are mainly focused on television. But radio talk show is one of general entertainment and it's influences on minorities are still significant. is the most representative women's radio talk program in Korea. It has been broadcasted over 10 years and very popular among Korean housewives. The audience of this program call themselves schoolfellow, and call the program 'school of women'. The media text of is mainly consisted of letters from women audiences, and they are selected by producers. So the text is made by both audiences and producers. The unique combination of this process produces complicated discourses which contain women's experiences in letters and station's considerations through safekeeping. The problems investigated in this study are as follows: First, What discourses are produced in this program? Second, Alternative possibilities can be seen in this program in feminist perspectives? Text analysis of 1week(2000.9.18-9.24) and interview with producers are accomplished to this purposes. In the text analysis, subject matters, inscribed women's position, values of the letters are revealed. Most of the subject matters are family affairs. Some are socially oriented but family and home are the predominant category of women's letters. And the position of women subject is defined in the domestic network. They are nameless but the mother, wife, daughter, daughter-in-law of other people. In value, family-oriented value and small happiness in everyday life are generally appeared. But these values are essentially coincide with the values of status quo. The answers of the conflict are not public but individualized. And acception the status quo is presented as the wisest decision, But ` has many implications in relation to women's sharing of their experience, and construction of imagined community in media. Women continuously interact each other revealing and discussing their experiences and sometimes their social practices are stirred through this media sphere. So we see the 'emotional union' among women are formed through radio. The limitation of this program is very apparent: it's patriarchic values, acception of status quo, and individualization of the women's problems. But in the same time we can read coexisting it's latent possibilities: the possibilities of women's public sphere. But it is completely alternative women's sphere in feminist perspectives. It renders women opportunities to participate public media and share with other women, and collaborate with their problem.

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The Survey on the Drug use status, Knowledge and Attitude of College Students (Seoul and Northern Part of the Kyunggi-do) (대학생의 약물 사용 실태.지식 및 태도(서울 및 경기 북부지역))

  • Han, Kyoung-Soon;Moon, Sun-Young;Park, Hyun-Ok;Park, Eun-Hee
    • The Journal of Korean Academic Society of Nursing Education
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    • v.6 no.2
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    • pp.376-389
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    • 2000
  • The Purpose of this study was to grasp the status of drug uses in college students, and to investigate the knowledge and attitude when they use it. We collected through questionnaires from Sep. 1 to Oct. 30 in 1999. The subjects were 490 college students in Seoul and northern of the Kyunggi-do. The data analysis was performed using SPSS (version 7.0) and ANOVA. The results of this study were as follows. 1. There was no correlation for all factors in the relationship between general characteristics of subjects and knowledge for drugs. On the contrary, in the relation of the general characteristics and attitude for drug of subjects, some factors are statistically significant e.g., department (F=3.049, p<.010), satisfaction for school life (F=6.167,p<.002), body shape(F=8.092, p<.000), and the relationship with ones parents (F=3.728, p<.005). 2. In the analysis of drug use status and knowledge, only in the factor of administration control was statistically significant(F=4.304, p<.014) and in the relation of attitude for drug uses, drug administration was statistically significant (F=4.521, p<.004). 3. In the mean scores for the drug knowledge analysis, the highest factor was 'A narcotic make deformed persons through poisoning of physical and mental' (M=4.14), the lowest factor was 'If catch the flu during the pregnancy, should be take drug as possible as quickly to reduce negative effect for fetal' (M=1.94). 4. In the analysis for drug attitude, the highest factor was 'A drug is alike a poison' (M=3.48), 'Should be keep the usage and dosage of drug' was the lowest (M=1.48). 5. From the investigation for status of drug use, it was revealed that the most subjects (73.6%) were purchase drugs after explain their symptoms to pharmacist. And they take drugs only when they felt painful in 43.1%. The most students (70.4%) were experienced control of drug administration. It was inquired that subjects were mainly obtained information about drugs from pharmacist and television (or radio) advertisement, 33.5% and 33.1%, respectively. In the examination for existence of long-term administrators in their family, 'none' and 'only parents' are 49.6% and 37.3%, respectively. When their parents have illness, the persons go to drugstore and hospital for heath-care, 47.8% and 44.3%, respectively. On the basis of results of this study, we suggest as follows. 1. This study was analyzed data from questionnaires for college students in a part of local areas, so we suggest that the next research should be perform for national-wide students as subjects to generalize the results. 2. It is need more intensive research methodologies such as interview and observation. 3. Additional research is required for knowledge and behaviors of drug uses that will how impact on ones health behavior.

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Use of External Information Sources by Potential Adopters of IT Convergence Products: Focusing on Potential Adopters of Smartphone (IT융합제품 잠재구매자의 외부정보원천 활용에 대한 연구 : 스마트폰 잠재구매자를 중심으로)

  • Yoo, Jae-Heung;Choi, Sae-Sol;Choi, Mun-Kee
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.217-233
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    • 2011
  • In this study, we have examined how the potential users of IT convergence product use the external information sources for purchasing decision focusing on a case of smartphone. Although the specifications and price of IT convergence products, such as smartphone, tablet pc, and smart TV, are considered as major criteria for purchasing decision, the competitiveness of these factors have disappeared as many companies launch similar products in the market. External information sources play a significant role to differentiate the alternatives by offering value-added experience information. The effect of external information sources becomes stronger for experience and high-involvement product whose performance can be evaluated through only users' direct experience. In this study, we categorized the external information sources for smartphone into five; company ads, personal network, expert group, consumers, and media. Through an empirical study with potential smartphone users, we verified how these external information sources affect users' purchasing decision in the perspective of the perceived attributes of information source, quality of information, and individual's characteristics based on self-regulatory theory.

Relation between Narrative Construction in Sitcom Friends and Mechanism of Humor-focusing on Viewers' Narrative Understanding on Binge Watching Environment (시즌제 시트콤 <프렌즈(Friends)>의 내러티브와 유머 효과 : 몰아보기(Binge Watching) 시청 방식과 관련하여)

  • Seo, Eun-Hye
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.141-149
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    • 2020
  • In this paper, I studied the relation between narrative construction (especially focusing on motif) and humor mechanism based on binge watching environment. Several motif theories such as B. Tomachevski, Horst and Ingrid Dämmrich and S. Chatman are used as a basic study method in chapter II. In popular sitcom , sometimes kernels(according to S. Chatman's term) in certain season's story are changed into satellites(according to S. Chatman's term) in other season's stories. The motif of Ross and Rachel's conflict is a representative example for this switching process. Especially on binge watching environment, as the interval length is much more shortened, viewers tend to reflect their own emotional memory into characters less strongly than segment watching environment. As a result, the possibility 'heavy' stories such as seperation are quickly changed into 'light' humorous matters is increased. This kind of hierarchy variation of repeated motif make the viewers laugh, because they can feel sudden liberating energy by eliminating psychological pressure. It means the characteristics of sitcom's humor on binge watching environment can also be explained by the theory of 'laugh as a eliminating tension', which I. Kant representatively said.

VP Filtering for Efficient Query Processing in R-tree Variants Index Structures (R-tree 계열의 인덱싱 구조에서의 효율적 질의 처리를 위한 VP 필터링)

  • Kim, Byung-Gon;Lee, Jae-Ho;Lim, Hae-Chull
    • Journal of KIISE:Databases
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    • v.29 no.6
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    • pp.453-463
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    • 2002
  • With the prevalence of multi-dimensional data such as images, content-based retrieval of data is becoming increasingly important. To handle multi-dimensional data, multi-dimensional index structures such as the R-tree, Rr-tree, TV-tree, and MVP-tree have been proposed. Numerous research results on how to effectively manipulate these structures have been presented during the last decade. Query processing strategies, which is important for reducing the processing time, is one such area of research. In this paper, we propose query processing algorithms for R-tree based structures. The novel aspect of these algorithms is that they make use of the notion of VP filtering, a concept borrowed from the MVP-tree. The filtering notion allows for delaying of computational overhead until absolutely necessary. By so doing, we attain considerable performance benefits while paying insignificant overhead during the construction of the index structure. We implemented our algorithms and carried out experiments to demonstrate the capability and usefulness of our method. Both for range query and incremental query, for all dimensional index trees, the response time using VP filtering was always shorter than without VP filtering. We quantitatively showed that VP filtering is closely related with the response time of the query.