• Convergence Security Journal
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• v.12 no.3
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• pp.123-129
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• 2012

Due to the high digital technology, various devices such as TV, PC, smartphone, and pad computer are connected to each other using internet and under the circumstance internet services of which the running platforms are mainly PC become "N-screenlized" by extending their service platform to non-PC devices. As a digital TV has outstanding features of being the most influential device in the living room and having the wide spectrum of users, several internet services has been ported on the digital TV platform (in the form of data services) in order to enhance their brand powers. Most of the services, however, failed to get a satisfactory results as the data services are defeated by the broadcasting contents in the competition for the viewer's interests. In the paper, the design guidelines that make data services not to compete with the broadcasting contents are proposed and a prototype of a data service that accommodates the guidelines is introduced. The prototype, called "TV ideal-type world-cup", does not disturb a viewer's watching broadcast contents and channel-changing behavior while it is running and its service flow is designed for a viewer to achieve the goal of service in a few minutes so that the viewer can enjoy the service in a commercial period.

• Cartoon and Animation Studies
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• s.46
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• pp.23-61
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• 2017

This study aims to understand the using characteristics of TV animation and web-based animation of children and investigate the effects of change in viewing process on the purchase of character goods. For this purpose, an online survey was conducted for parents who have children as animation viewers. The results show that there was no difference by age or gender in using both TV and web animation. When parents get animation information on TV, they had their children watch animation through the same TV channel, but the web has no significant relationship between information acquisition path and main service they use. In addition, it is found that parent' perception of TV animation superiority is influenced by respondents' income and children's watching time of animation has no effect on it. Finally, monthly income of households, payment amount of web animation, watching time of TV animation, and perception of quality of TV animation have a significant effect on parents' active purchase of character goods. On the other hand, the purchase intention of the recommended goods is influenced by children's age, the parent's perception about the web animation quality, and the payments of the web animation.

• Korean journal of food and cookery science
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• v.13 no.5
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• pp.648-660
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• 1997

The study was conducted to investigate children's attitudes toward food advertisement on children's television programs. A total of 868 subjects were selected from two KangNam and KangBook elementary schools (4, 5, 6th graders). First, it was reviewed food ads. On children's television program on 3 channels between 5∼7 pm from April to July in 1997. Among the total television commercials, 58% were food product ads.. Among the advertised food, the largest number of ads. was for beverages (21.6%) and the next was for cookies (19.7%), followes by sharbet and ice cream (19.5%), fast food (12.4%), cereal (5.5%) and milk and milk products (2.9%). This review revealed that the mostly advertised food are high in calorie, fat and sugar. Secondly, it was conducted a survey. The results of the survey were as follows: weekly average TV watching hours per child: 13.5. 50.8% of the children watched children's program on TV. 83.9% of the subjcts answered that they get their information about new food through TV ads.. 59.2% of children tried to buy the food advertised on TV program. The relationship between TV food ads. and health, 49.4% of the children answered that advertised food were not good for one's health. When we asked them to choose between advertised and non-advertised food, they preferred the advertised ones, such as cookies, beverages, fast food restaurants and cereals (p＜0.001). The results of this study suggest that children's purchasing and selecting of food were influenced by TV food advertisement. Therefore, education is needed which will help children's make responsible, informed consumers choices.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.04a
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• pp.32-33
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• 1998

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.42.1-42
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• 2001

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.42-43
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• 2001

• Korean Journal of Child Studies
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• v.11 no.1
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• pp.87-99
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• 1990

The present study was designed to investigate the effect of altruistic TV viewing and verbal training on the altruistic behavior of preschoolers. The subjects of this study were a total of 56 boys and 57 girls from a kindergarten in Kwachon, Kyung-gi do. The subjects were assigned to one of three conditions: in the first condition subjects were shown video tapes designed to portray prosocial themes (TV modeling group) ; in the second condition subjects saw the video tapes in addition to verbal training (TV modeling plus verbal training group); in the third condition subjects received neither TV modeling nor verbal training (control group). Statistical analysis was by ANOVA and $Scherr\acute{e}$ test. Significant differences were found in altruistic behavior between the TV modeling and the TV modeling with verbal training groups.

• Journal of Korea Technology Innovation Society
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• v.7 no.1
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• pp.207-227
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• 2004

In this paper, we consider the SmarTV(Super-intelligent Multimedia Anytime-anywhere Realistic TV0 project which aims to develop the essential and future technologies in the field of broadcasting. This project is one of five huge national projects funded by MIC(Ministry of Information and Communication) of Korea and is being carried out by ETRI(Electronics and Telecommunications Research Institute). We introduce the concept of SmarTV service and categorize the service into five areas. Based on this, then, we develop the business model for SmarTV service providers. in addition, the rough prospect of SmarTV service providers' revenue structure is included.

• Journal of Korea Game Society
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• v.15 no.1
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• pp.135-144
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• 2015

Smart TV has been the most popular communication device since 2010. It is the multi-functional device conjugated a variety of features such as Apps, Web surfing, viewing VOD and so on. However, the contents and development tools for smart TV are still relatively small and research for game contents development tools is also insufficient. In this study, we are to design and develop a framework for developers to make Smart TV game contents easily. The STGF (Smart TV Game Framework) we developed is made up of 3 managers such as input manager, screen data process manager, and game status process manager. We verified the usefulness of STGF through developing "Pentomiro" App launched commercially in 2013. With STGF development time would be expected to be reduced, because we spend little time in basic development steps such as input, output, and data processing and error correction processing.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.139-149
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• 2014

This study attempts to explore the inter-media agenda setting effect between television and Twitter based on the framework of the two-step flow theory. Twitter's increasingly important role in political communication can be effectively addressed by examining the process by which Twitter users form their opinions on television debate program. Content analyses of Twitter discussions after television debate of the Korean presidential candidates provided interesting insights into how Twitter's opinion leaders reflect on the televised debates. The results show that Twitter mentions rather focus on personality traits of the candidates while television debates emphasize the candiates' policy issues. Specifically, Twitter users mainly concentrated on the political ideology and morality of the candidates. In sum, Twitter seems to have its own way of influencing the public opinion separately from the television.