• 패션비즈니스
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• 제13권2호
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• pp.30-49
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• 2009

This study was intended to research how such Japonisme affected the western fashion and to consider that the unique Japanese fashion was implemented in the western mode as the traditional aesthetic sense got jointed with the western culture together and was expressed as the modern Japonisme beauty. The beauty of 'Date' was the aesthetic sense created focused on the noble culture of public family. On the contrary, 'Iki', 'Wabi', 'Sabi' and 'Shibusa' is the Japanese lower middle class's universal living aesthetics. 'Kawaii' is influence on an animation, cartoon and character industry as well as the whole world’s fashion style as one of the common aesthetic sense of the world people in the modern time. That is, Japanese fashion designers expressed the human body with such the aesthetic sense by the design of shape, space, fusion, amusement through clothes. It could be concluded that they created an autonomous amusement’s design world over the visual beauty of human body.

• 복식
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• 제55권1호
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• pp.101-112
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• 2005

One of the curiosities harbored most by anthropologists may be why women are so different from men physically. One of such differences must be the breast. Female animals do not have such a swollen breast even when they nurse their young. We can find many Western garments highlighting the breast, but in Korea the tradition has been that the breast should not be highlighted. It was because the large breast was deemed useful that Western people appreciated it highly. In general, it is conceived that to ancient Westerners' eyes, the nursing function of the breast was very mysterious, because the food supplies were insufficient. Although the size of a breast does not affect its nursing function, Westerners may have thought that it did. To the contrary, in the societies with rich agricultural products, the breast was not much emphasized as the reproductive organs. Since people are more and more concerned about their body and the breast or one of the body parts characterizing the femininity is regarded as an important element of design, it may well be significant to research into the breast designs for development of the fashion design. With such basic conceptions in mind, this study was aimed at reviewing the artworks featuring women's breast and their historical background and thereupon, analyzing the aesthetic values of the breast-featuring designs by dividing them into four categories in large.

• 복식
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• 제61권8호
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• pp.1-17
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• 2011

Ever since Homeros in Greece, Mimesis was thought to be an art that imitates nature, especially the classicism of nature. Mimetic theories were used in the artworks in the era of the Renaissance, and the terminology 'mimesis' replaced the idea of originality in the 15th century. The purpose of this study is to understand the aesthetics of mimesis expressed in Online video game apparel design. For this purpose, I researched different theories of 'mimesis' and applied them to Online video game apparel designs. The research was conducted using various books on aesthetics and fashion, and demonstrative studies were processed by analyzing photos from Internet video game websites. In the history of aesthetics, the term mimesis is divided into three categories: external, internal and multiple mimesis. External mimesis represented the historical point of view in the design, which showed the beauty of the ancient times. Internal mimesis displayed the metaphorical symbols of religion, character, psychology, sexuality and fear. Multiple mimesis was the hybrid and the distortion of the different aspects of mimesis. Applying this research on mimesis and expressing them in Online video game design may be an excellent method for understanding human aesthetics in video game apparels.

• 복식
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• 제58권9호
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• pp.151-165
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• 2008

The purpose of this study is to establish theoretical basis for relationship marketing exercised in the esthetic industry and to empirically analyze causal relationship among factors of esthetic relationship marketing, together with quality and the performance of the relationship. With empirical research, this study finds out that such relationship marketing factor as customer orientation, employee' expertise, physical property have an impact on the relationship quality between customers and esthetic salons' service providers. Customer satisfaction and trust increase the relationship between service providers and customers, and this also increases repurchase intention of the customer towards the service providers. These are significant findings in that they illustrate the importance of employee' expertise and customer orientation, and physical property in determining satisfaction and trust. The result of this study shows that service providers can enhance customer satisfaction and trust by utilizing relationship marketing more effectively, and can preserve the current customer basis.

• 한국의류학회지
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• 제33권1호
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• pp.45-54
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• 2009

The reform of dress regulation in Kapshin(甲申衣制改革; 1884) was the first dress renovation in 8 years after Chosun's port opening in 1876, and the key contents of that reform was the simplification of the formal dress and private dress. The reform in the culture of the traditional costume should require some kind of special experience because that culture had been regarded as the precious symbol of the Confucianism. The purpose of this study is to investigate the background of "the reform" and who proposed "that reform", by contemplating the costume and the thought of costume of the ambassador extraordinary(修信使) and the Inspectors detached to Japan(朝士視察團) who experienced new costume system of Japan sent by Chosun Dynasty. For this study, historical documents such as 'Sillok(實錄)', a sort of report("修信使記錄", "聞見事件") were reviewed and the evidential photos in Japan were analyzed. It can be summarized as follows. First, Kim Kisu(金綺秀, Susinsa) in 1876 and Kim Hongjip(金弘集, Susinsa) in 1880 wore the traditional costume of Chosun in Japan, and described the westernized Japanese costume in view of traditional costume culture. Second, the inspectors detached to Japan in 1881 showed the same attitude to the Japanese costume as the previous Susinsas had done. Third, Park Younghyo(朴泳孝), who was an ambassador extraordinary and plenipotentiary(特命全權大使) in 1882, experienced western style in Japan and played an positive diplomatic activities with western nations. It could be guessed that those changes in the attitudes of the diplomats might have the relationship with the change of Chosun, which began a treaty of amity between western nations after 1882. Afterwards, Chosun seems to have decided to reform the system of traditional costume into the simplified one in 1884, proposed by the diplomats who experienced foreign culture abroad including Park Younghyo(朴泳孝) and the mutual agreement in Chosun Government.

• 복식
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• 제56권7호
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• pp.79-95
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• 2006

The relationships between costumes and literature are the remarkable characteristics in the history of Japanese costumes. Among them, the literary designs which have literary subject matters seem unique to Japan. In Japan, the history of the literary design traces far back and its examples are abundant in various literatures in the Heian era. It is particularly notable that the literary designs take a relatively large part of Kosode pattern in the pre-modern period, the Edo era, which can be cleary seen in Kosodehinagata-bon, a collection of Kosode pattern of those era, in addition to various sources of extant relics or paintings. These literary designs lie the tradition of the literary lyricism as aesthetic sense in the japanese costume history. The literary lyricism means the lyrical mood evoked by literature. The purpose of this study is to examine how the literary lyricism which has supported those literary designs was formed and developed. The literary designs on costumes related with the relationships between literature and formative art, for example painting. Those typical example, which started in the literature tournament, utaawase, was devised for matching up with the character of the assembly. They continued as a sort of the intellectual amusements. In the pre-modern period, the literary designs developed In relation to not only subject matters but those expression. Moreover, it shows the extremely typical example that a series of Kosodehiinagata-bons, consisted solely of literary designs, was enjoyed as a device of reading materials like poem anthology.

• 복식
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• 제22권
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• pp.205-224
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• 1994

It was aimed to study the costume of Koryo dynasty based upon the thirty pictures of Bud-dha to hang on the wall among the existing Buddist paintings. The costume to study were made about 64 years during the King Chung-yol(1286) to the King Chung-jong(1350) which style was mostly related in Won Dynasty. 가) Men's wear ; 1. Hair style and hair dress ; Man tied up a top knot and they put on the hat such as a Kuan Kun and Mo. The young boys binds his hair up one, two, and three knot-s, and tied up with a hair ribbon, A kinds of Kuan-mo were Mine-lu-kuan Yuan-yu-kuan, Nong-kuan, Hae-chi-kuan Pok-du Yun-wha-kuan Yip-mo- and Tu-ku(Helmeto) 2. clothes ; 1) Colour of Koryo King's Mien-ku Kuan costume was not agree with blue and reddish black colour which was used in Yo, Song, Kum and Won Dynasty, however black and greenhish blue colour was agreed with. 2) The king wore T'ung-t'ien-kuan(Yuan-yu-kuan) and the government officials wore Chin-hien-kuan Hae-chi-kuan and Nong-kuan as a court dress. In general the king and the Crown Prince wore a hats which was used in T'ung-t'ien system however sometimes they wore small hats which was cited in literature. 3) Gate guard and upper garment wore colourful costume figured gold colour pattern which was distin-gtive costume system of Koryo. 4) A monk wore big sleeve long skirt big sleeve long jacket long skirt and shoulder scar-f full shoulder scarf or right hand shoulder opened scarf. 5) The Soldiers wore helmet shoulder or scarf pee-back hung-kap, pok-kap, yang-dan-g-kap we-yu-kap kun-kap, and boots and they carried arms. 6) The young boys wore scarf, loin cloth, long skirt, belt neckless, wan-silk, boots and foots wear and wristless. 나) Women's wear ; 1. Hair style and hairs and tied up with a hair ribbon and wore precious ston decorated hair dress wheel shape hair dress pan shaped head dress handkerchif covered hair dress decorated precious stone hair pin silk chippon made of head dress muf-fler shaped hairdress. Boots mocasin hae lee, suk and sandle wored as a shoes depends on the classes. They wore neckless, earing wres-tless and wan-pu-sik. 2. Closthe 1) High rank lade's wore un-kyun attached jacket and jacket sleeves decorated pleats and pleats decorated long skirt apron back apron knot belt, scarf this type is the same with Dang Dynasty five dynasty of china Song, Kum Won, Myung Dynasty and our cos-tume of Poe-hae, and Shilla Dynasty.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2001년도 춘계학술대회
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• pp.41-41
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• 2001

본 연구는 1990년대 밀리터리 패션에서 성적 이미 지의 표현양상을 살펴보고 각각의 미적 특성과 형성 요인을 분석하여 현대 여성의 다양한 미적 가치와 미의식을 이해하고자 한다. 1, 2차 세계대전을 계기로 자연스럽게 등장한 밀 리터리 패션은 20세기 초반에 여성의 사회참여와 지 위 향상으로 인해 실용성과 기능성을 추구하였고 중 반에 들어서면서 히피와 젊은 세대들에 의해 반전운 동의 일환으로 입혀져 안티패션의 의미를 내포하게 되었으며 후반에는 포스트모더 니즘으로 인해 다양성 을 추구하는 복고풍의 패션 트랜드로서 각종 컬혜션 에서 부각되었다. 그 결과 밀리터리 패션은 기존의 남성적 이미지뿐만 아니라 여성적 이미지도 표현하 게 되었다. 이러한 밀리터리 패션에 나타난 성적 이 미지는 권위적 이미지와 공격적 이미지의 남성적 이 미지와 보수적 이미지와 과시적 이미지, 관능적 이미 지의 여성적 이미지로 표현되어 나타났다. 남성적 이미지는 자유주의 페미니즘과 관련하여 남성 중심적 사고 방식에 도전하고자 하는 여성들의 자아의식이 한층 강하게 작용한 일종의 반 패션 현 상으로 권위적 이미지와 공격적 이미지로 특정지을 수 있다. 첫째, 권위적 이미지는 주로 고전적 군복과 제복의 이미지를 차용해 군복이 가지는 권위와 위엄을 표출 하였으며 남성 우월주의에 기초한 영웅주의를 가시 적으로 표현하였다. 이는 떳떳하게 자신의 위치를 세 우고자 하는 여성들의 욕구를 대변하였으며 영웅주 의와 가부장제도가 그 형성요인으로 작용하였다. 둘째, 공격적 이미지는 권위적 이미지에 대한 저 항과 기존의 성 정체성에 대한 저항으로써 전위적인 형태와 해체적인 표현으로 본래의 위엄있는 군복의 이미지를 무너뜨려 남성다웅의 표면적인 메시지를 약화시키고자 하였으며 반체제 정신, 성 정체성에 대 한 저항, 해체주의가 그 형성요인으로 작용하였다. 여성적 이미지는 급진주의 페미니즘과 관련하여 여성 본래의 성을 부각시키고 여성이 주체가 된 여 성중심적 사고로 여성의 감성적 심리를 패션을 통해 표현하고자 하였으며 보수적 이미지, 과시적 이미지, 관능적 이미지로 특징 지을 수 있다. 첫째, 보수적 이미지는 남성적 영역이라고 믿어왔 던 군복에 여성성을 강조하여 가늘고 유연한 실루엣 과 곡선적인 라인, 색채. 심플한 디테일만으로 밀리 터리 패션을 표현하여 남성중심의 이데올로기에서 벗어나 여성도 사회의 중심이 될 수 있음을 시사하 였으며 남성 권위의 추락이 그 형성요인으로 작용하 였다. 둘째, 과시적 이미지는 전통적 군복이 과거의 상 류층 엘리트들만의 아이템이었듯이 현대의 여성들은 신분과 매력의 과시를 표현하고자 금속 단추나 벨트 등 기타장식을 부각시킨 밀리터리 패션을 착용하였 으며 엘리트층에 대한 동경이 그 형성요인으로 작용하였다. 셋째, 관능적 이미지는 신체의 간접적인 노출과 직접적인 노출을 통해 여성의 신체에 의한 에로틱한 관능미를 부여하고자 하였으며 나르시시즘과 보이고 자 하는 욕구, 성적 유희가 그 형성요인으로 작용하였다. 그러므로 밀리터리 패션에 나타난 성적 이미지에 관한 연구는 패션을 통해 자아를 표현하고 미적으로 자기완성의 방편을 삼으려고 한 현대 여성들의 가치 관과 미의식을 이해하며 이를 충족시키고자 하는 패 션 트랜드와 디자인 개발에 도움이 될 것이다.

• 한국의류학회지
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• 제37권4호
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• pp.452-466
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• 2013

The Silla Dynasty was an open society and was an independent, creative, brilliant culture built on diverse cultures and values. Transforming from the Silla Dynasty to the Unified Silla, it unified the culture of the Three Kingdoms into one. It also displayed unique clothes that adapted new foreign elements into rich clothes forms unlike previous styles. This study first classifies the aesthetic consciousness of the Silla Dynasty by exploring the beauty of the Silla Dynasty realized through artifacts, books, and records in the Silla Dynasty and defines the each characteristic of the aesthetic consciousness. Second, it highlights the independency of Korean beauty through an investigation of how the aesthetic consciousness form appeared through these new appearances in the aesthetic consciousness of Silla Dynasty clothes. The results of the study show that the aesthetic consciousness of the Silla Dynasty can be inferred through Silla Dynasty artifacts, literature, sensuous beauty, and records that were classified into random natural beauty, humorous beauty, and decorative technical beauty. The Silla Dynasty aesthetic consciousness and aesthetic consciousness appeared in Silla Dynasty clothes based on the aesthetics of authenticity that created the honest and simple aesthetic moving of the early natural aesthetic sense of the Silla Dynasty. Silla Dynasty clothes are found to have transformed into an ornamental aesthetic consciousness of a sensual and decorative aesthetic consciousness in a Unified Silla.

• 한국의류학회지
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• 제18권3호
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• pp.298-310
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• 1994

The purpose of this study was 1) to analize the female figures with potbelly in the nude of the 15th-l6th century, 2) to find out the historic event which made these figures appeared, and 3) to clarify the influence these figures on dress. The results were as follows: 1) There was a sudden decrease in population by the Black Death in the Middle of the fourth century, so supplement of labor was urgent demand at that imp. Childbirth was the only way of supplement of manpower. 2) Therefore, the figure of pregnant woman was regarded as the female figure ideal. The artists depicted this figure ideal in nude. 3) This female figure ideal changed the form of dress. Pillow, pad, and special undergarments were used to make potbelly.