• Korea Multimedia Society
• /
• v.17 no.3_4
• /
• pp.1-15
• /
• 2013

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.7 s.155
• /
• pp.1103-1115
• /
• 2006

In this study, clothing consumption behaviors of Russian and Korean female college students were compared. Data were collected by conducting surveys in Russia and Korea. In results, Russian female college students spent considerably more money on clothing than did Korean students, compared to the income level. Korean consumers bought clothing mostly in the department stores, whereas Russian consumers preferred large shopping centers, discount stores and traditional markets to shop clothing. As important factors affecting clothing purchase decision, Russian consumers considered country of origin while Korean consumers considered style. Korean consumers were satisfied more on domestic brands than did Russian consumers while Russians were more satisfied with foreign brands than did Koreans. Russian consumers considered diverse factors in forming attitude and buying intention toward domestic and foreign brands. In contrast, Korean consumers' attitude and purchase intention were influenced much by style. Based on study results, marketing implications were provided.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.5
• /
• pp.760-771
• /
• 2000

The main objective of this study were to develop the scale for measuring service quality and to identify the differences of service quality among apparel store types(department store, fashion specialty store and national brand independent store). Data were collected from 463 subjects who finished their shopping with a self-administered questionnaire. The results were as follows; 1. As a result of factor analysis, seven dimensions were identified for service quality: VMD, store atmosphere, pleasant enviornment, product assortment, store policy, salesperson's assurance, and salesperson's responsiveness dimensions. The first five dimensions and the last two dimensions were corresponded to store service and sales service respectively. Those dimensions explained 56.56% of service quality. Especially the salesperson's assurance had the most explaining power. 2. The fashion specially store was evaluated as the highest in five dimensions of store service, whereas the department store was evaluated as the lowest in the pleasant environment dimension. 3. Store policy, salesperson's assurance, store atmosphere, and VMD dimensions explained 38% of store satisfaction.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.5
• /
• pp.675-685
• /
• 2000

The fashion leadership, use of fashion information, and apparel shopping behavior of middle-and high-school male students were examined. The interrelationship of the three variables was also analysed. Subjects were 600 male students in Kang-Bouk and kang-Nam. Major findings indicated that fashion consciousness and confidence were the significant factors in fashion innovativeness and opinion leadership. And the outfit of celebrities(popular signer and film stars) was the most influential factors in the fashion leadership. Among commercial informations, the display and interior was more effective than advertisings. The higher the innovativeness, the more subjects wanted to accompany friends rather than parents and also the more time was spent in their shopping.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.9
• /
• pp.1551-1562
• /
• 2001

본 논문에서는 카탈로그 구매자들이 의복쇼핑과 관련한 변인에 대하여 성별 차이를 보이는지를 연구하였다. 총 207명의 의류카탈로그 소비자들을 남성그룹 (N=97)과 여성그룹 (N=110)으로 나누어 카탈로그 의복쇼핑과 관련하여 구매자 성향, 애고 동기, 애고 행동을 비교하였다. 여성은 남성보다 유희적, 가격 중시, 편리성 중시 구매자 성 향을 높게 보였다. 여성 소비자들은 남성 에 비해 카탈로그 쇼핑에 대한 전반적인 만족도를 더 높게 나타내었고, 특히 편리성, 용이성, 유희성, 안전성, 경제성 면에서 더 높게 평가하였다. 남성이 여성보다 더 높은 만족도를 나타낸 유일한 항목은 카탈로그의 브랜드 구색이었다. 이처럼 카탈로그 의복쇼핑의 만족도에 관한 성별 차이에도 불구하고 실제로 카탈로그를 통한 의복쇼핑 행동에서는 성별의 차이가 발견되지 않았다. 결론을 바탕으로 의류 카탈로그 업체를 위한 마케팅 전략들이 제안되었다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.22 no.1
• /
• pp.108-115
• /
• 1998

The objective of this study was to estimate the quantitative loss of the consumer surplus due to the tariffs on clothing imports during the WTO starting periods. For 1984-1996, the import price elasticity of the clothing was estimated from the regression of pet capita clothing imports on Per capita GNP, import price index and domestic producer price index. Then the quantitative losses of the consumer surplus in clothing were obtained from the simplified formula for 1990-1995. In spite of the decrease in textiles St clothing tariff rates, consumer costs were increasing, which was caused by the tremendous increase in clothing imports during the same period. The loss of the consumer surplus was 7131 billion wonts in 1995, which accounted for 6.4% of the total clothing expenditure.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.7
• /
• pp.1086-1097
• /
• 2009

Consumers have more choices for apparel products as e-shopping grows. This study examines the importance of apparel product attributes and classifies online apparel buyers into groups based on product attribute evaluation in various choice sets. For the empirical research, the online survey was conducted and Latent Gold Choice 4.0 was used for the choice-based conjoint analysis. Five consumer segments are found based on the choice selection of product attributes. The importance of product attributes (online shopping mall, brand, price, and style) and the preference of each product attribute level were different across segments. This research improves the knowledge of the purchasing behavior of online apparel buyers and provides proper attribute combinations of apparel e-shopping for each consumer segment.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.4
• /
• pp.754-763
• /
• 2001

The purpose of this study was to examine: 1) the differences in the automation level by company characteristics(i.e., product category, product type, firm size); 2) the effects of company context(i.e., environmental uncertainty, task uncertainty) on the automation level; and 3) the effect of the automation level on manufacturing performance(i.e., quality, flexibility, time, cost). Data were collected from a mail survey. Four hundred eighty two questionaries were mailed to apparel manufacturers nationwide, and 60 responses were analyzed. The results revealed that: 1) mens and womens wear manufacturers and large manufacturers(i.e., the number of employees, sales volume) showed higher automation level; 2) environmental complexity positively affected the automation level; and 3) the automation level had a positive effect only on quality performance.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.6
• /
• pp.887-894
• /
• 1995

Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 6 (1995) p. 887~894 The purpose of this study were to reveal the relationships among the consumer's advertising involvement toward each related variables (the prior brand attitude, the consumer responses, the advertising attitude, the brand attitude, and the purchase intention). Also it were to identify these variables differences according to mediated roles of product use experiences. The result of this study were as follows: 1. Consumer advertising involvement were composed of five dimentions; the hedonic involvement, social involvement, utilitarian involovement, perceived risk involvement, and comfortable involvement. 2. There were significant relationships among the five dimentions, such as advertising involvement, the prior brand attitude, the advertising attitude, the brand attitude, and the purchase intention, according to the types of advertising appeal. 3. The related variables were significant differences according to the consumer's product use experiences.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.3
• /
• pp.393-400
• /
• 2000

기술적 혁신과는 달리 상징적 혁신(symbolic innovation)은 기존 제품에 부가된 사회적 의미가 변화함으로서 창조된다. 따라서, 상징적 혁신에서 새로운 사회적 의미와 관련된 속성은 기능적 속성만큼이나 중요하다. 본 연구는 상징적 혁신의 대표적인 의류제품을 이용, 패션혁신행동에 영향을 미치는 인지된 혁신속성(perceived innovation attributes)을 구별하고, 패션혁신행동의 두 유형(구매와 사용)에 미치는 이러한 속성의 영향을 고찰하였다. 대학생 집단을 표본으로 이용, 설문지 조사를 통해 수집된 515부의 응답지가 분석되었다. 인지된 혁신 속성은 유사성(compatibility), 기능적 상대적 잇점, 사회적 상대적 잇점, 인지된 위험으로 구분되었다. 의복흥미가 구매와 사용 두 측면의 패션혁신행동에 영향을 주었으나 인지된 혁신속성은 사용측면에만 영향을 주었다. 유사성과 기능적 상대적 잇점이 사용혁신행동에 긍정적 영향을, 인지된 위험이 부정적 영향을 미쳤다. 혁신속성이 영향을 미치지 않은 반면 의류소비정도가 구매혁신에 영향을 주었다. 본 연구의 결과는 사용혁신성이 높은 소비자는 구매혁신성이 높은 소비자보다 혁신속성의 평가에 더 관여한다는 것을 시사한다.