• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.131-135
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• 2011

본 논문은 한국 영화산업에서 스토리텔링이 더욱 중요해져감에 따라 한국 다큐멘터리영화의 스토리텔링 전략에 관한 연구이다. 흥행에 성공한 다큐멘터리 영화<워낭소리>와 흥행에 실패한 <트루맛쇼>의 스토리텔링을 비교 분석함으로써 다큐멘터리에서의 스토리텔링의 방향성을 제시하고자 히였다.

• The Journal of the Korea Contents Association
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• v.6 no.7
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• pp.111-118
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• 2006

This paper aims at exploring the efficiencies of Big 3 Multiplexes(CGV, Lotte Cinema, and Megabox) in Korea over the 3 years between 2002 and 2004. For the Korean Film industry, the years 1998 over were a period of challenge and extreme transaction due to building of multiplex that began in 1998. This paper begins with the present state of film market and multiplexes in Korea and provides an overview of the reasons why Korea film industry have been sharply increased in customer growth. The purpose of this paper is to investigate the film industry competition power for multiplex according to the technical and scale efficiency scores of DEA(Data Envelopment Analysis) method.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.147-155
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• 2022

This article analyzed the new changes Hong Kong director Lin Chaoxian has brought to theme films of Mainland China and the factors affecting these changes. The objects of the analysis are Lin Chaoxian's films (2016), (2018), and (2020). Compared with Mainland China directors suffering from heavy political burden, Dante Lam directed theme films based on the model from commercial films and adopted lots of elements from Hong Kong films. There, the ideology expression in these theme films was no longer rigid, but a diversified value embodiment resonating with the audience. At the same time, these theme films achieved higher commercial value, in which the stereotyped and unrealistic hero images were replaced by realistic and compound characters, and the display of cool or violent action scenes contributed to lots of visual feasts. All the changes were influenced by the audience preferences and the development of private enterprises in Mainland China.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.329-330
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• 2013

초기의 영화는 그 당시에 현실을 있는 그대로 보여주는 도구로서, 인간의 현실을 표현하고자 했던 많은 도구들 중에서 유일했던 것이다. 하지만 시간이 지나고 TV의 발달과 더 나아가 케이블TV, 현재에는 인터넷과 개인 스마트모바일 디스플레이의 등장으로 그 기능이 상쇄되어 갔고, 이에 따른 영화 자체의 생존전략을 찾아가기 위해 공간적 측면에서는 '새로운 스크린'을, 구현하는 방식과 현실을 재현하는 측면에서는 영상처리의 '신기술'을 과거에서부터 현재까지 계속 이어진다. 하지만 현재 영화와 비슷한 기능을 하는 매체들이 많은 가운데, 이러한 신기술들이 공유하고자 하는 매체들도 늘어나게 되었고, 이제는 하나의 신기술을 누가 먼저 시현, 선점하느냐가 큰 관건인 상태에서 '영화'가 선택할 수 있는 향후 10년 후 기술들은 현재 진화하고 있는 디스플레이 측면에서 'UD(Ultra-Definition)'와 영상기술 측면에서는 'Head Tracking 3D' 일 것이다. 본 연구는 이 두 가지 기술에 의해 영화산업의 미래를 기능적, 경제적인 측면으로 전망해 보았다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.316-317
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• 2017

본 논문에서는 영화산업에서 사용되고 있는 바이럴 영상의 발전 방향을 알아보고자 한다. 영화에서 사용되는 바이럴 영상은 네티즌의 입소문에 근거하여 영화를 미리 알리고자 하는 목적으로 제작되며 그 유형은 크게 인터뷰, 거짓뉴스 등으로 구분된다. 바이럴 마케팅과 연관되어 결국 적은 투자로 많은 효과를 거두는 것이 필요하다고 보면 영화산업에서 사용되는 바이럴 영상에 대해서도 체계적인 분석과 연구가 필요하다. 본 연구에서는 바이럴 영상의 기존 영화 적용에 대해서 알아보고 최근의 스토리기반 바이럴 영상에 대해 알아본다. 스토리기반 바이럴 영상은 제작에 많은 분석이 필요하다. SNS점유율에 따른 특성도 고려되어야 한다. 기존의 인터뷰나 뉴스보다는 새로우면서도 영화에 대한 직접적인 관심을 이끌어 낼 수 있다는 새로운 방식에 대해서도 발전방향을 알아보아야 한다.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.125-136
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• 2013

This paper studied the transition of changes in social status of the film since 1980s' Korea. After accepting the changes in social status of the film as the legitimation process of recognition for social and cultural value, this study investigated those influencing factors. For the purpose, opportunity structure in social movement theory was engaged as a theoretical background. The structured opportunity, which was considered as external variables of the film world, was divided into chance and risk factors. In this paper, the opportunity factors, affecting the legitimation process of film, included the emergence of popular culture movement. The risk factors, being considered as the violation of American filmdom and the consequential response of strategies were also researched. Those factors were responsible not only for external variables of filmdom, but also for compensators and competitors in the legitimation process of the film. Since 1980s', cultural industrial growth and democratization generation's entry into the film world affected the legitimation of the film as significant cultural product. Besides, the threat of American film industry changed rationality and competitive landscape of Korean film world.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.130-139
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• 2009

Most of the movies currently being created are used by CG. As for movie of today, the location of visual effect from film business rose highly with CG introductions to do not ask a style. The CG gets attention recently, and expand a market at rapid pace, the biggest reason are development of software and computer hardware. Advancement of computer technology and technique discharge numerous VFX artists therefore visual effect are possible to deliver with low-budget feature and commercial films more common. As for CG fields Hollywood in United States has most advancement of the computer techniques that create a lot of visual effect artists. However CG techniques of Korea also developed absurdly, because movie market of Korea is getting bigger. Korean CG technology get catching up at the CG techniques of Hollywood every year, however goal of this research in order to study is current address and future possibility of development of Korean CG. The CG example which from the movie was already screened that in the depth. Through movie of existing and knows a different partial authorization, tries to observe the possibility of development of future Korean CG fields.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.72-81
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• 2009

This article deals with the relation of korean animation and film policy from the late 1960s to early 1980s. The korean film policy was based on ideology of modernization. Animation industry was under the this policy. The result of effect of this film policy on animation was following. Firstly, there was the boom up of making of animation. Secondly was increasing of subcontract. The encouragement of exportation of government drove many companies to this trend. Lastly, many animations conspired to exercise the ideology of regime. Example was anti-communist animation. In that period the historical specificity of Korean animation had been built in these process.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.209-210
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• 2017

우리나라의 영화 산업이 미국 다음으로 클 정도로 영화 수요가 커진 만큼 영화 포스터는 단순히 영화를 대표하는 이미지가 아닌 마케팅의 역할로써 큰 비중을 차지하게 되었다. 따라서 영화 포스터 디자인 연출에 따른 마케팅의 사례와 성공 및 실패 요인 등을 연구하고자 한다.

• Journal of Platform Technology
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• v.11 no.3
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• pp.45-55
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• 2023

This paper presents a model that supports decision-makers in the Korean film industry to maximize the success of online movies. To achieve this, we collected historical box office movies and clustered them into types to propose a model predicting each type's online box office performance. We considered various features to identify factors contributing to movie success and reduced feature dimensionality for computational efficiency. We systematically classified the movies into types and predicted each type's online box office performance while analyzing the contributing factors. We used automated machine learning (AutoML) techniques to automatically propose and select machine learning algorithms optimized for the problem, allowing for easy experimentation and selection of multiple algorithms. This approach is expected to provide a foundation for informed decision-making and contribute to better performance in the film industry.