• Asia Marketing Journal
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• v.11 no.3
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• pp.185-203
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• 2009

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers' tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark's production power and Yuhan-Kimberly's marketing power and led to launch new product superior to Pull-Ups. However, this product was unsuccessful in the market because of wrong positioning which did not catch domestic customer's life styles such as cultural, environmental and habitual differences in toilet training, the cost increase coming from IMF crisis in Korea, weak trust within the company, weak trust within the company, and too much higher price than regular diapers. In 2005, Yuhan-Kimberly redeveloped new pants market business strategy. It was organically combined with winning product development plan, winning communication strategy and the market structure change through the pants market creation. Customer's habit, usage and attitude were studied with total 55 times market investigations. Also, all processes from planning to designing were executed in the customer's view by investigating product research, positioning research and advertisement research. Yuhan-Kimberly repositioned new product as a wearing diaper not as a toilet training diaper and launched Huggies Magic Panty as a premium product which had 25% higher price than previous Huggies. Huggies Magic Panty was recognized as a great hit product in domestic diaper market and the sales recorded 37.6 bill won in 2006, 57.2 bill won in 2007, and 90 bill won in 2008 since launching in 2005. The reason of Huggies Magic Panty's success was the repositioning strategy deduced from the precise check of customer's usage habit. It was the winning strategy of Huggies that were market investigation in order to survive in domestic baby goods market where a lot of companies struggled intensively, the exact positioning based on its market investigation and aggressive 360 degree communication strategy to give customers impressions efficiently.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.31 no.3
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• pp.61-74
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• 2013

This study examined and analyzed ancient writing and poetry regarding cases of appreciating plants by using pots in a garden of a palace or private houses by ancestors, and examined shape and planting method of plant species and potted plants, arrangement and preference of potted plants. As for the method of the study, description research method which examines and interprets poem and painting based on potted plants. The results of this study is summarized like the following. First, the plants which were favorably used for potted plants include 19 kinds such as Prunus mume, Pinus densiflora, Pinus pumila, Phyllostachys spp., Camellia japonica, Punica granatum, and Gardenia jasminoidesa, and as for herbs, 12 kinds such as Chrysanthemum monifolium and Nelumbo nusifera . Second, the species which were specially arranged into artificial shapes include Prunus mume and Pinus densiflora. The two plants made the shape of severe curves of stems such as Wangpi. Gyuban, and Bangan, and there are Pinus densiflora dwarfed potted plant whose roots are stretched on Prunus mume grafted into a strange stump and an oddly shaped stone. For the beauty of the dwarfed tree shape, pine cones are added to an old Pinus densiflora or Parthenocissus tricuspidata is planted to stems, and additional method of making moss on the soil, which is called 'Jongbunchuigyeong'. As for planting method, water culture, planting on a stone, planting on a charcoal, and assembled planting are expressed in poetry. Third, as for external space for potted plants, a place where a king stays, a bed room for a king, surrounding areas and gardens of private houses, and step stones were used as a space which adds artistic effects. Potted plants are placed on a table in a library, on a desk, on a drawer, and near a pillow as a small items in a room, and scholars enjoyed original characteristics and symbolism of the potted plants. Fourth, at the time of flowering of Prunus mume, poetry event was held to enjoy the tree and writing poetry begun. And at the time of flowering of Chrysanthemum monifolium, the flowers were floated in a liquor glass or shadow play was enjoyed. Fifth, potted plants played the role of garden ornaments in elegant events of a palace, the gentry, wedding ceremony, and sacrificial rites. Sixth, potted plants were used as tributes between countries, donation to a king, or a gift of a king. In addition, there were many cases where scholars exchanged potted plants and there is the first record of giving a potted plant in 'Mokeunsigo' by Mokeun Isaek, scholar in the late era of Goryeo. Seventh, at the time of flowering Prunus mume, Chrysanthemum monifolium, Gardenia jasminoides, Nelumbo nusifera, and Narcissustazetta var. chinensis, they enjoyed the particular fragrance and express it into poetry. Eighth, plant species from southern parts such as Camellia japonica, Daphne odora, Gardenia jasminoides, Citrus unshiu, Phyllostachys spp., Punica granatum, Rosa rugosa, and Musa basjoo, or foreign plant species, and species weak against the cold were utilized as pot plants for enjoying green trees indoors in northern central province in harshly cold winter.

• Korean Journal of Environmental Agriculture
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• v.32 no.2
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• pp.117-122
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• 2013

BACKGROUND: The scab, which is caused by Venturia nashicola, gives serious damages to pear trees. 'Niitaka' accounts for 82% of areas in pear cultivation. However 'Niitaka' is a scab susceptible cultivar. So, most of Korean farmers who growing pear trees have suffered by economic losses with the scab. In this research, we evaluated the scab resistance among elite pear seedlings to clarify genetics about the scab resistance. And we analyzed photosynthetic features with these seedlings to develop suitable cultivar which is advantageous for producing quality fruits during the growth and development of plants. METHODS AND RESULTS: We measured the rates of scab incidence among seedlings in a field experiment condition and an in-vitro test. An in-vitro test has been done with field experiment-based results. We made plant materials by grafting branches of each seedlings with 'Kongbae' rootstocks. And they had been grown for one month. Then, scab conidia suspension is sprayed to seedlings and sustained for 40 days under the controlled environment. As the results, 6 seedlings displayed lower incidence rates than other seedlings and 'Niitaka'. We also measured instant photosynthetic rates of each seedlings to determine the correlation between photosynthetic rates and fruit characteristics. However, it seemed that there is no correlation between them. CONCLUSION(S): Among the seedlings, 6 seedlings displayed the higher resistance to scab than other seedlings and 'Niitaka'. This characteristics is considered to be come from the gene expression of European pear. And we found that photosynthetic rate in trees rarely does not influence the fruit characteristics. It is considered to be affected by cultivar's own characteristics.

• 한국사회복지학회:학술대회논문집
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• 2003.05a
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• pp.282-309
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• 2003

This exploratory qualitative study investigates the effects of experiencing domestic violence on male adolescent offenders' masculinities. Empirical and theoretical literature suggests that negative male role models in violent families result in male adolescents' experiencing conflict in constructing gender identities, especially masculinities. Moreover. criminologists argue that masculinities are often connected with crimes as a way to prove masculine competence. This study compares male adolescent offenders who have experienced domestic violence with those who have not experienced domestic violence and explores how domestic violence experiences influence the construction of gender identities among male adolescent offenders. The study used a secondary qualitative data analysis method. The data consisted of ethnographic in-depth interview transcripts, observational field notes, and formal facility records collected at a juvenile correctional facility in Minnesota. The process of data analysis was a "constant comparative method" that sought to understand differences and similarities in the expressed gender narratives and identity patterns between the two groups of offenders. This process also examined differences within each group. The qualitative data analysis revealed that domestic violence experiences in childhood may be related to the construction of gender identities during adolescence. The findings of this study showed that male adolescent offenders who had experienced domestic violence tended to attach themselves to oppressed mothers more readily than those who had not experienced domestic violence. Next, their attachment to mothers related to the construction of more relational gender identities although most participants, regardless of domestic violence experiences, had much in common regarding gender expression. Finally, despite these relational gender identities, male adolescent offenders who had experienced domestic violence tended to depend upon violence and crimes to show masculine competence, as did male adolescent offenders who had not experienced domestic violence. The study findings suggest a need for research to understand the construction of gender identities in the context of particular experiences and the importance of building theories that advance a comprehensive understanding of the construction of masculinities and youth crime. This study also discusses the development of social work programs that protect young men from adherence to exaggerated masculinity, which is often associated with crimes.

• Journal of The Korean Association For Science Education
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• v.19 no.2
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• pp.239-247
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• 1999

This study is to make suggestion for developing textbook systematically by analyzing biological contents and organization in science textbooks which are important instructional media to accomplish objectives of the 6th middle school science curriculum. The inclusiveness degree of the 6th science educational objectives reflected in the textbooks was analyzed by Klopfer's and the Korean Educational Department's objectives taxonomy. And the biological contents and the organization of the science textbook were analyzed by learner, subject matter, and society dimensions which are selecting criteria for curriculum objectives suggested in Tyler's curriculum model. The analyzed results are as follows: 1. The inclusiveness degree of the educational objectives was very low. 2. Regarding the dimension of learner, the concepts of formal operational cognitive level were much increased as grade becomes higher. And the degree of learner's interests reflected on the learning topics and domains was very low. 3. Regarding the dimension of subject matter, the concept-centered learning was increased, in relation to inquiry learning as grade becomes higher. The analyzed results of inquiry subskills showed that observation, classification, and recording skills in 1st grade, observation and operation skills in 2nd grade, and interpreting data skills in 3rd grade were centered. As the problems and processes were presented, so most of inquiry activities had low openness scale. The learning contexts were organized into discipline-centered in relation to real life. 4. Regarding society dimension, the learning topics of environments and health were much presented. but those of biotechnology and career were presented scarcely. And most learning topics related society dimension were organized in textbooks of the 2nd and 3rd grade. These suggested that to accomplish curriculum objectives effectively. the inclusiveness degree of educational objectives is to increase and, the contents and organization of textbook were constructed harmoniously in aspects of learner, subject matter and society dimensions.

• Journal of the Korean Society of Food Science and Nutrition
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• v.32 no.3
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• pp.485-493
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• 2003

To assess trans fatty acids (tFAs) intake of middle school students in Busan, behavior of having meals and 3 day's food record were surveyed in 800 subjects. 35.3% of subjects responded to twice a day in frequency of snack intake. Preferred snack items were ice cream (68.6%) and milk (57.0%). Subjects of dining out preferred jajangmyon (54.6%), seasoned chicken (50.5%), fried chicken (35-3%) in order when dined out. Mean daily tFAs intake of subjects was 1.68$\pm$0.04 g. Mean daily intake level of girls was 1.89$\pm$0.06 g which was significantly higher than that of boys, 1.40 $\pm$ 0.05 g (p<0.001). Naturally derived tFAs intake was 1.04$\pm$0.03 g which corresponded to 62.1% of total tFAs intake per day and industrially derived tFAs intake was 0.64 $\pm$ 0.02 g, 37.9% of total tFAs intake per day. Calorie percentage of tFAs was 0.8% and fat percentage of tFAs was 3.16%. The level of tFAs intake showed a significant difference with monthly allowance (p<0.05) and frequency of snack intake (p<0.001) in girls, which was not the case in boys. The main sources of tFAs were milk and dairy products (34.3%), bakeries (18.3%), and fish and meat products (16.2%), in order. From above results, we can conclude that tFAs intake of middle school student is not as much as that of Western teenagers. However, exact estimation of tFAs intake requires database of tFAs in broad range of processed foods commonly consumed in Korea.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.20 no.4
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• pp.360-369
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• 1987

The relationship between the catches of tuna and hydrographic conditions in South-East Pacific region (latitude $5^{\circ}N-12^{\circ}S$, longitude $135^{\circ}W-115^{\circ}W$) was investigated by using the catch data of tuna and Digital Bathythermograph (DBT) data from December 9, 1980 to April 2, 1981. The results are as follows : The study area were located in South Eguatorial Current regions including equatorial upwelling regions in $5^{\circ}N\;to\;12^{\circ}S$. The horizontal mean temperature at the depth of 10m on the first quarter months in the study area was about $25^{\circ}C$C and the salinity of those fishing areas ranged from 34.8 to $35.0\%_{\circ}$. Yellowfin tuna and bigeye tuna were mainly caught in SW vertical temperature profile type, which the depth of thermocline ranged from loom to 300m, and temperature difference of thermocline was about $12^{\circ}C$. The deeper the depth of thermocline, the more the catches of tuna. While albacore tuna was caught well in SS vertical temperature profile type which the temperature of thermocline ranged from $9^{\circ}\;to\;26^{\circ}C$ and its gradient was very smooth. The depth of 1 ml/l surface of dissoved oxygen content ranged from loom to 200m in the South-East Pacific between longitude $140^{\circ}W-100^{\circ}W$, but it was shallower than 100 m near the North-South American continent. The catches of bigeye tuna were larger than those of yellowfin tuna in South Equatorial Current region. As approaching to the South and North American continent, the catches of yellowfin tuna and bigeye tuna decreased because the thermocline becomes shallower and steeper and the depth of the 1 m1/1 surface of dissolved oxygen content became shallower.

• The Korean Journal of Mycology
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• v.40 no.1
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• pp.19-38
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• 2012

This study was conducted to investigate the diversity of higher fungi and relationship between higher fungi and climatic factors in Naejangsan National Park from April 2004 to October 2010. The obtained results from investigation were as follows. The higher fungi were classified into 48 families, 158 genera and 451 species in Basidiomycotina, 13 families, 26 genera and 39 species in Ascomycotina, and 4 families, 7 genera and 7 species in Myxomycetes, and most of them belonged to Hymenomycetidae in Basidiomycotina. Dominant species belonged to Ttricholomataceae (72 species), Russulaceae (39 species), Polyporaceae (41 species), Boletaceae (40 species), Cortinariaceae (35 species) and Amamtaceae (28 species). For the habitat environment, the ectomycorrhizal mushrooms were 38.8% (15 families, 36 genera and 193 species), litter decomposing and wood rotting fungi 39.4% (36 families, 107 genera and 196 species), grounding Fungi 19.9% (24 families, 51 genera and 99 species) and others 1.8% (3 families, 4 genera and 9 species). Monthly, most of higher fungi were found in July, August and September, and least found in November. In climatic conditions, most higher fungi were occurred in $23^{\circ}C$and above of mean temperature, $20^{\circ}C$and above of minimum temperature, and $29^{\circ}C$and above of maximum temperature. most of higher fungi were found in 73% and above of relative humidity and 200 mm and above of monthly precipitation. In case of ectomycorrhizal fungi like Amamtaceae, Boletaceae and Cortinariaceae, significance levels are not high in $32^{\circ}C$ and above of maximum temperature which mostly affects species occurrence than other climatic factors of mean and minimum temperature and monthly precipitation.

• Journal of The Korean Society of Grassland and Forage Science
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• v.14 no.4
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• pp.271-280
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• 1994

The aim of this experiment was to investigate the effects of fertilizing mineral nitrogen on dry matter yield of Reed canarygrass and also to estimate proper levels of fertilizing nitrogen when uncultivated rice paddy rapidly increased these days, was used for the production if Reed canarygrass. \ulcornerhe results are as follows. 1. Relative dry matter according to cutting frequency was appeared the highest at the 2nd cut for 3 and 4 cutting frequencies, and the 3rd cut for 5 cutting frequency. Those were 43.1, 34.0 and 34.1 % respectively. 2. When using only phosphrous and potassium, the average dry matter per year and ha was between 9.0 and 12.0 tons(3, 4 and 5 cutting frequency) and the highest dry matter was shown at 5 cutting frequency. 3. In accordance to the increase in the fertilization of nitorgen, the yield of dry matter was increased and, when 30 kg/ha/cut of mineral nitrogen was added, the biggest increase rate per added nitrogen for dry matter yield per year compared to that of no fe~tilization of nitrogen was recorded and it was 2.7, 3.3, and 3.4 tons/ ha for 3, 4 and 5 cutting frequencies respectively. 4. The efficiencies of mineral nitrogen on dry matter yield(DM kg/N kg) were the highest when 30kg nitrogen was applied particularly in 3, 4 and 5 cutting frequencies(29.7, 27.2, 22.8 DM kg/N kg). It recorded the highest of all the treatments. The efficiency was actually decreased in higher application of mineral nitrogen. The total nitrogen yield efficiency was the highest in 30kg(0.45kg and 0.48kg at 4 and 5 cutting frequency) and 60kg fertilization/ha/cut (0.46kg at 3 cuting frequency) and the decreased efficiencies appeared at fertilization of higher nitrogen. 5. Economical borden of mineral nitrogen fertilization were between 199.2 and 243.3kglha at 3 cutting frequency, between 253.4 and 295.9kg at 4 cutting frequency and between 302.2 and 361.3kg at 5 cutting frequency. 6. Under the condition of this experiment, the cutting frequency leading the potential production at maximum was 3 cutting frequency. At 3 cutting frequency, the efficiency of nitrogen utilization was higher and 15 or 16 tons of dry matter was obtained which is a level of economical border at fertilization between 200 and 240kglha. It wrs possible to obtain the maximal dry matter yield(l7 tonslha) at fertilization of lower level than 400kgl ha.

• Journal of The Korean Society of Grassland and Forage Science
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• v.12 no.2
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• pp.77-84
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• 1992

This experiment was designed to gain information on factors affecting stubble death of orchardgrass (Dactylis glomerata L.) during the first rainy season. According to the experimental plan, the effects of sowing methods, drainages and cutting dates on the stubble carbohydrate content of orchardgrass, available soil moisture content of experimental plots, temperatures at the ground level and in the soil, and relative light intensity and humidity at the base of orchardgrass canopy were measured during the rainy season. The carbohydrate content of orchardgrass was sharply decreased to 2.9 % at 3rd day after cutting in the plots cut before rainy season and a gradural recovery was noted following the sharp reduction, but in the plots cut after rainy season, orchardgrass showed 5.5% of carbohydrate content before cutting and 3.0% at the 3rd day after cutting. The same pattern in both carbohydrate reduction and recovery was found between two cutting treatments. The available soil moisture content in the plots cut before rainy season was slightly higher than that in the plots cut after rainy season. But after the rainy season, the available soil moisture content in the plots cut after rainy season was higher than that in the plots cut before rainy season. Soil temperature at lOcm depths in the plots cut before rainy season was higher than that in the plots cut after rainy season. Daily maximum air temperature at the ground level in the plots cut before rainy season was higher than that in the plots cut after rainy season and changeable. Relative humidity at the ground level was below 70% in the plots cut before rainy season, but 75 to 90 % was observed in the plots cut after rainy season. Relative light intensity at the ground level in the plots cut before rainy season was much higher, recorded 50 to 90 %, than that in the plots cut after rainy season showing less than 10%. The results of this study suggest that the stubble death of orchardgrass during the rainy season is due to plant diseases influenced by a decrease of light penetration and increase of relative humidity at the base of the grass canopy.