• Industry Promotion Research
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• v.8 no.4
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• pp.91-99
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• 2023

The purpose of this study was to confirm the determination of the career attitude of multicultural youth, which will be the growth engine of Korean society in the future, and to determine the effect of parental support for multicultural youth on career attitude determination. Multicultural adolescents experience more difficulties in parental support and career attitude determination than ordinary adolescents due to confusion over biculturalism exposed at birth. Therefore, this study confirmed the effect of parental support of multicultural adolescents on career attitude determination and verified the effect of bicultural acceptance attitude. To this end, data from the 8th year of the Multicultural Youth Panel (MAPS) conducted by the Korea Youth Policy Institute were used, and a total of 1,229 multicultural teenagers in the 2nd year of high school participated in the study. For data analysis, frequency analysis, descriptive statistical analysis, correlation analysis, path model suitability verification, path model coefficient, and mediating effect verification were conducted. Based on the results of these studies, it was intended to provide basic data for developing an integrated program that improves parental support and career attitude determination of multicultural adolescents.

• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.13-29
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• 2015

This study examined whether any differences were found in body comparison, body satisfaction, and appearance management behaviors according to socialcultural attitudes toward appearance among male and female adolescents in Gwangju and Jeolla province. It was conducted by a self-report survey of 598 male and female students in eigth and eleventh grades in Gwangju and Jeonnam province, South Korea. The collected survey data were analyzed by Cronbach's ${\alpha}$, Factor analysis, ${\chi}^2$ test, K-means cluster analysis, t-test, one-way ANOVA, Duncan's grouping using SPSS/PC WIN 19.0 statical program. The results were as the following: Adolescents perceived and internalized more highly than the common level the socialcultural value toward appearance, especially for female, and by age, juniors in high school than in middle school. Socialcultural attitudes toward appearance could be classified into four categories: 'Accepted type', 'internal type', 'aware type', and 'unaccepted type'. Students who were classified as 'accepted type', and 'internal type' showed lower level of body satisfaction and compared their bodies more often with others. They also actively received appearance management behaviors. Therefore, they showed positive attitude toward cosmetic surgery and functional garments. They also worked hard to reduce their weights just to show off to others. In conclusion, it is necessary for education programs to protect self-esteem of adolescents from the socialcultural distortion to appearance.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.322-331
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• 2014

The objective of this study is to examine the effect of regional globalization and its impact to globalized company. As emerging markets evolve from the periphery to the core of marketing practice, we will need to figure out their unique characteristics. Emerging markets are distinctly different from mature markets. Because of market heterogeneity it is important to segment customer and find out their characteristics for the companies. In this research we explores how inward internationalization, susceptibility to global consumer culture affect consumer's brand attitude and adoption of global brand. This study examines various strategic issues in the context of China. The result suggest that inward internationalization is an antecedent factor of susceptibility to global consumer culture and also influence to brand attitude and brand adoption positively. Several implications for Korean content providing companies and marketing strategies are discussed.

• The Korean Journal of Woman Psychology
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• v.15 no.2
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• pp.259-283
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• 2010

The present study was conducted to examine the effect of attitude, subjective norm, and perceived behavior control in explaining multicultural receptive behavior intention as well as multicultural receptive behavior, i.e., test the theory of planned behavior(Ajzen, 1991), to investigate the role of Korean social identity in the prediction of multicultural receptive behavior, and to investigate the role of stereotype and prejudice(i.e. attitude about object) in the prediction of multicultural receptive behavior. A sample of 505 undergraduate participated in the survey. The results from stepwise regression analyses indicated that the multicultural receptive intention was explained 47.4% by the theory of planned behavior, while multicultural receptive behavior was explained 61.1% by this theory. When the Korean social identity, stereotype and prejudice were added into the stepwise regression analysis, the variance was increased to 51.8% for multicultural receptive intention and 65.9% for multicultural receptive behavior. Furthermore, the influence of the Korean social identity on multicultural receptive intention/behavior was weak, but the influence of the stereotype on multicultural receptive behavior was strong. Finally the implications and limitations of the present study as well as the future directions of this area were discussed.

• Korean journal of communication and information
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• v.57
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• pp.181-201
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• 2012

Classic cultivation theory and research has been noted for its failure to capture subtle variation in effects by genre and to consider tangible and practical dependent variables. Redressing these limitations, this study aimed at extending cultivation theory frame to incorporating fatalistic attitudes and reality television viewing, especially with the mediator of perceived realism. We first replicated the original cultivation effect by showing the significant effect of overall TV viewing. Even controlling for overall TV viewing, reality-based program use showed positive association with fatalistic beliefs; furthermore, the effect remained significant, additionally controlling for news(fact) use and drama(fiction) use. In a nutshell, the cultivation effect of reality-based TV program on fatalistic beliefs turns out quite stable even after controlling other competing genres.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.12
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• pp.5639-5647
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• 2011

The purpose of this study was to analyze the influence of bias and the multicultural attitude of elementary schoolchildren on the multicultural efficacy and to seek for the right direction of multicultural education in elementary school. To attain this purpose, this study asked 416 elementary schoolchildren to questions in Jeonbuk Province. The results are as follows. First, there is a significant difference on bias, multicultural attitude, and efficacy to gender and grade. Second, there is a meaningful correlation among bias, multicultural attitude, and multicultural efficacy. Third, the elementary schoolchildren's bias has a significant influence on the multicultural attitude and efficacy. Fourth, the elementary schoolchildren's multicultural attitude exercises a meaningful effect on the multicultural efficacy. According to this survey, a variety of multicultural programs for the elementary schoolchildren are needed to develop and apply in substance at the level of their eyes. In addition to that, a diversity of studies are needed constantly for making the elementary schoolchildren get some positive understanding on various cultures.

• Korean Journal of Culture and Social Issue
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• v.11 no.3
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• pp.23-40
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• 2005

The present study tried to explore relations among rape myth, types of sex role, and exposure of sexually obscene material. The specific purposes of this study were investigate (a) if there are differences in the degree of acceptance of a rape myth according to gender, school grades and types of sex role in participants, (b) whether the acceptance of rape myth are different by the types of sex role, and (c) whether the acceptance of rape myth is related with exposure of sexually obscene material. A total of 723 students in middle, high school, and university completed a questionnaire survey. The results of this study are as follows. First, male students accepted rape myth more than female students. In the level of male students, there were significant differences in acceptance of rape myth among three school students(middle, high school, and university). Secondly, types of sex role were not related with the acceptance of rape myth. Thirdly, the correlation between their exposure of sexually obscene material and the acceptance of rape myth was significantly high in middle school male students. Finally, implications and limitations of this study were discussed.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.123-136
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• 2021

While same-sex marriage is officially legal in 28 countries, widespread discrimination continues against people in the LGBTQ community in Confucian Asian countries. This study examines how media exposure affects attitudes towards gay men using the cultivation theory in China, where LGBTQ issues are still censored in media. Moreover, this study looks into the immediate effect of watching gay content on attitudes towards a friend's coming out. Based on the survey of 236 young adults aged 18-22, the study results showed that heavy viewers of gay content and female had a more favorable attitude towards gay men. Furthermore, while the participants favored non-gay content, those who viewed gay content were more supportive of a friend's coming out than those who watched non-gay content. The findings indicated the cultivation effect on attitude towards same-sex relationships in a Confucian Asian country that can be used to foster a more inclusive society.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1355-1366
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• 2014

The purpose of research is to find out the factors that affects multi cultural acceptance of parents' child rearing behavior of elementary school students and psychological well-being. In order to accomplish the purpose, survey was conducted on 328 elementary school students in the city of I. The results were first, parents' child rearing behavior of elementary school students, psychological well-being and multi-cultural acceptance didn't have difference by background variables. Second, significant relationship was present on parents' child rearing behavior of elementary school students, psychological well-being and multi cultural acceptance, Third, parents' child rearing behavior of elementary school students and psychological well-being have positive impact on multi-cultural acceptance. As seen in such results, in order to achieve effective acceptance on multi culture in regular household, the awareness and attitude on parents' child rearing behavior and feeling of psychological well-being need to change and that will have positive impact to live together for students from regular household and multi culture household as a member of multi culture society.

• Korean Journal of Culture and Social Issue
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• v.23 no.4
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• pp.605-634
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• 2017

The purpose of this study was to investigate families' responses and attitudes and the experiences of Korean LGBT individuals after revealing their sexual identity and sexual orientation and to determine how families' attitudes affected the mental health of these individuals. For this purpose, in-depth interviews were performed with 12 male and female LGBT participants, ranging from 19-30 years of age, who resided in Seoul and metropolitan areas, and reported coming out to or being outed by their families. One-to-one interviews were carried out using semi-structured questions, and the data from the interviews were analyzed using consensual qualitative research (CQR). Most of the families had very negative responses and attitudes to the participants coming out and exhibited rejection or avoidant attitudes; only a few of the families responded with receptive attitudes. As a result, the LGBT participants reacted with friction and coping behaviors, such as persuasion, participation in professional counseling, abandonment or avoidance, and running away from home. Most of the effects of the families' attitudes on the participants were negative psychological effects, such as anger, sadness, a sense of alienation, depression, anxiety, fear, trauma, helplessness, lowered self-esteem, alcohol dependence, and suicidal ideation and attempt, while receptive attitudes provided a sense of stability. For all participants, they reported that they were more likely to be hurt by their families' negative attitudes than by social attitudes. This study is significant because it provides framework for specifying families' attitudes and LGBT individuals' experiences after coming out in Korean society. It also outlines LGBT individuals' coping behaviors, psychological difficulties, and the process of coming out and provides suggestions for individuals to overcome. The results are expected to help counselors create practical strategies to better understand LGBT individuals and the psychological difficulties they may experience and provide proper interventions while counseling both the individual and the family.