• Title/Summary/Keyword: 필리핀인

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Research on the Effect of Korean Wave(Hallyu) Experience in Southeast Asian Countries on Purchase of Korean Cosmetics: Focused on Malaysia and the Philippines (동남아국가 한류체험이 한국 화장품 구매의도에 미치는 영향연구: 말레이시아와 필리핀을 중심으로)

  • Chung, Moon Suk;An, Eun Jae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.3
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    • pp.173-189
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    • 2023

  • Although many researches have been conducted that the contents consumption, called Hallyu, has a positive effect on the national image of Korea, which leads to product purchases, there have been few empirical studies based on the experience economy theory that connects to value relationships with customers. Therefore, based on the experiential economy theory, this research conducted an empirical analysis of the effect on Korean image and cosmetics purchase intention targeting women living in Malaysia and the Philippines who have experienced the Korean Wave(Hallyu). As a result of the research, entertainment experience, educational experience, and escape experience had a significant effect on the image of Korea, but aesthetic experience did not. Entertainment experience, educational experience and escape experience also had significant relationships in the indirect effect of Korean image on cosmetics purchase intention. In the moderating effect analysis comparing the two countries, in Malaysia, escape experience had a significant effect on the image of Korea, but in the Philippines, entertainment experience and educational experience had a significant effect on the image of Korea, so there was a difference between the two countries. The effect of Korean image on cosmetics purchase intention was confirmed significantly in both countries, but it was greater in the Philippines than in Malaysia. This research is meaningful in that it is an empirical study based on the systematic framework of experiential economy theory. In order to maintain the effectiveness of the Korean Wave(Hallyu), various improvements in the contents that make up the Korean Wave are required and policy consideration by the relevant authorities is needed. It is also necessary to consider each country's different acceptance of the Korean Wave(Hallyu).

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Four New Species of Copepods (Crustacea) Associated with Gorgonacean Corals (Cnidaria) from Bohol Island, the Philippines (필리핀 보홀섬의 해양류(자포동물문)에 공생하는 요각류(갑각 강) 4신종)

  • Kim Il-Hoi
    • Animal Systematics, Evolution and Diversity
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    • v.21 no.2
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    • pp.171-191
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    • 2005

  • Four new species of Copepoda associated with gorgonacean corals are described from Bohol Island, the Philippines. They are Acanthomolgus longiunguifer, A. geminus, and Paramolgus incidentus in the order Cycolopoida and Humescheres boholensis n. gen., n. sp. in the order Siphonostomatoida.

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총력국방을 지향하는 대만(2)

  • Yun, Jae-Gap
    • Defense and Technology
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    • no.1 s.143
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    • pp.50-57
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    • 1991

  • 대만의 군사력은 생존권 보장을 위한 최선의 방안인 동시에 경제성장과 정치.사회적 안정 및 국제외교상 유리한 위치를 확보하는데 도움이 되고 있다. 이와 함께 대만은 싱가폴, 말레이지아, 인도네시아등과 군사적 유대관계를 공고히 다져나가고 있으며, 필리핀도 대만과의 군사협력을 희망하고 있다. 대만 군사외교의 또다른 측면은 무기판매에 있다. 필리핀, 인도네시아등 중아시아 및 남미국가들은 저렴하고 우수한 대만 방산장비에 대한 주요 고객들이다. 또한 사우디와의 군사적 유대관계는 최첨단 무기체계에 접근할수 있는 잇점을 주고 있다

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