• Korean Journal of Heritage: History & Science
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• v.44 no.1
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• pp.222-243
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• 2011

The article is organized as follows. The first section clarifies research questions, the purpose of the study and the methodology used when researching cultural properties & storytelling marketing of intangible cultural heritages in Korea. The Pimatgol's DNAs are liberated areas of the nation, cooked rice served in soup, a broth to chase a hangover, makgeolli, so forth. The second section deals with methods of study, the literature review consisting of previous research, the author's previous research and the theoretical background of cultural heritage's storytelling marketing. The third section presents select storytelling marketing cases about our regional cultural heritage as well as some foreign cases. The fourth section provides a few examples and cases of cultural heritage about government officials, the 'Pimatgol' peddler, the story of Chunbo and Okseom and the idea for fostering storytelling marketing. The last section concluded the study. The findings support the importance of understanding the characteristics and differences of cultural heritage & storytelling marketing because if the stories are well told, the cultural heritages will be successfully promoted.

• Korean Institute of Interior Design Journal
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• v.13 no.5
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• pp.215-222
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• 2004

Buildings' outward appearances, sidewalks, and street lights have long been regarded as important factors identifying the street landscape of a city. On the other hand, the interior spaces of a building have been known to have less correlation with street landscape. This paper, which did not use standardized urban street landscape application methods, attempts, based on an experiment involving Pimatgol, to prove that small changes in interior design influence the street landscapes of cities and even provide new vigorousness. Pimatgol is a type of village that still possesses a traditional Korean lyrical atmosphere. This paper also attempts to, with the use of a physical model and a digital simulation of small changes interior design, such as changes in materials, size of the opening, location of furniture, or a change of lights, uncover positive changes in street landscape. Computer simulation is one of the extraordinarily useful techniques to predict lighting performance, changing interior space and present visual image. As a result, this study can be a valuable guideline for the future streetscape reform project to lead the demanding effects of the interior space.

• Journal of the Korean Geographical Society
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• v.44 no.6
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• pp.779-796
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• 2009

Pimat-gil is a bystreet over 600-years old of Jong-no in Seoul that originated in the early Joseon Dynasty. This Study defines Pimat-gol (a street village) that has developed centering around Pimat-gil (alley) as a typical backlane of modern city, traces the origin and landscapes of Pimat-gol through the historical geographies of this place, and tries to name and interpret the placeness of Pimat-gol from the angles of social and cultural geography, particularly on the basis of the concept 'place memory'. As a result, the author extracts the placeness of Pimat-gol in terms of juxtaposition of three-fold layers, ie., 'space of subaltern vs. space of escape', 'space of oblivion vs. space of recollecttion and generation', and 'space of fossil vs. space of living'. In addition, the author examines the place memories which have been sedimented in this place and the contest of the place-memories by investigating these three-fold layers, and makes a proposal which would constructs another spatiality of modern city on the basis of this case.