• The Journal of Society for e-Business Studies
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• v.25 no.1
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• pp.65-82
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• 2020

Start-ups often use crowdfunding platforms such as Wadiz to get financing from corporate investors and general public. These platforms include functions to increase participant activity through the number of comments, interest and online word-of-mouth. This study aims to elucidate how these functions related to a participant activity exhibit mediating effects on a success of crowdfunding and an achievement rate of targeted investment amount. To this end, the individual variables such as progress period, target amount, venture company, experience of attracting investment, possession of intellectual property rights, a career of the representative and an award experience of the representative were classified into the project characteristics, the company characteristics and the representative characteristics through not only previous studies but also interviews with investment professionals and platform operators. Afterwards, this study went through an empirical verification process using a structural equation model that has both crowdfunding performance and participant activity, which is the independent and mediating factors of three perspectives, as well as the dependent variables. In other words, this study analyzes how the characteristics of three perspectives affect the participant activity and how the participant activity had the mediating effects on the crowdfunding performance. In addition, it derives how the analysis results mentioned above vary according to business types (internet services, culture/art, manufacturing/distribution) and investment styles (stock type and bond type). It is expected that this study will help not only in deriving the factors affecting the performance of an investment type crowdfunding but also in preparing the measures to increase a participant activity.

• Convergence Security Journal
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• v.15 no.7
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• pp.119-124
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• 2015

The purpose of this study was to examine the current status and future prospects through the Classification of sports and ICT convergence technology for the health. Sports and ICT convergence technology could be classified into three types-sports and virtual reality, wearable devices, application and platforms. First, the application of virt ual reality technology gives a user the feeling of reality, fun, and flow through the sensing technology. And this was extended to 'Gamification' concept, gamification of the Nike Plus has become a catalyst in the spread of wea rable devices market. Second, the fastest growing sector in the wearable device area is the health and sports. Chin ese and start-up companies as well as global ICT companies is competing for expanding the pool by releasing the fitness-related wearable devices. Third, the building of platform that can utilize the health and exercise-related dat a collected through the application is expanding.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.581-587
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• 2023

During the global pandemic period, The world has created a new paradigm using digital technology, aligning one direction with the highest value of life and survival. Untact has changed from a convenience value to an essential value with quarantine and sanitation. And the industry process has shifted from face-to-face to non-face-to-face. The platform formed an community in a virtual space, and companies started a new service based on presence. For a sense of reality, information is expressed and stored from 2D centered on images to 3D multifaceted. Companies are marketing using 3D modeling, focusing on augmented reality, virtual world, and mirror world of Metaverses. The purpose of this study is to analyze the current status and examples of 3D modeling in the E-commerce environment of domestic and foreign jewelry brands in this era of change, and present ways to use 3D modeling in jewelry industries.

• Information and Communications Magazine
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• v.31 no.5
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• pp.39-45
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• 2014

기업활동에서 IT에 대한 의존도가 증가함에 따라 기업들은 다양한 소프트웨어 및 하드웨어 플랫폼에서 제공되는 서비스들을 운영하고 있다. 서비스들이 보급, 확대되는 과정에서 새로운 보안 취약점들이 나타나고, 이들 취약점을 악용한 기업정보의 유출 및 해킹 등 보안사고의 발생도 비례하여 증가하고 있다[1]. 특히 다양한 유형의 사업을 운영하는 지주회사 또는 대기업 그룹사의 경우, 사업영역별로 운영 중인 IT 인프라의 보안 취약점이 네트워크로 연결된 타 사업용 IT 인프라에 대한 사이버 침해의 통로로 악용될 가능성이 있다. 이 같은 문제의 해결을 위해 기업들은 사업영역 별로 보유한 IT 인프라의 보안 취약점 진단과 대응을 위한 솔루션들을 도입, 운영해 오고 있다. 하지만 기업의 보안 거버넌스 관점에서 보안 취약점 관리도 전사적인 보안 정책과의 연계 강화, 투자 중복의 방지, 효과적인 관리와 통제에 대한 필요성이 대두되기 시작했다. 보안 거버넌스 체계 강화에 대한 기업의 요구변화에 맞춰 보안 취약점의 통합관리를 지원하는 상용 솔루션들이 일부 출시되고 있으나 기업들이 기 운영하고 있는 개별 취약점 진단 솔루션과의 연동, 로그관리 및 기업이 요구하는 특화된 기능 구현 등의 어려움이 도입에 장애가 되고 있다. 따라서, 대기업을 중심으로 개별 보안 취약점 진단 솔루션들을 연동하여 기업보안 거버넌스를 효과적으로 지원할 수 있도록 취약점 관리업무 프로세스의 재설계와 함께 취약점 진단 통합관리 체계를 구축하고 있다[2][3][4]. 본고는 보안 취약점 관리업무의 문제점을 소개하고, 최근 대 기업을 중심으로 활발히 구축이 추진되고 있는 웹 기반의 취약 점 진단 통합관리 체계의 개념, 기능 및 운영 프로세스를 소개한다. 아울러, 기업 IT 인프라에 대한 보안 취약점 진단 데이터를 축적하여 기업 내부의 보안위험 요소를 사전예측하고, 정보보호의 투자 대비 효과(ROSI: Security Return on Investment)를 효과적으로 산정하는 인프라로서 활용 가치를 소개한다.

• Journal of Korea Technology Innovation Society
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• v.20 no.2
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• pp.458-486
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• 2017

This article suggests Living Lab approach as a technology commercialization model of public research and development (R&D) projects. Living Lab is a model for end-users, private companies, research institutes, and public organizations to develop technology in a living space which works as a laboratory. Unlike the dominant technology commercialization model which focuses on private enterprises, a new living lab model discusses end-user centered commercialization. Based on general living lab model, three types of technology commercialization model are suggested. The 'Demand exploring type living lab' and the 'Problem solving type living lab' are project-based living lab. The other type of living lab is 'Living lab platform'. The projectbased living lab can be utilized as modules when promoting R&D projects. On the other hand, the living lab platform is infrastructure to provide living labs services to companies, public institutes and municipalities.

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.161-163
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• 2019

4차 산업혁명의 도래로 산업 유형은 어느 한 종류로 단정하기 어려운 융복합적 형태로 변화를 거듭하고 있다. 뿐만 아니라, 과거 성장 중심 경제발전 모델이 저성장과 함께 양극화, 고용불안과 같은 다양한 사회문제를 야기함에 따라 새로운 발전 패러다임에 대한 관심과 요구도 그 어느 때보다 높아지고 있다. 이러한 일련의 환경 변화는 과거 제조업 중심의 경제성장을 주도해왔던 한국 공적보증제도에도 혁신을 촉구하고 있다. 신용보증기금은 2018년 현재 총 보증잔액 50.5조원을 보유한, 한국에서 가장 큰 규모의 공적보증기관이으로 지난 1976년 설립 후 40여 년간 산업육성과 시장안정이라는 두 가지 정책적 목표를 달성하기 위해 다양한 산업 분야와 기업에 신용보증을 제공해왔다. 1997년 IMF 외환위기, 2008년 글로벌 금융위기 등 국가적 위기 때마다 시장안전판 역할을 성공적으로 수행하며 한국경제가 신속히 위기에서 벗어나는데 공헌하기도 했다. 그러나 이제 신용보증기금은 과거의 성과와 역할에 얽매이지 않고, 급변하고 있는 경제 기술환경 속에서 또 다른 역할을 모색하고 있다. 구체적으로는 중소기업에 대한 보증지원이라는 기존 역할에서 한발 나아가, 혁신생태계 조성, 데이터뱅크 플랫폼 구축, 사회적가치 확산을 위한 전사적 사업구조 혁신을 단행하고 있다. 본 보고서에는 환경변화에 부응해 새로운 역할을 수행하고자 노력하는 신용보증기금의 활동과 성과를 담았다. 여기에 제시된 신용보증기금의 사례들은 벤처캐피탈이 활성화된 서양 국가들과 달리, 정책금융 역할이 상대적으로 중요한 아시아 지역의 중소기업 금융 활성화에 효과적인 정책적 시사점을 제공할 수 있을 것으로 기대한다.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.682-695
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• 2019

In recent years, using a connected platform, companies have built and implemented a mobile viral marketing strategy to attract new customers and to have long-term relationships with existing customers. The emergence of interactive Web 2.0 has led to an explosive increase in customer engagement, and practitioners have become interested in connected platform to build close relationships with their customers. However, the study on the effectiveness of various customer influx methods using the connected platform that companies utilize for an increase of customer participation is insufficient. Based on the theoretical study of Sashi (2012), this study analyzes the actual mobile viral promotion of company A's open market shopping mall for the purpose of bringing new customers and having a long-term relationship with the new customers[1]. By analyzing the customer engagement type, the implications for the effectiveness of mobile viral promotion are suggested. First, as a result of the immediate effect of online viral promotion, promotions are partially effective in attracting new customers. Second, as a result of examining the change of customer engagement type in order to find out the long - term effect of online viral promotion, it was found that in most cases, new customers were not become satisfied customers and, Laggard Effect, which takes time to become a satisfied customer, has been confirmed.

• Design Convergence Study
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• v.15 no.6
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• pp.255-270
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• 2016

The purpose of this research is to establish the UX methodology knowledge optimized for small sized companies on the basis of theoretical and practical UX development process models. The 7 UX design process models were analyzed by the outcomes and attributes on each design stage from academic field. Then the interview and observation on 18 domestic companies were conducted to clarify the actual methods in use and the gab from the academic theories. The two different design model were unified as an product lifecycle coupled UX process (PLUS). The 100 theory-industry knowedge combined UX design methodologies were selected and aligned along with 6 design stages of PLUS process. Each method was decomposed as a template format that contains standardized attributes applicable for small companies under consideration of their resources, process and produced items. The result of this research is expected to be applied onto real industry and reduce the risk of small manufacturing companies to escalate the quality of UX in their productions.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.115-125
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• 2022

As the digital economy has emerged as a means of building a new business order and creating new values, the number of small business owners participating in digital platforms is gradually increasing. This study aims to check whether small business owners participating in the digital platform are being helped to properly respond to the market environment and establish and implement strategies necessary for growth through learning within the platform. To this end, this study attempted to examine the effect of the absorptive capacity of small business owners using e-commerce platforms on market orientation and the moderating effect of vicarious learning and experiential learning, which are two types of learning within the platform. As a result of verifying the hypothesis through the survey, it was found that the absorption capacity of small business owners using digital platforms positively affected their market orientation. In addition, as a result of the moderating effect analysis, it was found that vicarious learning within the platform strengthens the relationship between absorptive capacity and market orientation. This result implies that small business owners can not only prepare for market uncertainties through indirect learning (vicarious learning) but also establish strategies to provide products and services that meet the market's needs. On the other hand, the effect of experiential learning was found to lower market orientation, which means that previous business experiences can rather lower attention to the environment. The significance and implications of the study were presented.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.9
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• pp.2440-2450
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• 2009

The aim of the study is to look at the impact of 'NPD process planning proficiency' on NPD performance. In particular, the current study examines this effect at firm's level (NPD program), rather than at the level of individual project. This study investigate the impact of process planning proficiency considering other NPD proficiencies (i.e. marketing and technical proficiency). In addition to the main effect of process planning proficiency, the current study investigates the interaction effect between process planning proficiency and marketing proficiency (or technical proficiency). Based on a cross-industry sample of 103 Korean manufacturers, this study examines the impact of NPD process planning proficiency on product family performance. The current study focuses on platform projects which play a critical role on product family's successes. NPD process planning proficiency has significant impact on both NPD technical and commercial performance. Technical proficiency is not directly associated with NPD performance. However, this study finds the interaction effects of technical proficiency with process planning proficiency on NPD performance.