• KDI Journal of Economic Policy
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• v.33 no.4
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• pp.85-118
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• 2011

This paper uses the horizontal regulation system as the base analysis framework. The study clearly defines the regulatory goals of the followings: the horizontal cross-ownership regulations on program provider (PP) and platform provider, the vertical regulation on cross-ownership between PP and platform operator, the regulation on cross-ownership of program provider by terrestrial broadcasting company, and the regulation on cross-ownership between terrestrial broadcasting company and platform provider. Then, by analyzing the conformity between goals and criteria of regulations and the adequacy of the regulation level according to regulatory purposes, this paper examines the justifiability of each regulation and extracts improvement measures that suite regulatory purposes. This analysis finds following appropriate measures: replacing the horizontal cross-ownership regulation on PP with conduct regulations, such as designating major broadcasting programs or replacing the current criterion of cross-ownership regulation from sales to the audience market share; reshaping the horizontal cross-ownership regulation on platform provider so that system operator (SO), satellite broadcaster and Internet protocol television (IPTV) operator would be applied by the same regulation based on the number of subscribers of pay television services; and discontinuing other cross-ownership regulation. In this way, the study shows that with appropriate regulations on cross-ownership of PP, there would be no need for additional regulation on vertical integration between PP and platform operator. On the other hand, given that the regulation on terrestrial broadcasting cross-ownership of PP could be justified only by regulatory purpose of the protection of the diversity of public opinions, it would be desirable to replace the current criteria of the number of PPs with the criteria of the audience market share. Lastly, the study shows that when platform operator is targeted by the cross-ownership regulation based on the number of subscribers of pay television services, the regulation on cross-ownership between terrestrial broadcasting company and platform provider should be replaced with conduct regulations, such as designating must-offer channels and major broadcasting programs.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.1
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• pp.153-161
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• 2022

This paper analyzes the economic effects when platform provider including CP contributes to broadband universal service and uses broadband bandwidth providing high quality network service. In this model, the contribution rate of broadband universal service is determined by ISP and platform provider sets its price of contents. The main results are as follows. First, the traffic usages is less than social optimum when the market of contents is monopoly. The sum of contribution fee and network usage rate must be less than marginal cost of network operation to get social optimum traffic. Second, the rate set by ISP is equal to social optimum when the market of contents is competitive. Third, when platform provider does not charge contents provided, ISP sets social optimum prices and the network usage rate for contents user is decreasing as advertisement revenue becomes larger. These results suggest that the platform provider should contribute to universal service funding to encourage the network investment of ISP.

• Journal of Internet Computing and Services
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• v.18 no.5
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• pp.123-131
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• 2017

With the rapid growth of mobile services, the various charging methods for mobile data have emerged in the mobile service market. Among them, network operators have begun to provide the zero-rating without any extra charge for the data that use the specific mobile application & services. Zero-rating, the free mobile data services by the network operators provoked many platform operators to confront business opportunity and risk. Though the platform operators are in urgent need of the strategy planning that considers business environments, any research endeavors explaining zero-rating and platform does not exist. Moreover, the analyses of potential effects of zero-rating on the business acts of platform operators has not been performed. Therefore, the study aims to identify the potential business opportunity and risk to prepare the various strategic countermeasure in platform operators' shoes. The study might enable the researchers to properly understand zero-rating and platform, and be utilized as a reference in planning the business strategy of the platform operators.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.11a
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• pp.189-192
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• 2017

본 논문에서는 하이브리드라디오 서비스를 성공적으로 도입하기 위해 필요한 정책적 조건들을 제안한다. 하이브리드라디오는 그 UI(User Interface) 특성과 오디오 방송 콘텐츠 외 서비스 구현으로 인해 기존 지상파플랫폼 외 추가적인 플랫폼이 필요하며, 이들 플랫폼을 구축하고 운영하는 새로운 플랫폼사업자의 등장을 수반하게 된다. 콘텐츠공급자와 플랫폼사업자가 일치하던 지상파 방송 산업과 달리 콘텐츠사업자와 플랫폼사업자가 분리되는 산업에서는 소수 플랫폼사업자가 다수 콘텐츠사업자에 비해 협상력 우위에 서는 역학관계가 생기게 되고, 이런 게임의 룰에 익숙하지 않고 사업적 규모도 영세한 지상파라디오 사업자들은 힘겹고 불공정한 사업 환경 속에 던져지는 상황을 맞게 될 수도 있다. 따라서 플랫폼사업자와 콘텐츠사업자가 상생하면서도 경쟁의 효율을 높이기 위해선 정교한 정책적, 제도적 장치가 필요하다. 또 하이브리드라디오가 기존 라디오 산업 내 제로섬 경쟁을 넘어 전체 이용자 규모를 확대하고 이를 효과적으로 수익과 연결하기 위해서는, 하이브리드라디오의 기술적 특성이 수용자에게 의미 있는 편익이 될 수 있도록 하이브리드라디오의 사업적 가능성을 충분히 활성화할 수 있는 제도 개선이 필요하다. 마지막으로 급변하는 미디어 빅뱅 상황에서 유의미한 유효 기간 내에 하이브리드라디오라는 신규 콘텐츠 유통 플랫폼을 성공적으로 도입하기 위해서는 산업 플레이어 간 불필요한 오해를 줄여 무의미한 논란을 최소화해야 한다.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.303-317
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• 2021

The purpose of this study is to analyze the competitiveness of OTT operators by developing an analysis framework specialized for the OTT industry. Based on existing research on business model, platform business model, and OTT characteristics, the OTT platform business model framework was developed, and case analysis was conducted based on data from related materials, literature, and internal data to suggest the direction for domestic OTT operators. As a result of the study, domestic OTT operators should use advanced AI and big data technologies to produce original content and improve the infrastructure and service quality of the platform. This study is meaningful in that it provides an analysis framework for OTT operators to establish their own competitive strategies and suggests the direction for domestic OTT operators through case application.

• Journal of Digital Contents Society
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• v.13 no.4
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• pp.601-608
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• 2012

Platform carriers that were welcomed due to their open policy are now having Vertical-Systematization. As the Vertical-Systematization to strengthen platform's quality intensifies, the qualities of OS, network and manufacturing abilities may be weakened. As the environment changes, consumers move from attractive platform to attractive contents and the killer contents will become the key success factor. Hence, the platform carriers will aim to acquire killer contents to attract more users causing excessive competition for Killer Contents Sourcing. The following paper examines the problems that will stem from fierce competition among platforms, problems regarding the Contents Sourcing and solution for the content-providers.

• Information and Communications Magazine
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• v.30 no.8
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• pp.40-45
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• 2013

본 고에서는 KT의 M2M/IoT 서비스 플랫폼과 주요 기술을 소개한다. 또한 M2M/IoT 관련 비즈니스의 예상되는 구조를 통신사업자 및 플랫폼 사업자의 관점에서 기술하며, 이러한 비즈니스 구조에 적합한 기술과 플랫폼을 이용한 문제 해결 방안을 제시한다. M2M/IoT 서비스 분야에서 당면한 과제를 해결하기 위한 주요 개념을 확장가능성, 유연성, 클라우드 환경, 빅데이터 등으로 분류하고 이를 위한 주요 해결방안들을 제시한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.06a
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• pp.18-21
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• 2017

클라우드 방송은 서버에서 방송 서비스를 구동한 후 실시간으로 실행 화면이나 정보를 TV 셋톱박스로 전송하는 가상화 방송 서비스로 많은 방송 사업자들의 관심을 끌고 있으며, 이미 상용화를 진행 중인 사업자도 있다. 한국정보통신기술협회(이하, TTA)에서는 클라우드 방송 서비스를 특정 사업자에 종속된 기술이 아닌 개방형 기술로 확장시키고자 "개방형 클라우드 기반 스마트 방송 플랫폼 (TTAK.KO-07.0129)"표준(이하, 클라우드 방송 1.0 표준)을 2016 년 12 월에 제정하였다. 본 논문에서는 클라우드 방송 1.0 표준의 다양한 기술범위 중 표준기반 서비스를 실행하고 서비스와 플랫폼 사이의 인터페이스 등을 정의한 클라우드 방송 1.0 플랫폼 애플리케이션 실행환경에 대한 내용과 그 구현에 대하여 소개한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.461-462
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• 2019

IT 기술의 발전으로 온라인 서비스의 혜택과 활용이 늘어나면서 기존의 통신사나 방송사업자 및 제3의 사업자들이 다양한 미디어 콘텐츠를 온라인을 통해 제공하게 되었다. 온라인과 모바일 기술, 플랫폼 사업자의 정책, 콘텐츠 공급자의 인식, 이용자와 이용의 형태가 복합적인 변화로 나타났고, 전문 콘텐츠 제작자뿐만 아니라 1인 제작자를 지원하는 플랫폼도 등장하게 되었다. 본 연구에서는 기존의 단순 이미지 업로드 방식의 중고판매가 아닌 동영상으로 중고물품에 대한 자세한 정보를 파악할 수 있도록 중고판매를 위한 온라인 1인 쇼핑콘텐츠 영상 제작 플랫폼을 제안한다.

• KDI Journal of Economic Policy
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• v.32 no.3
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• pp.101-137
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• 2010

This paper defines markets relating to each paid broadcasting service by applying the test method of critical sales loss to the results of survey to the paid service subscribers. The result confirms the existence of a meaningful competitive relationship--in terms of the Competition Law--among all paid broadcasting services included in this study, or at least analog cable broadcasting, digital cable broadcasting, and real time IPTV(Internet Protocol TV) service. This indicates that current regulations which are being applied to cable TV, satellite broadcasting, and IPTV are actually discriminatory. Based on these analysis results, this paper suggests that the main attention for the improvement of regulations should be focused on regulations which are differently applied to different paid service providers. In particular, Article 20 in the Internet Multimedia Broadcasting Law is interpreted as defining the real-time IPTV as an independent market, thereby having leeway to harm fair competition among different paid service providers. Therefore, that article needs to change to give the right of equal access to contents to all the competing paid service providers. Furthermore, to put teeth in the contents equal access rule, most popular pay channels need to be designated as target contents of the rule. As for the market-share limitation regulations, the paper suggests that an upper limit on the market share should be set based on the total number of subscribers of all the competing paid services and the same limit applied to all the competing paid service providers.