• Journal of the Korean Society of Floral Art and Design
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• no.40
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• pp.125-136
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• 2019

This study aims to examine the important factors of flower shops' store attributes influencing the repurchase intention for people who buy flowers for themselves with a hedonic shopping motivation. This study was verified by empirical survey and the results are summarized as follow. First, it was found that price, salesperson's professionalism, store accessibility had a significant positive impact on the repurchasing intention of flowers. Second, it was found that price is the first important factor influencing the repurchasing intention of flowers, and next salesperson's professionalism is the second important one, and lastly store accessibility is the third important one. For implications of this study, this study investigated the cause-and-effect relationship between flower shops' store attributes and the repurchasing intention of flowers for people who buy flowers for themselves with a hedonic shopping motivation, so it provides a theoretical foundation for further studies.

• Horticultural Science & Technology
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• v.31 no.5
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• pp.640-647
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• 2013

This study was conducted to provide exportation strategy by surveying on preference of Japanese consumers on cut chrysanthemum exported. The survey was conducted two times by a local survey company in Japan, and the surveys were conducted largely on chrysanthemums for casual flowers and the altar. After departmentalizing Japanese consumers per groups the result were analyzed through conjoint and cluster methods, flower colors and shape were used relatively higher rate for selection criteria of flowers in every group in the case of casual flowers. Group 1 comprised of 60 year-old housewives who reside in a small city with high school diploma and annual income less than 300 million yen, and group 2 of 40 year-old housewives who are small city residents with high school diplomas and annual income of 300 million yen show higher rate of use in flower shape than colors. Another group 3 whose members are 50 year-old housewives, small city residents with high school diplomas and annual income of 600 million yen showed higher rate of use colors than the shape for selection criteria of flowers. The consumption characteristics according to the ages of the consumers showed a pronounced tendency. The 40-50 year-old housewives preferred single flowers packed with other flowers, and the 60 year-old housewives double flowers packed with only chrysanthemums. In flower color, the 50-60 year-old housewives preferred white and yellow flowers, and the 40 year-old housewives pink and yellow flowers. Therefore, there are needs for development strategy of new products considering the consumption characteristics of flower shape and color according to the ages of consumer. After analyzing the chrysanthemums for altar by departmentalization of Japanese consumers, every group showed relative higher rate of use for flower shape for selection criteria of flowers. According to the analysis on the consumption characteristics, group 1 which is comprised of 30-40 year-old housewives who reside in small city with high school diplomas and income less than 300 million yen, and the group 2 of 20 year-old housewives who reside in small city with college diplomas and annual income less than 300 million yen. They are very sensitive to the price of the products while the group 3 of 50 year-old housewives who reside in small city with high school diplomas and annual income less than 300 million yen are insensitive to the price. The 30-50 year-old housewives preferred white and pink flowers, and the 20 year-old housewives yellow and pink flowers. In flower shape, the 50 year-old housewives preferred anemone shape, the 30-40 year-old housewives double shape, and the 20 year-old housewives pompon shapes. Therefore, the white, double flowers for the 30-40 year-old housewives and the yellow, pompon flowers for the 20 year-old housewives are needed to be created at the lowest cost, while the white, anemone flowers are needed to created at higher cost with high quality. In light of these results, it is considered that we should understand the types of purchasing products through consumption characteristics of Japanese consumers. Also we should plan, create market-oriented and consumer-oriented products, and should export them in order to expand more exportation.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.145-156
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• 2020

The purpose of this study was to investigate status survey on flower products with high sales by item and peak season. The survey was implemented for 103 people who are running flower shop and are members of association for Engineer Floral Design who are acquired Craftsman Floral Design and Engineer Floral Design. The result of this study, the peak season for the sale of flower product is showed May (52.0%) and February (24.3%). The reason for the selection was in May, month of family, teacher's day, etc. in February, personnel transfer and graduation ceremony. As a result of researching flower products with high sales volume by category, Cut flowers were ranked the first place of bouquet (51.5%%, 40.3%) and the second place of basket (28.8%, 37.5%) on annual and peak season. And also, Corsage, which was 6^th (1.8%) in the annual sales volume survey, increased to 3^rd (8.0%) during peak season. Pot plants were ranked 1st of foliage plant (50.6%, 51.3%) and 2nd tropical orchid·oriental orchids (27.4%, 28.3%) on annual and peak season. And also, Charcoal and bonsai, which were unresponsive in the annual sales survey, increased sales volume to 0.7% and 2.6%, respectively, during peak season. Processed flowers were highest ranked dry flower (45.3%, 39.5%), preserved flower (27.7%, 37.2%) on both non peak season and peak season. And then followed by artificial flower, pressed flower and collage.

• Journal of the Korean Society of Floral Art and Design
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• no.40
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• pp.25-43
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• 2019

The purpose of flower decoration at the funeral altar is to create various flower decorations at altar according to the social status of the deceased, to console psychological shock and pains of mourners and the bereaved families, and to make them remember the life of the deceased beautifully. In this study, five top funeral service companies in Korea selected by the Fair Trade Commission in 2017 and five repr And this researcher identified problems in flower decorations at the funeral altar in Korea, by comparing and analyzing the styles of flower decorations at funeral altars in Korea and Japan. In addition, this researcher surveyed consumers' preferences by age group. According to the results of the survey, most of the entire age group responded positively to the flower decorations at the funeral altar which focused on the job of the deceased. This means that consumers are demanding changes to the flower decorations at the funeral altar which are made up of the products of funeral service companies. In addition, the results of the survey, it can be seen that most consumers prefer to decorate the altar flowers according to the occupation, hobby, and taste of the deceased and present the altar in three dimensions like a landscape of nature. esentative funeral service companies in Japan were surveyed on the status of flower decorations at the funeral altar.