• The Journal of the Korea Contents Association
• /
• v.9 no.4
• /
• pp.154-161
• /
• 2009

Thanks to the circumstance of digital convergence, most of the world TV and radio stations are gearing up for digitalisation of broadcasting. In this flux, digital switchover in South Korea should be completed by 2012 when transmission of analogue broadcasting signal will be ceased. According to the report, it shows only over 30% take up roughly so far, but there is no official survey from relevant organisation. It is very comparable with British digital switchover which is same year as S. Korea and has been reported 88% take up as of 2008 Q2. Yet the digital switchover in S. Korea inferred from this current is not a rosy future and even seems to be perilous. The purpose of this paper is to predict the media future of S. Korea at the view point of futurology and draw out the possibilities which enable to affect viewing behavior. In order to analyse it applies the futures wheel which is one of useful tools for future work. Consequently it suggests a number of scenarios how to cope with the impending situation in S. Korea.