• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1679-1688
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• 2018

The development of digital technology has not only led to the development of expressive technology, but also to change in the process of production, expression media, production formats and methods, and communication with the audience. In one form, motion poster using LCD display instead of paper poster was introduced. This not only suggests the generation of posters with sound and movement on the ground, but also the possibility of expansion using the features of a platform called LCD displays. As part of this extension, this paper focuses on the "interactions" element and suggests a new interactive motion poster.

• 프린팅코리아
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• s.29
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• pp.76-79
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• 2004

겨울철이 되면 우리 주위에서는 불조심 강조 포스터를 쉽게 볼 수 있다. 학창시절 한번쯤은 불조심포스터 공모에 관심을 가져보지 않았던 학생은 드물었을 것이다. 한국화재보험협회(이사장 박정훈)에서는 금년도 불조심포스터 수상작을 발표, 지난 10월7일 시상식을 거행했다. 이에 본지에서는 그동안 한국화재보험협회가 주최한 불조심포스터 공모 수상작들을 살펴보는 한편, 포스터의 역사와 종류에 대해 알아보았다.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.391-392
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• 2015

본 연구에서는 게임 포스터 타이틀 분석과 제작에 대해서 나타냈다. 게임 포스터 타이틀은 게임 전체를 대변하는 얼굴로서 게임의 총제적인 성격을 나타낸다. 따라서 게임의 존립에 커다란 영향을 미침으로 게임 포스터 타이틀은 대단히 중요하다. 따라서 본 연구에서는 기존 게임 포스터 타이틀을 분석하고 제작 방법으로 모션 그래픽을 이용하여 특수 효과로 제작하는 것을 제안하였다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.187-188
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• 2018

본 연구는 참여디자인 방식을 기반으로 한 포스터디자인 사례를 분석하는 연구이다. 기존의 포스터는 마무리된 작품을 통해 보는 이들에게 일방적으로 메시지만을 전달하는 기능을 담당했다. 반면 참여디자인방식을 통해 열린 생산 시스템으로 변화되고 있는 포스터의 확대된 기능은 언제 어디서든 누구나 쉽고 빠르게 상호작용할 수 있으며, 단기간에 새로운 가치를 확산시킬 수 있다는 장점이 있다. 이러한 연구의 결과는 참여디자인기반의 포스터디자인이 변화된 디자인 환경과 사회적 맥락을 고려하여 봤을 때 기존 포스터디자인의 활용범위를 넓힌다는 것에 의의가 있다. 그러므로 참여 디자인을 기반으로 디자인된 포스터는 '소통'의 매개체로서의 영향력이 있다. 이러한 포스터디자인의 새로운 가치를 활용해 현대의 사회적 이슈를 단기간에 해결하기 위한 결과물을 만들 수 있다.

• The Journal of the Convergence on Culture Technology
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• v.4 no.3
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• pp.269-274
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• 2018

This study was done to identify the effects of the hand washing procedure poster on the hand washing behaviors after Mers outbreak. Method: This study was conducted by observing a total of 370 people(185 people in no- poster zone, 185 people in poster zone) who used the public restroom. Results: As a result of comparing the hand washing with and without the poster, the subjects who washed their hands with the poster around were 83.2%, which was higher than the 47% of the subjects without the poster. The Time spent on the hand washing was similar between the groups with or without the poster around. Also only 3.3% of the subjects actually completed the entire 6 procedures of hand washing. The subjects who finished more than 4 procedures out of 6 were 17% from the group with the poster around, and 10.3% from the group without. Conclusion: The hand washing poster was effective in encouraging the behavior itself, but not specifically in the right way during the ideal time nor the right procedures. Therefore, verbal instructions made every time washing hands or more visual effective posters are required to enhance the hand washing procedures.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.624-635
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• 2017

A variety of methods are used in public advertising to make message persuasive. In order for posters to be more appealing, one good way is to use synesthesia. This study analyzed how synesthesia were used for effective communication. The case analysis is based on the prize winning advertisements chosen by the Korea Broadcast Advertising Corporation. According to the study, synesthesia maximize the efficiency of information delivery. Secondly, in the public campaign posters, sight was the most frequently used sensory element, followed by touch, hearing, smell and taste, respectively. Third, visual tactility was mostly used in nature and environment related posters to effectively deliver the messages. In the topic of social community campaigning, visualization of hearing was applied the most. Lastly, when more than three multisensory stimulations were present in the public campaign, the strongest sense stimulus played the largest part in making message delivery more efficient. The results of this study are expected to provide a scientific basis for future campaign posters that synesthesia expression elements are applied.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.581-590
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• 2019

As the film industry develops in China, movie posters come in various types. Among them, 'concept poster' has been recognized as an important means to form the first impression of a movie at the early stage of promoting the movie. In China, however, there are not many movie posters that have been recognized for their creativity. Accordingly, it calls for research on creative methods of implicitly expressing the content of the movie. This study analyzed visual expressions in the concept posters of HuangHai, who has been recognized not only for commerciality but also for artistry. The results showed that he did not use images of famous scenes and actors in the movie. Instead, he created the implicit image that reflects the main theme of the movie by using Minimalism, color, typography, and pictorial images. This study has a significance in terms of providing fundamental resources for improving movie poster designs in China.

• 프린팅코리아
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• v.11 no.9
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• pp.86-91
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• 2012

월드컵과 함께 자구촌 최대의 스포츠 축제로 꼽히는 올림픽에는 여러 가지 상징이 활용된다. 대회 개막을 알리는 성화는 폐막까지 불꽃을 피우고, 심볼인 오륜기는 기간 내내 모든 경기장에 나부끼며, 각 경기의 수상자에게는 증표로 메달이 수여된다. 그리고 경기장을 비롯해 눈길이 갈 만한 대부분의 장소에는 엠블럼과 마스코트, 포스터가 오가는 이의 눈길을 사로잡는다. 1세기를 넘긴 올림픽의 역사만큼 포스터, 엠블럼, 마스코트도 변화무쌍한 진화를 해왔다. 올림픽 인쇄물의 꽃이라 할 수 있는 포스터를 통해 116년 올림픽의 역사를 되짚어본다.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.433-438
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• 2019

This study analyzes the visual design elements in election posters and the influence they have. Focused on the Mayor of Seoul election in 2018, this research aims to find out the influence of visual elements on the possible cause of vandalisms of election posters. As a research method, the researcher analyzed the role of election posters and investigated examples of election poster vandalisms in Korea. In addition, the researcher conducted eight in-depth interviews about the positive and negative opinions about the visual elements of a specific candidate's election poster from the Mayor of Seoul election. As a result, there are two findings. First, the visual design elements did not influence the provocation of vandalism. Second, the content of the political slogan had the most negative influence. This study is significant because it examines the influence of visual design elements on the election campaign posters. This study is hoped to help future research and to contribute to the development of more influential delivery of visual political messages.

• Cartoon and Animation Studies
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• s.48
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• pp.359-383
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• 2017

3,000 years ago, since the first poster of humanity appeared in Egypt, the invention of printing technique and the development of civilization have accelerated the poster production technology. In keeping with this, the expression of poster has also been developed as an attempt to express artistic sensibility in a simple arrangement of characters, and now it has become an art form that has become a domain of professional designers. However, the technological development in the expression of poster is keep staying in two-dimensional, and is dependent on printing only that it is irrelevant to the change of ICT environment based on modern multimedia. Especially, among the many kinds of posters, the style of movie posters, which are the only objects for video, are still printed on paper, and many attempts have been made so far, but the movie industry still does not consider ICT integration at all. This study started with the feature that the object of the movie poster dealt with the video and attempted to introduce the augmented reality to apply the dynamic image of the movie to the static poster. In the graduation work of the media design major of a university in Korea, the poster of each works for promoting the visual work of the students was designed and printed in the form of a commercial film poster. Among them, 6 artworks that are considered to be suitable for augmented reality were selected and augmented reality was introduced and exhibited. Content that appears matched to the poster through the mobile device is reproduced on a poster of a scene of the video, but the text informations of the original poster are kept as they are, so that is able to build a moving poster looked like a wanted from the movie "Harry Potter". In order to produce this augmented reality poster, we applied augmented reality to posters of existing commercial films produced in two different formats, and found a way to increase the characteristics of AR contents. Through this, we were able to understand poster design suitable for AR representation, and technical expression for stable operation of augmented reality can be summarized in the matching process of augmented reality contents production.