• Journal of Internet Computing and Services
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• v.20 no.3
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• pp.101-109
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• 2019

Based on the electricity sales and public consumption psychology during the online shopping festival, the purpose of this study is to investigate the factors that influence the reusing intention of the online shopping festival consumers. This research is focusing on The Theory of Reasoned Action(TRA) and The Technology Acceptance Model(TAM) to understand online shopping festival consumers' decision making process. The sampling is Chinese from 20s to 50s, who had participated in the online shopping festival.Findings suggests that first, the positive attitude of online shopping festival and subjective norms showed positive effects on online shopping festival consumers' reusing intention. Second, perceived usefulness, perceived ease and perceived enjoyment had statistically significant effects on online shopping festival consumers' reusing intention. Third, according to perceived risk perception of online shopping festivals, there were differences in factors affected the online shopping festival's reusing intention. In particular, the perceived ease of people who perceived risk higher, and the perceived usefulness of people who perceived risk lower had greatest impacts on reusing intention. Based on these findings, the implications and limitations of this study were discussed and suggestions for subsequent studies.

• The Korean Publising Journal, Monthly
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• s.175
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• pp.24-25
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• 1995

'95 서울국제만화페스티벌(SICAF 95)이 한국종합전시장(KOEX)에서 열렸다. 문화체육부와 한국방송공사가 공동주최하고 대한출판문화협회 등의 후원으로 열린 이번 페스티벌(8.11-8.16)에는 국내외 만화 1천여 점과 세계의 각종 페스티벌에서 수상한 우수 애니메이션 작품 1백여 점이 출품.상영됐다. 우리 역사상 최대의 만화잔치인 이 행사에는 개장 첫날부터 많은 인파가 운집하여 1조원에 달하는 우리 만화시장의 규모와 성장 잠재력을 실감케 했다. 이번 페스티벌에 참가한 국내외 작품 가운데 몇점을 소개한다.

• Monthly Korean Chicken
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• v.16 no.6
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• pp.80-83
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• 2010

국내산 닭고기 홍보 UCC에 이어 치킨 페스티벌에서 빠질 수 없는 또 하나의 이벤트, 바로 닭판짓기. 닭요리 레시피 콘테스트인 '닭판짓기'는 2010 치킨 페스티벌 관련 사전 이벤트로서 지난 5월 10일부터 21일까지 자신이 개발한 독특한 닭요리 레시피를 치킨 페스티벌 블로그에 게시, 총 206개의 레시피 중 금상 은상 각각 1명, 입선 10명을 선정했다. 독특한 닭요리의 세계로 들어가보자.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.26-36
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• 2015

Recently, demands for leisure and performing arts are increasing. In perspective of enjoying culture away from every day life, interests for music festival are also growing. Music festival industry has been grown rapidly since the mid 2000s and it has become popular culture especially for younger generation. As music festival culture becomes popular, music festival becomes bigger and a number of participants are rising continuously. However, some services which music festivals provide are not interactive. So, it makes difficult users to feel festival experience and to satisfy. Although some festivals are trying to deal with things through mobile applications, those in the market showed weaknesses. Therefore, this study aims to suggest some improvements for music festival application through user research. As the result of user study, improvements and functions of music festival application were deducted.

• Monthly Korean Chicken
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• v.16 no.6
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• pp.56-71
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• 2010

'인산인해'. 3일간의 대장정을 마친 치킨 페스티벌은 첫날부터 엄청난 인파로 기쁨의 비명을 질렀다. 화창한 날씨와 함께 전시회장을 찾은 사람들은 닭고기의 새로운 브랜드와 시식을 만끽하느라 여념이 없었다. 2010 치킨 페스티벌에 참여한 주요 업체를 찾아가 보자.

• Monthly Duck's Village
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• s.72
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• pp.112-117
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• 2009

매년 5월 2일은 오리 소비홍보 촉진을 위해 오리먹는 날로 지정, 오리데이 페스티벌을 개최하고 있다. 올해로 7돌을 맞는 오리데이 페스티벌은 이번에 5월 2일이 아닌 4월 30일로 앞당겨져 치러졌다.

• Monthly Korean Chicken
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• v.17 no.5
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• pp.52-55
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• 2011

• Monthly Korean Chicken
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• v.16 no.6
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• pp.50-55
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• 2010

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.2
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• pp.135-149
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• 2016

As the public reading campaign has been popular, the book festival, a sociocultural event in relation to the book and reading, becomes a growing public interest. The book festival which could be diversified by each community and its environment would be understood in the perspective of the performance of public library, the diffusion of public reading campaign and the sociocultural togetherness of the community. In that, this study focuses on the book festival of Seongbuk-Gu, Seoul, held in 2015. Specifically, this study looks into the theoretical underpinnings and the background of book festival, examines the case of the '2015 Seongbuk-Gu Book Festival' systematically, and analyzes the factors that influence the book festival, in order to enhance our understanding of the book festival in general.

• 프린팅코리아
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• v.12 no.12
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• pp.104-105
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• 2013

2013서울디자인페스티벌이 오는 12월 18일부터 22일까지 5일간 코엑스 B홀에서 열린다. 서울디자인페스티벌은 월간 디자인을 비롯해, 행복이가득한집, 럭셔리, 스타일 H, 맨즈&헬스, 마이웨딩, 맘앤앙팡을 발행하는 콘텐츠 미디어기업인 (주)디자인하우스가 주최하며, 메인 협찬은 네이버, 신예디자이너 협찬은 W SEOUL-WALKERHILL이다.