• Journal of Agricultural Extension & Community Development
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• v.19 no.4
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• pp.799-831
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• 2012

This study was accomplished to support farmers who want to introduce Automatic Milking System. The methods of analysis is considered on it as investment analysis that NPV, ROV and FROV. As a classical investment analysis technique, NPV showed 142 thousand won on the every senarioes. On the other hands, The Real Option Analysis showed 153,826, 154,937 and 152,858 on the normal, optimistic and pessimistic senarioes respectively. it is considered as a investment analysis technique for strategic decision-making. But, it may have problem to evaluate present value of expected cash flows and expected costs by a single number. To solve those problems, this paper tried to evaluate Fuzzy Real Option Model which were jointed with a real option model and Fuzzy set model. The result of analysis showed, on respective senarioes, 153,515 to 161,489, 154,612 to 162,970, and 152,573 to 159,835 on the interval estimation. Thereby It is a more realistic in many cases.