• 한국의류학회지
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• 제35권9호
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• pp.1085-1098
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• 2011

In the $21^{st}$ century, technology is a tool for the expansion of the five senses and physical ability that works as an element for posthuman identity. This study analyzes and theorizes on the characteristics of the posthuman body in fashion illustration. The method of this study analyzes documentaries about posthuman and fashion illustration. The results are as follow. Posthuman body types are classed as hybrid body, plastic surgery body, and digital body. The characteristics of the posthuman body are categorized as ultra- functional prosthetic, mythical undifferentiated, radical plastic surgery type and post-physical digitization type. The ultra-functional prosthetic type shows a restored body and upgraded functional body through a machine hybrid, cyborg suit and mannequin hybrid. It is a break from classical gender identity to form a nerve sense extension that displays physical and abstract power. The mythical undifferentiated type shows a therianthropic form, parts of an animal body, radical skin and gender bending. It represents the return to an undifferentiated world, the desire of a powerful being and the possibility of radical transformation. The radical plastic surgery type shows a photomontage of an ideal body, transgendered body, grotesque body marking, absence of partial or overall face organ and the expansion of abnormal body organs. It represents the expression of narcissism, unconscious desire, fantasy, fear and suggests an alternative ideality, sexual attachment and ambiguous gender identity. The post-physical digitization type shows an imperfect form or duplicated ego image through the omission of the body silhouette or detailed form, fragmented image using net, representative self like optical illusion using typography, an imperfect vague silhouette and immaterial body outline through the use of virtual light. It represents the lack of desire, narcissism, fluidity in a virtual space, the continued creation of a new self, ambiguous gender identity and the liberation of environment, sex, and race. Likewise, the posthuman in fashion illustration shows the absence of a species boundary, destruction of classical gender identity, a new personality and virtual self image.

• 한국의류학회지
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• 제47권5호
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• pp.891-906
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• 2023

The essence of fashion brands' marketing with metaverse-based virtual spaces is to capture more potential consumers and boost the sales of companies' virtual and physical products. However, existing research has not fully addressed customer responses and behavioral outcomes regarding fashion virtual brand spaces. This study uses flow theory to address this gap and explores the factors that lead to the flow experience in virtual brand spaces. It also establishes the causal relationships between the flow experience, satisfaction with virtual spaces, the intention to purchase virtual products, and the intention to purchase actual products. We chose "Ralph Lauren World" of Ralph Lauren on Zepeto as the virtual brand space for this study and analyzed 239 valid data sets. We tested the hypotheses using structural equation modeling and bootstrapping for the mediation analyses. The findings indicate that the flow experience in virtual brand spaces positively and indirectly affects the purchase intention of virtual products via satisfaction with virtual brand spaces. In addition, virtual space satisfaction had an indirect, positive effect on actual product purchase intention through virtual product purchase intention. The research emphasizes that the purchase intention of virtual and actual products has a positive causal relationship.

• 대한가정학회지
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• 제32권2호
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• pp.207-218
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• 1994

최근 컴퓨터 디자인을 비롯한 컴퓨터의 응용은 의류패션과 직물 산업분야에 있어서 디자인 및 생산공정이 자동화되는 등 의류 디자인 및 제작에 중요한 역할을 하고 있다. 본연구의 목적은 컴퓨어화 사화의 이행에 따른 1) CAD를 포함한 컴퓨터 시스템의 의류학에의 응용실태 2) 컴퓨터 응용에 대한 인식 및 미래의 방향 3) 의류학내의 전반적인 문제점과 해결방안 등에 대하여 연구하고자한다. 연구방법은 전국 의류학 관련교육과(43개 4년제 대학의 교수) 110명을 대상으로 설문지법을 사용하였으며 회수된 58부 (53% 회수율)를 SAS로 통계처리하여 Likert's mehod of summated ratings로 분석하였다. 연구결과에 따르면 CAD는 11%의 대학에서 컴퓨터개론이 25%의 대학에서 Telecom-munication Spreadsheet Database 는 각각 4%의 대학에서 강의되고 있다. CAD 는 주로 다른과목에 포함되어 "몇주"(4%) "몇일(4%)" 정도 강의되고 있으며 컴퓨터개론은 다른과목에 포함되어"반학기"정도 강의 되는경우(14%) 가 가장많은 것으로나타났다. 또한 37%의 대학에서 앞으로 5년내에 의류학에 컴퓨터디자인 및 컴퓨터 시스템을 도입할 계획으로 있으며 특히 CAD에 대한 관심이 높았다. 64%의 대학이 의류학과 건물내에 컴퓨터 시설이 갖추어져 있지 않아 모든교수들이 컴퓨터교육을 위한 시설 재점비가 필요하다고 하였다. 컴퓨터활용의 부족이 의류학 관련학과의 취약부분으로 인식욈에 따라 앞으로 CAD에 관한 연구 및 컴퓨터 관련 수업의 개설, 시설 확충등이 보완되어야 할 것으로 나타났다. 본연구 결과는 한국내 의류관련학과의 CAD를 포함한 컴퓨터의 응용실태와 성향을 실증적으로 조사분석함으로써 앞으로 나아갈 방향을 제시하고 미국과의 비교분석을 통하여 의류학과 응용이 우리 실정에 맞게 정착되는데 도움이 될것으로 기대된다.

• 복식문화연구
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• 제27권5호
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• pp.512-523
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• 2019

Contemporary University students are considered the Z generation who were born after 1995. They are more tech savvy than millennials. To target the generation, traditional class management platforms have evolved to smart LMS that is more customized and accessible for smart devices. Global level information search and collaboration can also be implemented using such smart LMS. However, switching from one LMS to another LMS requires great effort from teachers and support from staffs. This study measured the learners' perception of the system when they were exposed to a new smart-LMS. Blackboard Learn Ultra was used for 15 weeks and at the end of the semester, a questionnaire was administered to the students of these classes. Results indicated that experience with previous LMS discouraged students from adopting Blackboard Learn. Result of TAM modeling indicated that perceived usefulness, compared to perceived ease of use and attitude, was an effective aspect to bring positive acceptance of the system. A qualitative approach and network analysis were also conducted based on students' responses. Both positive and negative responses were detected. Inconvenience due to mechanical aspects was mentioned. Dissatisfaction compared to previous local LMS use was also mentioned. Mobile application and communication effectiveness were positive aspects. Revised course development and promoting how useful the system may help enhance the acceptance of the new system.