• 제목/요약/키워드: 패션 커뮤니케이션 매체

검색결과 6건 처리시간 0.017초

패션커뮤니케이션 매체와 이상적 신체미 (제l보) - 패션 커뮤니케이션 매체를 중심으로 - (The Fashion Communication Media and the Beauty of Ideal Body (I) - Focusing on the Fashion Communication Media -)

  • 김소영;양숙희
    • 복식
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    • 제52권7호
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    • pp.139-154
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    • 2002
  • This study selects mannequins. fashion models. and fashion photographs as communication media to express the beauty of an ideal body. Each medium is discussed by the denotative and connotative aspects through the semiology. First, the mannequins are the most concrete medium which can form women's ideal body types and reproduce images in which the idealistic human body are coded in various figures. It embodies such various figures of the modem society by being replaced with the symbolic representation of our intrinsic·extrinsic forms. From a denotative view, the mannequins can be explained by ideal body types and expressive tools. The mannequin has implied connotative meanings of the similarity and dissimilarity between the actual body and itself. Second, fashion models have played a role in transmitting fashion images and presenting the ideal body. As fashion has adopted the body as its object fashion models have been used to express an ideal body. The development of the mass media in the 20th century has defined the standard of the beauty, Both the relationship between fashion designers and fashion models. and the standardization of beauty and fashion models are reviewed from a denotative view. Fashion models imply connotative meanings of the figurative and the controlled property. Third, fashion photographs are historical documents presenting us with the evidence of the ideal body types and culture throughout time. The photographs could be adopted as proper means to express fashion. having realistic and practical expressional functions, and it can be said that the realistic and practical expressional function of photographs has served as a suitable means for express fashion, and fashion photographs are discussed. The fashion photograph has the reproducible and the symbolic property.

한·중 여자 일러스트레이션 대비 분석 (A Study on women illustration between Korea and China)

  • 서아결;윤영두
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2012년도 춘계 종합학술대회 논문집
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    • pp.331-332
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    • 2012
  • 일러스트레이션은 사회성과 대중성이란 특성으로 말미암아 각종 교육, 출판, 그림동화, 리플릿, 광고, 잡지, 패션, 캘린더, 팸플릿, 팬시, 애니메이션, 게임 캐릭터 등의 매체에 활용되고 있다. 일러스트레이터는 작가 개인의 정서뿐만 아니라 사회와 가치, 생각, 감각, 감정, 정신, 이상향 등을 형상화하여 대중들과 커뮤니케이션을 그 목적으로 작품을 제작한다. 본 연구는 한 중 여자 일러스트레이션 비교 분석을 통해 국가별 여자 일러스트레이션의 유사점과 차이점을 분석하고 그 이유에 대한 이론적인 배경을 찾아내는데 그 목적이 있다.

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패션 커뮤니케이션 매체로서의 패션 전시에 관한 연구 -2012 노라 노 <라 비 엥 로즈> 전시 사례를 중심으로- (Fashion Exhibition as Fashion Communication Media -Focus on the 2012 Nora Noh La Vie en Rose Exhibition-)

  • 한수연
    • 한국의류학회지
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    • 제36권9호
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    • pp.966-978
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    • 2012
  • Fashion exhibitions in museums and galleries is a form of fashion communication media. This thesis examines the messages, objects, and space of fashion exhibitions as fashion communication media as well as analyzes the method of fashion communication. This thesis first provides a theoretical study on fashion exhibition and conducts a case study of the 2012 Nora Noh Retro Exhibition La Vie en Rose (2012/5/23-6/2, Horim GNB Gallery, Seoul), dedicated to the first Korean female fashion designer. The message of the exhibition was the fashion philosophy and the fashion style of the designer as well as the intention of the curator. The objects presented were the dresses kept by the loyal customers of the brand, and the homage items by designers of present generation. The space designs of the exhibition were the layout and total coordination of the opening event. The methods of fashion communication for the fashion exhibition, in the case of the La Vie en Rose exhibition, were communicated (1) from the past to the present, (2) from designers to celebrities and (3) from the designer to the celebrity and the viewers. From the past to the present, the designer's style throughout the 60 years of her fashion career is conveyed to the present generation fashion people, in the form of homage designs and collaboration works. From designers to celebrities, her fashion philosophy was delivered in the form of movie and stage costumes. Some present generation celebrities tried reinterpretations of the garment. From the designer to the celebrity and the viewers of the exhibition, the intention of the curator and the designer were individualized and internalized by the viewers.

메이크업 일러스트레이션의 이미지 표현 (Analysis of Image Expression in Make-up Illustration)

  • 이경희;최희자
    • 한국콘텐츠학회논문지
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    • 제10권7호
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    • pp.233-243
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    • 2010
  • 현대 산업사회의 급속적인 발달로 인한 경제적, 물질적 풍요로움은 다양한 문화산업의 발달은 물론, 뷰티산업의 발전을 가져다주었다. 이처럼 뷰티산업은 TV, 광고, 패션잡지, 영화 등의 대중매체의 성장과 더불어 새로운 뷰티 트렌드를 빠르게 대중에게 확대, 형성해 가고 있다. 메이크업 또한 뷰티 트렌드와 함께 지속적으로 변화하고 다양한 표현기법의 활용으로 그 예술적 영역이 더욱 확대되고 있다. 이는 곧 메이크업 일러스트레이션에도 영향을 주어 그 역할이 점차 강조되어 현대 문화의 상황 속에서 대중과의 커뮤니케이션이라는 해석이 확대되면서 새로운 예술의 개념으로 인식되고 있다. 이에 본 연구에서는 뷰티 산업과 대중간의 '유행정보 교환'이라는 중요한 역할을 담당하고 있는 메이크업 일러스트레이션의 다양한 이미지 표현 방법을 분석하여 예술적 가치를 높이고자 하였다. 또한 컴퓨터 그래픽을 활용한 메이크업 일러스트레이션을 제작하여 앞으로의 창작, 연구 활동에 유용한 자료가 되기를 기대한다.

패션 커뮤니케이션 매체와 이상적 신체미(제2보)- 신체미를 중심으로 - (The Fashion Communication Media and the Beauty of Ideal Body (II)- Focusing on the Beauty of Body -)

  • 김소영;양숙희
    • 복식
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    • 제52권8호
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    • pp.41-54
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    • 2002
  • This study discusses the beauty of the ideal body shown by fashion communication media, and explains how aesthetic aspects of, the body are being expressed in contemporary fashion. The beauty of the body may be considered as the beauty of sexual, controllable or consumable object. First. the most vigorously discussed point about the body is its sexual aspect, the most outstanding of which is the voluptuous and the androgynous beauty in contemporary fashion. Second, the body is an object which has been oppressed or controlled under the name of history. morality. and rationality. The things making us regard the body itself as an aesthetic object may be considered as dynamic and functional beauty Third, the sexual instinct and the body are fetishized as consumer goods, and women's bodies are presented as comsumer objects whose most parts could be restored to exchangeable value. The consumable beauty presented in contemporary fashion is the conspicuous beauty and the decadent beauty. So far, the various aspects of the beautiful body has been considered, based on the beauty of the ideal body shown by the fashion communication media. Man exists through on his body. but it is the embodied and formed body that serves as a means to manifest his social status and cultural ties. A natural body is reformed as a cultural phenomenon in various artificial ways. Popular culture has transmitted a series of new body image by creating and reproducing symbols and images, and has made the ideal body. Now there is not only one standard for the ideal beauty in our society. The standard of the beauty has changed continuously. There has been an aesthetic sense which can represent the times during the process of those changes. The various communication media have played a role of mirror reflecting those changes. The ideal body in contemporary times is no more an abstract media to express classical beauty, but an object directly affecting us, who are living in the crisis of subjectivity and identity.