• 복식문화연구
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• 제12권6호
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• pp.918-932
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• 2004

Fashion is a product of form expressing the socio-cultural mood and aesthetic value of an age. Owing to development of the mass media and diversification of arts under the influence of post-modernism in the 20th century, fashion has been more briskly expressed to be presented to the people. With such basic conceptions in mind, this study was aimed at reviewing the fashion photography as visual medium. To this end, visual narrative techniques were analyzed and thereupon, Philip-Lorca diCorcia's fashion photography was examined. This study reviews such visual narrative techniques by dividing into visual and non-visual elements and thereby, examines the three-fold aspects of fashion photography expressions : Representative Level, Ground Level and Context Level. Also this study focuses on Philip-Lorca diCorcia's fashion photography in 'W magazine' which features portfolio form. This study analyzed the visual narratives shown in fashion photography and thereby, expand in diverse ways the fixed images of the conventional fashion photography commercials featuring beautiful models and exquisite costumes, and additionally, determined that fashion photography must be a kind of expression tool which could express not only the simple fashion but also the socio-psychological elements inherent in fashion.

• 디지털콘텐츠학회 논문지
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• 제18권2호
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• pp.293-301
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• 2017

웹툰의 내러티브 속성이 설득 커뮤니케이션 상황에서 어떻게 활용되고 있는지 살펴보기 위해 구글 확장 검색을 실시하고, 수집된 112편의 광고를 내용분석하였다. 분석 결과, 첫째, 국내 웹툰 광고는 콘텐츠 게임, 화장품 패션 스포츠 부문, 정보통신 전기전자, 공익 및 교육 분야에서 많았다. 둘째, 최근 7년간 웹툰 광고 빈도가 증가하고 있으며, 2013년을 시점으로 신규 웹툰 광고물이 크게 증가하였다. 셋째, 태생별로 보면 브랜드 웹툰 유형이 가장 많았다. 넷째, 상업적 제품은 순정, 드라마, 일상, 부조리 장르 등에서 대체로 고르게 나타났으나, 공익적 제품은 일상 장르에만 나타나 공익 광고 전략이 편향되어 있었다.

• 복식문화연구
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• 제26권6호
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• pp.994-1014
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• 2018

The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

• 복식문화연구
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• 제25권3호
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• pp.315-326
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• 2017

The purpose of this study is to investigate the design methods and characteristics of papercraft fashion from 2001 to 2015. The study has been conducted through theoretical research and case study. Overall, types of papercraft expressions are classified into the following four categories: narrative papercraft fashion, organic papercraft fashion, variable papercraft fashion, and recycling papercraft fashion. The characteristics and aspects of each type of papercraft is described below. First, narrative papercraft fashion expresses as factual description of the natural environment. These works convey fantastic image by showing fairy tale animals or plants using paper folding or cutting. Second, organic papercraft fashion creates a futuristic shape by expressing organic parts in nature. Also, it often depicts future-oriented images by repeatedly representing organic shapes using uniform patterns in nature. Third, variable papercraft fashion expresses a variety of changing shapes through a flexible design based on the style of wearing. This variation may be accomplished through changeable dress connected to human gestures. Variable papercraft represents play-fulness, which conveys enjoyment to the wearer and the audience. Fourth, recycling papercraft fashion uses paper materials of the past, and recreates them into artworks through handicraft techniques. Recycling papercraft conveys high value added fashion by dissolving the material into pulp.

• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.223-230
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• 2019

본고는 바즈루어만 감독 영화음악의 특징을 분석하기 위하여 그의 대표작 <댄싱히어로>, <로미오와 줄리엣>, <물랑루즈>를 연대기 순으로 분석을 함으로서 각 작품에서 사용된 음악의 특징과 역할에 대하여 살펴보았다. 먼저, <댄싱히어로>에서는 댄스 스포츠의 다양한 춤을 역동감 있는 촬영 기법을 통해 담아내면서 다양한 장르의 댄스음악을 활용하여 내러티브를 주도했으며, 특히 메인 테마 음악으로 'Time after Time'을 사용하여 최신 팝 음악으로 관객의 감성을 자극했다. 그리고, 셰익스피어의 원작인 <로미오와 줄리엣>에서는 대사와 스토리를 유지하며 화려한 패션과 다양한 록 음악을 주크박스 스타일로 꾸며내었고, 또한 가장 현대적이고 트렌드한 MTV스타일 영상으로 조화를 이루었다. 마지막으로 <물랑루즈>에서는 고전적 백 스테이지 뮤지컬과 발리우드 영상을 담아내며 주크박스 형식의 트렌드한 곡으로 구성되었지만 그 곡을 섞어서 한곡처럼 부른 '믹스 앤드 매치'의 방법을 통해 영화음악을 발전시켰다. 결론적으로 바즈루어만 감독은 화려한 영상미와 더불어 다양한 주크박스식 음악을 영상과 연결하여 다양한 스타일의 영화음악을 트랜디하게 발전시켰고, 이는 기존의 곡조차 새롭게 느껴지게 하는 바즈 루어만 감독만의 독특한 영화음악 연출 방식으로 재탄생되게 되었다.