• Proceedings of the Korean DIstribution Association Conference
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• 2003.11a
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• pp.145-150
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• 2003

• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.5-22
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• 2003

패션산업의 현황 - ① 외부환경ㆍ국내유통개방이후 세계적 유명 브랜드의 시장 잠식 심화 루이뷔통, 구찌 등 50여개 명품 브랜드 국내도입ㆍ국내 유통점(백화점 등)의 해외 브랜드 선호로 국내 브랜드 발전 위축ㆍ국내시장도 국제시장화 하여 해외 선진 브랜드와 무한 경쟁ㆍ신 유통팽창 : 할인점, 아울렛, TV 홈쇼핑, 인터넷 쇼핑 등 출현ㆍ좁은 내수 시장 (인구 4,500만명)ㆍ고객(소비자)의 반란 ② 내부환경ㆍ영업, 기획, 생산 등 인건비 상승에 따른 제품 가격 인하로 경쟁력 상실ㆍ국내봉제업체의 도산 (해외 생산기지 가속화)ㆍ비효율적인 경영 시스템ㆍ기업간 구매, 생산 정보부족으로 납기, 품질 등 고질적인 문제 내포 (중략)

• Fashion Information and Technology
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• v.10
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• pp.79-86
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• 2013

• Journal of Distribution Research
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• v.13 no.1
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• pp.61-77
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• 2008

This study proposes new fashion brand evaluation criteria. In developing the criteria, we emphasize the following considerations: first, the object of the evaluation should be the brand rather than the products or store second, the "new" brand should be the "new" brand from the consumer's perspective finally, only fashion brands available in department store are included to examine the relationship between evaluation criteria and consumers' relationship quality perception with a department store. Our data analysis of an online survey panel sample of 537 female consumers produced six new fashion brand evaluation criteria: merchandise power, in-store communication, brand/company image, salesperson, VMD, and assortment variety. New fashion brand evaluation criteria factors include both brand attributes and store attributes. Brand-related evaluation criteria are merchandise power, assortment variety, and brand/company images, whereas store-related criteria are VMD, salesperson, and in-store communication. The associations among brand evaluation criteria, brand attitudes, and the consumers' relationship quality with department store were tested by regression analysis.

• Proceedings of the Costume Culture Conference
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• 2001.04a
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• pp.3-14
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• 2001

• Proceedings of the Costume Culture Conference
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• 2001.04a
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• pp.53-54
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• 2001

• Fashion Information and Technology
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• v.10
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• pp.2-9
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• 2013

• Journal of Distribution Research
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• v.8 no.1
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• pp.69-89
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• 2003

This study aims to find out the relationship between purchase intention of fashion products and affecting factors. Measurement was not on the general Web environment but on the individual websites. It was modeled that the likeness of shopping malls affects purchase intention. Flow, which Csikszentmihalyi(1990) introduced as the state of optimal experience, was to affect purchase intention through the likeness of shopping malls. In addition, characteristics of fashion products were to affect purchase intention. A structural equation modeling was used for estimation. The result shows that the likeness of shopping malls affect purchase intention more than characteristics of fashion products. The difference from other studies is that the sign of Skills on Flow is negative. The effect of Flow on purchase intention is the largest and the next is the characteristics of the shopping malls. These results imply that internet shopping malls have to increase the likeness of shopping malls in addition to interests of the products. In addition, fashion consciousness was tested as a moderator by dividing the subjects into two groups of high and low fashion consciousness. The result shows that fashion consciousness works as a moderator for the variables affecting purchase intention.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.461-469
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• 2013

This research aimed to design and develop a mobile-website mixed business model and smartphone based mobile application for the purpose of mobile fashion content distribution. We have implemented a mobile interface and trading system supporting self production of content, use, share, and user's self-up. And we proposed its market access strategy for the expansion of fashion contents transactions. To do this, the existing status of research and benchmarking for mobile app of fashion contents related were studied. As a result of the study, Android, iOS-based mobile applications were developed, but there are some business problems such as low awareness, low entry barriers, and the poor fashion content compared to the size of industry. Because this system provide the fashion contents of affiliated companies to users, it needs to expand cooperation and to promote the partnership with fashion blog, cafes, and fashion magazines.

• Journal of Distribution Research
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• v.10 no.2
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• pp.73-97
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• 2005

The importance of emotional factors like as product aesthetics, branding strategies and service quality is increasing in today's marketplace. At the point of fashion product purchases, emotional factor is mainly related to personal selling. Rasearches related to job aptitudity of fashion salesperson are necessary as their role becoming more serious. This study was designed (1) to determine factors of job aptitudity of fashion salesperson; and (2) to examine relations between job aptitudity of fashion salesperson and other variables: demographics, job statistics, fashion involvement fashion innovativeness, ongoing information searching and job satisfaction. As a result, job aptitudty of fashion salesperson was determined into six dimensions by factor analysis: product knowledge, professionalism, involvement to the present profession, marketing cooperator, customer orientation and self management. Marketing cooperator and product knowledge was relatively !ow compared to other aptitudity factors. This finding suggests that the special education programs including textile/fashion product knowledge and value of field information for fashion salesperson is needed to enhance the integrated fashion marketing. The job aptitudity of salesperson was correlated with fashion involvement, fashion innovativeness, ongoing information searching, and job satisfaction. The job aptitudity-related scales which showed significant relation to job aptitudity in this study could be used as the index to examine the job aptitudity of potential employees of fashion retail company.