• 한국패션뷰티학회:학술대회논문집
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• 2005.11a
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• pp.15-16
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• 2005

• 한국패션뷰티학회:학술대회논문집
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• 2004.05a
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• pp.11-12
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• 2004

• 한국패션뷰티학회:학술대회논문집
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• 2004.05a
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• pp.21-22
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• 2004

• 한국패션뷰티학회:학술대회논문집
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• 2004.11a
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• pp.39-40
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• 2004

• Journal of the Korean Society of Costume
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• v.53 no.1
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• pp.159-170
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• 2003

핀업은 제2차 세계대전기간동안 매력적인 여성들의 성적인 사진들을 군일들이 그들의 숙소 벽에 부착함으로서 생겨난 신조어이다. 이러한 핀업들은 영화의 발달로 인하여 헐리우드 스타들과 같은 발전된 형태로서 나타나게 됐으며, 그들의 스타일은 하나의 패션 트랜드를 만들었다. 본 연구의 목적은 핀업의 스타일을 역사적 관점에서 고찰하여 특성을 분석하며 핀업 스타일이 역사적으로 어떠한 변화를 통하여 오늘날의 현대패션까지 영향을 미치게 되었는가를 연구하는 것이다. 연구방법은 관련된 문헌고찰을 통한 역사학적 이론적 배경을 토대로 하여 핀업의 범주를 설정하고 관련자료를 수집하였다. 그리고 핀업 스타일의 공시적, 통시적 고찰, 역사적 변천과 특성을 분석하여 이들에 내재된 문화적 가치가 패션에 어떠한 영향을 미치고 있는지를 연구해보았다. 연구 결과 핀업 그 스스로는 역사적 고찰을 통하여 그 가치를 지니며, 핀업 스타일의 변화는 구조적으로 이루어지며, 구조는 세대와 취향에 따라 변화하며 패션에 지속적으로 영향을 미치고 있었다.

• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.114-115
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• 2003

본 연구는 패션 주얼리를 이용하는 소비자특성(과시소비, 패션리더, 상표충성도, 물질주의)과 주얼리 소비자들의 구매행동을 알아보는 데 그 목적이 있다. 연구의 대상은 서울과 서울근교에 거주하는 20대에서 50대까지 성인여성 중에 On-line(TV 홈쇼핑, 인터넷쇼핑, 카달로그쇼핑)과 Off-line (백화점, 대형할인점, 프랜차이즈 주얼리 브랜드상점, 동네 주얼리 상점)의 패션 주얼리 점포를 통해 패션 주얼리를 구입해 본적이 있는 성인 여성만을 선택하였다. (중략)

• Archives of design research
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• v.16 no.1
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• pp.159-168
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• 2003

Modern fashion shop is changed by the changing of fashion style. And as purchasing pattern is changed to consuming pattern which has strong individuality, functions as space which reflet characteristics of products and consumers in order to present sensitive and individual image are also required, besides conventional concept as space which simply focused on sale. Meanwhile, in the 1980's, the fashion presented retro mood modernly by popularization of post-modernism and introduced minimalism that is one of the anti-cultures in the 1960's. Recently minimalistic trends which are expressed by various attempts and a new point of view are introduced to the fashion shop by interior designer. Therefore, in this study, minimalistic characteristics which appear in the composition of interior space of the modern fashion shop are researched by theoretical consideration and analysis of examples and consistent direction of fashion shop is presented.

• Journal of Distribution Research
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• v.15 no.5
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• pp.257-272
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• 2010

The DongDeaMoon fashion market was carried out the core role of low price distribution as production and selling illuviation of fashion merchandise. However, the unique and successful fashion merchandising system of DongDeaMoon fashion market has been seriously threatened by consumer need changes as well as by an increased competition from new types of retail stores such as fast fashion brands and online shopping malls. Therefore, this study reviewed the policies for DongDeaMoon fashion market carried out by Seoul Metropolitan City and formulated the policies for strengthening competitiveness of DongDeaMoon fashion market.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.228-229
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• 2013

With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.223-224
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• 2014

The more women's participation in society is increasing, the higher interests and expressions about appearance are. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.