• 문화기술의 융합
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• 제8권4호
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• pp.387-395
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• 2022

본 연구는 패션 브랜드의 메타버스 속 가상 매장에서의 소비자 경험의 특성이 해당 매체에 대한 소비자들의 지각된 효용 및 자아 일치성 정도에 미치는 영향에 대해 실증 연구했다. 분석 결과, 패션 브랜드 메타버스 가상현실 매장 체험특성의 세 요인(사실성, 편재성, 익명성)은 모두 지각된 아바타 일치성에 유의한 정적 영향을 미쳤다. 한편 사실성과 편재성은 지각된 재미에 유의한 정적 영향을 미쳤으나, 익명성이 지각된 재미에 미치는 영향은 유의하지 않았다. 한편 지각된 아바타 동일시성은 지각된 소비자-브랜드 자아 일치성에 유의한 정의 영향을 주는 것으로 나타났다. 마지막으로 메타버스 패션브랜드 가상현실 매장에서 지각된 재미는 통계적으로 지각된 소비자-브랜드 자아 일치성에 유의한 정의 영향을 주는 것으로 나타났다.

• 감성과학
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• 제26권3호
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• pp.69-82
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• 2023

소비자의 감성과 다양한 섬유·패션 기술이 융합되는 하이테크 감성 섬유패션은 중요한 산업군이다. 섬유·패션 산업의 환경 변화로 인해 감성과학 분야에서 학제간 협업을 통해 타 분야를 이해하고 아이디어를 교류함으로써 창의적으로 실무에 적용할 수 있는 능력을 키우는 것이 중요하다. 학제간 연구와 협업을 통해 급변하는 미래사회에 필요한 창의적 융합형 지적 능력은 물론 타인과 공감하는 능력을 갖추어 4차 산업혁명 시대를 선도하는 인재를 양성하는 것이 필요하다. 이에 관련의 전문가 양성 방향을 수립하기 위하여 이를 모색하고자 기초 연구를 실시하였다. 국내외 감성섬유패션 산업의 현황과 교육 과정을 조사하였고 이를 바탕으로 융복합적으로 교육이 가능할 것으로 보이는 학습내용을 구상해보았다. 섬유패션 감성과학 전문가를 양성하기 위한 방법으로 기초과정은 섬유·패션산업 분야의 감성과학과 ICT 관련 내용 학습을 통해 기초지식을 습득하고, 심화로서는 감성을 바탕으로 한 PB방식의 아이디어 디자인의 도출부터 소비자 감성 분석 및 제품 개발까지의 과정을 스마트 키트 실습을 통해 체험할 수 있도록 하며, ICT 융합 제품 개발 과정에서 발생하는 지식재산권을 스타트업 및 신지식권으로 설정하는 다양한 방법들을 다루어 감성 섬유패션 기술에 대한 지식재산권을 확보하는 방안 내용을 제안하였다.

• 패션비즈니스
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• 제11권4호
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• pp.232-246
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• 2007

The purpose of this study is to investigate aesthetic characteristics and aesthetic consciousness of the style that European fashion(Paris, London, Netherlands) has accepted the since $19^{th}$ century. The mode Japonisme's development process in around $20^{th}$ century and 21st century has 6 characteristics as follows; 1. Accepting kimono as dressing gown 2. Accepting kimono as Japanese style's objet of Japanese taste 3. Accepting Japanese textile's skills, patterns, and asymmetry. 4. Accepting kimono's formative nature : flat pattern, flexibility, style etc. 5. Shocking of Japanese style's beauty 6. Accepting characters and casual wear Japanese aesthetic consciousness expressed on unconstructed design or deconstructed design that is the aesthetic characteristic of Japanese fashion is , , and the aesthetic consciousness expressed on Zen(Seon) style, cartoons of character fashion, and costume play is .

• 패션비즈니스
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• 제14권1호
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• pp.116-131
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• 2010

As our world is becoming more and more globalized, nations tend to turn their interests towards their unique legacy and traditional culture. This research is intended to re-illuminate the Korean beauty through the Lotus Pattern, a traditional factor, from the Chosun Dynasty, and at the same time, analyze how its peculiar representation and figural elements can be reflected in modern fashion designs. The results will be an essential factor in creating exclusive and original designs. Research method was theoretical research from documents and to refer to positive data on preserved relics, and research contents consists of analysis on the use of lotus patterns in artworks that were exhibited during 2000 to 2008 by Korean and foreign artists. Results showed that lotus patterns that were used during the Chosun Dynasty are categorized by shape, composition form, and structural form. Applying these results, a total of 8 works were designed and created.

• 복식문화연구
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• 제10권3호
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• pp.293-305
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• 2002

This paper describes the new trends of fashion industry in the era of digital media and Internet paradigm, where fashion is no longer just static contents. Fashion becomes crucial and dynamic contents for infotainment, mobile Internet, and digital media. As therefore, the fashion industry could be positioned as fashion information industry and key elements of fashion communication. In the future, fashion education should be repositioned as dynamic Intermediary not only for traditional textile design, costume design, and merchandising, but also for dynamic fashion information provider, fashion communication and fashion-oriented media related to digital Information, and Internet. As a case study, we briefly describe the successful co-marketing strategies of world-class luxury fashion brands, fashion media, and Internet service provider.

• 패션비즈니스
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• 제8권5호
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• pp.60-74
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• 2004

The purposes of this study are firstly to considered nudism of the sociocultural context, secondly to consider the cultural meaning of the nudism fashion expressed in the 2000's and thirdly to clarify formative characteristics of nudism fashion style in the 2000's. For these purposes, documentary studies about nudism in social science and psychology were analyzed and then objective studies with fashion magazine after the 2000 and clothes released at various collections were performed for studies about nudism fashion in the 2000's. The results of this study were as follows: 1. Nudism of the sociocultural context was divided into Naturalism, Counteracting culture, Eroticism and Narcissism. 2. Fashion, influenced by nudism, tended to express the beauty which emphasizes the functional aspects of nude and includes the decorative characters. 3. Nudism in the 2000’s fashion was summarized as Eroticism nudism fashion, Primitivism nudism fashion and Futurism nudism fashion.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2009년도 춘계학술발표논문집
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• pp.550-553
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• 2009

본 연구에서는 천연염색 실크직물의 배색 시스템을 활용하여 배색 감성에 기반한 패션의류 제품을 개발하고자 하는 목적으로 천연염색 업계에서 즉시 활용 가능한 국내외 시판용 천연염재를 대상으로 균일화된 기계화 염색 공정을 통해 의류용 실크직물에 다양한 천연염색 색채를 발현한 후 대표 단색군을 선별하여 동일톤과 유사톤의 원리를 이용한 3배색 데이터 베이스를 구축하였다. 나아가 현대적이면서 한국적인 텍스타일 모티브를 개발하여 3배색 데이터를 적용한 배색 디자인을 제시하고, 이들 모티브와 배색 디자인이 적용된 패션 의류 아이템들을 제작하여 천연염색을 활용한 실크직물의 배색 감성을 적용한 현대적 하이-프리미엄 패션의류제품을 제안하였다.

• 패션비즈니스
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• 제9권2호
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• pp.131-142
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• 2005

The purpose d this study was to examine situations of fashion jewelry brand industry and to find out the problems in Korean jewelry market. Based on literature review, this paper tried to define jewelry first, and to investigate recent the recent situations or status of fashion jewelry markets. The fashion jewelry brand markets were able to be classified into 2 categories such as off-line retailing and on-line retailing including internet shopping and home shopping. As the result, the most problem was the definition of the fashion jewelry. Also our fashion jewelry markets had some serious problems such as complex distribution structure or lack d technical experts. Based on these results, fashion jewelry marketing strategies would be suggested.

• 패션비즈니스
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• 제16권2호
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• pp.108-123
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• 2012

The objective of this research is to examine the fashion styles of Choe Seung-Hee (1911-1969), modern woman and dancer of Korea, through her life and activities. Choe Seung-Hee's fashion styles in daily life, in advertisements and in dance performances were examined through the theoretical and empirical studies within the scope of this research, which is from 1926 when she entered the world of dance to 1946 when she defected to North Korea. The result is that the fashion styles of Choe Seung-Hee is not simply that of an individual modern woman and a dancer who lived in the early 20th century but is a meaningful symbol of Korea's modern women.

• 패션비즈니스
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• 제13권4호
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• pp.154-162
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• 2009

The purpose of this study was to examine if there are the differences in advertising effects among three fashion sexual advertisements in terms of sexual appeal levels(high/medium/low). Through three pre-tests, three stimuli were chosen for this study. Three hundred female college students in Seoul participated in this study. For data analysis, descriptive statistics, factor analysis, ANOVA analysis, and reliability test were used. The results were as follows: First, from the factor analysis on advertising attitudes, three factors such as emotional, behavioral, and cognitive factors were produced. Second, there were significant differences in three sexual appeal levels among three advertising attitude factors. Third, there was also a significant difference in three sexual appeal levels on brand attitude. Finally, there was not a significant difference in the sexual appeal levels on purchase intention. Based on these results, this study would provide significant and efficient fashion advertising strategies to fashion advertising marketers and advertisement creators as implications.