• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.23-36
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• 2012

The purpose of this study was to identify the status of fashion related subjects in colleges and to utilize it as a basic material to develop a better curriculum. To do this, 43 2-year colleges or 63 majors in Korea were analyzed. From the analysis of the locations of the colleges with fashion related majors, it was found that 51.2% schools with fashion related majors were located in the Capital area. When looking at the division to which fashion related departments belong, it was found that 35.5% belonged to design related division, and 22.6% belonged to Art and Physical Education Division. When analyzing the subjects of the colleges with Fashion Design Department (Major), the subject which took the biggest ratio was Clothing Construction and Pattern Drafting as 32.8% and the next was Design Area as 31.5%. In case of Fashion Stylist Department (Major), the subject area with the biggest share was Design Field (49.5%). If looking into segmented classification, design related subjects were 20.9%, and styling related subjects were 17.9%. In Fabric and Fashion related department, the subject with the biggest ratio was Dying and Textile Design as 40.4%, and Fabric related subjects were the next as 22.3%. In the Broadcasting Stylist related departments, the subjects of with the biggest ratio was Fashion Design related subjects as 37% and the next was Beauty related ones as 30.2%. According to the study result, it could be concluded that Fashion related departments in the colleges located in the Capital area focused on the subjects to nurture a fashion designer and their curricula are not specialized or differentiated but somewhat similar one another.

• Journal of Fashion Business
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• v.27 no.5
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• pp.60-77
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• 2023

The scale of the industry utilizing the Metaverse platform is gradually growing around the world. Fashion brands are also starting to utilize the Metaverse platform as a new market to replace the next e-commerce platform by targeting new consumers, MZ generation, and even Alpha generation. In this study, a real K-fashion designer's outfit was made into a 3D outfit using CLO 3D program to express it in a new market, the Metaverse 3D platform. It was then compared with a real outfit. An avatar prototype was completed using Max program to simulate the 3D digital fashion outfit and produce an avatar through an optimization process. The 3D outfits showed the same level of results as the actual outfits in terms of fabric surface, material texture, drapability, overall outfit, details, and trimmings. In addition, we proposed a 2D work on total styling suggestion and modeling to secure data sets for future AI-based styling services. In conclusion, this study revealed that actual outfits and 3D outfits had the same results. It is significant that it can be a sample work to build a styling data set through styling suggestion and content production as a significant amount of styling DB construction will be required before AI styling automation services.

• Journal of Fashion Business
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• v.23 no.4
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• pp.53-67
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• 2019

This study investigated the effects of costume styling, color and texture on character expression in the movies "All About My Wife" and "Marriage Blue". As a study method, the main scenes were captured from the DVD image and the costumes of the main characters were analyzed to examine how the costumes express the personality change according to the story development of the characters. The characters in "All About My Wife" and "Marriage Blue" were studied to see how their personality changes as the story develops and how the costume supports the personality change of those characters. It was checked that costume contributes to effectively deliver the emotion of the characters to audience. In the movies, costume plays an important role in completing the character, and styling, color, and texture of the costume are one of the important means of expression. In a movie, costumes, styling, color, and texture contribute towards development of each character's character. And these elements act synergistically by acting simultaneously rather than independently, thus defining the image of the costume and playing a role in building characters. Movie directors persuade the audience by expressing their intentions in various ways. Among them, movie costume is one of the most effective expression tools. The styling, color, and texture of the clothes are practical and effective methodology that will create a character, so I hope that the field of film art will be researched extensively in the future.

• Journal of Korean Home Economics Education Association
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• v.28 no.3
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• pp.33-45
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• 2016

The purposes of this study were to develop PBL programs for class, and to examine the effects of PBL. The 2 PBL experiencing the roles of "fashion editor" and "fashion stylist" were conducted in "Fashion & Social Culture" and "Fashion Design" parts. The objects were 29 students in Home Economics Education Department. The effects of PBL were observed through contents analysis to reflective journals. Also, self assessment and learning satisfaction were analyzed. The effectiveness of PBL presented in reflective journals were 'understanding of cooperative learning', 'related knowledge adaption', 'real experience', 'self-examination & changed self', 'problem solving ability'. Also students' self-assessment and learning satisfaction were very high in two PBL programs. However, they had difficulties in co-working and lack of time.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.4
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• pp.81-93
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• 2021

This study attempted to investigate the mediating effects of self-efficacy in the influence of appearance management behavior and life satisfaction among middle-aged women. For this, a questionnaire survey was performed among 153 women aged 40-59 living in Seoul and Gyeonggi-do. The collected data were analyzed by frequency analysis, cross-tabulation analysis, t-test, ANOVA, Duncan's test, reliability analysis, and correlation analysis, using SPSS 25.0. To examine mediating effects, SPSS Process MACRO #4 was borrowed, and the results found the following: 1) A positive correlation with statistical significance was observed among appearance management behavior, self-efficacy, and life satisfaction. 2) According to the analysis of appearance management behavior, self-efficacy and life satisfaction by demographic characteristics, some differences were found. 3) The mediating effects of self-efficacy in appearance management behavior and the life satisfaction relationship was confirmed. The above results show that middle-aged women experience an increase in self-efficacy through appearance management behavior and improvements in their life satisfaction through such self-efficacy, not just enhancing life satisfaction through appearance management behavior. In other words, appearance management increases life satisfaction through an ego-discovery process.

• Human Ecology Research
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• v.59 no.1
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• pp.13-21
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• 2021

In order to examine the changes in the appearance properties and the post-adhesion appearance properties of Hanji yarn blended fabrics : 100% Hanji yarn fabric, two kinds of cotton / Hanji yarn blended fabrics and 100% cotton fabric, were selected and fused with three kinds of interlinings. After fusing, changes of standardized KES values were examined. 1. W/T, B/W of Hanji yarn blended fabrics was higher than that cotton fabric. WC/W, 2HB/W, 2HB/B, and 2HG/G values of Hanji yarn blended fabrics are lower than cotton fabric. This means that the Hanji yarn was mixed, shape retention, wrinkle recovery was improved, and the drape property was lowered. 2. After fusing, W/T, shape retention, wrinkle recovery of Hanji yarn blended fabrics increased, and WC/W values of Hanji yarn blended fabrics decreased. The wrinkle recovery property of Hanji yarn blended fabrics were improved; however, the 2HG/G value of Hanji yarn fabric increased due to fusing, and the wrinkle recovery property of Hanji yarn fabric decreased. 3. In the selection of adhesive core, I1 adhesive core is excellent in terms of shape stability and wrinkle recovery; however, an I3 adhesive core is recommended for drape and silhouette formation. When the fabric of the adhesive core was PET, it was found to penetrate better between the fabrics during adhesion than the case of cotton fabrics.

• Journal of Fashion Business
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• v.26 no.4
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• pp.100-111
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• 2022

After the corona pandemic, when consumers choose clothes, the issue of sustainability has become a more important selection criterion. The eco-friendly functional fiber used in the study is a smartcell, which has functions such as UV protection, decomposition of harmful substances, deodorization, antibacterial and biodegradation. This eco-friendly functional fiber was dyed using five kinds of natural dyes to examine the color change according to dyeability and dyeing conditions. As natural dyes, gardenia, turmeric, sappan wood, lac, and indigo were used. For comparison with smartcell, rayon, a cellulose regenerated fiber, and wool fiber, a protein fiber, were dyed under the same conditions to compare dyeability and color. The study results are as follows. It was found that smartcell had superior dyeability compared to rayon and wool in gardenia dye and showed lower dyeability than wool when dyeing turmeric, sappan wood, and lac dyes, but showed superior or similar dyeability than rayon. In case of indigo dyeing, the dyeability of smartcell was the best when dyed once, but it was found that smartcell had a lower effect on repeated dyeing compared to wool or rayon. Therefore, smartcell has superior dyeability compared to rayon fiber in gardenia, turmeric, sappan wood, and lac dyeing, and in case of indigo dyeing, it is suitable for light dyeing. When smartcell is produced as textile fashion products, natural dyeing is actively introduced and commercialized, and it is hoped that this study can be a reference material.

• Journal of Fashion Business
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• v.26 no.3
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• pp.87-97
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• 2022

This study investigated the dyeability and color change of the natural dyes of SeaCell, a biodegradable functional fiber that is permanently added to cellulose fibers with natural additives extracted from seaweeds. The natural dyes used in the study are five dyes. Gardenia and turmeric, which are yellow-based natural dyes, Sappan wood and Lac, which are red-based natural dyes, and Indigo, a blue-based natural dye, were selected. The dyeability and color change according to the change of the mordant conditions and the number of times of dyeing were investigated. In addition, the dyeing properties and colors of cotton and silk fibers were compared under the same dyeing conditions as SeaCell. The study results are as follows. It was found that SeaCell had lower dyeing properties than silk, a protein fiber, in gardenia, sappan wood, and lac dyes, but had higher dyeing properties than cotton with the same cellulose component as SeaCell fibers. In the case of turmeric, it showed higher dyeing properties than cotton except for the no mordant condition. In the case of Indigo dye, SeaCell shows the best dyeability, indicating that it is a very suitable fiber for Indigo dyeing. As sustainable functional fibers are continuously developed in the future, natural dyes that are environmentally friendly and human-friendly are actively introduced and commercialized, and it is expected that they can be used as reference materials.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.17-29
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• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.45-59
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• 2023

This study aims to find implications for the introduction and practice of ESG by domestic fashion companies by examining the core ESG topics and strategies of Samsung C&T Fashion Division, Kolon FnC, F&F holdings, and Fila. ESG management analysis examined the importance of the criticality evaluation process, critical issues, and implementation strategies for each key topic based on the company's 2021 ESG sustainable management report, and analyzed the relationship with UN SDGs and the GRI. The analysis results are as follows: As for KCGS' ESG rating, Samsung C&T's fashion division, Kolon FnC, and Fila Holdings were rated A, while F&F Holdings was rated B+. The major issues derived from ESG's criticality assessment are environmental issues related to Samsung C&T's fashion division. Kolon FnC was found to have focused on the social sector and F&F Holdings focused on governance structure. After examining the correlation between the ESG core strategies of the investigated fashion companies and the 17 SDGs, the common areas were identified as quality employment, sustainable production and consumption, and climate changes and response. Correlation with the GRI Standards 2021 Index, (GRI 1, GRI 11, and GRI 12 created in 2021) was not reflected. In the future, it will be necessary to have a transparent governance structure that meets global standards, sets measurable goals, and continuously manages them. Other companies should also recognize ESG management processes that embrace various stakeholders and strengthens win-win cooperation to manage risks, and establish mid- to long-term response strategies.