• Title/Summary/Keyword: 패션매체

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A Study on the Characteristics of the Homme Fatale Fashion Image Represented in the Korean Mass Media (국내 대중매체에 나타난 옴므파탈 이미지의 패션 특성 연구)

  • An, Hyun-Joo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.73-87
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    • 2011
  • The Homme Fatale image, which has recently been brought to the fore by mass media in Korea, leads the public fashion with a strong influence on the preference of females who actively participate in men's fashion, and on the "mansumers"(man+consumer) who would use fashion styles as a medium for self-expression. In this study, the concept and fashion style of the homme fatale image expressed in the Korean mass media are exhaustively explored, and then its expressive characteristics are analyzed to determine the trends of men's fashion in Korea. According to the result of this analysis, the homme fatale image represented in the Korean mass media, shows us with its complex nature that it includes the following characteristics: strong and vigorous masculinity, sensuality which emphasizes physical attractiveness, duplicity of gentle sensibility and coldheartedness, and the mysteriousness of maturity and innocence. In conclusion, the homme fatale image can be thought to present fashion styles which emphasize masculinity and physical attractiveness in a variety of ways.

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Study on the Apparel Shopping Behavior of Obese Women in Relation to Interest in Weight Control (성인비만여성의 체중조절행동에 따른 의복구매행동에 관한 연구)

  • 최영순;권순기
    • Journal of the Korean Society of Costume
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    • v.51 no.7
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    • pp.135-145
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    • 2001
  • 현대사회에서는 시각적 이미지를 표현수단으로 하는 대중매체의 등장으로 자기 신체에 대한 미의식이 고조되어 있으며 체형의 불균형으로 인한 신체적 불만족을 보상하기 위해 여성복은 이미 여성의 신체를 사회적 이상에 맞게 수단으로 이용되어 과거 어떤 시기보다도 신체이미지를 바꾸기 위해 옷을 사용하고 있다. 이에 반해 비만체형의 소비자들은 자신의 외모를 향상시킬 수 있는 의복구입에 어려움을 겪고 있으며 그들에게 잘 맞는 의복을 선택할 기회를 제공받지 못하고 있는 실정이다. 따라서 본 연구의 목적은 여성의류시장에서 소외되어온 비만 체형 소비자를 대상으로 첫째. 체중조절행동과 의복쇼핑행동간의 상관성을 규명하고 둘째, 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악하고자 한다. 본 연구의 결과는 다음과 같다. 체중조절 행동에 따른 쇼핑행동 요인과의 관계에서 다이어트 경험의 유무, 자기지각체형, 체중조절 관심정도, 체중조절 동기에 있어서 부분적으로 유의적인 차이가 있는 것으로 나타났다. 한편 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악해 본 결과 연령, 결혼여부, 학력, 직업, 가계수입에서 모두 유의적인 차이가 나타났다. 본 연구결과의 시사점은 관련업계에 잠재된 중요한 여성복 시장임을 인식시킬 수 있는 계기를 제공함과 아울러 침체된 패션산업의 새로운 틈새시장으로서의 여성복 시장 개발을 위한 기초자료를 제공할 수 있다.

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PPL of Visual Media Affects Clothing Purchase of College Students (영상매체의 PPL이 의복 구매에 미치는 영향에 대하여)

  • Song, Jae-Wook;Na, Young-Joo
    • Science of Emotion and Sensibility
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    • v.9 no.4
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    • pp.331-339
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    • 2006
  • PPL(Product Placement) of visual media can change the purchasing behavior of College students. This study aimed to investigate the differences in consumer's conception about PPL among college students and to analyze the relationship between the PPL conception ant fashion innovation/fashion sensitivity of students, resulting into their real purchasing behavior. We surveyed to about 189 college students living near Seoul, with questionnaire about PPL conception, purchase of PPL clothing, satisfaction on PPL clothing, fashion innovation, opinion about PPL, PPL apparel brand to recall, etc. According to dichotomy of college students by fashion innovation, as higher fashion innovative they were, they paid more attention on PPL clothing while watching TV or movie, and they also could recall more PPL apparel brands, and they purchased more PPL clothing. While the students with low fashion innovation had references from the opinion of friends or around people when purchasing their clothing, the students with high fashion innovation did from fashion magazine or PPL clothing. The students who thought that PPL was important and effective on clothing purchasing behavior, answered that their preference to PPL bran4, to the company, and to the product had increased positively, but not to the actor/actress.

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Evaluation of Colour Difference Between Cotton Dyed Fabrics and Reflection Print Images Using CAD Systems (CAD 시스템을 이용한 면염직물과 스캐닝 프린트 이미지간의 색차 평가)

  • Kim, Jeong-hwa;Song, Kyung-hern;Baek, Min-sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.12
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    • pp.1381-1389
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    • 2003
  • 컴퓨터와 첨단영상매체의 발달로 디자인 분야에서도 컴퓨터를 사용하여 색을 자유롭게 선택할 수 있는 그래픽 소프트웨어가 도입되고 있으나 영상정보의 색채 재현성과 영상입출력 장치의 다양화로 인한 색채 불일치에 대한 문제들이 극복해야할 시급한 과제로 부각되고 있다. 따라서, 색채 영상정보 입출력장치의 색채구현 성능과 인간의 색채인지 원리이론을 바탕으로 색보정 알고리즘이 발전하여 색보정 엔진의 개발이 국제적으로 활발히 진행되고 있는 연구 분야임에도 불구하고 국내에서는 그 연구사례가 상대적으로 극히 미비한 실정이며, 더욱이, CAD 시스템을 이용한 패션/텍스타일 디자인 분야에서는 이에 대한 연구가 거의 이루어지지 않고 있다. 본 연구에서는 염색 직물의 색을 CAD시스템을 이용하여 soft-copy로 재현하고 이것을 다시 hard-copy로 출력하여 물리적 측정치와 주관적 색채 인지도간의 일치도를 비교하고, 물리적, 주관적 색차의 한계치를 제시함으로써, 패션/텍스타일 디자인 CAD시스템 운용에 기초가 되는 자료를 제공하려 하였다. 연구의 절차는 객관적 측정과 주관적 평가 두 단계로 나누어 진행되었다 연구에 사용된 직물은 7가지 색상의 면 염직물로써, CAD시스템을 이용하여 각 직물당 5개의 soft-copy를 재현하고, 이것을 다시 hard-copy로 출력하여 spectrophotometer를 이용해 물리적 측정(ΔE, ΔL, Δc, Δh)을 실시하였다. 또한 주관적 평가에는 20명의 의류학 전공 학생들이 참여하였다. 결과 분석에는 분산분석과 Friedman분석이 사용되었다. 연구 결과 색차 측정에 대한 물리적 측정치와 1차 주관적 평가치 사이의 일치도는 90.5%로 나타났으며, 2차 주관적 평가치와의 rank order는 거의 일치하는 것으로 나타났다. 또한 주관적 평가에서 피험자들은 색차인지에 있어 CIELAB 색채공간의 각각의 색요소 차이보다는 전체 색차에 더 영향을 받는 것으로 나타났다.녹색콩풍뎅이의 유충에 의하여 피해를 받는 것이 확인되었다. 녹색콩풍뎅이 유충의 피해를 받은 금잔디는 황화되거나 시들음 증상이 있었고, 이듬해 봄에는 잔디의 회복이 지연되었다.ic conductivity. The changes of $varepsilon$′ and $varepsilon$" were well estimated with this modified Havriliak-Negami model.05). 상기의 결과를 토대로, 성장과 전어체내 지방산조성에 있어서 뱀장어 치어의 사료내 EPA와 DHA의 첨가효과 미약한 것으로 판단되며, 사료내 LNA (n-3)와 LA(n-6) HUFA을 각각 0.35%, 0.65% 첨가했을 때 WG, SGR, FE, PER이 가장 높았으나, 이전의 실험(Takeuchi, 1980)과 동일한 수준인 n-3와 n-6를 각각 0.5%씩 첨가한 실험구와는 유의적인 차이를 보이지 않았다. 이렇게 볼 때, 뱀장어 치어의 필수지방산은 LNA (n-3), LA (n-6)이고, 그 적정수준은 각각 0.35-0.5%, 0.5-0.65%임을 보여준다.George W, Bush)가 새로운 지도자로 취임하여 얼마 되지 않은 2001년 9월 11일 사상 초유로 본토에서 알 카에다 테러리스트 조직에 의해 공격받게 되었다. 뉴욕의 세계무역센터 빌딩 2개가 완전히 붕괴되고, 펜타곤에 민간 여객기가 충돌하여 많은 사람이 살상 당하고, 전체적으로 세계 80여 개국으로부터의 6천여 명이 살상되었다. 전 세계와 미국은 국제 테러리스트들의 야만적 행위에 대해 경악하고 이제 미국은 그 대외정책의 최우선순위를 국제 테러를 발본색원하는 것에 두게 되었다. 본 논문은 1998년 한국에서 새로이 출범한 김대중 행정부가 북한에 대해 실시한 포용정책이 어떠한 성과를 거두고 어떠한 문제점을 간과하고 있는가에 대해 논의하고, 대북 정책의 새로운 지평을 논의하는 것을 목적으로 하고

Analysis on the Hanbok Image, Perception and Preference Type of High School Students: Focused on Participation in Hanbok Classes and Gender (고등학생의 한복 이미지, 선호 유형, 전통한복 인식 분석: 한복수업 참여 여부 및 성별을 중심으로)

  • Kim, Sangmi
    • Journal of Korean Home Economics Education Association
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    • v.33 no.2
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    • pp.81-93
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    • 2021
  • The purpose of this study was to analyze the image, perception, and preference type of high school students of Hanbok and examine the differences according to gender and participation in Hanbok classes. For this purpose, a survey was conducted with 438 high school students in Busan. Frequency analysis, chi-square test, t-test, and F-test were performed using the SPSS and the results were as follows. Firstly, for most high school students, Hanbok has an elegant image, but it was also confirmed that they perceive Hanbok to have a splendid image due to its exposure in mass media and SNS. The image of Hanbok differed by gender and participation in Hanbok classes. A higher percentage of male students than female students perceived Hanbok to have rustic image. Secondly, the type of hanbok that high school students prefer was traditional Hanbok, followed by fusion Hanbok, casual Hanbok, and fashion Hanbok. Hanbok preference type differed by gender and participation in classes. Group participating in hanbok classes showed a higher preference for fashion Hanbok than those who did not. Thirdly, high school students' perception of traditional Hanbok was above average. By subcomponents, it was shown in the order of 'esthetics', 'sustainability', and 'practicality'. It was found that there were statistically significant differences in traditional Hanbok perception according to gender and participation in Hanbok classes. Female students evaluated more positively for traditional Hanbok than male students and students who participate in Hanbok classes evaluated traditional Hanbok more positively than non-participating students.

Analysis of Image Expression in Make-up Illustration (메이크업 일러스트레이션의 이미지 표현)

  • Lee, Kyung-Hee;Choi, Hee-Ja
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.233-243
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    • 2010
  • Thanks to the rapid advance of modern technology in industrial society, economic and material abundances have not only caused a variety of cultural industry to develop but also brought about the development of beauty treatment industry. Like this, the industry has continually expanded into the public rapidly by forming a new beauty trend along with the growth of mass media such as T.V, advertisement, vogue magazine, and film. And make-up is also broadening its artistic areas by utilizing various expression skills and consistently changing with beauty trends, which has influences on Make-up Illustration. As a result, it has been recognized as a new conception of 'art' expanding in interpretation of communicating with the masses under condition of modern culture and stressed in its part more and more. It is expected that Make-up Illustration playing an important role in the exchange of fashion trend information between beauty treatment industry and people will be studied in different-image-expression ways to raise its artistic value and be a useful material for research and creation activities in the foreseeable future by Make-up Illustration made of computer graphics.

The Fashion Communication Media and the Beauty of Ideal Body (II)- Focusing on the Beauty of Body - (패션 커뮤니케이션 매체와 이상적 신체미(제2보)- 신체미를 중심으로 -)

  • 김소영;양숙희
    • Journal of the Korean Society of Costume
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    • v.52 no.8
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    • pp.41-54
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    • 2002
  • This study discusses the beauty of the ideal body shown by fashion communication media, and explains how aesthetic aspects of, the body are being expressed in contemporary fashion. The beauty of the body may be considered as the beauty of sexual, controllable or consumable object. First. the most vigorously discussed point about the body is its sexual aspect, the most outstanding of which is the voluptuous and the androgynous beauty in contemporary fashion. Second, the body is an object which has been oppressed or controlled under the name of history. morality. and rationality. The things making us regard the body itself as an aesthetic object may be considered as dynamic and functional beauty Third, the sexual instinct and the body are fetishized as consumer goods, and women's bodies are presented as comsumer objects whose most parts could be restored to exchangeable value. The consumable beauty presented in contemporary fashion is the conspicuous beauty and the decadent beauty. So far, the various aspects of the beautiful body has been considered, based on the beauty of the ideal body shown by the fashion communication media. Man exists through on his body. but it is the embodied and formed body that serves as a means to manifest his social status and cultural ties. A natural body is reformed as a cultural phenomenon in various artificial ways. Popular culture has transmitted a series of new body image by creating and reproducing symbols and images, and has made the ideal body. Now there is not only one standard for the ideal beauty in our society. The standard of the beauty has changed continuously. There has been an aesthetic sense which can represent the times during the process of those changes. The various communication media have played a role of mirror reflecting those changes. The ideal body in contemporary times is no more an abstract media to express classical beauty, but an object directly affecting us, who are living in the crisis of subjectivity and identity.

A Study on the Symbolism and Fashion of Gold Miss From the Perspective of Mass Media (대중 매체를 통해 본 골드미스의 상징성과 패션에 관한 연구)

  • Son, I-Jung;Lee, Un-Young;Lee, In-Seong
    • Journal of the Korean Society of Costume
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    • v.57 no.8
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    • pp.89-98
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    • 2007
  • Women are playing an increasing role in the society amid the increase in the age at first marriage, reduced family size, and the weakening solidarity among family members. Gold Miss is a newly coined word which reflects the change in the value of women in the wake of the individualism and pluralism amid the structural change. Gold Miss means a new X generation that is sensitive to the latest fashion and trend with high purchasing power and self-attainment goal. They do not spare any effort to invest in themselves, lead the new culture and set the cultural trend that goes beyond the simple consumption, and come into the spotlight both socially and economically. The outcome of the analysis on the Gold Miss fashion which was revealed in the mass media indicated that the fashion was the instrument to express their own images and personalities. Though they may be some difference depending on the occupation, personality, values, and others, they pursue sophisticated, intellectual, and emotional office-look that takes the trend and personality into account. In addition, they prefer business casual attire, and pursue the total fashion with perfection which uses the gorgeous bright and vivid color, daring color, accent color arrangement and accessories. The Gold Miss fashion implies the self-identity, high-end feature, and embody the symbolism of information, which the analysis on the feature and fashion of Golden Miss indicated.

Genre Characteristics of Objet Hats in Contemporary Fashion (현대 패션에 나타난 오브제 햇(objet hat)의 장르별 특성)

  • Park, Sun-Hee;Yim, Eun-Hyuk
    • Fashion & Textile Research Journal
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    • v.17 no.2
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    • pp.147-156
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    • 2015
  • Lately, unique hats, which worn by iconic figures in fashion industry, like Anna Piaggi and Isabella Blow to express the originality and self-awareness, received attention from the mass media along with their styles. The purpose of this research is to investigate, analyze, and media-specific characteristics of objet hats which are used to show various items, shape up targets, and express the concept of attires. In order to fulfill this, this study focuses on objet hat designers who have been influential from the 1980's to recent years. As for the research methodologies, this study conducts investigating examples from fashion related books, research papers, and websites along with literary research. Study of objet hat is based on cases and works of designer in objet hat in contemporary fashion expression shape. As a result, objet hat, First, the experimental work to maximize the effectiveness as a fashion objet containing the concept of designer in the runway shows. Second, as pieces displayed on art galleries and museums, objet hats are recognized as artistically defined world of conceptual designers' imaginations. Third, objet hats function as ways of celebrities' expression, who affects the public as fashion leaders. Lastly, objet hat designers's activities operate the story and notion contained in the work through a variety of genres. Objet hats, an independent fashion genre, which symbolize creativity and freedom, influenced the fashion industry with astonishing materials, forms, and decorations.

The Study on A Peculiarity of Mise-en-scene Found in Animation :Focused on Russian Animation (애니메이션 미장센 특성 연구 - 러시아 애니메이션을 중심으로)

  • Kim, MiRNaRae;Min, JunIl
    • Cartoon and Animation Studies
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    • s.44
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    • pp.1-31
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    • 2016
  • In this thesis, the movie with mise-en-scene established was compared with the peculiarity of the play that is the etymological source of the term to identify the peculiarity of mise-en-scene which was substituted into animation to find the peculiarity of mise-en-scene in animation. To emphasize the direct connection between the frame's visual peculiarity and the director's opinions, the mise-en-scene of director centered animation created under a restricted environment was reviewed. Mise-en-scene which started from movie critics theory does not simply mean the arrangement of images in a frame. Mise-en-scene emphasizes the exposure of the work's motive by the visual components. The animation's assuming the middle point of environmental share possessed by play and movie when schematizing the genre peculiarity of animation, play and movie was a noteworthy result. It can be said that the cause is that the animation's peculiarity yield different results depending on the making methods; we verified that this is a key factor in the analysis of animation's mise-en-scene. I emphasized that the peculiarity of animation mise-en-scene is in its making method and material and suggested identifying the work's making methods and analyzing the work's aesthetic results derived in this way. The russian animation which was perceived as peripheral arts was relatively free from the burden of censorship while receiving support from the Soviet as a media for propaganda. The russian animation's mise-en-scene which found the material for its works in the country's folklore was metaphorical, focused on new expression forms and achieved experimental elements. Russian animation pursues a unique aesthetic world through space expression based on the forms of opera or ballet and heavy motions formed static inbetweens.