• Title, Summary, Keyword: 패션관여

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의복관여와 유행관여

  • 이규혜
    • Proceedings of the Costume Culture Conference
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    • pp.127-129
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    • 2004
  • 일찍이 제품흥미나 중요성 대신 관여(involvement)의 개념이 소개된 이래로 마케팅과 소비자 행동 분야뿐 아니라 의류학분야의 여러 연구에서 관여는 구매자의 행동을 이해하는데 중요한 변수로 이해되어왔다. 그러나 관여의 개념은 의류제품의 특수성으로 인하여 변인이 조작적으로 정의되는 과정에서 의복관여, 유행관여, 패션관여 등의 용어가 혼용되어 왔다. 이러한 경향은 선행연구와 후행 연구의 연계성이라는 측면에서 “의복관여”라는 변수를 도입한 연구들의 해석에 많은 어려움을 주어 왔다. (중략)

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Differing effects of perceived psychological benefits of wearables adoption by consumer age, need for cognition, and involvement (소비자의 웨어러블즈 스포츠웨어 기술수용 과정에서 연령, 인지욕구, 패션관여의 조절효과 연구)

  • Lee, Eun-Jung
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.289-299
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    • 2020
  • The wearables market has fast grown, demanding a more consumer-centric academic attention. The current research explores the moderations of consumer individual characteristics (i.e., age, need for cognition, involvement) in the dynamics of perceived psychological benefits of wearables adoption (i.e., perceived usefulness, perceived ease of use) towards perceived product quality. the results indicate a strong positive influence of both the perceived usefulness and ease of use on perceived quality. however, the predicted moderations of age, need for congitiion, and involvement were partially supported.

A Study on the Job Aptitudity of Fashion Salesperson (패션 판매원의 직무적합성에 관한 연구)

  • Chung, Ihn-Hee;Park, Kyung-Ok;Lee, Mi-Jeom;Min, Kyung-Sun;Kang, Jin-Koo
    • Journal of Distribution Research
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    • v.10 no.2
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    • pp.73-97
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    • 2005
  • The importance of emotional factors like as product aesthetics, branding strategies and service quality is increasing in today's marketplace. At the point of fashion product purchases, emotional factor is mainly related to personal selling. Rasearches related to job aptitudity of fashion salesperson are necessary as their role becoming more serious. This study was designed (1) to determine factors of job aptitudity of fashion salesperson; and (2) to examine relations between job aptitudity of fashion salesperson and other variables: demographics, job statistics, fashion involvement fashion innovativeness, ongoing information searching and job satisfaction. As a result, job aptitudty of fashion salesperson was determined into six dimensions by factor analysis: product knowledge, professionalism, involvement to the present profession, marketing cooperator, customer orientation and self management. Marketing cooperator and product knowledge was relatively !ow compared to other aptitudity factors. This finding suggests that the special education programs including textile/fashion product knowledge and value of field information for fashion salesperson is needed to enhance the integrated fashion marketing. The job aptitudity of salesperson was correlated with fashion involvement, fashion innovativeness, ongoing information searching, and job satisfaction. The job aptitudity-related scales which showed significant relation to job aptitudity in this study could be used as the index to examine the job aptitudity of potential employees of fashion retail company.

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재즈(Jazz)의 역사적 이해 및 패션디자인에 나타난 재즈의 영향에 관한 연구

  • 이언주;이연희;박재옥
    • Proceedings of the Costume Culture Conference
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    • pp.30-31
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    • 2003
  • 21세기는 젊은 세대들의 영향력이 패션 전체에 깊게 관여되어 현대패션에 지대한 영향을 주고 또 그들이 패션을 주도하기도 한다. 이러한 상황 속에서 패션이란 인간의 행위가 과거에 있지만 곧 미래로 직결된다고 하겠고 또 앞으로의 패션분야에 대하여 긍정적인 효과를 가져옴을 기대할 수 있다. 최근 패션 트렌드가 20세기 초기 특히 1920년대의 재즈 이미지의 특성과 본질 등을 반영한 패션의 영감을 추구하는 경향이 나타나는 점을 볼 째 당신의 젊은 세대들의 패션에 대한 연구는 상당한 의의가 있다고 보겠다. (중략)

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Fashion and Beauty Involvement According to a Conspicuous Consumption Tendency (과시소비성향에 따른 패션과 뷰티관여도)

  • Park, Hyun-Ju;Park, Sook-Hyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.1
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    • pp.77-88
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    • 2011
  • This study examines the fashion and beauty involvement according to a conspicuous consumption tendency. Questionnaires were used for female university students in their 20s and employees residing in Busan. The results of this study are as follows: The subfactors of conspicuous consumption tendency were divided into the individual pursuit orientation, brand orientation, high price orientation, and fashion pursuit orientation. The subfactors of fashion involvement were composed of physical supplementations, social symbols, outward appearance direction, sex appeal, and assimilation; in addition, those of beauty involvement consisted of hair design, skin management, make-up application, and shape management. Because of the examination of the differences, fashion involvement, and beauty involvement, conspicuous consumption tendency had a significant difference between the two groups in brand orientation, fashion in physical supplementation and outward appearance direction as well as beauty involvement in skin management and make-up direction. The conspicuous consumption tendency in the student influences the fashion pursuit orientation of fashion and beauty involvement because of the examination of the effect. Conspicuous consumption tendency in employees influences the individuality pursuing orientation and high price orientation in fashion involvement. In conclusion, the results show the tendency that university students put the most importance on fashion for fashion and beauty related product purchases and management direction; in addition, employees with income pursue high prices that can show their positions and economic power at work.

An Analysis of Middle-Aged Women's Involvement in Fashion and Beauty Depending on Their Participation in Belly Dance (중년여성의 벨리댄스 참여에 따른 패션·뷰티관여도)

  • Kim, Eun-Jung;Gwak, Tae-Gi
    • Journal of the Korean Society of Costume
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    • v.62 no.4
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    • pp.195-206
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    • 2012
  • Today, people are obsessed with fashion, makeup, hair care, weight control, and plastic surgery. In order to be satisfied with their appearance and attract attention, they invest so much time and money. The core values of many people are influenced heavily by materialism and appearance. Belly dancing is effective not only in just weight loss, but it also improves the health and corrects body postures like pelvis correction, and it also gives the dancers the pleasure of dancing to exotic music. A growing number of women in their 40s or older and senior citizens have become maniacs of belly dancing. The studies suggest that the participation in belly dancing helps increase life satisfaction and self-respect of the middle aged who often suffer from depression. Belly dancing has a strong effect in the life style of the middle-aged women. The costume and accessories necessary for belly dancing class help the participants) focus on the dance. These costumes and accessories reflect the desire of the wearer to be recognized in society. It is well shown in belly dancing that "fashion and beauty related services and products are used as an indicator to tell social status and position of the wearer as external elements like clothes, accessories, and physical appearance and have a highly important effect on interactions among people in society as a means of expressing oneself". In this respect, this study aims to examine middle-aged women's involvement in fashion and beauty depending on their participation in belly dancing.

The Effects of Interactivity on Consumer's Repurchase Intention in Internet Shopping Mall According to Fashion Involvement and Internet Familiarity (패션관여와 인터넷 친숙도에 따라 인터넷 쇼핑몰과의 상호작용성이 재구매 의도에 미치는 인과모형 분석)

  • Chae, Jin-Mie
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.1
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    • pp.111-121
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    • 2013
  • The purpose of this study is to investigate the effect of interactivity on consumer's affective commitment, trust, and repurchase intention according to fashion involvement and internet familiarity. The survey was limited to the respondents over 20 years old males and females living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. The questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed using Amos 19. The results of this study were as follows: After respondents were divided into four groups including the high fashion involvement/high internet familiarity group, the high fashion involvement/low internet familiarity group, the low fashion involvement/high internet familiarity group, the low fashion involvement/low internet familiarity group, the path model was verified according to each group. All the paths except 'affective commitment ${\rightarrow}$ repurchase intention' were accepted for the high fashion involvement/high internet familiarity group. Comparing the low fashion involvement/low internet familiarity group with the low fashion involvement/high internet familiarity group, contents-people interactivity had more influence on the relationship with internet shopping mall in high internet familiarity group while people-people interactivity had more influence on the relationship with internet shopping mall in low internet familiarity group. Also 'trust' showed stronger effects on repurchase intention than 'affective commitment'.

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Effects of Fashion Involvement and Hedonic Consumption on Impulse Buying -Comparison of Korean and American Young Consumers- (패션관여, 쾌락적 소비가 충동구매에 미치는 영향 -한국과 미국 소비자의 비교-)

  • Park, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10
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    • pp.1413-1422
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    • 2006
  • Technologies such as television shopping channels and the internet expand consumers' impulse purchasing opportunities. The interest in national differences of consumer behavior was growing and highlighted the importance of understanding the national context of consumer behavior in an increasing globalized marketplace. The purposes of this study were to examine the effects of fashion involvement and hedonic consumption on impulse buying for Korean and American young consumers, and to compare the differences between two groups. A questionnaire was developed from literatures reviewed. Data were obtained from students attending universities in Korea(N=413) and the U.S.(N=290). Using structural equation modeling, the results indicated that the proposed model of this study was appropriate to explain the effects of fashion involvement and hedonic consumption on impulse buying for Korean and American young consumers. The model showed that fashion involvement and hedonic consumption played important roles in triggering impulse buying for two groups. In addition, American consumers were more likely to influence fashion involvement and hedonic consumption on impulse buying than Korean consumers. The results provided some insights into globalized retail marketing theory supporting the national aspects of impulse buying. Future research and managerial implications are addressed.

Gender Differences in the Effects of Fashion Innovativeness and Fashion Involvement on Attitudes toward Apparel Recycling (패션혁신성 및 패션관여도가 의류재활용 태도에 미치는 영향: 남녀 비교 연구)

  • Lee, Minsun
    • Fashion & Textile Research Journal
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    • v.20 no.6
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    • pp.669-678
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    • 2018
  • With increasing concerns about environmental issues that can result from apparel and textile disposal, the recycling methods for discarded fashion products have gained significant attention. As the influential drivers of consumer purchasing and consuming behaviors, fashion innovativeness and fashion involvement can play important roles in forming consumer attitudes toward apparel recycling. The purpose of this study was to (1) investigate consumer attitudes toward three different methods of apparel recycling including resale, reform, and donation, (2) examine the effects of fashion innovativeness and fashion involvement on consumers' apparel recycling attitudes, and (3) identify gender difference in the relationships among fashion innovativeness, fashion involvement, and recycling attitudes. Using a web-based survey, data were collected from 281 Korean consumers who were in their 20s and 30s. Overall, both male and female consumers revealed the most favorable attitudes toward apparel recycling through donation, followed by reform, and resale. The findings suggest that consumer traits, such as fashion innovativeness and fashion involvement, are important factors predicting male consumers' apparel recycling behaviors. Those male consumers who perceive fashion as important were more interested in apparel recycling than those males who put low importance on fashion. Male fashion innovators were less likely to recycle their unused and old apparel items. Further studies identifying antecedents of female consumers' attitudes toward apparel recycling are warranted.

The Consumer Attitude on Sports Star Model Advertisement according to Sports Involvement (스포츠 관여도에 따른 스포츠스타 모델광고에 대한 태도)

  • Ju, Eun-Seok;Choe, Seung-Ho;Park, Hye-Seon
    • The Journal of Natural Sciences
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    • v.14 no.2
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    • pp.115-131
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    • 2004
  • The purpose of this study was to investigate the differences of sports involvement and consumer attitude on fashion advertisement using sports star models(CAATTM) according to demographics and to investigate the effect of sports involvement to CAATTM. The subjects selected for final analysis were 398 adults living in Daejeon. The statistics used for analysis included factor analysis, ANOVA, multiple range test, regression, $Cronbach'\alpha$, and frequency. The results were as follow: 1. Sports Involvement was divided Cognitive Sports Involvement(CSI) and Emotional Sports Involvement(ESI). The CSI and ESI were different according to sex. And CSI was different according to age, education level and marriage status. 2. CATTM was divided into three factors: Emotional Attitude(EA), Cogitive Attitude(CA), and Ethical Attitude(ETA). CA was different according to sex, age, income, and marriage status. 3. The sports involvement affected CAATTM. People who were high in CSI and ESI showed high attitude in EA and CA.

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