• Title/Summary/Keyword: 판매직

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A Study on Role Stress Experienced by Married Working-Mother Salesclerks (판매직 취업주부의 역할스트레스에 관한 연구)

  • 이정우;정진희
    • Journal of Families and Better Life
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    • v.20 no.6
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    • pp.109-120
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    • 2002
  • The purpose of this study is to investigate the level of role stress perceived by employed housewives working in sales departments, and further, to devise coping strategies that can help reduce stress resulting from their multiple roles The sample of this study consisted of married women who were working in sales departments, who have at least one child, and who live in the greater Seoul metropolitan area. A total of 343 out of 450 originally distributed questionnaires were used for the analysis in this study. The findings of the study are: 1 The housewives in sales departments felt stress most severely in their role as a mother. Next were the roles as a wife, housewife, daughter, daughter-in-law, and working woman, in that order. 2. It appeared that age and the motive for employment affected the overall level of role stress among housewives. The two variables (age and the motive for employment) explained about 23% of the variance. The younger they were the higher was the level of role stress. Also, if they were working for an economic reason (to support the family), they tended to be more stressed out. The results of this study could be utilized as baseline data for policy-making, consultation, and development of educational programs for housewives working in sales departments, an area that has hardly been explored.

Door-to-Door Cosmetic Saleswomen′s Vocational Ability Expectations and Self-Evaluation on Aptitudes (화장품 방문판매직 취업여성의 필요능력과 현재능력에 관한 연구)

  • 이은희;민현선
    • Journal of Families and Better Life
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    • v.22 no.5
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    • pp.1-16
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    • 2004
  • The purpose of this study is to identify the expectation of vocational abilities and the level of the existing abilities of the door-to-door saleswomen in the cosmetic industry, in order to provide baseline information that can be used to improve sales ability. The data were collected from 1,168 respondents to a questionnaire. Major findings were as follows: 1. The most commonly expected aptitude for the door-to-door salesperson was the ability 'to gain the confidence from customers'. The other important aptitudes were 'good attitudes', 'product information' and 'pleasant personality and patience'. 2. The overall level of the abilities according to their self-evaluation when compared with the level of expected abilities was 64.9 %. The item that received the lowest self-evaluation was 'ability in developing new market and audience'. 3. Vocational ability expectation was affected most strongly by education level. The variables that affected self-evaluation were career paths, education level, income, sales volume and position.

Perceived Equity, Role Stress and Life Satisfaction of Married Working-Mother Salesclerks (판매직 주부의 공평성인지도 ${\cdot}$ 역할스트레스 및 생활만족도에 관한 연구)

  • Jeong, Jin-Hee;Lee, Jeong-Woo
    • Journal of the Korean Home Economics Association
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    • v.43 no.2
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    • pp.81-103
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    • 2005
  • The main purpose of the research was to prove, in a practical sense, the relationship among perceived equity, role stress and life satisfaction of employed wives working in sales departments. The subjects were employed wives working in sales departments who have at least one child and a spouse, living in Seoul and the Metropolitan area. The final data analysis used 487 out of 668 questionnaires. Statistical analyses were carried out using SPSS/PC WIN which included frequencies, mean, percentages, Pearson's correlation, Cronbach's ${\alpha}$, factor analysis, multiple regression analysis. The findings of the study were as follows: 1) As their education level was low, the education level of their spouse was high, the communication level between couples was high, and the self-oriented perfectionism was low, their perceived emotional relationship was equal. As they were old, the communication level between couples was high, and the self-oriented perfectionism was low, their perceived position in sharing household chores was equal. On the other hand, as they were younger, the education level of their spouse was high, the reason for getting a job lay in supporting the family, and overtime hours worked, there was a higher level of role stress. 2) The influential variables which affect the life satisfaction, in order of importance, were communication level between couples, mother's role stress, age, non-financial reason of getting a job, and sharing household works. For relative contribution degree about life satisfaction, psychological variables among independent variables were revealed as the most influential ones. Thus, efficient communication between couples affected the life satisfaction to a great degree. Furthermore, the study proved that not only role stress variables but also perceived equity variables contributed to the life satisfaction.

아웃도어 자판기가 사라지고 있다 - 위기의 아웃도어 자판기, 어떠한 변화와 혁신이 필요한가

  • 한국자동판매기공업협회
    • Vending industry
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    • v.8 no.3
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    • pp.28-35
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    • 2008
  • 사례 1>> 요즘 점포 앞 같은 아웃도어 로케이션은 경품을 뽑은 크레인게임기 일색이다. 과거만 해도 자동판매기가 설치되었던 로케이션에서 자판기는 퇴출되고, 크레인게임기가 자리매김한 곳이 많다. 자판기가 설치되어 있는 곳 중에서도 장사도 안하고 흉물스럽게 방치된 로케이션이 많다 사례 2>> 서울에서 자판기 전문점을 운영하는 S씨. S씨 사무실에는 근무하는 사람이 달랑 3명이다. 아내가 경리 및 관리를 맡고 있고, 계약직 직원 한명이 자판기 운영관리를 담당한다. S씨는 간혹 가다 있는 실수요 판매를 진행할 정도이고, 방판 영업은 중단한지 오래이다. 과거 4년여 전만 하도 영업사원을 5명 거느리고 있었지만 시장이 죽자 방판조직을 없애 버린 것. 메이커 전문점의 간판을 걸어 놓고 한 달에 1-2대 기계를 판매하고 있을 뿐이다. 사례 3>> 기자가 취재를 위해 과거 자판기 판매 영업을 잘하기로 유명했던 모유통점 사정에게 연락을 했다. 그러나 그에게 들여오는 말은 실망스러웠다. "이제 자판기 사업은 안하는데요." 자판기 시장이 극도의 침체를 보이다 보니 자판기 영업을 포기하고, 다른 아이템 분야로 사업을 바꿨다. 위의 사례들은 우리 아웃도어 자판기들이 처한 현실을 여실히 보여 준다. 과거만 해도 아웃도어 자판기들은 방문판매 영업의 주 타깃시장으로 자판기 시장 활성화에 중추적인 역할을 했던 게 사실이다. 하지만 시장은 급격하게 몰락을 하여 비전을 잃어버린 시장이 되었다. 아웃도어 자판기들은 하나하나 사라지고 있으며, 자판기 방문판매 시장은 거의 명맥만 이어가고 있을 정도로 심각한 상황이다. 어쩌다 시장이 이렇게 되어 버린 걸까? 자판기 산업의 가장 핵심 로케이션인 아웃도어가 어쩌다가 경쟁력을 읽고 퇴출당하는 상황을 맞고 있는 것일까? 위기의 아웃도어 자판기 시장을 되살린 방법은 과연 없는 것일까?

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A Study on Nail Management Behavior Based on Psychological Wellness - Focusing on Women Engaged in Sales and Services - (심리적 안녕감에 따른 네일관리행동 연구 - 판매 서비스직 여성을 중심으로 -)

  • Bae, Sun-Young;Park, Kil-Soon
    • The Research Journal of the Costume Culture
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    • v.19 no.6
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    • pp.1235-1246
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    • 2011
  • The purpose of this study lies in identifying the psychological state of working women engaged in sales and services and seeing how it is correlated to their nail management behavior. Also, the study aims to look into the relationship that exists between these two factors and provide information to help women live and work better with higher self-satisfaction. As for the research process, 210 women aged 20 to 30 engaging in sales and services of clothing, financing, and cosmetics sales were asked to fill out questionnaires. Survey results indicate that women who received college education and beyond as well as those working in the cosmetics sales area were exceptional in their psychological wellbeing. In addition, women with higher income, especially those who work in the cosmetics sales field and are not yet married participated in nail management behavior with the most enthusiasm. Therefore as for the relationship between psychological wellbeing and nail management behavior, it can be said that the better one's psychological wellbeing is, the more one is likely to strive for uniqueness in managing nails.

The Mobility and Career Pathes of Alumni of Whose Major in Library and Information Sciences in Korea (문헌정보학 전공자의 경력개발 경로를 통한 유동성 실태연구)

  • Ahn, In-Ja
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.21 no.4
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    • pp.133-147
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    • 2010
  • With the start of knowledge based society, there has been extinction of traditional librarian jobs, new kinds of jobs are created, differentiated, and joined. As so there has been a great change in career paths. This study is a basic research of career parhes of library and information sciences alumni to adapt field work and build powerful workforce. Through the research of 5 Universities and 190 career routes, the movement of the library information and science majors' career has been unveiled. The majority of the library and information science majored career was jobs based on culture and arts, education and researches, economy and planning related ones, marketing and sales respectively. Particularly, except the librarian, there were just few careers in artistic cultural field. Further more, because there is a great impact in career tendency based on his education, the library information and science has drawn the report that the future of career and knowledge which is demanded in working field.

A Network Approach to Derive Product Relations and Analyze Topological Characteristics (백화점 거래 데이터를 이용한 상품 네트워크 연구)

  • Kim, Hyea-Kyeong;Kim, Jae-Kyeong;Chen, Qiu-Yi
    • Journal of Intelligence and Information Systems
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    • v.15 no.4
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    • pp.159-182
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    • 2009
  • We construct product networks from the retail transaction dataset of an off-line department store. In the product networks, nodes are products, and an edge connecting two products represents the existence of co-purchases by a customer. We measure the quantities frequently used for characterizing network structures, such as the degree centrality, the closeness centrality, the betweenness centrality and the centralization. Using the quantities, gender, age, seasonal, and regional differences of the product networks were analyzed and network characteristics of each product category containing each product node were derived. Lastly, we analyze the correlations among the three centrality quantities and draw a marketing strategy for the cross-selling.

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The Impacts of Perceived Ethical Sales Behavior on Customer Satisfaction, Customer Trust and Customer Loyalty (지각된 윤리적 판매행동이 고객만족, 고객신뢰, 고객충성도에 미치는 영향에 관한 연구)

  • Park, Jong-Oh
    • Management & Information Systems Review
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    • v.29 no.1
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    • pp.145-176
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    • 2010
  • In most service organization, salespeople are the most visible representatives of the company. Salespeople are exposed to greater ethical pressures than individuals in many other jobs. In this context, the salesperson's ethical behaviour can play a critical role in the formation and maintenance of long-term buyer-seller relationships. Moreover, it can even generate liability problems for salespeople's organizations through both intentional and inadvertent statements. The purpose of this research focuses on the analysis of the role of ethical sales behaviour, as perceived by customer, in developing and maintaining relationship between the salesperson and the customer. Thus this study examines the relationship among perceived ethical sales behaviour, customer satisfaction, customer trust, and customer loyalty. The results of empirical analysis can be summarized by the following: First, perceived ethical sales behaviour had a significant direct effect on customer satisfaction, customer trust and customer loyalty. Second, customer satisfaction had a positive effect customer trust and customer loyalty. Third, perceived ethical sales behaviour had a significant indirect effect on customer loyalty through customer satisfaction and customer trust. Therefore, These finding will spawn both academic and practitioner interest in the salesperson's ethical sales behaviour and serve as a foundation for further research in this important area.

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Mutual information analysis of EEG in stimuli of odors (향 자극에 대한 뇌파의 상호 정보량 분석)

  • 민병찬;강인형;진승형;전광진;김태은;김수용;성은정;김철중
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.05a
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    • pp.135-138
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    • 2002
  • 판매직에 종사하는 여성을 대상으로 100%의 Basil oil, Lavender oil, Lemon oil, Jasmin oil, Ylangylang oil (KIMEX co. Ltd), Skatole의 총 6가지 종류의 천연향을 사용하여 자극하였을 때의 상호 정보량을 분석, 비교하였다. 그 결과, 선호도가 낮은 Basil과 Skatole을 자극할 때 무향에 비해 상호 정보량이 많고, 향 간의 비교에서도 선호도가 낮은 향에 대한 상호 정보량이 선호도가 높은 향에 비해 더 많음을 보여주었다. 이는 뇌에서 상호 정보량이 향에 대한 선호도와 관련이 있고, 특히 선호도가 낮은 향의 경우, 정보량의 증가 경향이 확인되었다.

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Information Quality of CRM, Adaptive Selling Behavior and Salesperson Performance: The Mediating Role of Quality of the Customer Relationships (CRM 정보의 질, 적응적 판매행위 및 영업사원 성과 -고객관계의 질을 매개변수로 하여-)

  • Lee, Hyung-Taek;Jun, Jong-Kun;Chae, Myung-Su
    • Journal of Distribution Research
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    • v.11 no.4
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    • pp.49-70
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    • 2006
  • This study aims to identify the effect of information quality of CRM and salespersons' adaptive selling behavior(ASB) on their performance. For this research goal, the authors established research model and hypotheses which focus to the mediating role of quality of customer relationship. The results of empirical analysis show that information quality of CRM has no direct effect on salesperson performance and just indirectly influence to it via quality of customer relationship. Compared to this result, ASB directly and indirectly affects on performance. These results suggest that the most important thing to enhance salesperson performance is the maintenance of good relationship with customers.

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