• Journal of the Korea Society of Computer and Information
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• v.10 no.6 s.38
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• pp.55-64
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• 2005

The design for an real estate system offer reliability information at once which of the information to extensive data collection of real estate and an real estate price decision Real estate policy make reflect to the appear and apply. The taste of an real estate buyer is various today that We have been changed into a buyer center in the market of the while of a salesman center Real estate area range of which brokerage business have been reduced gradually which are charging the task of an real estate intermediation. We take the influence to implementation of an real estate information system which real estate field range of brokerage business with real estate mediation business take charge have been reduced gradually. An Real estate circulation market are leading the change of the environment to be brings the change of the method of an real estate transaction. This paper has the purpose that lead new internet age to the design for contents system of real estate based on Web engineering, accomplish revitalization of real estate information system that offer Web service information.

• Asia-Pacific Journal of Business
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• v.12 no.3
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• pp.235-250
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• 2021

Purpose - This study analyzed the correlation and influence between social support, trust (seller, brand), and continuous purchase intention in C2C social commerce in China. Design/methodology/approach - To test the hypothesis, SPSS and Smart PLS 3.0 statistical packages were used based on the collected data. Findings - First, it was confirmed that social support (emotional support, informational support) had a positive effect on trust in sellers. Second, it was found that trust in sellers had a positive effect on brand trust. Third, both seller trust and brand trust have a positive effect on consumers' continuous purchase intention. Research implications or Originality - When consumers gain emotional and informational support from sellers, trust in sellers will be effectively improved. Companies wishing to improve brand credibility of their products will have to outsource the sale of their products to trusted sellers. The C2C social commerce platform should build its own trust rating system, recommend sellers with high reliability ratings, and encourage sellers to provide consumers with a lot of information about their brand.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.169-183
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• 2013

As the issue of selling wine online has been raised in an attempt to implement FTA programs in a more effective way, wine will be available online in the near future in Korea. Thus, this study aimed at identifying key factors which will contribute to reduce various kinds of risks perceived by online customers, and investigating the structural relationships between those factors and perceived risks. Site quality of online wine shop(information quality, system quality), trust in online wine shop were selected as key predictors of perceived risks and research model was established using those factors. Data were collected from those who have experienced in using online wine store, and the research model was tested using valid data. Results of testing research hypotheses using data from survey respondents showed that information and system quality exerted an impact on trust in online wine shop. It was proven that information and system quality posited an impact on time risk whereas they was not related to performance and psychological risk. In addition, trust in online wine shop was shown to be related to time risk, performance risk, and psychological risk.

• The Korean Journal of Franchise Management
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• v.2 no.1
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• pp.152-172
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• 2011

This study aims to analyze the effect of franchisor's pre-open support services on franchisee's relationship quality and performance in foodservice franchise system. The analysis data was collected from 500 franchisees located in Seoul and Gyeonggi-do of Republic of Korea. The finding are as followings: firstly, the factors of information providing, market researching, interior and equipment supporting, education and training supporting, sale and promotion supporting, and legal supporting influence positively franchisee's satisfaction. Second, regarding relationship among relationship quality, satisfaction positively influences trust and commitment, and trust positively influence commitment. Third, relationship quality influences positively both financial and non-financial performance.

• Journal of the Korea Society of Computer and Information
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• v.29 no.7
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• pp.139-148
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• 2024

In the post-pandemic era, the demand for online education platforms has surged, leading to increased consumer reliance on online reviews for decision-making. This study investigates the impact of Chinese online customer reviews on consumer purchase behavior in online education. By examining the role of trust, review sentiment, and the quantity and timeliness of reviews, the research aims to understand how these factors influence consumer decisions. By using regression model, findings reveal that negative reviews, timely feedback, and a higher volume of reviews positively affect consumer purchase decisions, while course pricing demonstrates an inverse relationship. Furthermore, cognitive and affective trust mediate the relationship between reviews and purchase behavior, highlighting a reverse U-shaped effect on consumer decision inclination. These insights provide valuable implications for online education providers, emphasizing the need to manage and leverage online reviews to foster consumer trust and improve sales performance.

• Journal of Distribution Research
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• v.14 no.2
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• pp.67-95
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• 2009

The purpose of this study is to empirically examine the transference of trust process, an important factor to consumer's purchase decision-making. Even though several researchers have discussed the trust transference process, there is no research related to this concept. Specifically we have focused on the transference of trust from the retailer to low involvement private label (PL) products. PL products were chosen as transference of trust occurs under ambiguity due to lack of information about the product and their manufacturer. PL products provide relatively less information than national brand (NB) products. In addition, retailers have been rapidly expanding their PL product categories. To identify the theoretical and empirical limitations of prior studies, we discuss several theories explaining the transference of trust: 'Balance theory' and 'availability heuristic' in transference of cognitive trust; 'affective transference' and 'affect as information' in transference of affective trust. An empirical test was performed. A self completion questionnaire was developed and administered to a convenience sample of PL users. 206 usable questionnaire were received. The results show that the transference of trust plays a mediating role linking the retailer to the manufacturer and to the product. Although our model, which included the transference process of trust as a mediating effect, did not improve the competitive model, the coefficients of the respective paths were found to be better. This study confirms the transference of cognitive trust from the retailer to both the manufacturer and the product, but not for affective trust. We offer the explanation that PL products may tend to have affective trust resulting from brand familiarity but not to their PL manufacturers.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.176-188
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• 2016

The main purposes of this study is to examine a local restaurants menus' importance and satisfaction of the servicescape. Survey was collected by December 1 through December 31 2015, in the region Kijang County. the data from this survey were analyzed by using various statistical techniques including frequency tables, factor analysis, reliability test, and IPA. Results of IPA analysis showed that menu consisted of local products is the highest average value, and it means the local food restaurants need to use the nostalgic marketing techniques. In addition, menus are currently for sale in order to attract continuing foreign tourists as perceived by Busan residents Kijang. Therefore, the local food restaurants need to revive the traditional flavors and recipes coming down area from ancient times. Based on these results, this study will contribute to provide fundamental information for developing marketing strategies especially local food restaurants.

• Journal of Distribution Research
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• v.13 no.1
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• pp.1-33
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• 2008

As the interest in the business-to-business(B2B) electronic commerce is increasing, many companies are participating in the B2B e-Marketplaces. The e-Marketplace is defined as the virtual market that many players take part in to transact. The e-Marketplace has an influenced on the manner in which organizational buyers and sellers interact. As a result, it is important to develop an understanding of the behaviors of firms that use these electronic marketplaces. The purpose of this study is to develop a comprehensive model for trust and commitment of B2B e-Marketplace and empirically to examine their structural relationships. Drawing from trust and commitment theory in the interorganizational relationship and B2B electronic commerce context, this study identifies network externality, interactivity, justice, quality of information sharing, institutional assurance as the determinants of trust and commitment of e-Marketplace. The proposed model hypothesized that (1) trust is a function of network externality, interactivity, justice, quality of information sharing, institutional assurance, (2) attitudinal and behavioral commitment is a function of trust, (3) behavioral commitment is a function of attitudinal commitment. The proposed model is tested using organizational-level survey data from 187 buying organizations that conduct business in MRO e-Marketplaces. The data were tested by reliability test, correlation analysis, exploratory factor analysis, confirmatory factor analysis and covariance structure analysis. The results indicate that (1) trust is influenced by network externality, interactivity, justice, institutional assurance, (2) attitudinal commitment and behavioral commitment is influenced by trust (3) behavioral commitment is influenced by attitudinal commitment. Also, the empirical results confirmed that trust play a strong, central role in determinging e-Marketplace commitment. The key theoretical contribution of this research is that it begins to extend interorganizational information system literature in areas such as B2B Internet e-Marketplace. Managerially, this study contributes tn the understanding of the role of B2B e-Markeplace providers in Internet situation. And Limitations of this study and guidelines for future researches are also discussed.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.582-583
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• 2021

As the production of new and renewable energy such as solar and wind power has diversified, microgrid systems that can simultaneously produce and consume have been introduced. . In general, a decrease in electricity prices through solar power is expected in summer, so producer protection is required. In this paper, we propose a transparent and safe gift power transaction system between users using blockchain in a microgrid environment. A futures is simply a contract in which the buyer is obligated to buy electricity or the seller is obliged to sell electricity at a fixed price and a predetermined futures price. This system proposes a futures trading algorithm that searches for futures prices and concludes power transactions with automated operations without user intervention by using a smart contract, a reliable executable code within the blockchain network. If a power producer thinks that the price during the peak production period (Hajj) is likely to decrease during production planning, it sells futures first in the futures market and buys back futures during the peak production period (Haj) to make a profit in the spot market. losses can be compensated. In addition, if there is a risk that the price of electricity will rise when a sales contract is concluded, a broker can compensate for a loss in the spot market by first buying futures in the futures market and liquidating futures when the sales contract is fulfilled.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.584-585
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• 2021

As the production of new and renewable energy such as solar and wind power has diversified, microgrid systems that can simultaneously produce and consume have been introduced. In general, a decrease in electricity prices through solar power is expected in summer, so producer protection is required. In this paper, we propose a transparent and safe gift power transaction system between users using blockchain in a microgrid environment. A futures is simply a contract in which the buyer is obligated to buy electricity or the seller is obliged to sell electricity at a fixed price and a predetermined futures price. This system proposes a futures trading algorithm that searches for futures prices and concludes power transactions with automated operations without user intervention by using a smart contract, a reliable executable code within the blockchain network. If a power producer thinks that the price during the peak production period is likely to decrease during production planning, it sells futures first in the futures market and buys back futures during the peak production period to make a profit in the spot market. losses can be compensated. In addition, if there is a risk that the price of electricity will rise when a sales contract is concluded, a broker can compensate for a loss in the spot market by first buying futures in the futures market and liquidating futures when the sales contract is fulfilled.