• Title/Summary/Keyword: 판매량

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A Case Study on Green Pricing Program in USA (미국 Green Pricing 프로그램 평가 사례분석 및 시사점)

  • Lee, Ye-Ji
    • 한국신재생에너지학회:학술대회논문집
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    • 2009.11a
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    • pp.298-298
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    • 2009
  • 미국의 DOE(Department of Energy)산하 EERE(Energy Efficiecy & Renewable Energy)에서 신재생 에너지 프로그램 평가를 하고 있다. 특히 General program evaluation Guide에는 많은 평가기관에서 제안되었던 5가지 방법 중 Outcome 평가는 프로그램의 목적을 얼마나 달성했는지를 측정하는 것으로 일정한 기간이 지난 후 프로그램의 목적을 달성함으로써 얻어지는 결과를 추산함으로써 그 기간 동안 프로그램이 의도했던 목적을 얼마나 잘 수행했는지를 보여준다. 한국에서 시행되고 있는 신재생에너지 보급 프로그램의 성과를 정량화 분석을 통하여 평가할 수 있어 국내 적용성이 크다. 본 연구에서는 미국 에너지부 EERE로부터 지원받아 NREL(National Renewable Energy Laboratory)에서 실행한 Utility Green Pricing 프로그램을 사례 분석하였다. Utility Green Pricing 프로그램은 1993년 시작되었으며 2002년 말 미국 전역의 300여개 시설을 통한 90개의 프로그램을 발전시킴으로써 소비자가 자발적으로 재생에너지 발전을 지원하기 위한 한 방법으로 최근 이런 프로그램 수는 증가하고 있다. 2002년 말 기준으로 국가 전기 사용자의 20%, 대략 270,000명의 소비자가 선택하였고 2002년 290MW급 재생에너지 설비용량과 2003년 140MW급 시설을 담당하였으며 미국 이외에 캐나다, 일본, 호주, 12개 유럽 국가들이 시행하고 있다. 이 프로그램 목표는 어떤 프로그램이 green pricing 프로그램의 소비자 참가와 재생에너지 구매의 최대화를 돕는지를 제공하는 것으로 Data Pool은 90개 프로그램 중 더 이상 실행하지 않는 4개를 제외한 86개로 응답률은 77%였다. 분석대상은 거주자와 비거주자로써 자료는 2003년 초 66개의 green pricing 프로그램의 질문서를 토대로 도출되었다. Green Pricing 프로그램 질문서는 참여, 지난해 판매, 재생에너지 공급, 할 증금(초과 구매력), 프로그램 디자인과 실행, 마케팅, 소비자를 위한 부가서비스 이렇게 총 7부분으로 나누어져있다. 특히 거주자와 비거주자와 참여, 재생에너지 판매량, 프로그램 수명, 사용하는 재생에너지의 종류, 프로그램 가격, 비용 할증료, 프로그램 평가의 종류, 프로그램 마케팅 노력, 참여자에게 제공되는 부수적 가치와 관련된 자료를 모으기 위해 실행되었다. 종속적 변수로 프로그램 유효성 측정과 관련된 비/거주자 참여와 재생에너지 구매를 선택하였으며 독립적 변수로 프로그램 디자인과 마케팅 특징을 들었다. 분석방법으로는 이변성과 다변성 통계적 분석을 이용하였다. 이변성 분석은 쉽게 개별적 독립 변수와 종속변수와의 직접적 관계를 보여주며 다변성 분석은 보다 정확한 영향 산정을 위해 선택한 복합적 독립변수를 이용하였다. 프로그램 유효성 측정을 위해 비/거주자 참여 퍼센트와 재생에너지 구매 퍼센트를 구하였다. 그러나 이 분석에 몇 가지 제한점이 있었다. 소비자 중 국외자의 영향으로 분석에 많은 영향을 주지 않지만 single utility 프로그램은 비거주자참여율과 재생에너지 구매율에 영향을 끼칠 가능성이 있으며 독립/설병변수를 프로그램성공을 위해 거듭 강조하지만 빠지거나 무딘 변수는 여전히 존재한다. 분석 대상이 2002년까지를 대상으로 하기 때문에 시간상의 지체 역시 문제가 될 수 있다. 다중공산성 역시 독립변수간의 상관관계가 나타나면서 발생된다. 하지만 몇 가지 재미있는 결과를 얻어냈다. 프로그램 기간이 소비자 응답에 영향을 미치며 초기 거주고객의 높은 구매력이 지속된다는 것이다. 가격 할증료와 최소 월사용료는 프로그램 성공 초기 결정요인이 되지 않는다. 작은 시설이 성공 달성가능성이 더 큰 것으로 나타났으며 비거주자의 사적 이득 제공 역시 성공 강화에 영향을 끼쳤다.

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A Comparative Study for Estimation of Greenhouse Gas for Local Government`s Sustainable Transport (지속가능교통 평가를 위한 온실가스 배출량 산정 방법론의 지자체 적용 및 비교 연구)

  • Yu, Byeong-Yong;Bae, Sang-Hun;Han, Sang-Yong;Kim, Geon-Yeong
    • Journal of Korean Society of Transportation
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    • v.29 no.5
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    • pp.55-65
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    • 2011
  • In effort to estimate sustainability of the transportation sector, this study conducts a comparative analysis of methodology suggested for measuring greenhouse gas emission. There are two approaches proposed by the UN IPCC: 1) top-down approach (TDA) based on the amount oil sales, and 2) bottom-up approach (BUA) utilizing the velocity of moving source and traffic volume data. The subject areas for analysis were selected based on research results by the Korea Transportation Institute that evaluate traffic sustainability of each local government. Gwacheon-si being one of the top ranked areas in sustainability, and Anseong-si being ranked at the 7th level were analyzed. By the tier 1 methodology, Gwacheon-si and Anseong-si are estimated to create 74,813ton/yr, and 584,125ton/yr of the greenhouse gas emission, respectively. The tier 3 methodology, however, estimates Gwacheon-si and Anseong-si to create 91,462ton/yr, and 163,801ton/yr of the emission, respectively. Comparison of the two estimated emissions shows considerable differences; i.e., the tier 3 method over estimates Gwacheon-si's emission by 22.3% whereas it underestimates Anseong-si's greenhouse gas emission by the factor of about 3.5 compared to the emissions obtained from the tier 1 method. The result from this study implies that the traffic-sustainability-index based grade of each local government can be evaluated differently by the method adopted for measuring greenhouse gas emission.

Study of the Traditional Korean Restaurant Activation Plan in Accordance with the Comparative Analysis of the Quality of Traditional Korean Restaurants and Western Food Restaurants (전통한식당과 서양식 레스토랑의 음식품질의 비교분석에 따른 전통한식당 활성화 방안에 관한 연구)

  • Kim, Heon-Choul
    • Culinary science and hospitality research
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    • v.22 no.5
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    • pp.200-213
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    • 2016
  • This study is to compare the differences in food quality between traditional Korean restaurants and Western-style restaurants, and then to identify the shortcomings as traditional Korean food prefered than western food. The object of this study is not only to provide the basic data of the domestic food service industry to enable the traditional food ingredients but also increase the sales produced in the farm and fishing economy. Western-style and traditional Korean restaurant food quality were subjected to an IPA analysis to understand the importance and satisfaction with each of them. The IPA analysis of Western-style restaurants and traditional Korean restaurants showed that using regional specialties ingredients, healthy food, and the number of dishes in a set menu were commonly included in the first quadrant. Menu planners of Korean restaurants in should consider the need to develop traditional food using regional ingredients prepared by a reputable chef from the region, and develop delicious healthy food using local specialties without artificial flavors. In addition, considering the demographic characteristics, the ideal food should target visitors in their 40s who with 300~400,000 to spend with friends or colleagues.

A Comparative Study on the Visual Elements of Beer Brand - Focusing on the Label Design of China and Global Beer Packages - (맥주브랜드의 시각요소 비교연구 - 중국과 글로벌 맥주패키지의 라벨디자인을 중심으로 -)

  • Kim, Heehyun;Meng, Ya Qing
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.324-333
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    • 2020
  • This study compares the visual elements of the top five global beer brands currently in the Chinese market with those of the top five Chinese beer brands. The purpose of the research is to identify the importance of visual elements in the label design of beer package and to present the direction of efficient label design. To this end, it is a brand among visual elements of beer label design, and it investigates the label design of Chinese beer and global beer brand through the multi-accelerated comparative analysis method, focusing on color, illustration and layout, and analyzes the difference of elements appearing in the global beer label design from China by utilizing the recursive five-point scale. According to the research, the visual elements used in the Chinese beer brand were more complex compared to the global beer brand, and most layouts were similar, making the product less differentiated. On the other hand, the global beer brand has secured brand identity and differentiation based on its iconic visual elements and diversity of layout. In order to establish itself as a strong brand in consumers' minds, the Chinese beer brand needs differentiated label design through active use of unique brand design.

Change of Sea Sand Density by Washing (세척에 따른 바다모래 밀도 변화)

  • Kim, Hyun-Sik;Lim, Ji-Young;Kim, Jin-Han
    • Resources Recycling
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    • v.26 no.2
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    • pp.66-70
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    • 2017
  • The purpose of this research was to estimate density changes of sea sand by washing. To examine water content test, field density test, particle density test and measuring of dump regarding extracted sea sand and selling one. Measured result of mean particle density of barge and dump were $2.666g/cm^3$, $2.651g/cm^3$, respectively. Also, measured result of field density for each sea sand was $1.716g/cm^3$, $1.331g/cm^3$ on average. Converted to the volume of 1ton of each sea sand, $0.583m^3$, $0.751m^3$, respectively. Occurring to volume change approximately 28.8% on average. The mean field densities of measuring of sea sand that dump and barge were $1.398g/cm^3$ and $1.716g/cm^3$ respectively. This values indicated $0.715m^3$ and $0.583m^3$ each, when converted to the volume of sea sand 1ton. It was found that the average of 22.6% volume change occurred between the amount of sea sand and the sales volume.

A Study of Hands-Free Car Kit Design Development according to the Consumer′s Purchasing Need (소비자 구매요구에 따른 차량용 핸즈프리 디자인 개발에 관한 연구)

  • 한일우
    • Archives of design research
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    • v.17 no.3
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    • pp.313-322
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    • 2004
  • Product design has direct effects on sales, exciting consumer's interest in purchasing. With the draft bill of Road Traffic Law passing the National Assembly, drivers have been entirely prohibited by the law from using a cell phone while driving since June 30, 2001, As a result, the demand for and the sales of hands-free Kit products for vehicles have been skyrocketing, and more and more of them have been introduced in the market and competing each other in sales. In these situations, the study attempted to present a case study showing the whole process of product design by a small company, which intended to gain an advantage over the competitors in the sector of hands-free products for vehicles with differentiated design. The product whose design development process was presented in the study has many characteristics. Among them it is the most remarkable in removing the connection between the cell phone terminal and the stationary hands-free product. The study was aimed to increase the investment value of design by helping understand that the ultimate goal of technology is commercialization and that how great the role of design is from the beginning to the final stage of product development. It also emphasized the point that one of the goals of design development should lie in providing a more accurate perception of the importance of design to the industry, by establishing a design process throughout the whole stages of product development including initiation, designing and commercialization.

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A study on Systems and Needs for The Mass Customiztion (대량 주문식 생산의 체계와 중요성에 대한 연구)

  • 구현서
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.1
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    • pp.129-136
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    • 2002
  • Mass production system of most manufacturing companies has been supplying us with various useful needs in life for many years. It leads our life to live in comfortable and prosperous circumstances. And we can consider that the contributions of the mass production system to the reduction of different stratification in community remarkable . However, The needs of many clients in these days are various, different, and segmented. It is undesirable to consider every Product on the same basis anymore. So these new requirements of the customers let manufacturing companies be ready for the new production systems which are able to satisfy all the customers, but differently. In this aspects, the customization system could meet new needs of the customers. As we know, cost increase and flexibility matter for the production are main difficulties for the introduction to mass customization. However, to make arrangements for the mass customization systems of the firms is an indispensible factor for maintaining competitiveness and coping with new needs in the future market. We should remember that customers' needs in market will be changing, segmenting, and diversifying, continuously. For this purpose this thesis is tried for studying strategical approach methods of the mass customization.

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The Effect of Children's Beverages on Degradation of Dental Resin-Based Pit and Fissure Sealant (어린이 음료가 레진계 치면열구전색제의 화학적 분해에 미치는 영향)

  • Min, Hee-Hong;Kim, Hyun-Jin;Lee, Hye-Jin
    • Journal of dental hygiene science
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    • v.18 no.6
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    • pp.367-373
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    • 2018
  • The consumption of beverages among children is rising. The purpose of this study was to examine the effect of kid's drink on dental resin-based pit and fissure sealant. Pororo, I-kicker, Sunkist kids were included in the experimental groups, and Samdasu was included in the control group. A conventional dental sealant material ($Clinpro^{TM}Sealant^{(R)}$) was selected for this study. Resin specimens (8 mm in diameter and 1 mm in thickness) were prepared according to manufacturers' instructions and the initial roughness (Ra) was then measured. The pH of all the four groups was measured using a pH meter. The specimens were individually immersed in 5 ml of the experimental solutions and stored at $37^{\circ}C$ for 72 hours. Following this, the surface roughness of the resin specimens was measured by Surftest. The concentration of residual monomer released was determined by high performance liquid chromatography (HPLC). The surface morphology of the resin specimen was evaluated before and after storage by scanning electron microscopy (SEM). Data were statistically analyzed using Kruskal-Wallis and Duncan's test. The results showed that all the children's beverages examined in this study contained citric acid. The pH of I-kicker was the lowest ($3.03{\pm}0.01$), followed by that of Sunkist kids ($3.26{\pm}0.02$) and Pororo ($3.47{\pm}0.02$). We observed an increase in the surface roughness of resin specimens after 72 h of immersion in all the beverages tested (p<0.05). There was matrix degradation after immersion, visualized on SEM image, in all the beverage groups. Bisphenol-A-glycidyl methacrylate was not detected after 72 hours, but triethylene glycol dimethacrylate levels were increased in all the beverages tested during the 72 hours by HPLC. These results suggest that intake of beverages containing acid can cause degradation of the resin-based pit and fissure sealants in children.

Evaluation of Domestic Small SUV Design Image Using ZMET (ZMET을 이용한 국내 소형 SUV 디자인 이미지 평가)

  • Kang, Hyunjin
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.291-299
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    • 2021
  • In 2019, SUV sales surpassed sedans in the domestic sales market with phenomenal domestic sales. The strength of SUVs around the world is expected to continue in the future. South Korea's K-company aggressively launched small SUVs in the SUV market. Its simple lineup is recognized as a brand image, not as a SUV. It is time to evaluate this. Therefore, it influences the purchasing decisions of potential customers and buyers of small SUVs through the evaluation of design images of small SUVs in Korea. Rather than the functional properties of the SUV model, it is purchased by emotional characteristics, brand symbolism, and image. Subconsciousness of the purchasing psychology of the end consumer was used by metaphor extraction techniques. Customers wanted to study the evaluation of small SUV design images that fit their needs. We wanted to see if consumers who intend to purchase or purchase small SUVs in Korea had a connection with the image of design of small SUVs in Korea. The conclusion of the study was extracted through ZMET, a metaphor extraction technique, with the latent consciousness of the primary ambiguous message from the consumer's feeling and representation of the image. Therefore, based on the results of this study, we hope that the images presented in SUVs in the future will be used as a design guide in the development of small SUVs to influence customer thinking and behavior.

A study on the introduction of organic waste-to-energy incentive system(III): Preparation of an incentive system for biogasification (proposal) (유기성폐자원에너지 인센티브제도 도입방안 연구(III): 바이오가스화 인센티브제도(안) 마련)

  • Moon, Hee-Sung;Kwon, Jun-Hwa;Lee, Won-Seok;Lee, Dong-Jin
    • Journal of the Korea Organic Resources Recycling Association
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    • v.29 no.4
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    • pp.87-97
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    • 2021
  • This study was conducted to prepare an incentive system (proposal) for the activation of waste-to-energy. Weights for each type of energy use were prepared by conducting prior research and economic analysis. In addition, the waste-to-energy incentive (proposal) was calculated in consideration of energy efficiency for each type of energy use. As a result of economic analysis of 11 biogasification facilities, the B/C value was found to be very diverse, ranging from 0.16 to 1.69. In terms of benefits, imports of waste treatment import fees were very high at 68.4 to 99.3% of the total, and four facilities with a surplus (+) or higher in the management balance. In order to convert energy consumption into units of sales volume, 0.58 Nm3/KW for power generation, 0.17 Nm3/kg for steam, and 1.00 Nm3/Nm3 for external supply were calculated using the 'scale factor'. The 'weight factor' was calculated as 0.249 for power generation, 0.656 for steam, and 0.806 for external supply, respectively, by use type.