• Title/Summary/Keyword: 판매량

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A Study on Spatial Distributions of Value Chain in Korean Cosmetic Industry (우리나라 화장품산업 가치사슬의 공간적 분포)

  • Gu, Ji-Yeong;Ahn, Young-Jin
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.3
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    • pp.550-565
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    • 2016
  • The size of Korean and global cosmetic industry market are consistently growing and the domestic cosmetic industry's rate of total production increase is higher than GDP in Korea. In addition, the Korean Wave has strengthened not only this phenomenon but also the increase of exports. For these reasons, the purpose of this paper is to analyze Korean cosmetic industry regarded as a new growth engine. For this study, Porter's Value Chain theory, Mudambi's Smile of Value Creation, Cosmetic GMP by ISO, and the production process on cosmetic industry are used as tools. As a result, Korean cosmetic industry comprises five nodes value chains: R&D, Raw Material Manufacture, Container Manufacture, Cosmetic Manufacture, and Marketing. And then, based on this result, the spatial analysis is conducted to identify spatial distribution characteristics of each node.

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RPI-X Regulation Based on Data Envelopment Analysis to Prepare Strategic Business Unit (Data Envelopment Analysis에 기초한 RPI-X regulation 및 독립사업부제 운영)

  • Norbekov, Nodir;Kim, D.H.;Lee, H.C.;Yoon, Y.T.;Lee, S.S.
    • Proceedings of the KIEE Conference
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    • 2006.11a
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    • pp.170-173
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    • 2006
  • 2006년 9월 1일에 제정된 독립사업부제는 각 단위별로 자율적인 운영권을 가지면서 비용 등에 대해서도 스스로 책임지도록 하는 제도이다. 배전계통의 사업구역 분할로 시작된 배전 사업부제는 독립 재무제표를 통해 경영실적이 드러나기 때문에 경영혁신과 원가절감 경쟁을 유도할 수 있다는 게 특징이다. 이런 체제의 변화는 기업의 규제 시스템에도 새로운 변화가 필요하게 될 것이다. 하지만 서로 다른 규모와 환경을 가진 사업부들을 하나의 기준으로 평가하는 것은 어려운 일이다. 그래서 본 논문에서는 배전 사업부제로 인해 나눠진 사업부들의 경제성과 상대적인 가치를 평가할 수 있는 방법 중의 하나로 세계적으로 널리 쓰이고 있는 Data Envelopment Analysis를 제안한다. 그 결과를 통해서 사업부에 대한 경영 평가나 각 사업부가 더 높은 경제성을 갖출 수 있는 RPI-X regulation을 수행하는데 하나의 모델로서 사용될 수 있을 것이다. RPI-X regulation에서 X값을 결정하는 것은 비용 경쟁력을 향상시키는 비율을 나타내기 때문에 적절한 X값을 찾는 것이 가장 중요하다고 하겠다. 이 때 여러 개의 입력과 여러 개의 출력을 가지는 문제에 대해서 쉽게 결과를 나타낼 수 있는 Data Envelopment Analysis를 X를 결정하는 방법으로 사용하였다. 그리고 사업부들의 노동력과 선로긍장과 용량 등의 값을 입력으로 하고 고객호수와 판매량을 결과로 하여 RPI-X regulation의 적절한 X값을 찾는 예를 통하여 이 방법이 실제적으로 어떤 효과가 있는지 확인해보았다. 본 논문에서는 분화된 사업부들에 대하여 Data Envelopment Analysis 기법을 이용하여 RPI-X regulation을 수행하였고 결과적으로 본 논문에서 제안한 방법을 통하여 분화된 배전 시스템에도 적용할 수 있는 가능성을 보였다.

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A Study on Demand Forecasting of Export Goods Based on Vector Autoregressive Model : Subject to Each Small Passenger Vehicles Quarterly Exported to USA (VAR모형을 이용한 수출상품 수요예측에 관한 연구: 소형 승용차 모델별 분기별 대미수출을 중심으로)

  • Cho, Jung-Hyeong
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.73-96
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    • 2014
  • The purpose of this research is to evaluate a short-term export demand forecasting model reflecting individual passenger vehicle brands and market characteristics by using Vector Autoregressive (VAR) models that are based on multivariate time-series model. The short-term export demand forecasting model was created by discerning theoretical potential factors that affect the short-term export demand of individual passenger vehicle brands. Quarterly short-term export demand forecasting model for two Korean small vehicle brands (Accent and Avante) were created by using VAR model. Predictive value at t+1 quarter calculated with the forecasting models for each passenger vehicle brand and the actual amount of sales were compared and evaluated by altering subject period by one quarter. As a result, RMSE % of Accent and Avante was 4.3% and 20.0% respectively. They amount to 3.9 days for Accent and 18.4 days for Avante when calculated per daily sales amount. This shows that the short-term export demand forecasting model of this research is highly usable in terms of prediction and consistency.

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Estimation of optimal price of freeway traffic information using a price-sensitivity analysis (가격민감도 기법을 이용한 고속도로 교통정보의 적정가치 산정 연구)

  • Lee Eui-Eun;Kim Jun-Jung
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.2 no.1 s.2
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    • pp.85-92
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    • 2003
  • Due to the expansion of freeway networks in Korea, drivers have more routes to choose. Traffic information on various alternative roadway sections and routes may help drivers choose the optimal route that minimizes travel time or cost. Traffic information on roadways is, therefore, invaluable in sense that individual drivers could reduce their travel time or cost by selecting optimal routes, and furthermore total travel cost of the system could be lowered. However, consensus about the price of traffic information that drivers are willing to pay is not made yet. Current price of traffic information is decided according to the price of similar information such as stock, weather and so on. To investigate the value of traffic information, a survey was conducted at freeway rest areas near Seoul Megalopolis area including Kyunggi Province. Eight hundred drivers who had travelled on freeway within a year were randomly selected. Purposive Quota Sampling was used. A price-response function, a relationship between price and sales, was obtained based on the survey, followed by sensitivity analysis

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Do Consumers, Buying Apparel Product Postpone Purchase in the Belief of Price Break? (국내 의류제품 고객은 가격할인을 기다리며 구매를 늦추는가?)

  • Lee, Yun-Kyung;Sun, Jin-Hwang
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.1
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    • pp.81-103
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    • 2005
  • This study intends to examine whether consumers, especially buying apparel product postpone purchase in the beliefs of price break in the near future. For this research objectives, the dynamic price expectation effect model for apparel product is proposed and is applied to weekly sales data and price information of 43 women's apparel brands from a department store over the spring season. The main results are summarized as follows. 1. Dynamic price expectation effect model is developed and the model is more robust to apparel product than Gutenberg model, which is not considered these conditions. 2. By applying the model to empirical data, we find out the price expectation effect in the apparel product; concretely there are 23 brands out of 43 brands. This study confirms the price expectation effects in the apparel product theoretically and extends the research boundary of price expectation effects.

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발아현미밥의 품질특성 비교

  • 금준석;최봉규;박종대;이현유;박현준
    • Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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    • 2003.10a
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    • pp.172.1-172
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    • 2003
  • 현미가 몸에 좋다는 것은 널리 알려진 사실이다. 그러나 현미밥은 침지시간 및 취반시간이 길고 압력밥솥 등을 이용해서 뜸들이는 시간도 길어지는 등 우리의 식단을 현미식으로 바꾸기가 쉽지 않다. 또한 현미의 조직감과 식미는 소비자에게 높은 기호도를 얻지 못하여 현미 발아시 부드러워지는 조직감과 기능성 영양성분의 증가를 고려한 발아현미 무균포장밥이 출시되었다. 발아현미 무균밥은 발아현미가 약 50% 첨가된 제품으로 편리성을 추구하는 사회적 변화와 고품질 원료를 이용한 식미의향상 등으로 소비자 판매량이 꾸준한 증가 추세에 있다. 이에 현재 유통되고 있는 대표적 발아현미무균밥 제품 2종을 대상으로 품질특성을 비교하였으며, 이러한 결과를 바탕으로 쌀소비 촉진을 위한 가공밥류 제품 및 다양한 쌀가공 제품들의 개발을 위한 기초자료로 활용되었으면 한다. 시중에 유통중인 발아현미밥 A(수분함량 64.44%)와 B(수분함량 64.48%)의 색차값은 A가 L값 68.46, a값 -0.92, b값 9.49였으며, B는 L값 69.32, a값 -1.10, b값 9.77로 유의적인 차이는 없었다. 조직감 측정 결과에서는 B가 씹힘성(chewiness), 검성(gumminess), 경도(hardness)가 A보다 유의적으로 높게 나타났다. 유리당 함량은 A가 glucose 0.20%, sucrose 0.15%, maltose 0.18%였고, B는 glucose 0.14%, sucrose 0.32%, maltose 0.17%였다. 발아현미밥의 비타민 E함량은 A가 30.67 $\mu\textrm{g}$/100g, B가 46.89 $\mu\textrm{g}$/100g으로 B에 더 많이 존재하였다. 총식이섬유 함량은 A가 2.80%, B가 2.20%였다. 현미, 발아현미, 발아현미밥의 유리아미노산 분석 결과 필수아미노산을 포함한 다량의 아미노산이 존재하였으며 혈압강하 기능성 성분인 GABA(${\gamma}$ -amino butyric acid) 함량은 현미가 4.7 mg/100 g, 발아현미 20.8 mg/100 g이었으며, 동결건조 후 분석한 발아현미밥의 GABA 함량은 5.7 mg/100 g이었다. 발아현미밥의 관능검사 결과는 색, 윤기, 맛, 부착성, 응집성, 탄력성이 A가 유의적으로 높았으며, 외관의 경우도 A가 더 높은 평가를 받았다. 또한 전반적으로 A가 B에 비해 유의적인 차이를 나타내진 않았지만 더 나은 선호도를 나타내었다.

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Research on the Impact of interactive Digital Signage Advertising on Consumption Tendency (Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구)

  • Yang, Bo
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.411-417
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    • 2020
  • In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.

Introduction to 3D game character production skill for 3D on-line game (3D온라인게임을 위한 효율적인 3D게임캐릭터 제작기법)

  • 김미진;김재준
    • Journal of Korea Society of Industrial Information Systems
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    • v.8 no.4
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    • pp.55-63
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    • 2003
  • The game & multimedia industry is a high-valued industry comparing to any industry. Also, it has been shown the possibility as considerably bright future industry due to a development of the Internet, an explosive growth of on-line game market, and a union with virtual reality technology Since an on-line game having a clear profit model is expanding to PC and other platform, it brings to us a large change throughout the whole game industry. In order to develop a game, we need a number of elements. A game character among them delivers to a user the overall characteristics of a game as a visual representation and makes us access to a game directly and sensuously. A game character of on-line game is considerable in an operation in the volume of initial sales from a viewpoint of marketing. In addition, it affects to secure users and be immersed in a game. In this paper, we propose a production skill of an efficient 3D game character for 3D on-line game.

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An Analysis of he Foreign Exchange Exposure and Determinants (개별기업의 환노출과 결정요인에 관한 연구)

  • Lee, Hyon-Sok
    • The Korean Journal of Financial Management
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    • v.21 no.2
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    • pp.65-98
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    • 2004
  • This paper analyzes the foreign exchange exposure and the influence of determinants on the significant exposure under various return horizons of US dollar and the Japanese yen. Also this research is extended to the existence of asymmetric exposures to foreign exchange risk. The exchange rate exposures exhibit significant time variations that are very large to represent changes in cash flow sensitivities, but the relation of the significant exposures and time variations is not monotonically increasing. The extent to which a firm is exposed to exchange rate fluctuations can be explained by the level of the growth potential, nm size and leverage. For the various return horizons, firms with a higher growth potential tend to have higher exposures. And the larger firms' exposures tend to be smaller. The influences of the level of export ratio and leverage vary with return horizons and each periods. It is found that the exposures of fins are asymmetric. The asymmetry is mainly explained by the market share hypothesis. The level of export ratio commonly influences the asymmetric exposures to the US dollar and the Japanese yen.

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Supply Contract Intelligence : The Impact of Stockout and Overstock Experiences Using System Dynamics Simulation Model (공급사슬지능 : 시스템 다이나믹스를 이용한 재고 과부족 경험이 공급사슬에 미치는 영향 분석)

  • Noh, Yonghwi;Choi, Donghyun;Rha, Jin Sung;Suh, Yongkee
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.21-38
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    • 2013
  • The purpose of this study is to investigate the influence of behavioral factors (buyer's tendency to reflect stockout and overstock experiences in ordering decision) on the supply chain performance. This study employs system dynamics to examine the influence of these behavioral factors derived from the interview with several representatives of retailers in South Korea. The results show that different contract can bring different performance (total profit, seller's profit, buyer's profit, order quantity, sales quantity, overstock, and stockout). The results also suggest that these behavioral factors play a significantly influential role in the performance of supply contract. These results imply that supply contract should be established based on the analysis of behavioral factors of supply chain participants.