• Title/Summary/Keyword: 티파니

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The characteristics of the development of 'Tiffany', the name of the luxury jewelry brands, in Korea as found in the newspapers during the period from the liberation to the 1989 (광복~1989년 신문매체로 분석한 럭셔리 주얼리 브랜드명 '티파니'의 국내 전개)

  • Hong, Jiyoun;Hong, Nayoung
    • The Research Journal of the Costume Culture
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    • v.22 no.4
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    • pp.595-604
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    • 2014
  • Tiffany & Co. had been recognized so highly in Korea even before its official advance to the country in 1991 that a successful jewelry company was called 'Korean Tiffany'. The purpose of this study was to explain how American brand Tiffany had been spread and recognized among Korean people by analyzing related articles and advertisements during the period from the Liberation to the 1989. The research method used in this study was the articles of newspapers and relevant literature. This is the result that, with the run of movie 'Breakfast at Tiffany's in Korea in 1962, the trade name and trademark of Tiffany were used illegally not only by jewelry traders but also by other businesses. Other luxury jewelry brands in the same period could not enjoy indirect advertising and spillover effects as good as Tiffany. As a result, a successful jewelry company was called 'Korean Tiffany' in 1989, and the expression is still valid in the country.

Frank Gehry's Jewely Design Reflecting Architectural Design Characteristics (프랭크 게리의 악세사리 디자인에 나타나는 건축디자인 특성)

  • Oh, Hyen-Soo;Lee, Hee-Won
    • Proceedings of the KAIS Fall Conference
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    • 2012.05b
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    • pp.603-606
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    • 2012
  • 본 연구에는 해체주의로 일컬어지는 전통적 디자인의 원론적 틀에서 벗어나 보이는 프랭크 게리의 건축작품들의 전반적인 특성을 형태 구성에서 나타나는 형태론적 측면에서 파악하고, 건축물의 형태 디자인 요소와 티파니 주얼리에서 그가 선보였던 게리 에디션을 통해 그의 주얼리 디자인에 반영된 건축디자인의 특성을 파악하고자한다. 자신만의 독특한 건축디자인 특성을 건축 이외의 디자인 분야에 표현한 게리를 통하여, 건축가의 디자인이 건축 이외의 많은 것에 영향을 줄 수 있다는 가능성을 파악할 수 있었다.

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A Design of an Optimized Classifier based on Feature Elimination for Gene Selection (유전자 선택을 위해 속성 삭제에 기반을 둔 최적화된 분류기 설계)

  • Lee, Byung-Kwan;Park, Seok-Gyu;Tifani, Yusrina
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.8 no.5
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    • pp.384-393
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    • 2015
  • This paper proposes an optimized classifier based on feature elimination (OCFE) for gene selection with combining two feature elimination methods, ReliefF and SVM-RFE. ReliefF algorithm is filter feature selection which rank the data by the importance of the data. SVM-RFE algorithm is a wrapper feature selection which wrapped the data and rank the data based on the weight of feature. With combining these two methods we get less error rate average, 0.3016138 for OCFE and 0.3096779 for SVM-RFE. The proposed method also get better accuracy with 70% for OCFE and 69% for SVM-RFE.

A comparative analysis of Cartier's and Tiffany&Co.'s strategies for brand story videos on their YouTube brand channels (까르띠에와 티파니의 유튜브 브랜드 채널을 통한 브랜드 스토리 동영상 전략 비교 분석 연구)

  • Hong, Jiyoun
    • The Research Journal of the Costume Culture
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    • v.24 no.4
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    • pp.498-510
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    • 2016
  • As social media are emerging as essential communication channels for corporates in all areas, luxury jewelry brands have implemented enhanced strategies for brand story videos by creating brand channels on YouTube. In this study, a comparative analysis of the videos made available by Cartier and Tiffany&Co. on their YouTube Brand Channels was conducted, with the aim of identifying their strategic characteristics. The research method encompassed, both literature review and empirical investigations. A quantitative analysis was conducted by means of the 'HEART' model, a type of luxury jewelry brand story, and the following common strategic elements were identified. First, in their brand story videos both brands focus primarily on 'theme'. Second, 'relationship' and 'artisanship' are emphasized in addition to 'theme'. Third, the videos incorporate high level aesthetics to stimulate the fantasies and dreams of their audiences. The strategic differences between the brands are as follows. : First, 'artisanship' is given the greatest significance along with 'theme' in Cartier videos, while 'relationship' has prime significance in Tiffany&Co. videos. Second, a difference between a European approach and an American approach towards luxury brand building is evident, with Cartier hosting exhibitions while Tiffany&Co. provides gala videos instead.

Recent Developments in Ion-Exchange Nanocomposite Membranes for Energy Applications (에너지용 이온 교환 복합막 최근 연구 개발 동향)

  • Hwang, Doo Sung;Chung, Tiffany;Wang, Tongshuai;Kim, Sangil
    • Membrane Journal
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    • v.26 no.6
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    • pp.432-448
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    • 2016
  • In the last decade, various types of energy harvesting and conversion systems based on ion exchange membranes (IEMs) have been developed for eco-friendly power generation and energy-grid systems. In these membrane-based energy systems, high ion selectivity and conductivity properties of IEMs are critical parameters to improve efficiency of the systems such as proton exchange membrane fuel cells, anion exchange membrane fuel cells, redox flow batteries, water electrodialysis for hydrogen production, and reverse electrodialysis. This article suggests variable approaches to overcome trade-off limitation of polymeric membrane ion transport properties by reviewing various types of composite ion-exchange membranes including novel inorganic-organic nanocomposite membrane, surface modified membranes, cross-linked and pore-filled membranes.

An Intelligent Decision Support System for Retinal Disease Diagnosis based on SVM using a Smartphone (스마트폰을 이용한 SVM 기반 망막 질병 진단을 위한 지능적인 의사 결정 지원 시스템)

  • Lee, Byung-Kwan;Jeong, Eun-Hee;Tifani, Yusrina
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.8 no.5
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    • pp.373-383
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    • 2015
  • This paper proposes a decision support system to recognizing retinal diseases. This paper uses a smartphone platform and cloud computing as the base of the system. A microscopic lens is attached int' the smartphone camera to capture the user retinal image for recognizing the user's retinal condition. An application is assembled in computer and then installed in to the smartphone. The application role is to connect between the system in smartphone and system in cloud, the application will send the retinal image to the cloud system to be classified. The paper uses OCFE (optimized classifier based on feature elimination) algorithm as the classifier. The retinal image is trained using combination of two ophthalmology databases DIARETDB1 v2.1 and STARE. Therefore, this system average accuracy is 88%, while the average error rate is 12%.

Research development direction of Korea Wedding Jewelry market (Wedding Jewelry trends around the United States compared) (한국 웨딩주얼리 시장의 발전 방향 연구 (미국 웨딩주얼리 트렌드 비교 중심))

  • Ko, Seung Geun
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.493-499
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    • 2014
  • Jewelry in the US economy, which has the largest influence over the world, is more than 10 times in size in comparison to the Korean market. For that reason, the author examined the US jewelry market and compared Tiffany & Co, the world-renowned luxury jewelry brand with wedding jewelry of the Korean brand Golden Dew, in order to propose a direction for developing customer trend in the Korean market. And, to develop as a wedding jewelry brand and grow the Korean jewelry market, design development must be the primary focus, while also expanding consumers' choices through quality management and diverse designs. Golden Dew must build its own design through patents to satisfy consumers' desire and grow as a powerful brand in the global wedding jewelry trend.

The Convergence of Literature & Movie in - The Impact of Computer Graphics (<위대한 개츠비>에서 만난 문학과 영화의 융합 - 컴퓨터 그래픽이 미치는 영향)

  • Choi, Sun-Wha
    • Journal of Convergence for Information Technology
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    • v.7 no.4
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    • pp.121-127
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    • 2017
  • In 2013, Baz Luhrmann's movie re-made Fitzgerald's novel, "The Great Gatsby". In Novel, readers keep trace of the plot with their imagination, but in Movie , movie director comes together to create visual and auditory elements of it. Daisy Buchanan is a fashion icon, wearing Prada, Chanel, and Tiffany's jewelry, which reproduce the costume of Jazz Age, and make viewers well understand that of Jazz Age. Symbols like "Ash Valley", "Green light", "East Egg", "West Egg" are presented more directly in movie. Roaring parties held in Gatsby's great mansion was made by computer graphic, and its enormous scale also reflects the mental chaos and the material affluence in those age. Additionally, actors excellent show highlights the theme of the novel. With the adaptation of novel, the film finally achieves more appealing art in front of the public. This thesis investigates these more logistically with the materials of internet.

A Study of formative character of Art Nouveau Through the works of $Ren{\acute{e}}$ Lalique, Emile Galle, Louis Comfort Tiffany, Victor Horta (아르누보양식의 조형적 특성연구 - 르네랄리크.에밀갈레.루이스 컴포트 티파니.빅토르오르타의 작품을 중심으로 -)

  • Kim, Bun-Jung
    • Journal of Science of Art and Design
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    • v.11
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    • pp.5-35
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    • 2007
  • When it comes to art, the two conflicting themes of 'scientific progress' and the 'nature' have often motivated the advent of the new mode of arts. By the late 20th century, uniform and simplified mode of arts, inspired by scientific and technological progress of that time, was gradually disillusioned by the contemporaries due to the adverse effect of science on human life. In this context, naturalism pursuing for harmony of human and the nature came up as an alternative to those living in the 21st century. The pendulum has swung from minimalism to naturalism. Though the quantitative improvement of human life cannot be denied, the uprise of such problems as environmental pollution and exhaustion of natural resources degraded the quality of human life, which, eventually, shifted the attention to the theme - 'revival of naturality.' Therefore, this thesis intends to represent the modem interpretation of the 'revival of naturality' by applying the major expressions of Art Nouveau that also emphasized naturalism. Art Nouveau found its motifs from organic figures of natural beings and put them to designs of decorative arts. This carries a historical significance in that Art Nouveau boldly revolutionized historicism, which only repeated adoption and modification of the existing modes of arts, and opened it to the modem design with new attempts to practical applications of the arts. Art Nouveau, which means 'new art', prospered from the late 19th century to the early 20th century, and even after one century, it is highly appreciated, reviving as novel and vivid forms in this contemporary art. Art Nouveau based on naturalism has revisited our contemporary period when naturalism and feminized romanticism came into fashion and its common motifs revive in different jenre of arts such as fashion, furniture, glass works, and jewelry works. This study illustrates and analyzes the works of four major artists who gave a specific attention to botanical motifs of Art Nouveau and applies decorative beauty of highly sophisticated and organic curved lines and the expressional forms of botanical figures to design. Art Nouveau proved this; the nature herself is as beautiful as she can be. Within Art Nouveau, the true humanism can be revitalized with the 'revival of naturality'. This study rediscovered the boundless potential of modern interpretation and application of Art Nouveau in decorative art and design.

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