• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.29-30
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• 2019

본 연구에서는 아이돌 음악 중 타 장르를 연상하게 하는 일부 기법이 혼용된 사례를 분석하였다. 해당 사례에 해당되는 곡 중 여러 차트의 10위권 이내에 기록된 트와이스의 'OOH-AHH하게'와 'Cheer up'으로 한정하였으며, 이 결과를 통해 아이돌 음악의 한 편곡의 특정 유형과 음악적 유행의 일정 부분을 파악할 수 있었다.

• Journal of Korea Entertainment Industry Association
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• v.13 no.5
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• pp.47-57
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• 2019

New product innovation is a key component of a company's survival and sustained growth. With the rapidly changing market environment and global infinite competition, The importance of innovative new product development is growing. In the domestic entertainment industry, Competition is intensifying, and many companies are focusing on developing innovative new products in order to secure continuous competitive advantage in the era of global infinite competition. The problem is that as the intensity of competition increases and the idol production system develops more and more, The costs of planning and marketing are increasing. The fair trade commission estimated the cost of creating an idol group to be about 1 billion won, and some large entertainment companies claim that the investment cost is about 20 ~ 3 billion won. Lean startup is attracting attention as an innovation framework for sustainable competitive advantage of companies. But, there are not many related studies in Korea despite the growing interest. In particular, Case studies that can help to establish specific strategies are limited. Therefore, this study analyzed the successful case of JYP Entertainment's idol singer TWICE who succeeded in new product innovation and suggested practical implications. Theoretically, This study extended the Lean startup to the entertainment industry and suggested practical implications as the basic data for establishing the innovation strategies for the idol singers of domestic entertainment companies.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.245-246
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• 2019

본 연구의 목적은 실용음악 전공자와 비전공자 간의 귀벌레 증후군 유발 정도 차이와 음악 차트 순위와의 상관관계를 분석한 것이다. 이를 통해 음악 차트 순위의 이용성을 관찰하는 기초 자료를 제시하고자 했다. 본 연구에 대한 자료를 요약하면 다음과 같다. 첫째, 음악 차트 순위와 귀벌레 증후군 유발 정도 간에는 상관관계가 없는 것으로 나타났다. 둘째, 이와 같은 귀벌레 증후군을 경험하는데 있어서 선율의 반복도, 가사의 반복도, 음원을 접하는 횟수 순으로 영향이 높은 것으로 나타났다. 셋째, 실용음악 전공자의 경우 비전공자보다 귀벌레 증후군을 겪는 빈도가 높지만 그 차이는 미미한 것을 알 수 있었다. 본 연구는 연구결과를 통해 귀벌레 증후군의 유발 정도와 음원 차트 순위는 연관성이 없으나, 음원의 구성 요소와 음원 자체에 노출되는 정도가 많을수록 귀벌레 증후군을 경험할 가능성이 높아지므로, 이러한 두 가지 사실을 통하여 음악의 차트 상의 순위가 높은 정도와 대중들이 그 음악을 접하게 되는 정도가 동일하지 않을 수도 있다는 시사점을 제시하였다.

• Journal of Korea Entertainment Industry Association
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• v.13 no.6
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• pp.25-32
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• 2019

According to a recent KOFICE survey, K-Pop's popularity factor is divided into visual and auditory elements, and the importance of hearing elements is found. Among the various types of singers, idol groups led K-Pop and Black Pink, which topped the list of favorite K-Pop singers in 2018, was selected as the study target. In addition, Twice's music, which is similar to Black Pink's period of activity, has been set as a comparative research scope. The common features in the music of the two groups are the chorus and rhythm structure implemented around melody and Harmony rhythm, and the frequency of use of Major and Minor is greatly different. Through this method and modal interchange, K-Pop from 2016 to 2018 is analyzed. Research shows that first, more than one mode is used as a main melody. When more than one mode is used, different lines in the same line will vary depending on the functional form of the song. Second, the rhythm of the melody expressed with vocals and instruments is repeated based on a two-bar pattern. Finally, when using less chord and slowly expressing the igneous rhythms, there is a way to omit or modify the third notes that determine chord characteristics. Through this study, we can see that the usage patterns of the mode and modal interchange are divided according to the major and minor.