• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.61-76
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• 2020

As the media environment changes rapidly, the size of the online advertising market is growing rapidly. However, consumer's trustfulness in online advertising is much lower than that of old media, and there is also a phenomenon of advertising avoidance. Thus, in this study, advertising skepticism, advertising appeals, involvement, and FCB Grid theory were used to provide Youtube and advertisers with implications for advertising strategies. It was intended to provide a way to lower consumer advertising avoidance. As a result of Research 1, consumers with high advertising avoidance showed low advertising attitudes, brand attitudes, and attitudes toward products. In addition, there was no difference in gender, and when the frequency of online video viewing decreased and the age increased, advertising avoidance increased. Research 2 shows that consumers with high levels of advertising skepticism showed a high level of advertising attitude when the level of involvement was low and transformational appeal was high. In the FCB Grid model, consumers with high levels of advertising skepticism are found to be suitable for transformational appeal advertising. These results mean that Youtube and advertisers should think important about advertising skepticism, which is the cause of advertising avoidance, and that consumers with high levels of advertising skepticism should be presented with advertisements suitable for each type of product in the online advertising market.

• Journal of the Korean Society of Floral Art and Design
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• no.41
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• pp.93-114
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• 2019

The purpose of this study is to analyze the characteristics and problems of the content of flower design education videos on YouTube and to search for improvement direction. The subjects of analysis were 129 pieces of videos uploaded in the last one year including 'craftman floral design' as a search term. The result shows that contents covered were practical lectures, theory lectures, test related tips, job and character introduction, test work, educational guidance and publicity. The production format could be divided into studio lecture, classroom lecture, video feature, interview, Vlog, and television program. The hub-type programming strategy that periodically uploads the videos satisfying the target audiences' interests is mostly applied. The type of lecture covered 'practical skill test' got a good response from the users. Overall, content diversity, interaction between creators and users, and harmonious programming strategies are lacking. In order to improve this, it is necessary for emotional and expressive creators to pioneer differentiated fields and practice based on actual field. The introduction of interactive elements such as games and quizzes and the application of new media technologies such as VR and AR are worth trying. Three strategic types of 'hero', 'hub', and 'how to' should be applied complementary. As the demand for education content related to flower design is expected to expand in the future, it is required to develop content that can be used in various platforms, foster professional creators, and develop associated business models.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.62-69
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• 2020

This study examined Internet discourse on inter-regional co-prosperity. In particular, the study is interested in the co-prosperity between the Daegu-Gyeongbuk regions. The Internet discourse was searched through a set of four keywords: co-prosperity, economy, business attraction, and cultural tourism. The study also conducted sentiment analysis of YouTube comments to determine how the Internet responds to co-prosperity topics. The findings of the analysis are as follows. First, Internet discourse related to co-prosperity has evolved from abstract concepts to concrete cooperative measures and policy contents. Second, the discussion of co-prosperity has moved from outside help or support to self-sustaining innate motivation. Finally, YouTube sentiment analysis showed that if co-prosperity efforts between regions are promoted through concrete policy contents, it becomes easier to gain positive responses from citizens and lead a positive policy drive. In this regard, a study on Internet discourse is a useful means to detect citizens' response to inter-regional co-prosperity.

• Nuclear Engineering and Technology
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• v.26 no.3
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• pp.440-452
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• 1994

Nuclear fuel bundles are designed such that the heat flux at a-fuel pin surface should not exceed the critical heat flux (CHF) during normal operation and anticipated transient. Therefore, evaluation of the CHF for fuel bundle is demanded in an exact and reliable manner. One of the major concerns with the current application of CHF correlations is that the CHF based on circular tubes is applied to the fuel bundle subchannel analysis, mainly in terms of the hydraulic diameter with correction factors which may result in a source of possibly large uncertainties in CHF prediction. The hydraulic diameter does not recognize the local properties of fluid nor such effect as the surface curvature; the turbulence action on the convex surface is much more pronounced than that on the concave surface. Even for the tube having concave curvature, the effect of tube diameter on CHF becomes important with decreasing diameter. These facts imply that the convex curvature effect is significant and crucial to the reliable CHF prediction. This paper reviews and discusses analytical and experimental aspects of effect of transverse convex curvature in incompressible turbulent flow and heat transfer, and on CHF. Flow models to quantify this effect are briefly mentioned and future works are recommended.

• Solar Energy
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• v.10 no.3
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• pp.13-18
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• 1990

When nonuniform thermal boundary conditions are imposed on the surface of a circular cylinder in crossflow, the heat transfer characteristics can be quite different compared to what is found for isothermal or constant heat flux boundary conditions. In the present analysis, two kinds of nonuniform boundary conditions along the circumference of the cylinder are considered in a uniform stream of air: step changes and linear profiles. Step changes in temperature can arise on the surface of an external, cylindrical, solar central receiver. As the working fluid(water) flows through the vertical tubes that ring the circumference of Solar One(a solar central receiver in Barstow, California), the solar flux on the receiver heats the water from a liquid to a superheated state. In this process, portions of the receiver panels, and thus portions of the circumference of the cylinder, function as a preheater, boiler, or superheater. Hence the surface temperature can vary significantly around the cylinder. Common engineering practice has been to use an average wall temperature with an isothermal cylinder heat transfer coefficient when estimating the convective loss in these kinds of situations.

• Proceedings of the Korean Society of Propulsion Engineers Conference
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• 2006.05a
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• pp.379-382
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• 2006

The flow forming has been used to produce long thin walled tube parts, with reduced forming force and enhanced mechanical and surface quality for a good finished part, compared with other method formed parts. Especially, the flow forming is suitable for making high precision thin walled cylinders, such as rocket motor cases, combustion chamber, hydraulic cylinders and high-pressure vessels and so on. In this paper, finite element analysis of three-roller forward and backward flow forming for combustion chamber is carried out to study efforts of forming depth and feed rate on forming force. The axial and radial forming forces of forward flow forming on several forming depth and feed rate conditions are compared with those of backward flow forming.

• Journal of the Korean Solar Energy Society
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• v.22 no.1
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• pp.23-30
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• 2002

This study concerns the performance of the heat transfer of the thermosyphon having 80 internal fins in which boiling and condensation occur. Water has been used as the working fluid. The Liquid filling as the ratio of working fluid volume to total volume of thermosyphon have been used as the experimental parameters. The heat flux and heat transfer coefficient at the condenser are estimated from the experimental results. The experimental results have been assessed and compared with existing theories. As a result of the experimental investigation we can state that the maximum heat flow rate in the thermosyphon prove to depend upon the liquid fill quantity. The relatively high rates of heat transfer have been achived operating in the thermosyphon with axial internal fins. Also, the thermosyphon with internal micro fins can be used to achieve some inexpensive and compact heat exchangers in low temperature. In addition, it is to obtain the overall heat transfer coefficients and the characteristics as a operating temperature for the practical applications.

• Proceedings of the KSME Conference
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• 2004.04a
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• pp.156-161
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• 2004

To predict the direction of the fatigue crack initiated from a hole under various types of biaxial fatigue loads with different phase difference and biaxiality, fatigue parameters were investigated. Axial and torsional biaxial fatigue loads were selected with the respective combination of five different phase differences of 0, 45, 90, 145 and 180 degrees and five biaxialities of 0, $1/{\sqrt{3}}$, 1, ${\sqrt{3}}$, ${\infty}$. Directions of the fatigue crack initiation around the hole were found to approach to the circumferential direction of the specimen with increment of the phase difference for fatigue tests with phase differences less than $90^{\circ}$. Whereas directions for tests with phase differences greater than $90^{\circ}$ went away from the circumferential direction and those were symmetric to the directions for tests with phase difference less than $90^{\circ}$. With increase of biaxilities, the fatigue crack initiated more apart from the circumferential direction of the specimen. These crack initiation direction were predicted using maximum tangential stress range and maximum shear stress range obtained at far-field and around the hole. Comparing these two stress parameters, The crack initiation direction can be successfully explained by using the direction of the maximum tangential stress range obtained around the hole and at far-field.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3014-3021
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• 2015

Shell-tube heat exchanger is widely applied in industrial field by easily manufacturing as to various size and flow patterns. In this study, by changing baffle's cut direction, tilt angle and rotational angle as well as by using SST (Shear Stress Transport) $k-{\omega}$ turbulence model in ANSYS FLUENT v.14, the heat transfer rate and pressure drop characteristics of inner shell will be analyzed to improve heat transfer ability. As a result of analysis, heat transfer performance according to cut direction of baffle has been improved with vertical model B and angle $45^{\circ}$ model C than horizontal model A. In addition, the tilt $10^{\circ}$ of the baffle and rotational angle $0^{\circ}-90^{\circ}-180^{\circ}-270^{\circ}$ of model D showed better result in heat transfer rate and pressure drop.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.18 no.8
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• pp.656-663
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• 2006

The convective heat transfer on the outer surface of tube arrays perpendicular to the flow direction was experimentally investigated. The test sections which include the aligned and staggered arrangements were made and the local heat transfer coefficients on the outer surface of the tube were measured after the flow has been fully developed. The results showed that the local heat transfer coefficients of the staggered arrangement, which has transverse pitch of 0.075 m and longitudinal pitch of 0.08 m, were about 15% greater than that of the aligned arrangement. Also, the overall mean Nusselt number of the former was greater than that of the latter. It is verified that the results obtained by using the simulation show the same tendency with those of experiment.