• Science of Emotion and Sensibility
• /
• v.10 no.3
• /
• pp.343-354
• /
• 2007

Two experiments were carried out in order to investigate the influence of Ring-Back-Tone(RBT) music on the evaluation of the phone-call receiver's personality in dimensions of Openness, Extroversion, and Neuroticism. In a preliminary experiment, the subjects listened to 17 RBT music stimuli in random order and assessed the personality associated with liking for each music using the 12 personality traits(N=15). Among the 17 RBTs, three were selected to be used in main experiment and they were distinguished from each other in terms of the tree personality dimensions(p<0.001). In main Experiment, it was hypothesized that the evaluation of phone-call receivers' personalities would be influenced by the personality of RBT music. Therefore, in the main experiment, the subjects were divided into four groups and each listened to one of the three RBTs or to a plain ringing tone(control group) until the receiver(the experimenter) answered the call. After interviewing the receiver, subjects evaluated her personality using the 12 traits. The empirical results provide evidence that the RBT influences the judgment of phone-call receiver's personality in terms of the three personality dimensions(p<0.001), supporting the hypothesis. In addition, it is found that there is a positive correlation between the personalities of RBT music and the phone-call receivers' personalities elaborating the affirmative result for the hypothesis(r=0.753, openness, p<0.01, r=0.753, extroversion, p<0.01; r=0.265, neuroticism).

• Science of Emotion and Sensibility
• /
• v.11 no.3
• /
• pp.313-324
• /
• 2008

The purpose of the study is to investigate the influence of Ring-Back-Tone(RBT) music on the evaluation of the phone-call receiver's personality in dimensions of Openness, Extroversion, and Neuroticism. In a preliminary test, the subjects listened to 17 RBT music stimuli in random order and assessed the personality associated with liking for each music(N=15). Among the 17 RBTs, three were selected to be used in Experiments I and II and they were distinguished from each other in terms of the three personality dimensions(p<0.001). In Experiment I, the subjects were divided into four groups and were asked to make a call to interview an unknown receiver(N=60). Different RBT music was installed depending on the group to which each subject belonged. It was found that different RBT influences the caller's evaluation of the receiver's personality, supporting Hypothesis 1(p<0.001). Moreover, the ratings of the receiver's were highly correlated with those of the RBT music stimuli in terms of Openness(r=0.722, p<0.001) and Extroversion(r=0.753, p<0.001). In Experiment II, an identical experiment design was applied for a new group of subjects who were acquainted with the receiver(N=40). It was hypothesized that previous knowledge about a person would weaken the RBT effect. The results showed that RBT exerted no effect on the evaluation of the receiver's personality when the caller knew the receiver. It was also found that 12 personality traits, where each of the three personality dimensions is described by four traits, facilitated assessment of the character of the RBT music as well as the personality of the receiver.

• 한국경영정보학회:학술대회논문집
• /
• 2007.06a
• /
• pp.926-930
• /
• 2007

본 연구는 음악콘텐츠를 생산, 유통, 판매하는 기업의 입장에서 과연 소비자들의 어떤 인지요인들이 모바일음악콘텐츠 상품의 구매의도에 영향을 미치는지에 대해 초점을 맞추었다. 연구모델로는 모바일음악콘텐츠 상품을 정보기술이라는 측면에서 접근하고, 이러한 정보기술의 수용 요인을 추출하기 위하여 기술수형모형 (TAM: Technology Acceptance Model)을 주요 이론적 토대로 하였다. 또한, 구체적인 분석을 위해 모바일음악콘텐츠를 벨소리콘텐츠, 통화연결음콘텐츠, 음악 전곡 다운로드콘텐츠로 유형화하고, 각 분류에서의 구매의도에 영향을 미치는 요인을 분석하고자 온라인과 오프라인에서의 설문을 실시한 결과, 첫째, 회귀분석을 통해 벨소리콘텐츠 구매의도와의 관계를 검증하여 최종 도출된 요인들은 이용경력, 차별성, 편재성, 신뢰성, 보안성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났다. 둘째, 통화연결음콘텐츠 구매의도와의 관계인 경우 최종 도출된 요인들은 이용경력, 차별성, 편재성, 신뢰성, 보안성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났다. 셋째, 음악 전곡 다운로드콘텐츠 구매의도와의 관계인 경우 최종 도출된 요인들은 이용경력, 복제가능성, 신뢰성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났고, 이는 모바일음악콘텐츠의 유형에 따라 소비자의 구매의도에 끼치는 요인에 차이가 있음을 보여주고 특히 이동통신기기 특유의 콘텐츠와 일반음악콘텐츠의 경우 큰 차이를 구매의도와 독립변수간의 관계에서 보여주고 있다.

• Proceedings of the Korea Contents Association Conference
• /
• 2004.05a
• /
• pp.417-422
• /
• 2004

As wireless internet market grows rapidly, demands of various contents in wireless internet is significantly being increased. The contents that customers are taking advantage of have changed from single media content to multimedia content. As the technology of cellular telephone and broadband grows, the development of multimedia contents that can future represent characteristic of user will be more increased. One example of such content developments is ring-tone content service. Ring tone content service changed from existing simple ring tone to various sound services that depend on characteristic of user. In this paper, we design and implement the multimedia greeting assistant system that firsthand produces multimedia greeting contents using various multimedia contents and provides multimedia greeting service to represent characteristic of user through elevating ring tone content service.

• Journal of the Korea Society of Computer and Information
• /
• v.13 no.7
• /
• pp.291-305
• /
• 2008

Previous study about Mobile Music Contents was mainly focused on Industry factors & enterprise factors like Technology. This study is not only focused on Technology factors, but also Customer & System factors like TAM of original, and also, this study first tried to find the Mobile Internet medium's customer purchase by each property's Mobile Music Contents from assorting the Mobile music Contents property and defining them. So to speak of this study have tried to concretely verify the factors of purchase. And also, I proposed an transformated model, and added independent variable factors, 'distinction', 'speed of system', 'speed of network', 'a career of use', 'amount of use', 'preservation', 'customization', 'information', 'confidence', 'omni presentation', 'potential possibility of reproduce'. By applying TAM this study has measured how the product property. user property, and system property causes effect to customer purchase of Mobile Music Contents. In results, First, success 8 factors were determined to be the purchase of 'Ringtone'. Second, 8 factors were determined to be the purchase of 'Ring-Back tone', but, 'The use of convenience' was not influenced 'Intention of Purchase'. Third, 6 factors were determined to be the purchase of 'Full Track Download of Music'. At the Conclusion this study presented a scheme that these study results could be applied in actual company and academic world.

• The Journal of the Korea Contents Association
• /
• v.5 no.2
• /
• pp.243-250
• /
• 2005

As wireless internet market grows rapidly, demands of various contents in wireless internet are significantly being increased. The mobile contents have been changed from single media contents such as text and voice to multimedia contents. As the technologies of cellular phone and broadband grow, the development of multimedia contents that can well represent the characteristics of users will be more increased. One example of such content developments is a ring-tone content service. Ring-tone content services have been changed from existing simple ring-tone to various sound services that depend on characteristic of user. In this paper, we design and implement a multimedia greeting system for the next generation mobile content service. Our system produces multimedia greeting contents using various multimedia contents and represents the characteristics of users through the elevation of ring-tone content services.