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Market Segmentation of Musical Audience - Focused on University Students - (뮤지컬 관객의 시장세분화 연구 - 국내 대학생 관객을 중심으로 -)

  • Shin Hye-Sun;Kim So-Young
    • The Journal of the Korea Contents Association
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    • v.6 no.5
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    • pp.131-144
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    • 2006
  • This study tries to segment musical market to provide Korean musical marketers with marketing strategy implication. We focused university students who are known to form attractive market in the musical market through existing studies. For this research, we divided whole musical market using various variables such as musical audience' demographic, lifestyle and purchasing behavior variables. Using mixture model, we could divided as four significant segments : 'the type of musical mania', 'the type of musical preference', 'the type of musical medium' and the type of indifferent musical'. Each segment showed different musical purchase behaviors, lifestyle and demographical characteristics, also we suggested marketing strategy to each segment. Our research results can contribute to understand objectively musical market.

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A Study on the Connection/Cooperation of Information Literacy and Writing Instruction for Academic Students (대학생을 위한 정보 활용능력과 글쓰기 교육의 연계.협력에 관한 연구)

  • Hahn, Mahn-Soung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.1
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    • pp.117-133
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    • 2011
  • This research looks into the theory and practice of interconnections that exist between information literacy instruction(ILI) and writing instruction to gain further insights related to the development and forming of Korean ILI program. First of all, as evidenced by the ambiguity and various concepts that are possessed by the information literacy, this paper clearly indicates that the ILI cannot be achieved with a standardized set of guidelines across the board. And then, after investigating into the theories which deal mainly with the relativity to writing amongst the various ILI programs, this paper introduces precedents of Utah University, USA and Windsor University, Canada which have carried out writing instruction by actually connecting it with the ILI. Finally, this paper sounds out the possibility of connections or cooperation between writing and ILI within the scope of the Korean situation and suggests alternatives.

Memory Access Behavior of Embedded Java Virtual Machine in Energy Viewpoint (에너지 관점에서 임베디드 자바가상기계의 메모리 접근 형태)

  • Yang Heejae
    • The KIPS Transactions:PartA
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    • v.12A no.3 s.93
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    • pp.223-228
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    • 2005
  • Several researchers have pointed out that the energy consumption in memory takes a dominant fraction on the energy budget of a whole embedded system. This applies to the embedded Java virtual machine tn, and to develop a more energy-efficient JVM it is absolutely necessary to optimize the energy usage in Jana memory. In this paper we have analyzed the logical memory access pattern in JVM as it executes numerous number of bytecode instructions while running a Java program. The access pattern gives us an insight how to design and select a suitable memory technology for Java memory. We present the memory access pattern for the three logical data spaces of JVM: heap, operand stack, and local variable array. The result saws that operand stack is accessed most frequently and uniformly, whereas heap used least frequently and non-uniformly among the three. Both heap and local variable array are accessed mostly in read-only fashion, but no remarkable difference is found between read and write operations for operand stack usage.

Intrapersonal Competency in Music Therapy: Challenges for Education and Clinical Training (음악치료에서의 개인적 역량: 교육과 임상적 훈련에 대한 도전)

  • Chong, Hyun Ju
    • Journal of Music and Human Behavior
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    • v.4 no.2
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    • pp.106-114
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    • 2007
  • Many scholars, clinicians and faculties of music therapy have dealt various issues on educational and clinical curricula for training music therapists. Depending on the philosophical orientations of educational institutes, the emphasis are different. The purpose of this paper is to examine and identify the areas for competency for gaining qualification in music therapy by reviewing the definitions of music therapy from the academic and professional perspectives; discipline-based, practice-based, and intrapersonal competency. The unique characteristics of music therapy as a professional discipline should be reflected in its curriculum and training content. Educational strategies need to be formulated to strengthen intrapersonal competency. The paper also discussed the consequential gains accordant with intrapersonal competency such as personal self-help skills using musical resources and coping with burnouts.

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The Present Conditions and Improvement of Entrepreneurship Education Program - Focused on Educational Course In Graduate School of Entrepreneurship - (창업교육프로그램의 현황 및 개선방안 - 창업대학원 교과과정을 중심으로 -)

  • Jung, Jong-Seo;Min, Kyung-Se
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.3 no.2
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    • pp.1-29
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    • 2008
  • The objective of this study is to develop new entrepreneurship education program and to enhance the program by applying new program. First, this paper examined domestic studies for preceding research on entrepreneurship education, and did foreign studies as theoretical background based on the examination. And this paper drew new models for entrepreneurship education program by analyzing education program from American and Japanese graduate school of entrepreneurship. The model of entrepreneurship education program was drawn by theoretical range, educational system and practical model, and presented reform measures by applying that on the Graduate School of Entrepreneurship. The range of entrepreneurship education program is defined from the moment when an entrepreneur decided to his entrepreneurship to initial growth stage, and should educate specific knowledge required to the development of companies and measures against potential problems on the way to growth it. An entrepreneurship training program should be organized curriculum by the growth stages of company.

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A proposition on digital maniac consumer market segmentation by consumer characteristics and behavior (매니아 소비자의 태도와 성향에 의한 디지털 매니아 세그멘테이션 제안)

  • Kim, You-Rie;Lee, Hye-Sun
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.243-254
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    • 2006
  • Maniac consumers have a ripple effect on marketing because they are the main body of trends and consumer economy. So It is very important that we should first read needs and wants - in other words, psychological motives. And then we should find maniac consumer segments. This is an exploratory study that was done to obtain an insight for the new maniac consumer market segmentation. It examined the definition and characteristics of digital maniacs in Korea, and it carried out a literature study on consumers who have a similar consumption trend as the maniac users as a pre-study. Also, it looked into the trends and values of the maniac community in Korea, using the previous study's scale for innovative consumers. Next, the study interviewed maniac users using the first data and focused on discovering and grouping the new maniac segments based on the results. The study analyzed the purchase behaviors, decision-making, attitude for involvement and potential needs of the digital maniacs in Korea, and it discovered the segments for the segmentation of maniacs so it could find out the disposition and status of the digital maniacs. Such approach can be used as a strategical due for maniac target marketing and design(customer-oriented marketing and design) in the future.

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Investigation on Marital Health and Marital Life Satisfaction based on Types of Marriage and Sport Activity Participation (결혼유형과 스포츠활동 참여유형에 따른 결혼건강과 결혼생활만족의 차이에 관한 분석)

  • Choi, Chulhwan
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.490-498
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    • 2020
  • Many international marriage immigrants experience a considerable amount of stress while adapting to a new culture they have never experienced before. This study examines the effects of marriage type and participation type in sport activity on marital health and marital life satisfaction. The 329 participants were divided into four groups based on marriage type and sport activity type. A multivariate analysis of variance was performed to explore differences in marital health and marital life satisfaction among groups. Results revealed that regardless of cultural and linguistic differences, respondents who enjoyed sport activities with their spouses had relatively higher mean scores across four factors(marital bond, marital communication, marital value-sharing, and marital life satisfaction) than couples who did not. This study found sport activity participation positively impacted marital life, and results would provide insightful data to help people achieve a happier married life in multicultural society.

Influence of Social Presence on Online Community Users' Continuance Intention (사회적 실재감이 온라인 커뮤니티 지속사용의도에 미치는 영향)

  • Kim, Kwang-Mo;Choi, Hee-Won;Kwon, Song-Il
    • The Journal of the Korea Contents Association
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    • v.14 no.2
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    • pp.131-145
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    • 2014
  • This study is an empirical analysis on the relationship between social presence and online community users' continuance intention. Based on Bhattacherjee(2001)'s expectation-confirmation model (ECM) of IT continuance model, we test the influence of social presence on one's intention to continue using online communities. This study sampled 132 online community users. Research hypotheses are tested using the structural equation modelling(SEM) approach. The results of this study demonstrate that user satisfaction is influenced by perceived usefulness and perceived enjoyment. But, the confirmation of expectation did not affect user satisfaction. And, social presence has direct effects on perceived usefulness and perceived enjoyment. Further, social presence has a positive effect on users' continuance intention through mediating effect of perceived usefulness. This study suggests that perceived usefulness should be taken into account when carrying out the operating strategy of online communities.

A Study on the Digital Image Creating Through Emotional Dimension (감성어휘을 통한 디지털이미지 크리에이팅에 관한 연구)

  • Park Sang-Jin;Kwak Hoon-Sung;Seo Mi-Ra
    • The Journal of the Korea Contents Association
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    • v.6 no.4
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    • pp.89-97
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    • 2006
  • Such changes that the digital paradigm brought propels a change of the value system itself in the existing society so that a way of thinking that differentiates oneself from others is getting much stronger. As public interests are higher in the image production on the internet, such authoring environments as development of related technologies, expansibility of information, and systematization of available information continue to change. Therefore, a variety of unique image presentations that fit to the changed environments are necessary and an expression method is indispensable for such image production. This study focuses on digital image creating in which a synectics method is applied. It suggests digital image application methods and examples that contain not just simple image distortion or variation but intrinsic significance. It is believed that it will be of good use to produce a variety of unique and innate digital images in the end.

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Analysis on the Expression of Theatre of the Absurd in Chris Landreth's 3D Short, Bingo (크리스 랜드레스의 3D 단편 애니메이션 빙고(Bingo)에 나타난 부조리극 표현 분석)

  • Kim, Chee-Hoon
    • The Journal of the Korea Contents Association
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    • v.9 no.1
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    • pp.215-222
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    • 2009
  • The distinguishing feature of 3D animation is a reproduction of a reality. It is able to make the images that would be impossible with the conventional creative methods, and create the great fantasy. The development of creative image put great emphasis on importance of subject matter. Chris Landreth produces the unique 3D animation that has creative subject matter with great techniques. His work, Bingo(1998) describes social problem of mass-media and human being's agony in expression of theatre of the absurd. It is possible to have common interests in a matter with today's artists. The purpose of this study is to investigate how to express the theatre of the absurd in Chris Landreth's animation. A phase of social life is not only revealed with 3D features and his own techniques but communication capacity of 3D animation is also shown.