• Title/Summary/Keyword: 통제-가치 이론

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Theory of planned behavior and use of Virtual Personal Assistant(VPA) (계획된 행동이론과 가상개인비서 이용)

  • Eunji Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.703-708
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    • 2023
  • The current study investigates VPA usage (i.e.,continuance intention of use, WOM intention) of by Theory of Planned Behavior (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived value/risk. The results show that (1) attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value positively predicted the continuance intention of VPA use. Regarding WOM of intention, there were positively significant effects of the attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value. The results of this study are expected to provide a variety of practical and theoretical implications in promising artificial intelligence market by the impact of TPB (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived values of VPA.

The Relationship between Corporate Ownership Structure and Corporate Value : Evidency from Panel Data (기업소유구조(企業所有構造)와 기업가치(企業價値)와의 관계(關係) - 패널자료(資料)로 부터 근거(根據) -)

  • Lee, Hae-Young;Lee, Jae-Choon
    • The Korean Journal of Financial Management
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    • v.16 no.2
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    • pp.91-118
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    • 1999
  • 본(本) 연구(硏究)는 기업(企業)의 소유구조(所有構造)와 기업가치(企業價値) 사이의 관계를 분석하여 횡단면(橫斷面) 요인(要因)과 시계열(時系列) 요인(要因)을 결합하는 이론적(理論的) 모형(模型)을 제시하며, 또한 제시된 모형(模型)을 한국증권시장(韓國證券市場)의 자료(資料)를 이용하여 실증적(實證的)으로 분석하여 절충가설이 우리나라 기업에 적용될 수 있는지를 검토하였다. 본(本) 연구(硏究)에서는 기업가치(企業價値)를 나타내는 대용변수(代用變數)로 시장가치 대 장부가치비율을, 독립변수(獨立變數)로는 대주주 1인 지분율을 그리고 통제변수(統制變數)로는 광고비 정도, 기업규모, 재무레버리지, 30대 재벌 비재벌의 가변수(假變數)를 사용하였다. 실증분석 결과 본(本) 연구(硏究)에서 제시된 모형이 상당한 의미를 가지나, 모형(模型)의 설명력(說明力)은 비교적 낮아 본(本) 연구(硏究)에서 제시된 설명변수(說明變數)들이 자본구조(資本構造)의 변동(變動)을 8%정도 설명하고 있다. 또한 본(本) 연구(硏究)에서 제시된 독립변수 대주주 1인의 지분율과 이를 제곱한 것은 통계적으로 의미가 있는 변수가 되고 있다. 이는 대주주 1인의 지분율과 기업가치(企業價値) 사이에는 곡선관계(曲線關係)가 존재한다는 절충가설(折衷假說)을 지지하는 강력한 증거이다. 그리고 본(本) 연구(硏究)에서 제시된 통제변수(統制變數)인 광고비 정도, 기업규모, 재무레버리지 그리고 30대 재벌 비재벌 가변수(假變數) 등은 기업가치(機業價値)를 결정하는 통계적인 의미를 갖는 변수로 밝혀졌으며 회귀계수(回歸係數)의 부호도 기대하였던 바와 일치하고 있다.

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An Information Ethics Approach to the Justification of Intellectual Property Rights (지적 재산권의 정당화에 관한 정보윤리학적 접근)

  • 임상수
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.12 no.2
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    • pp.31-47
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    • 2001
  • From the viewpoint of Information Ethics. I tried to examine the moral justification of Intellectual Property Rights in the age of the digital information society. Lockian traditional argument of property rights which is based on the value of labor and Hegelian theory of personalization, both are not enough to justify the new Intellectual Property Rights. The notions of Intellectual Property Rights are to be changed. One change is from the absolute dominion over material property to the limited dominion over intellectual property. The change from property rights to process control rights is the other. To protect these intellectual property rights, there are three possible protection devices that we might take - legal protection, technical protection and moral protection. I argued that both legal and technical protection have some limitations, so the final way to protect the IP rights is to attempt to establish the moral protection as a fundamental solution.

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A Study on the Purchase Intention of Ginseng Products based on the theory of Perceived Value and TPB (인지가치와 계획행위 이론에 기초한 인삼제품 구매의지 연구)

  • Bai, Xiu-Na;Jung, Gi-Young;Kim, Hyung-Ho
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.35-42
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    • 2019
  • The purpose of this study is to make an empirical analysis of the influencing factors of consumer purchase intention of ginseng products, one of the specialties of jilin province in china, on the basis of expanding the theoretical model of planned action at the level of perceived value, so as to better grasp consumer purchase behavior of ginseng products. In this study, a questionnaire survey was conducted among ginseng product consumers living in jilin, and 360 valid samples were statistically analyzed using SPSS 23.0.The analysis results show that behavioral attitude, subjective norms, cognitive behavior control, price value, emotional value and social value have considerable influence on consumers' intention to buy ginseng products, and the influence of perceived value is significantly greater than the three factors of planned action theory. Moreover, the functional value has little influence on consumers' intention to buy ginseng products.

A Study on the Determinants of Leverage in Unlisted Small and Medium Enterprises (비상장.비등록 중소기업의 재무레버리지 결정에 관한 연구)

  • Kim, Moon-Kyum
    • The Korean Journal of Financial Management
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    • v.19 no.1
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    • pp.33-66
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    • 2002
  • 본 연구는 기존의 재무관리이론과 중소기업이론의 관점에서 중소기업의 자본구조를 결정하는 재무적 제 요인을 비상장 비등록 중소기업의 자료를 이용하여 분석하였다. 기존의 자본구조결정이론이 제시하는 변수 외에 중소기업의 고유요인으로 경영자위험과 업력을 분석에 포함시켰다. 중소기업의 재무레버리지 사용에 유의적인 영향을 미치는 요인들은 담보가치, 성장성, 업종, 기업규모, 수익성, 그리고 중소기업고유요인으로 설정된 경영자위험의 여섯으로 나타났다. 담보로 사용할 수 있는 고정자산의 비중이 크며 성장성이 높고 기업규모가 큰 제조업을 하는 기업은 그렇지 않은 기업에 비하여 부채를 많이 사용하는 것으로 나타났다. 그러나 수익성이 높아 사내유보를 많이 한 기업, 현금흐름이 불안정하여 경영자의 통제권에 대한 위험이 높은 기업은 부채를 적게 사용하는 것으로 나타났다. 장 단기부채의 사용에 따른 재무행태의 차이점 분석에서는 장기에 걸쳐 결정되는 담보가치와 기업규모 변수는 단기차입금의 결정에는 영향을 미치지 못하는 것으로 분석되었다. 그리고 중소기업은 경영자위험을 단기차입금이 아닌 장기차입금의 축소를 통하여 헤지하는 것으로 나타났다. 또한, 기업형태별로 즉, 법인기업과 개인기업으로 나누어 재무레버리지 결정의 차이점을 분석하였는데 개인기업은 법인기업에 비하여 그 행태가 매우 단순한 것으로 나타났다. 개인기업의 장기차입금 모형에서 의미 있는 변수로는 정보의 비대칭성을 완화시켜줄 수 있는 담보가치, 기업규모의 두 변수로 분석되었다. 그러나 개인기업의 단기차입금 분석에서는 유의적인 변수를 찾을 수가 없었다. 이러한 사실은 개인기업이 규모의 절대적 왜소와 경영능력의 열악함으로 재무레버리지의 사용에 있어서 법인기업에 비하여 불리한 위치에 있음을 의미하며, 같은 이유로 개인기업에 대하여는 재무레버리지 결정에 대한 논리적 설명이 일정 부분에서는 불가능함을 시사한다고 하겠다.

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A Reflection on Social Perspective of Information Behavior: Around the Theory of Information Worlds (사회적 관점에서의 정보행동 연구에 관한 일 고찰 - 정보세계이론을 중심으로 -)

  • Park, Sungjae
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.1
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    • pp.425-447
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    • 2022
  • The purpose of this study is to introduce the Theory of Information Worlds which analyzes information behaviors in the social perspective. This study analyzed dissertations using the theory to provide the understanding of the theory and suggest theoretical implications. The theory was developed by Burnett and Jeager in 2008, and since then it was applied in 14 dissertations. Key concepts of the theory include social norms, social types, information value, information behavior, and boundaries. These concepts are intervened in the process of creation and control of behavior through interaction each other. Qualitative research was adopted in more research rather than quantitative research; especially interview and content analysis were applied. It is expected that the spectrum of information behavior research in Korea is broaden and deeper through this study.

New Zealand's Catch Balancing Regime: A Model of Enforcement Strategies (뉴질랜드 어획량 균형 제도: 시행전략모델)

  • Nam, Jongoh;Dobrot, Gabriela
    • Environmental and Resource Economics Review
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    • v.17 no.4
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    • pp.775-812
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    • 2008
  • This paper provides a theoretical approach to the New Zealand's Catch-Balancing Regime (CBR) with a reporting requirement under the Individual Transferable Quota (ITQ) system. The enforcement strategy depicted draws on recent literature regarding practical applications of the Revelation Principle. New Zealand's use of CBR-specific instruments such as deemed values, remains to be improved. However, some of its features can constitute a valuable example for regulators seeking to improve their methods of dealing with issues as bycatch or overfishing in order to maintain Total Allowable Catch (TAC) levels under emerging ITQ systems. The enforcement strategy analyzed has the potential to provide a more sustainable and efficient management of the fish stock, reduce discarding and stabilize monitoring costs, while improving the level of reporting compliance.

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Global Value Chain Integration in the Korean Strawberry Industry: Focusing on Farmers in Jinju (한국 딸기산업의 글로벌 가치사슬 통합 과정: 진주시 농업인을 중심으로)

  • Sohyun Park
    • Journal of the Economic Geographical Society of Korea
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    • v.26 no.3
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    • pp.274-288
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    • 2023
  • While the integration into global value chains has garnered attention as a rural development strategy, less is known about why some integrations are successful while others are not. This study draws on rent theory and on empirical examples from Jinju and Nonsan, the two biggest strawberry production regions in South Korea, to explore the mechanisms of Jinju creating and exclusively retaining monopoly rents from the exports. Based on five months of fieldwork and in-depth interviews with stakeholders, the findings show that a producer-driven chain integration into the overseas markets was possible in Jinju due to the natural barriers to entry based on an exportable variety, as well as the region's climate conditions being suitable to the variety. Moreover, the farmers have attempted to retain the monopoly rents and extra profits from public supports by associating producers. The horizontally associated farmers stabilized their positions by enhancing their bargaining power against exporters, as well as by managing access to the public supports by controlling memberships.

The structural relationship among task value, self-efficacy, goal structure, and academic emotions for promoting self-regulated learning in e-learning course (이러닝 수업에서 대학생의 자기조절학습에 영향을 미치는 과제가치, 자기효능감, 수업 성취목표구조, 학업정서 간의 구조적 관계)

  • You, Ji-Won
    • The Journal of Korean Association of Computer Education
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    • v.15 no.4
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    • pp.61-77
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    • 2012
  • The purpose of this study was to examine the structural relationship among task value, self-efficacy, classroom goal structure, and academic emotions(enjoyment, fear, boredom) for promoting self-regulated learning in e-learning course. The results showed that task value, self-efficacy, class goal structure influenced academic emotions and self-regulated learning, and enjoyment had mediation effects among exogenous variables and self-regulated learning. The findings offer implications of facilitating self-regulated learning while considering academic emotions.

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Understanding the Adoption of Telecommunications-Broadcasting Convergence Services : The Case of DMB (통신 방송 융합 서비스 수용에 관한 연구 : DMB를 중심으로)

  • Kim, Eun-Jin;Ahn, Joong-Ho;Park, Chul-Woo
    • The Journal of Society for e-Business Studies
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    • v.12 no.4
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    • pp.53-69
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    • 2007
  • The convergence of telecommunications and broadcasting is representative of many innovative technologies in the digital environment. It has recently been emphasized as an alternative solution to overcome the on-going saturation of the telecommunications and broadcasting markets. Despite this effort, however, growth of the market and its related services cannot reach prior expectations due to lack of understanding on the real user-end. Telecommunications technology used to serve its instrumental purpose and broadcasting services usually support entertainment functions which in themselves have an inherent value. Our research questions what factors influence users' attitude and decision-making when it comes to using telecommunications-broadcasting convergence services. The research model of this paper proposes intrinsic motivator focusing on hedonic value, extrinsic motivator having utilitarian values, and perceived control as internal and external conditions. To verify our model empirically, we selected the DMB technology which is a good example of distinctive telecommunications-broadcasting convergence service.

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