• Title/Summary/Keyword: 통상정보

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A Study on marketing strategy for the Brand-name of Korea's Meat in the globalization Era (세계화에 따른 한우브랜드의 마케팅전략에 관한 연구)

  • Yim, Ki-Heung
    • International Commerce and Information Review
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    • v.10 no.3
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    • pp.391-406
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    • 2008
  • Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.

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An Empirical Analysis of Internet Usage in Korean Exporting Firms (한국 수출기업의 인터넷 활용실태)

  • Moon, Hee-Cheol;Shim, Sang-Ryul;Song, Woo-Yong
    • International Commerce and Information Review
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    • v.1 no.1
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    • pp.203-225
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    • 1999
  • 인터넷 및 전자상거래의 확산과 함께 국내에서도 인터넷을 이용한 수출에 대한 관심이 증대되고 있다. 본 연구에서는 인터넷 전자상거래에 관한 문헌연구와 다수의 수출기업들을 대상으로 이들의 인터넷 전자상거래의 도입 및 활용실태에 관한 실증분석을 통해 인터넷을 이용한 수출을 촉진하기 위한 방안에 대해 검토한다.

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A Conceptual Framework of Supply Chain Management and Its Implication for Korean Firms (공급사슬관리를 활용한 한국기업의 물류혁신방안)

  • Cooper, Martha C.;Lambert, Douglas M.;Pagh, Janus D.;Moon, Hee-Cheol
    • International Commerce and Information Review
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    • v.1 no.1
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    • pp.11-32
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    • 1999
  • 최근 물류분야의 학자들과 실무자들이 물류혁신의 한 기법으로 자주 거론하는 공급사슬관리(Supply Chain Management: SCM)의 정확한 개념은 무엇인가? 기존의 여러 문헌과 물류실무를 검토한 결과 특정한 공급사슬내의 조직내부 또는 조직간에는 일정한 수준의 경영활동 및 업무절차의 조정의 필요한 것으로 인식되고 있다. 본 연구에서는 향후 공급사슬관리와 관련된 의사결정에 도움을 줄 수 있는 개념적 모델을 제시하고, 이를 토대로 한국기업의 물류혁신을 위한 시사정과 앞으로의 연구과제에 대해 알아보고 있다.

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A Study on the Legislations and Issues of the European Union on Electronic Commerce (EU에서의 전자상거래 관련 입법과 주요 쟁점에 관한 연구)

  • Park, Bok-Jae
    • International Commerce and Information Review
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    • v.6 no.2
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    • pp.289-313
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    • 2004
  • The European Union(EU) bas enacted a series of directives including the Directive on Electronic Commerce and started harmonizing the national laws in this area. As a result of this effort, Electronic, Commerce bas been vitalized as a part of Information Society Services. This article would be helpful to analyze the new legislations of the EU and to show their essentials as seeming free movement of goods and services by Electronic Commerce in the community. Therefore, this article would be useful to draw up a plan of South Korea Legislations on Electronic Commerce.

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A Study on Revision of Laws According to Business Process Reengineering on e-Trade (전자무역 업무 프로세스 재설계에 따른 관련 법규의 개정방향에 관한 연구)

  • Lee, Ho-Gun
    • International Commerce and Information Review
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    • v.6 no.2
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    • pp.315-335
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    • 2004
  • As one of the 31 e-Government project, BPR/ISP on e-Trade has been carried out during December 2003 and June 2004. The purpose of the project was designed to facilitate e-Trade by establishing Single Window for e-Trade. Elimination of legal obstacles is a condition precedent for activation of e-Trade. Thus this article is focused to present the way to revised the laws relating to e-Trade.

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EC Development in China

  • Wang, Guangming
    • International Commerce and Information Review
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    • v.6 no.2
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    • pp.13-21
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    • 2004
  • The paper describes the up going and frustration of electronic commerce development in China during the past ten years. All the changes are classified as EC application trends and the trends on EC supporting environment construction. Later, some problems affecting EC development are raised, and one of them: social credit system construction is discussed in detail. The trends of EC development discussed in the paper are based on the practices in China, but it is generally analogous in the rest of the world.

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A Study on the Improvement of Cargo Management System in Free Trade Zones (자유무역지역 화물관리제도 개선방안에 관한 연구)

  • Lee, Kee-Woong;Kwak, Hyun
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.167-182
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    • 2006
  • The free trade zone would be evaluated at the point of granting exceptions of lease and disposal of land and manufactory, the organic relationship of the Manufacture and distribution, the reduction of rental value for foreign investment company and tax refund or exemption for customs duty that can be able to extend and draw new foreign investment enterprises. But despite of these, Free Trade zone, taking it in all its bearings, I considered its institutional problems and tried to find betterment of this.

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Construction Of The Measurement Model Of User Satisfaction In Internet Shopping Environment -Based On The End-Use Computng Satisfaction Instrument -

  • Kim, Tae-Hwan
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.3-13
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    • 2006
  • To develop and validate an instrument to measure user satisfaction in Internet shopping environment, the EUCS instrument by Doll and Torkzadeh (1988) was used for this research. The results of the study shows how the main constructs of the model that will eventually interact for the user satisfaction in internet commerce environment. This research will present significant progress towards keeping the End-User Computing Satisfaction instrument relevant and applicable under the Internet shopping environment.

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A Study on the Factors Affecting e-Trade Export Performance in SMEs (중소기업의 전자무역 수출성과 요인분석)

  • Kwon, Won-Soon;Oh, Jeong-Suk
    • International Commerce and Information Review
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    • v.9 no.3
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    • pp.131-149
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    • 2007
  • E-tade has the potential to accelerate existing trends and introduce new ways of conducting traditional trade. The primary purpose of this research is to investigate performance factor and analyzes influence between performance of e-Trade and implementation of company. This research will be used as a basis for examining the actual results of e-Trade usage and export productivity. In order to facilitate the process, analysis began after a research prototype was created and research thesis established.

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Study on Foreign Exchange Risk Insurance, Risk Premium Hedge Ratio in WTO/OECD (WTO/OECD하에서 환변동보험의 헤지 성과분석연구)

  • Lee, Eun-Jae;Oh, Tae-Hyung
    • International Commerce and Information Review
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    • v.9 no.3
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    • pp.151-160
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    • 2007
  • The purpose of this study is to estimate the risk premium hedge ratio in foreign exchange risk of the foreign exchange rate insurance. The applicants of exchange rate insurance and Korea Export Insurance Corporation will be facing the risk in change of currency and guaranteed currency’s swap point upon contract being made. Also upon making decision of hedging exchange rate insurance, the company will need to be aware of the risk causing due to change in swap point.

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