• Proceedings of KHEA Conference
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• 2002.04a
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• pp.90-90
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• 2002

• Journal of the Korean Society of Earth Science Education
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• v.9 no.2
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• pp.123-138
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• 2016

The purpose of this study is to examine the effects of applying the Question-Answer Relationship (QAR)strategy on the attitude toward science of the elementary fifth grade students whose learning styles have beenidentified. The population of the study constitutes the total of 97 elementary fifth grade students who wereassigned into a comparison (n=48) or experimental group (n=49). To understandhow the QAR strategy potentially influencedscientific attitude, both groups were surveyedin the areas of scientific attitude before and after the experiment. TheKolb's Test was used to identifythe students' learning stylein the experimental group. According tothe learners' learning style, the results have been compared and analyzed. The results of this study are as follows:First, the findings revealed a significant difference in the experimental group students' attitude toward sciencecompared to the comparison group. Second, four learning styles were identified among the studentsin theexperimental group: a) Accommodators (46.9%), b) Convergers (24.5%), c) Divergers (20.4%), and d) Assimilator (8.2%). Following the data analysis, there was no meaningful statistical difference between four groups oflearning styles with respect to their scientific attitude.Applyingthe QAR strategy in a science class seemed toimprove the accommodators, convergers, and divergers' scientific attitude positively.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.110-121
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• 2014

As the Korean market is becoming increasingly diverse, it is imperative that marketers targeting the Korean market understand the consumers with various racial and cultural backgrounds. The current study investigated the effects of the endorser race (White vs. Black) on the attitudes toward the ad and brand while varying the experimental context (private vs. public) and product type (high involvement-rational vs. low involvement-emotional) with White participants. Impression management was included as a covariate. The results showed that when the endorser was White and the product was an automobile, participants indicated more positive attitudes toward the ad in the private context than in the public context. When the endorser was Black, the context had no significant effects on the attitudes. The implications of these findings for the Korean market are discussed.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.4
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• pp.155-164
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• 2020

This study measured the effect of PPL(Product Placement: PPL) in OTT(Over The Top) to search a new advertising revenue model according to the change of viewers' video content consumption patterns. On the first, by two research steps, the experiment was carried out using an eye-tracker and then a survey as the second step was administered asking subjects about their attitude about advertising messages, attitude about brand, and intention to purchase the brands used in the experiments. Specifically, the PPL materials used in the experiments were classified with three parts. This study has the meaning as approaching to the PPL research with new methodology by quantitatively access through the eye tracking of the subjects beyond the conventional qualitative measure that depends only on the memory of them. This research aims to find the possibility of indirect advertising as a new revenue model in the OTT environment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.150-160
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• 2018

The purpose of this study is to classify the attitudes of Korean people regarding foreign workers and to analyze the influence factors. Analysis of the attitude difference and the influential factors utilized the SPSS ${\chi}^2$ test and multinomial logistic regression analysis using 2016 data obtained from the 'Koreans' Consciousness and Values'. Socio-demographic variables, national identity, and socioeconomic variables were used as explanatory variables. The attitude types (friendly, negative, and dual) of respondents were identified, and the influence of explanatory variables influencing these attitudes was identified. Analysis found they have a relatively generous stance on granting legal rights, while they are negative regarding the economic and social threats from foreign workers. As a result of analyzing the factors affecting attitudes, there are significant differences in each influence. However, negative attitudes and dual attitude concerning with negative legal rights found common to the influence of the factors of national identity. Gender and ratio of foreign workers were influential factors for dual attitudes with a high economic threat. On the other hand, socioeconomic factors reflecting the realistic conflict theory were not found to have any effect. The negative attitude of foreign workers in our society can be regarded as cognitive threats rather than realistic experiences or conflicts.

• Journal of The Korean Association For Science Education
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• v.35 no.5
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• pp.907-917
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• 2015

Response to Intervention (RTI), which is focused on the gap between pre-interventions and post-interventions, provides an effective intervention program. This study takes under-achievement factors into consideration to determine the overall characteristics of underachievers. The under-achievement factors include cognitive learning factors, affective factors, and environmental factors. This study conducted curriculum-based assessments, achievement tests, and assessments on attitudes toward science and science learning motivation to verify the effects of individually tailored teaching according to the types of under-achievement in science. The experimental group was composed of six students in fourth grade, and the comparison group had 23 students. The findings of the study were as follows. First, the performance and progress of underachievers in the first-stage showed little progress and did not reach grade-level performance. Second, the underachievers in the second-stage greatly improved. In particular, the average of eight sessions in the second-step demonstrated performance beyond that of the regular child. Third, individually tailored teaching according to the types of under-achievement in science positively affected attitudes toward science and science learning motivation. This study will contribute to the improvement of the underachiever by applying individually tailored teaching according to the types of under-achievement in science.

• Management & Information Systems Review
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• v.34 no.5
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• pp.251-276
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• 2015

This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.557-565
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• 2021

This study was attempted to identify differences in self-esteem and grit in adolescents depending on the type of parenting attitude. Among the Korea Children Youth Panel Survey conducted by National Youth Policy Institute, the data of 2,438 first-year middle school students in 2018 year were analyzed. The collected data were analyzed using hierarchical cluster analysis and k-mean cluster analysis. As a result, the adolescent's perceived parenting attitude was classified into four types: 'passive affection acceptance', 'active affection acceptance', 'authoritarian inconsistency', and 'lack of affection rejection'. Also, there were significant differences in self-esteem and the degree of grit among the four clusters of parenting attitudes. Both self-esteem and grit were highest in the "active affection acceptance" group 2. In the future, differentiated parental education is needed for each cluster to improve self-esteem and grit of adolescents, and this study can be used as a basic data for the development of educational programs.

• Journal of the Korea Convergence Society
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• v.10 no.5
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• pp.323-331
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• 2019

The purpose of this study is to investigate the relationship between exercise participation attitude, self- esteem and achievement goal orientation of college students majoring physical education. In order to achieve the purpose of study, a survey was conducted with 385 college students majoring physical, and the data collected from the survey were processed for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and standard multiple regression analysis using SPSS Version. 15.0. The following results were drawn from these analyses. First, it was found that all the sub-variables between exercise participation attitude and self-esteem of college students majoring physical education are related. Second, it was found that all the sub-variables between exercise participation attitude and achievement goal orientation of college students majoring physical education are related. Third, it was found that all the sub-variables between self-esteem and achievement goal orientation of college students majoring in physical education are related.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.74-83
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• 2018

This study analyzed the differences in effectiveness between celebrity and consumer endorsers by type of story in storytelling ads. A $2{\times}2$ factorial design experiment was conducted: the type of advertising endorser (celebrity, consumer) and the type of story (life experience, brand myth). 200 women in their 30s and 40s participated in an online survey. Study shows that for a life-experience ad, the consumer model has higher advertising effectiveness than the celebrity endorser for all three dependent variables : ad attitude, brand attitude, and purchase intent. In the case of brand-myth ad, the celebrity endorser had more favorable ad attitude than the consumer endorser did, while there was no difference in brand attitude and purchase intent. The theoretical and practical implications of the study were discussed in the conclusion.