• Title/Summary/Keyword: 탑푸르트

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Marketing Strategy of Agricultural Products Through Combining Several Certification Systems (농산물인증제도를 활용한 농산물 유통 전략)

  • Kim, Yun-Shik;Nam, Kyong-Su
    • Journal of agriculture & life science
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    • v.43 no.5
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    • pp.73-82
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    • 2009
  • There are several certification systems in agricultural products in Korea. Some examples are organic certificate, GAP certificate, KPGI certificate, Top Fruits/ Rice certificate and so on. The certification systems have been launched to guarantee the quality and safety of agricultural products to consumer. Despite the definite objectives of each certification system, it is said that the certification systems have not been successful to convey the related information to consumers. One of the reasons is that there exist several certificates so make consumers confused. It is also quite true that maintaining and promoting an individual certification system are highly costly from a point of institute's view. This paper proposes a plausible solution to these problems by combining several certificates.