• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.1-21
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• 2007

This study seeks to understand the effects of information search activities and brand image on the hotel patronage intention based on the theory of reasoned action. First, it investigates the influence of attitude formed about hotel on the patronage intention. Second, it seeks to develope an alternative to TRA by looking into the effects of hotel image variable on hotel-specific attitude and patronage intention and attempts to substantiate the role of brand image as a substitute to subjective norm to increase the TRA's explanatory power. The main finding of this study are as follow; First, out of the three components of cognitive evaluation of hotel (human service, physical service and information service), human and physicial services were found to have significant influence on patronage intention. Brand image was found to exert notable influence on attitude toward hotel as well as patronage intention. Remarkably, the finding that brand image positively enhanced the TRA model sheds new strategic insight as to the usefulness of brand image as an alternative to overcome the TRA's limitation stemming from subjective norm. Third, it was learned that study subjects gave more weight to external information sources such as TV, radio, newspaper, magazine, and internet than to internal sources such as individual knowledge, experience or self image.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.12
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• pp.1891-1902
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• 2008

With concerns for consumers' return behaviors affecting internet shopping malls' profits and product management in the internet clothing market, this study is designed to investigate determinants affecting return and path models for return behaviors. For an empirical study, questionnaires are prepared and respondents in their 20s and 30s with internet clothing purchase experience are selected using the convenience sampling. A total of 517 questionnaires are used for the final analysis. Data are analyzed by using SPSS 12.0 software and descriptive statistics, $x^2$-test, discriminant analysis, regression analysis, and path analysis is conducted. The results are as follows. First, ones who have returned after purchasing clothing items in internet shopping reached 63.4% of the total consumers. Respondents returned items with price at 50 thousand won or less stood at 67.2%, and the most frequent return shopping malls are open markets with their return rate at 51.1%. Second, variables such as risk perception, information search, impulse buying, buying experience, and age have a positive effect on return experience. Impulse buying and buying experience turn out to have a significant effect on the degree of return, but risk perception, information search, age, and gender to have an insignificant effect. Return intention is significantly affected by risk perception, gender, and age. Third, the analysis of path model for return experience shows that perceived risk has a positively effect, and information search has a direct effect as well as an indirect effect through buying experience or impulse buying. The analysis of path model for the degree of return shows that risk perception does not have effect, but information search has indirect effect through buying experience or impulse buying. This study is thought to find consumers' return behavior characteristics in online shopping, and help businesses operating online shopping malls to efficiently manage returns and set up strategies against returns.

• Journal of Distribution Research
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• v.7 no.1
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• pp.21-40
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• 2002

The purposes of this study were to examine the conceptual structure of consumer characteristics and marketing elements affecting impulsive buying behavior of the CATV home-shopper on fashion products, and to compare the differences of consumer characteristics and marketing elements between impulsive buying shoppers and non-impulsive buying shoppers in CATV home-shopping. We collected data from 263 females of CATV home-shoppers in Busan. Data were analyzed by factor analysis, t- test, $\chi$2-test, and discriminant analysis. The results showed that the exploratory tendency of CATV home-shoppers was consisted of Patronage-orientation, and Product- orientation. The marketing elements perceived by CATV home-shoppers were composed of Promotion, Product and Payment method. There were differences of consumer characteristics and marketing elements between impulsive buying shoppers and non impulsive buying shoppers. Especially, impulsive tendency of shoppers and promotion factor of marketing were significant variables in the impulsive buying behavior of CATV home-shopping. The results provide information about impulsive buying behavior in CATV home-shopping, useful to consumer behavior researchers and retailers.

• Journal of the Korean Applied Science and Technology
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• v.36 no.3
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• pp.709-725
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• 2019

This study aimed to determine the effects of simulation-based practice education on nursing students' employability, career exploration behavior and decision-making self-efficacy. A non-equivalent control group pre-posttest of quasi-experimental design was used. A total of 120 nursing students located in J provinces, 60 students for the experimental group and 60 students for the control group. Study participants were a third-year student at college of nursing student. The experimental group participated in the study for 6 weeks. The results showed that the simulation-based practice education significantly improved employability(t=-2.31, p=.023) and career exploration behavior(t=-3.05, p=.003) of nursing students. However, there was no significant difference in the decision-making self-efficacy(t=-.87, p=.387). In conclusion, simulation-based practice education should be strengthened because it is useful for education of nursing students.

• Journal of Practical Engineering Education
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• v.13 no.2
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• pp.351-368
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• 2021

This paper is meaningful in that it empirically studies the good job condition of which young people think and the impact of job search behavior on employment. In addition, employment status and additional job search performance were set as performance variables. The main research results of this study are as follows. First, as for the good job condition considered by young people, wages and salaries in terms of companies, job stability in terms of environment, and work-life balance in terms of individuals were found. Second, job search behavior was found to be a key variable influencing employment status and job search performance. Third, it was found that job-search stress injures employment. Finally, work experience promotes employment and job search performance. Therefore, to increase the employment success rate of young people, above all, various supports for increasing the frequency of young job seekers' active job search behavior are needed. To this end, it suggests that it is necessary to develop a customized youth policy service model and to provide systematic services to meet the needs of young people.

• Journal of the Korean Society for Library and Information Science
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• v.30 no.4
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• pp.39-60
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• 1996

A variety of searcher traits, characteristics, subject background and behaviors have been the subject of investigations exploring various hypotheses relating to searching performances. Previous studies have focused on searchers personal characteristics such as training, experience, subject knowledge, intelligence, cognitive style, attitude and searching style, Each of these factors is examined in this paper in order to find out searcher's personal characteristics affecting searching performance. Surprisingly, searching training and experience have not been found to influence searching performance. The hypothesis that intellectual ability correlates with the ability to online search seems to have little effect Various cognitive styles of searchers were tested to find out whether they relate to search results. Only FD/Fl cognitive style were found to be significant in relation to search results. Searchers showed a variety of attitudes about online searching. They revealed sensitivity toward searching charges. The attitude toward charges was reflected on the searching behavior. The sensitive searchers tend to conduct cost-effective searches, Searching styles of intermediaries were characterized as interactive and fast batch. It was found that experienced searchers prefer simple searches which do not explore the interactive capabilities of online system. In summary, previous studies have confirmed that there are apparently great individual differences among online searchers in searching behaviors as well as attitudes. But relationships between these individual differences and search performance were too weak to be significant.

• Korean Journal of Cognitive Science
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• v.34 no.3
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• pp.153-180
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• 2023

Previous research on the action effect had shown how simple action towards a stimulus can enhance the processing of that stimulus in subsequent visual search task (Buttaccio & Hahn, 2011; Weidler & Abrams, 2014). In four experiments, we investigated whether semantic representation of action word can induce the same attentional boost towards that stimulus and whether the type of action performed can modulate the action effect. In experiment 1, we replicated the same experimental paradigm displayed in previous studies. Participants were first shown an action word cue - "go" or "no". When the action cue was "go", participants were to press a designated key, but not to when the action cue was "no". Next, participants performed a visual search task, in which they reported the orientation of a tilted bar. The target could appear on top of the previously shown prime object (valid), or not (invalid). Reaction times (RTs) to the search task were measure for analysis and comparison, and the action effect had been replicated. In experiment 2, participants were instructed to respond with the keyboard for the action task, and to respond with the joystick for the visual search task. In experiment 3, participants were instructed not to press any key on the onset of prime, and then perform the visual search task to isolate the effect of semantic representation. Lastly, in experiment 4, participants were instructed to press separate keys for "go" and "no" on the onset of prime, and then perform the visual search task. Results indicate that semantic representation alone did not modulate the action effect, regardless of type of action and medium of action.

• Management & Information Systems Review
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• v.34 no.3
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• pp.79-100
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• 2015

This study is to examine the factors that influence purchasing behavior and decision-making when consumers buy goods through mobile shopping, define purchasing decision-making with the steps of problem recognition, information search, alternative assessment, and purchasing behavior to understand mobile consumer behavior, and investigate how the factors of each step play roles and influence consumers' purchasing decision-making through positive analysis to figure out consumer purchasing behavior in mobile shopping. The study results, First, the user characteristics of information search influence flow. Second, in the relations between the user characteristics in the step of information search and perceived risk in alternative assessment, if recognition on gains is higher, perceived risk for time loss gets lower, and when the level of skills is higher, perceived risk gets higher, and it has been partly adopted that innovativeness does not influence risk perception. Third, in the relations between flow experience and purchasing intention, it has been found to be partially significant that remote presence and challenge do not influence purchasing intention but do influence excitement, attention concentration, and control and also do influence perceived risk and purchasing intention. Fourth, according to the results of analyzing the difference of consumer purchasing behavior by the types of involvement, practical involvement and sensual involvement, user characteristics and flow, and perceived risk differ by the types of products in terms of the search process, thereby changing purchasing intention. Lastly, the significance and limitations of this study was discussed.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.206-212
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• 2007

웹을 기반으로 하는 e-러닝에 대한 교육적 수요는 증가하고 있다. 이와 동시에, 학습 공간으로서의 사이버 공간의 활용에 대한 고민도 증가하였다. 전통적인 학습활동을 사이버 공간에 복제하려 했던 고전적 방식이 e-러닝 또는 사이버 학습이 아니라는 사실을 확인하기 시작했기 때문이다. e-러닝의 가치가 강조됨에도 불구하고, 실제 사이버 공간에서 일어나는 학습자의 특성과 학습활동이 구체적으로 어떻게 일어나는 지에 대한 탐색은 미흡하다. 산재한 정보를 스스로 가공한 지식, '학습하는 방법을 학습'하는 것이라는 개념들이 제시됨에도 불구하고, 사이버 공간에 산재한 정보, 학습하는 방법의 학습, 그리고 사이버 공간의 학습특성에 대한 논란은 여전하다. 본 연구에서는 실제 사이버 학습 사이트를 이용하고 있는 학습자들의 행동을 중심으로, 학습자의 특성을 탐색하였다. 사이버 공간에서 보이는 스스로 학습하는 방법이 무엇인지 확인하고 이것이 다양한 학습자 유형으로 구분되는 지를 확인하고자 하였다. 연구대상이 된 사이버 학습 사이트는 서울, 부산, 대구, 광주 교육청에서 운영하는 사이버 가정 학습관이었다. 총 1535명의 사이버 가정 학습관 이용자들의 특성이 분석되었다. 사이버 가정학습관 이용자들의 행동특성은 9개의 요인-놀이 활동, 공동 경험, 현실 정체, 공동 성취, 개인주의, 경쟁 지향, 성취감, 편리성(조작 용이), 생생함-으로 구분되었다. 9개의 활동 요인을 기준으로 하여 확인된 학습자 유형은 4가지로 나타났다. 4가지 학습자 유형은 각각 독야청청형, 동고동락형, 의무방어형, 희희낙낙형으로 명명되었다. 이들 유형은 학습 활동 정도 및 사이트 이용 행동, 학습 스타일(사이버 학습 활동 양식)에서 서로 차이가 있었다. 본 연구는 기존의 이론적인 모델에 기초하여 임의적으로 구분된 사이버 학습자 유형 구분이 아닌, 실제 학습 활동을 탐색하였다는 측면에서 의미가 있다. 특히, 기존의 오프라인 학습 이론 및 학습자 특성 연구를 사이버 학습에 그대로 적용할 것이 아니라 사이버 공간의 특성이 실제 학습 활동에서 어떻게 나타났는지를 밝히려고 했다는데 그 의의가 있다. 향후, 사이버 학습자 유형에 따른, 사이버 학습활동의 촉진방안이나 학습 효과의 차이를 높일 수 있는 구체적인 학습 시스템의 설계 및 운영 모델에 대한 탐색이 필요할 것이다.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.409-415
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• 2006

컴퓨터와 인간사이의 원활한 의사소통 및 인터랙션을 위해 기존의 키보드, 마우스를 대체할 수 있는 다양한 입력장치들이 개발되고 있다. 하지만 정보를 탐색, 접근하는 데에 있어서 기존의 장치들은 클릭과 같은 제한적인 동작만을 입력 값으로 받아들이므로 이러한 방식에 익숙하지 않은 사용자의 입장에서는 부자연스러움을 느끼는 요인이 된다. 사용자의 제스처를 인식할 수 있는 인터페이스를 통해 일상에서 사물을 사용할 때의 행동양식을 그대로 가져올 수 있다면, 디지털 콘텐츠에 접근하는데 있어 보다 직관적이고 편리하게 컴퓨터와 의사소통 될 수 있다. 제스처는 동작의 자율성이 높고 때로 그 의미를 파악하기 모호하기 때문에 동작들을 정확히 인식하여 구분할 필요가 있다. 본 논문에서는 이를 바탕으로 효과적인 제스처 인터페이스의 구현을 위해 필요한 점들을 살펴보고, 기술적 구현을 통해 디지털 콘텐츠와의 인터랙션을 보여주고자 한다. 정보 접근에 있어 가장 익숙하고 전통적이라 할 수 있는 책의 메타포를 통해 페이지를 넘기는 행동양식을 인식할 수 있는 인터페이스를 개발하고 이를 입력장치로 사용한다. 사용자의 동작을 인식, 파악하여 책을 앞뒤로 넘기거나 탐색하며 원하는 정보에 접근할 수 있도록 유도하고 손 동작을 통한 인터페이스를 수단으로 컴퓨터와의 유연한 의사소통이 가능하도록 구현한다.