• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.6
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• pp.1063-1074
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• 2021

Selfie behavior, the act of taking a picture of oneself and distributing it on social media, has become increasingly popular. Researching how to communicate with others in a social context and express hoped-for self through selfies is essential for studying consumers in the digital age. This study investigates the effects of reflected appraisals on selfie expectations and selfie behaviors. Additionally, the interaction effect of hoped-for self on the relationships between reflected appraisals and selfie expectations was tested. A web-based survey was conducted on consumers above the age of 20 who have engaged in selfie behavior in the past month. A total of 495 responses were collected from a panel of online survey firms. The survey results were analyzed using confirmatory factor analysis by AMOS 21.0 and bootstrap analysis by SPSS Macro process Model 4 and 7. Results indicated that reflected appraisals influenced selfie behavior, which was fully mediated by selfie expectations. Furthermore, the effect of reflected appraisals on selfie behavior was moderated by hoped-for self. The results will serve as a theoretical basis for understanding the psychological expectations in which selfie behavior is formed in a social context and can be applied in psychotherapy and marketing in practice.

• Asia Marketing Journal
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• v.3 no.4
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• pp.59-89
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• 2001

본 연구는 글로벌 시장에서 소비자들에게 주요 제품평가단서로서 이용되고 있는 브랜드, 가격, 물리적 특징, 판매점과 관련된 정보내용(합의정보와 속성정보)에 대하여 소비자의 문화적 지향성이 정보탐색원천과 정보탐색 유형별로 어떻게 작용하는가를 한국과 중국의 소비자들을 대상으로 탐색해 보았다. 연구 결과 양 국가에서 공통적으로 발견된 내용은 개인주의 성향을 가진 소비자들은 타인의 태도가 반영되지 않고 소비자들에게 스스로 판단하도록 하는 속성정보를 더 선호하였으며, 반면에 집단주의 성향을 가진 소비자들은 타인의 태도가 반영된 합의정보를 더 선호하는 것으로 나타났다. 또한 개인주의 성향을 가진 소비자들은 비인적 정보원천에서 속성정보를, 반면 집단주의 성향을 가진 소비자들은 인적정보원천에서 합의정보를 주로 더 이용하였고, 정보탐색 유형에서는 지속적 탐색보다 구매전 탐색에서 합의정보와 속성정보를 더 많이 이용하는 것으로 나타났다. 한편, 양 국가의 비교문화적 관점에서 차별적 결과도 제시되었는데, 개인주의 성향을 가진 한국 소비자들은 속성정보와 더불어 합의성 정보도 병행하여 이용하였으나 중국 소비자들은 주로 비인적 정보원천을 활용한 속성정보를 주로 활용하는 것으로 나타났다. 또한 집단주의 성향을 가진 한국 소비자들은 주로 판매원을 통한 합의정보를 선호하였으나 중국 소비자들은 판매원과 더불어 친구나 동료의 구전정보도 평상시에 많이 탐색하는 것으로 나타났다. 따라서 글로벌 시장을 공략하려는 국제 마케터들은 공통된 결과들을 바탕으로 한 표준화된 마케팅단서의 활용과 더불어 양 국가간의 문화적 차이에 기초한 차별적인 마케팅 믹스도 동시에 수행해야 할 필요성을 제기하고 있다.

• Proceedings of the Costume Culture Conference
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• 2003.12a
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• pp.61-75
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• 2003

청소년기로 대변되는 중ㆍ고등학생은 자기가 평가한 자아상이 아닌 타인이 평가한 자아상을 더 신뢰하는 경향이 있다. 이러한 심리적 불안 또는 신체적 불균형을 해결하기 위하여 의복과 같은 구체적인 외형을 통하여 소속감을 형성하고 심리적 안정과 사회적 인정을 얻고자 한다. 이러한 경향은 자칫 의복에 대한 지나친 관심을 낳기도 한다. 의복에 대한 필요 이상의 관심을 억제시키고, 의복을 통일함으로써 건전한 학교생활을 하도록 하기 위해 교복 착용을 하고 있다. (중략)

• Korean Journal of Culture and Social Issue
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• v.12 no.3
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• pp.49-68
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• 2006

The present study was attempted to compare duality in value structure and judgment system between youth, adults and North Korean defectors. A questionnaire was administered to 150 college students(Men: 89, Women: 61), 155 adults(Men: 80, Women: 75) and 80 North Korean defectors(Men: 39, Women: 41). Participants rated their values, behavior and South Korean behavior (or North Korean behavior for North Korean defectors) as a whole both on the 7 dimensions relevant to characteristics indigenous to Korean society and on their opposite 7 dimensions characteristic of Western culture. Results indicated that defectors marked the highest score on the traditional value dimensions, and yet youth ranked the first for the western value systems. Also, duality in value systems was the most severe for the defectors. In relation to dual judgement system in behavior, both young and old generation judged Korean behavior more negatively than their own. This was also the case for the North Korean defectors. Those findings were discussed in terms of cultural changes in Korean society.

• Journal of the Korea Convergence Society
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• v.8 no.2
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• pp.197-204
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• 2017

This study aimed to examine character evaluation criteria and components for selecting creative convergent talents in college admissions. In this study, pre-college students' perceptions were surveyed on various issues related to character education and evaluation implemented in K-12 school system. It was found that the character education programs intended to enhance students' care for others, interpersonal skills, and honesty were most actively operated within the secondary educational systems. The results of the study also indicated that the programs for fostering interpersonal skills, care for others, and sincerity were perceived as the most effective programs. Based on the results of the study, we discussed ways to improve the quality of character education programs operated in school curriculum and to improve the credibility of character evaluation in the college admission process.

• Science of Emotion and Sensibility
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• v.24 no.3
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• pp.27-40
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• 2021

Because of self-enhancement motives, when involved in social comparison, many people generally value things that are related to themselves, with the representative example being possessions, which is known as the endowment (ownership) effect. However, there are times when someone else's possessions appear to be better than our own, even if they are the same things, which is known as the endowment effect reversal. The purpose of this study was to explore the moderating variable that regulates the endowment effect and the endowment effect reversal by confirming whether the value estimation of others' belongings differed through a regulatory focus as it was surmised that the regulatory focus would moderate the endowment effect of the self versus the others' ownership. Foreign participants were shown the currency of a country they were unfamiliar with and asked to estimate the value in their home country currency. It was found that when people thought the money was their own, people with a promotion focus estimated the value to be higher than people with a prevention focus. However, when they thought it was someone else's money, the regulatory focus moderating effect was not found to be significant, which suggested that the endowment effect may be strengthened or eliminated depending on the individual's regulatory focus. Based on these study results, the implications, limitations, and suggestions for follow-up studies are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2157-2167
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• 2013

The current paper aims to analyze the influence of users' self evaluation of e-service quality and others' word-of-mouth(WOM) on customer satisfaction and revisit intention in a family restaurant web site. The research model includes the constructs of service quality, WOM, customer satisfaction, and revisit intention. This study examines the hypothesized model using data from 175 college students around the Seoul metropolitan area who have visited a family restaurant as well as used its web site during the last three months. The findings show that service quality has a significant impact on customer satisfaction and a full-mediation effect between WOM and customer satisfaction. In addition, customer satisfaction has a significant influence on revisit intention. Family restaurants need to have an effort to manage service quality factors and social influences such as online WOM in order to use a web site as a tool of customer relationship management.

• Journal of the Korea Convergence Society
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• v.13 no.3
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• pp.191-196
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• 2022

Unlike an international combustion engine car, a battery-powered electric vehicle requires an additional heat source for its heating system. A high-voltage coolant heater has the advantages of high efficiency and a wide operating temperature range. In its development, the geometry design of the coolant flow path is essential. This paper presents the thermal flow simulations of a 7kW high-voltage heater with symmetric serpentine flow channels arranged parallelly. The heater performance was evaluated from the simulation results in terms of the pressure and temperature differences and the flow uniformity. The proposed design showed a greater flow resistance and similar heat exchanging capability than the existing parallel serpentine design. It has the advantage of a relatively wide low-temperature surface area, where the control circuit board susceptible to high temperatures can be located.

• The KIPS Transactions:PartC
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• v.10C no.2
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• pp.141-144
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• 2003

We present a new password system, called dual password system, with the user verification procedure. Dual password system is the first password system in the world preventing the exposure of secret information to imposter at the terminal. User of dual password system matches two alphabets at same location of first password and second password iteratively for inputting password. Therefore, the deriving method of first password and second password from the password is important in dual password system. Related to the deriving method of first password and second password from password, a new problem, called dual password derivation problem, is defined, and the evaluation factors for the solutions of the dual password derivation problem are presented.

• Journal of Korean Society for Geospatial Information Science
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• v.4 no.2 s.8
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• pp.137-147
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• 1996

In this paper, the performances between maximum likelihood classifier based on statistical classification and multilayer perceptrons based on neural network approaches were compared and evaluated Experimental results from both neural network method and statistical method are presented. In addition, the nature of two different approches are analyzed based on the experiments.