• Title, Summary, Keyword: 키네틱 타이포그래피

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Expressing Emotion in Kinetic Typography (키네틱 타이포그래피의 감정표현)

  • Lee, Young-Ju
    • Proceedings of the KAIS Fall Conference
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    • pp.141-143
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    • 2009
  • 본 연구에서는 키네틱 타이포그래피의 감정 표현에 따른 사례 연구를 통해 키네틱 타이포그래피의 특징에 언급한 이론적 배경을 대입해 보았으며 이를 통해 감정의 표현이 제대로 전달되고 표현이 풍부해 질 수 있음을 알아보았다.

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Kinetic Typography study on TV Entertainment Programs - Focused on <2 Days & 1 Night>, , - (TV 예능 프로그램의 키네틱 타이포그래피 연구 - <1박2일>, <런닝맨>, <무한도전>을 중심으로 -)

  • Kim, Hyun-Ki;Bang, Yoon-Kyeong
    • Cartoon and Animation Studies
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    • pp.363-382
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    • 2013
  • Up until about ten years ago, the use of typography played only an auxiliary role on broadcast television programs, primarily by transmitting information in order to facilitate a basic understanding of content. Recently, however, kinetic typography has become an important component in broadcast production. In fact, kinetic typography has developed into a visual language and a means of artistic expression, one that is increasingly used in the production of entertainment programs on television. This paper analyzes six aspects of kinetic typography: manner of development, location, intent, expressive techniques, color and font selection. Particular attention is placed on their use in three highly rated television entertainment programs: "2 Days & 1 Night", "Running Man", and "Infinite Challenge". The development way consists of the technique : starts off with cut and ends with cut. While, other techniques show conversation and situation representation using Z axis : zoom-in, zoom-out in , X axis : pan in <2 Days & 1 Night>. and Y axis : tilt in . Typographic design elements, expression technique, color, font are shown up according to the feature of each program. The resulting analysis suggests new ways for motion arts designers and the broadcast media to use kinetic typography in the development of television programs.

Evaluating Pre-defined Kinetic Typography Effects to Convey Emotions (키네틱 타이포그래피를 통한 텍스트 기반 커뮤니케이션에서의 감정 전달 연구)

  • Lee, Joonhwan;Kim, Dongwhan;Wee, Jieun;Jang, Sooyeun;Ha, Seyong;Jun, Soojin
    • Journal of Korea Multimedia Society
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    • v.17 no.1
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    • pp.77-93
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    • 2014
  • Kinetic typography has been suggested to express emotions in computer-mediated communication (CMC) by empowering static texts with dynamic attributes, where conversations occur primarily in text-based forms. In this work, we investigate whether pre-defined kinetic typography effects are capable of delivering emotions, and further, which specific attributes of kinetic typography arouse such emotions. The results show that emotional response of users were corresponding to the emotions intended by experts, indicating that pre-defined kinetic typography is an applicable way to express emotions consistently in CMC. Also, results demonstrate some key attributes that derive certain levels of mood and energy respectively. Energy level turned out to be affected by the font size, transparency, direction of movement, amount of movement, velocity, and acceleration of the text, while mood level was influenced by the transparency, direction of movement, regularity in movement, and speed of the text.

A Study of Kinetic Typography in Korea TV Advertising Items - From the Case Study of Best 50th Advertising in TV cf 2009. 11 (국내 TV광고의 품목별 키네틱 타이포그래피 활용에 관한 연구 - 2009년 11월 기준 TV cf(www.tvcf.co.kr), 품목별 베스트 50위 내의 광고를 중심으로)

  • Hong, Dong-Sik;Song, Won Hak;Kim, Sun Hwa
    • Proceedings of the Korea Contents Association Conference
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    • pp.91-94
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    • 2010
  • 본 논문은 국내 TV광고의 품목별 키네틱 타이포그래피 활용에 대하여 2009년 11월 기준 품목별 베스트 50위 내의 광고를 중심으로 총 388개의 광고를 비교, 분석 및 대조하여 각 품목별 키네틱 타이포그래피가 현재 어떠한 형태로 활용되고 있는지를 분석하였고, 결과적으로 품목별 키네틱 타이포그래피 활용에 대한 특징을 도출할 수 있었다.

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Sentimental expressions of typography (타이포그래피의 감정표현)

  • Lee, Young-Ju
    • Proceedings of the KAIS Fall Conference
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    • pp.766-768
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    • 2010
  • 매체의 발달은 타이포그래피에 있어서 키네틱 타이포그래피의 활용을 통해 감정이 전달이 풍부해 질 수 있도록 해 주었지만 그 기본 근간이 되는 프레임의 면모를 살펴보면 지면이나 화면 한 페이지에서도 볼드나 행간의 간격, 폰트의 사용, 여백 등의 요소뿐 아니라 실험적 타이포그래피를 통해 감정을 표현할 수 있다는 것을 알 수 있다.

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Sentimental expressions of kinetic typographic on MV (뮤직비디오에 나타난 키네틱 타이포그래피의 감정표현)

  • Lee, Young-Ju
    • Proceedings of the KAIS Fall Conference
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    • pp.781-783
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    • 2010
  • 현대에 있어 뮤직비디오는 가수가 노래를 표현하고자 하는 바를 가장 잘 표현해 주는 수단 중 하나라 할 수 있다. 따라서 신곡을 발표하는 가수들은 뮤직비디오를 기본적으로 제공하는데 영상의 비주얼적인 부분뿐만 아니라 노래에 맞는 자막에도 여러 가지 표현을 구사하며 자막을 통한 감정의 표현을 추구하고 있다. 뮤직 비디오에 나타난 키네틱 타이포그래피의 감정표현의 여러 가지 표현 방법들에대해 알아보았다.

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A Study on the Educational Programs for Experimental Typography (실험 타이포그래피의 교육 프로그램 연구)

  • 원유홍
    • Archives of design research
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    • v.13 no.2
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    • pp.33-44
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    • 2000
  • Typography is the field be needed the most emotional and potential originality in the visual designers works. The design process introduced by aesthetic results is depended on a designers sensibility and originality. Accordingly this study includes more detail suggestions for mental switchover and developing whole area of sense and its education which make more sincere and easy communication of sentences in typographic and messages, removing fixed ideas, that are, prejudice and preconception, is one of big problems in making originality through the educational programs for experimental typography approaching with a new vision. Today, the change of typographic environment carried the substance and effectiveness of traditional typography be suspected and new ways are growing fast to escape from these traditional value. This study introduces some education programs such as Typortrait, Typeface, Typographic Essay, Kinetic Typography to realize the experimental typography to meet a new stream and social needs under the situation of exoplosive change and harmony fairly with proposition of coexisting of inspiration and technology, and finally expected to develop and promote typography experiment newly and to make educational section understand and confirm them.

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A Study on Application of Kinetic Typography on the Internet Banner Advertising (인터넷 배너광고에서의 키네틱 타이포그래피의 표현에 관한 연구)

  • Kim, Chang-Rea
    • Archives of design research
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    • v.17 no.4
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    • pp.269-278
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    • 2004
  • Modern high technology has developed from a printing type-oriented culture to sight and hearing-oriented one. Such changes helped raise users' interests and desires on being seen and heard, encouraging research for various usages and types. In particular, with the common use of high speed Internet and firmer standing of Internet as advertising media, Internet banner advertisement has been growing twice as much as the previous year, every year. With this accelerated development of multimedia Kinetic Typography has been used for a variety of forms. During this series of process, the most important one is the expression of the movement of Kinetic Typography. Information able to obtain from the existing way of reading became transferred to the process of multi-dimensional process of obtaining such as seeing and hearing. Accordingly, more effective expression with interesting factors considered together with more activeness for users' obtaining information through Internet, can expect more positive effects. Towards this goal, more various new tries should be made for Internet banner advertisement. In particular, with the larger role in Kinetic Typography to play the role of users' reading for information obtainment, the principles & factors of expression for Internet banner advertisement would be studied, and expression types and structure would be considered, and data from them would be collected and analyzed, to suggest the direction of development.

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Practical Study for Developing Graphic Design Adopting Systematic Theories of Typography (타이포그래피의 체계적 이론을 활용한 그래픽디자인의 실무적 발전 방안)

  • Lee, Ki-Bok;Hong, Young-Il
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.80-91
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    • 2010
  • Typography is very important for the delivery of information and for its aesthetic functions, typography focuses on facilitating faster and easier legibility for audience in modern society. But analysis for pre-studies for typography are limited in trend in the center of Kinetic Typography, dissolution of typography and territory extend as well as its typography analyzed by plastic arts aspects to acutely requiring expressing strategy and study based on typographic theory in working-level are insufficient. This study is to apply systematic theory to typography in order to suggest guidelines for increasing utility of typography for graphic design. It presents case studies, organized by theme, focusing on graphic design artworks featured in world-renowned specialty publications like the Creative 38 Annual Awards during 2008 and 2009. For practical help to designers engaged in various projects, it also suggests practical tactics for development that may enhance creative strategies in the creation of designs adopting typography. This study offers systematic usage methods of typography to the practical graphic designers and expected to contribute to the development of graphic designs that stimulate the visual senses of their audiences.